What Guangdong KITO Ceramics Group Co., Ltd. does

Guangdong KITO Ceramics Group Co., Ltd. is a privately-held Chinese ceramic tile and porcelain slab manufacturer founded in 2004 by chairman He Qian and headquartered in Foshan, Guangdong. The company operates two production bases in Foshan and Jingdezhen (the latter brought online in August 2021) and runs an international distribution network of more than 1,000 agency stores organized into 8 standardized store formats. KITO sells across B2B enterprise channels — strategic supply agreements with seven major Chinese real estate developers including CHINA JINMAO, EVERGRANDE, Greenland, SEAZEN, RiseSun, AGILE, and HODE Landscape — as well as through its global dealer network and direct project sales for hospitality and commercial customers such as Hampton Inn by Hilton (Canada) and Dali S Bay Resort.

KITO's product portfolio centers on porcelain tiles and large-format porcelain slabs (marketed under the KLAX sub-brand), 20mm thick outdoor anti-slip tiles (R11 slip resistance, 10,000N+ breaking strength), and foamed ceramics for wall cladding, partitions, and insulation. Underlying technologies include sintered stone production, 3D glaze spraying with multi-layer printing for realistic stone aesthetics, and segmented roller kiln foamed-ceramics manufacturing that achieves over 85% solid-waste utilization and over 90% extraction efficiency. The company markets its 'One Core, Two Wings' strategy positioning tiles as the core with rock slabs and new materials as growth wings.

Revenue mechanics are purely transactional: B2B quote-based pricing with project-by-project supply contracts for developers, direct showroom/exhibition sales (19 consecutive years at Canton Fair plus CERSAIE, KOREA BUILD WEEK), and dealer-network sales for residential and commercial projects. No recurring revenue, subscription, or licensing model is evident. The company is preparing for an IPO and has invested CNY 1 billion in a new Green Home Furnishing Industrial Park with planned intake of over 1,000 skilled personnel.

Name

Guangdong KITO Ceramics Group Co., Ltd.

Legal name

Guangdong KITO Ceramics Group Co., Ltd.

Website

https://kitoceramics.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Guangdong KITO Ceramics Group is a privately-held Chinese manufacturer of porcelain tiles, porcelain slabs, and foamed ceramics, serving real estate developers, hospitality chains, and a global network of over 1,000 dealer stores from production bases in Foshan and Jingdezhen.

Ownership category

akta.pro rank

Product category

Ceramic Tiles & Building Materials

NAICS

Pottery, Ceramics, and Plumbing Fixture Manufacturing (327110)

SIC

Structural Clay Products (3250)

akta.pro primary industry

Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE)

Keywords

• Porcelain tile manufacturing
• Sintered stone slabs
• Ceramic building materials
• Foamed ceramics
• Outdoor porcelain tiles

Headquarters

HQ city

Foshan

HQ country

China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Ceramic Tile Manufacturing and Sales: KITO generates revenue through manufacturing and selling ceramic tiles and porcelain slabs directly to customers including real estate developers, contractors, and dealers. The company operates on a project-based sales model for major contracts and maintains a dealer network for retail distribution.
2. Porcelain Slab and Big Slab Sales: Revenue from large-format porcelain slab products sold under the KLAX brand, including custom sizes for kitchen islands, countertops, and wall panels.
3. Foamed Ceramics and Building Materials: Specialized building materials including foamed ceramics for wall cladding, window trims, partition boards, and breeze blocks sold for construction projects.
4. Real Estate Project Supply Contracts: Strategic supply agreements with major real estate companies for outdoor landscape tiles and thick bricks, with recurring orders from established partnerships.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Guangdong KITO Ceramics Group manufactures and sells ceramic building materials, including porcelain tiles, large-format porcelain slabs (sintered stone), 2cm outdoor porcelain tiles, and foamed ceramics for walls, partitions, and insulation. Products are sold under the KITO and KLAX brands through direct enterprise contracts with real estate developers, a global dealer network of over 1,000 agency stores, and international exhibitions. The company operates two production bases in Foshan and Jingdezhen, China.

Product overview

Guangdong KITO Ceramics Group Co., Ltd. is a leading ceramic tile manufacturer offering a comprehensive portfolio centered on porcelain tiles and slabs as the core products, supplemented by foamed ceramics as new materials. The product lineup includes: Porcelain Tile (standard format tiles in marble, stone, concrete, wood, and metal aesthetics), Porcelain Slab (large-format sintered stone slabs for worktops and facades in 3200x1600mm and other large sizes), 2CM Outdoor Porcelain Tile (thick anti-slip tiles for exterior applications), Foamed Ceramics (lightweight insulation material for walls, cladding, and partitions), and product series such as Calacatta Gold, Amanda II, Wales, Limenza, Breeze Block, and Window Trim solutions. The company positions itself with 'one core and two wings' strategy: tiles as the core business, rock slabs and new materials as the two growth wings.

Differentiator

Problem solved

Functional benefit

Brands

• KLAX: Premium porcelain slab brand for big format tiles, including sizes such as 1200x2400mm, 1200x2700mm, 1600x3200mm, 800x2600mm, 800x2700mm, 900x1800mm, 750x1500mm with thicknesses of 6mm, 9mm, 12mm, and 20mm.

Products and services

• Porcelain Tile High-quality glazed and unglazed porcelain tiles available in various sizes (600x600mm to 1200x1200mm), finishes (matt, lappato, polished, rough), and aesthetic looks (marble, stone, concrete, wood, metal). Sold to real estate developers, contractors, dealers, and end customers for indoor walls, floors, and commercial applications.
• Porcelain Slab Large-format sintered stone slabs sold under the KLAX brand for kitchen worktops, countertops, wall panels, and facades. Available in formats including 3200x1600x12mm, 1200x2400x12mm, and 1600x3200x12mm with thicknesses of 6mm, 9mm, 12mm, and 20mm. Features heat resistance, stain-proof properties, and stone aesthetics.
• 2CM Outdoor Porcelain Tile Thick 20mm porcelain tiles designed for gardens, patios, terraces, balconies, and exterior landscape applications. Features R11 slip resistance, breaking strength over 10,000N, and Class 5 stain resistance, available in over 100 design and color products with thicknesses of 15mm, 18mm, and 20mm.
• Foamed Ceramics Lightweight ceramic insulation material manufactured from solid wastes (mine tailings, ceramic wastes, river silts) with over 85% utilization rate. Used for ceilings, art background walls, door/window trim, exterior wall decoration, and facade cladding. Features include fire resistance, waterproofing, thermal insulation, and 38dB airborne sound insulation.
• KITO LIGHT STONE A green and environmentally friendly building material made from industrial waste, construction debris, and building material residues. Fired at 1200°C to create a high-porosity, closed-cell ceramic material with density of only 700-800kg/m³, suitable for green building applications.
• Gotha Crystal Marble Tiles Crystal marble-look porcelain tiles featuring multi-layer printing and 3D glaze spraying technology for realistic stone aesthetics, suitable for premium interior wall and floor applications.
• Breeze Block Decorative ceramic screen blocks for architectural applications, used as decorative walls, front entrance or garage walls, indoor air fresco areas, and structures that take advantage of natural skylight.
• Less Panel (Partition Board) Foamed ceramics partition board used as thermal insulation over flat roofs or non-loading walls, bulk filling for old sewer pipes, wells, unused cellars and basements, storage tanks, tunnels and subways, and building applications to prevent freezing.
• Window Trim Solution Foamed ceramics window trim solution for building interior and exterior applications, including door frame lines, window sill lines, and ceiling trim. Features light weight, high strength, waterproof, and fireproof properties with safe and quick installation.

Quantifiable outcome

• 2CM outdoor tiles with R11 slip resistance and breaking strength over 10,000N
• +4 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered major and core.

• UNICA (ABK Group)majorStrategic or Co-development Partner · 23 September 2024Partnership for leading the high-end porcelain slab market at CERSAIE 2024 exhibition in Bologna, Italy. Joint booth at Pad/Hall 29 Stand B60-C59 showcasing premium porcelain slab products.
• China Railway Media Group Co., Ltd.majorGTM or Marketing Partner · 28 April 2021Second launch of KITO named high-speed train after June 2020. One longitudinal and one horizontal main line radiates from Guangzhou South Railway Station, reaching North China, Central China, South China, East and Northwest China, covering 655 million audience. Vice General Sale Manager Ms. Yu Ping attended departure ceremony.
• Zhongyida Real Estate CompanycoreStrategic or Co-development Partner · 15 December 2020Strategic partnership for KITO Green Home Industrial Park project with total investment of CNY 1 billion. Zhongyida Real Estate Company is cooperating with KITO Group for the headquarters development project spanning 34,500+ sqm land area and 110,000+ sqm construction area.
• Wuhan University of TechnologycoreStrategic or Co-development Partner · 29 November 2020Strategic cooperation establishing KITO-Wuhan University of Technology New Material Technology Research Institute for Architectural Ceramics. Partnership focuses on new building ceramic materials, new environmental energy ceramic materials, new materials R&D, new components, and new manufacturing equipment. Vice President Dr. Wu Chaozhong and Professor Dr. Wu Jianfeng from National Key Laboratory of Silicate Building Materials participated in signing ceremony.
• CHINA JINMAOcoreChannel Partner/ Reseller/ Distributor · 1 January 2020Strategic cooperation for outdoor landscape tiles supply. KITO provides excellent product quality and high-quality service system for real estate projects.
• EVERGRANDE Real EstatecoreChannel Partner/ Reseller/ Distributor · 1 January 2020Strategic cooperation for outdoor landscape tiles supply. Major Chinese real estate developer partnership.
• Greenland Real EstatecoreChannel Partner/ Reseller/ Distributor · 1 January 2020Strategic cooperation for outdoor landscape tiles supply. Major Chinese real estate developer partnership.
• SEAZEN Holdings GroupcoreChannel Partner/ Reseller/ Distributor · 1 January 2020Strategic cooperation for outdoor landscape tiles supply. Major Chinese real estate developer partnership.
• RiseSun Real EstatecoreChannel Partner/ Reseller/ Distributor · 1 January 2020Strategic cooperation for outdoor landscape tiles supply. Major Chinese real estate developer partnership.
• AGILE Real EstatecoreChannel Partner/ Reseller/ Distributor · 1 January 2020Strategic cooperation for outdoor landscape tiles supply. Major Chinese real estate developer partnership.
• HODE LandscapecoreChannel Partner/ Reseller/ Distributor · 1 January 2020Strategic cooperation for outdoor landscape tiles supply. Landscape architecture company partnership.

Scale indicators9 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Marazzi Group: Italian heritage brand and one of the world's largest producers of porcelain tiles and slabs, now owned by Mohawk Industries. Directly comparable to KITO in product mix (glazed porcelain, large-format slabs) and target segments (residential, hospitality, commercial), making it KITO's most relevant premium global peer.
• Florim: Large Italian/US porcelain tile and slab manufacturer serving commercial and residential markets worldwide, including big-format sintered stone products. Comparable to KITO in scale, international sales channel structure, and emphasis on design-led premium porcelain slabs.
• Iris Ceramica Group: Italian premium manufacturer of porcelain tiles, slabs, and surface solutions (FMG, Fiandre, Ariostea brands). Comparable to KITO in pushing sintered/sintered-stone surfaces and high-end architectural specification.
• Emilgroup (Emilceramica): Italian manufacturer of porcelain tiles and large-format slabs (Emilceramica, Ergon, Provenza, Level brands). Directly comparable to KITO in mid-to-premium porcelain and slab categories with international distribution.
• Monalisa Group (蒙娜丽莎): Major listed Chinese ceramic tile and slab manufacturer with strong B2B real-estate relationships and porcelain slab products. Directly comparable to KITO in product mix (porcelain tiles, large-format slabs) and Chinese developer customer base.
• ABK Group: Italian porcelain tile manufacturer and parent of the UNICA premium slab brand; KITO's explicit strategic partner (joint CERSAIE 2024 booth, CICA 2024 Gold Award collaboration). Directly competitive in large-format porcelain slabs and relevant both as competitor and as go-to-market partner.
• RAK Ceramics: One of the world's largest ceramic tile and sanitaryware producers, headquartered in the UAE with global manufacturing and distribution. Comparable in scale, global dealer footprint (1,000+ points of sale), and product breadth covering porcelain tiles and slabs.
• Caesar Ceramiche: Italian porcelain tile producer specializing in mid-to-large-format indoor and outdoor porcelain. Comparable to KITO's 2cm outdoor tile, marble-look, and architectural specification offerings.
• Dongpeng Holdings (东鹏控股): One of China's largest listed ceramic tile and sanitaryware producers with broad domestic dealer network and exporting presence. Closest large-scale Chinese direct peer to KITO, overlapping in porcelain tile categories, B2B real-estate project supply, and branded retail.

Broad incumbents

• Mohawk Industries: Largest flooring manufacturer globally (tiles, LVT, carpet) and parent of Marazzi. KITO competes most directly with Mohawk's tile segment (Marazzi, Daltile) in international markets; relevant for understanding M&A and competitive benchmarks in the same product category.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kitotiles

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guangdong KITO Ceramics Group Co., Ltd.