Kizuku
Kizuku SA is a Swiss privately held, founder-owned curated design retailer founded in 2008 in Vevey, selling Scandinavian and international design furniture, accessories, lighting, and textiles through its online shop kizuku.ch to design-conscious Swiss consumers.
- Company typePrivate
- Founded2008
- HeadquartersVevey, Switzerland
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Kizuku does
Kizuku is a privately held Swiss corporation (KIZUKU SA) operating a curated multi-brand interior design retail business founded in 2008 by Noémie and Jean in Vevey, Switzerland. The company sells furniture, accessories, lighting (luminaires), and textiles sourced from established Scandinavian and international design brands including HAY, Artecnica, Karimoku New Standard, Menu, and Wrong for Hay, organized into five e-commerce categories: Sélection, Mobilier, Accessoires, Luminaires, and Textiles/Tapis. Pricing is unit-based, ranging from approximately CHF 4 (Be quiet! earplugs) to CHF 480 (Rope Trick lamp), with gift cards issued in fixed denominations up to CHF 1,000.
The business operates a direct-to-consumer model through a physical retail/showroom footprint in Vevey (Rue du Lac 35, and formerly Rue du Lac 22) and an e-commerce online shop at kizuku.ch shipping within Switzerland. Historically the physical space was integrated with a café-restaurant (opened December 2016) that combined food service with product display; however, the café closed permanently on July 15, with the kitchen having closed on July 1, leaving the e-commerce shop and the consolidated retail space as the remaining operating assets. The technology stack is limited to a PrestaShop e-commerce front-end with standard payment integrations and basic social/email marketing channels (Pinterest, Facebook, Instagram, newsletter, blog). Distribution is exclusively Switzerland-domestic with no wholesale or B2B channel indicated.
Revenue is generated through one-time retail product sales supplemented historically by café operations; there are no subscription, licensing, or enterprise contracts. The customer base consists of design-conscious individual consumers in the Vevey catchment and across Switzerland, with a secondary patron base that has now been eliminated by the café closure. Kizuku has no disclosed funding rounds, no parent company, no subsidiaries, and appears to be founder-owned and operated with no institutional investors or external ownership changes referenced in the source data.
Kizuku firmographics
Firmographics- Name
- Kizuku
- Legal name
- KIZUKU SA
- Website
- https://kizuku.ch
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Kizuku SA is a Swiss privately held, founder-owned curated design retailer founded in 2008 in Vevey, selling Scandinavian and international design furniture, accessories, lighting, and textiles through its online shop kizuku.ch to design-conscious Swiss consumers.
- Ownership category
- akta.pro rank
Where Kizuku is headquartered
LocationHeadquarters
- HQ city
- Vevey
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
Kizuku business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail product sales: Kizuku generates revenue primarily through the sale of curated design products including furniture, accessories, lighting (luminaires), and textiles. Products are sourced from design brands such as HAY, Artecnica, Karimoku New Standard, Menu, and Wrong for Hay, as well as young Swiss and international designers. Products are sold both in-store and through the online shop at kizuku.ch.
- Café/restaurant operations: Since December 2016, Kizuku operates a café-restaurant at the same Vevey address. The café offers food and beverages prepared with locally sourced ingredients from local partners (baker, butcher, cheesemaker, greengrocer). The café integrates product display with dining, creating a unique shopping and hospitality experience. Note: The kitchen closed July 1 and the café closed permanently on July 15 (as noted in recent source).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product sales across multiple categories |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Kizuku product offering
Product offeringCore offering
Kizuku operates a curated design retail store in Vevey, Switzerland, selling furniture, lighting, accessories, and textiles sourced from international designer brands including HAY, Artecnica, Karimoku New Standard, Menu, and Wrong for Hay. The business also offers gift cards and custom textile alteration services through an in-store atelier. Products are sold via the physical retail location and an online shop.
Product overview
Kizuku is a Swiss interior design and decoration store with an integrated café-restaurant located in Vevey, Switzerland. The business operates primarily as a curated multi-brand retail platform offering furniture, accessories, lighting, and textiles from design brands including HAY, Artecnica, Karimoku New Standard, Wrong for Hay, and Menu. The core offering consists of branded Scandinavian and international design products organized into five main categories: Sélection (curated selection), Mobilier (furniture), Accessoires (accessories), Luminaires (lighting), and Textiles/Tapis (textiles/rugs). Supporting the retail operation is a PrestaShop-powered e-commerce platform enabling online purchases across Switzerland, complementing the physical café location at Rue du Lac 35. The business previously offered custom textile confection services for comprehensive interior design projects and gift cards valid both in-store and online.
Differentiator
Problem solved
Functional benefit
Products and services
- HAY Designer Products
- Artecnica Designer Products
- Karimoku New Standard Products
- Menu Designer Products
- Wrong for Hay Products
- Gift Cards (Bons cadeaux)
- Custom Textile Alteration Services (Atelier)
Companies that use Kizuku
Customer profileSegments2 records
Ideal customer profiles1 record
Kizuku technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Kizuku partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- HAY (Danish design brand)coreKizuku serves as a retailer/reseller for HAY products, offering a curated selection of HAY design objects including furniture, accessories, and lighting. HAY is a major Danish design brand known for contemporary furniture and accessories.
- ArtecnicacoreKizuku retails Artecnica products including lighting fixtures such as the Trianon, Phrena collection, Shayk, and Shayk 2x pendants. Artecnica is known for design-driven home objects.
- Karimoku New StandardcoreKizuku carries products from Karimoku New Standard, a Japanese furniture manufacturer, including items like the Berra card holder and Stripes cushion.
- MenucoreKizuku retails Menu products, a Danish design brand, including the Kettle teapot with warming station.
- Wrong for HaycoreKizuku carries Wrong for Hay products including the Tree trunk vase series and Rope Trick lamp.
- Local food suppliers (baker, butcher, cheesemaker, greengrocer)coreFor café operations, Kizuku partners with local neighborhood suppliers including a baker, butcher, cheesemaker, and greengrocer for fresh, locally-sourced ingredients. All food is prepared house with focus on freshness and quality. Gluten and lactose alternatives available. Note: Café closed permanently July 15.
Scale indicators2 records
Recent moves12 records
Kizuku competitors and assessment
Company assessmentRegional players
- USM: Swiss modular furniture manufacturer and retailer with showrooms across Switzerland and globally. A regional comparable given shared Swiss heritage and premium design positioning, although USM sells primarily its own brand rather than multi-brand curation.
Direct peers
- HAY House: Brand flagship stores for HAY (Kizuku's largest supplier brand) in Copenhagen and other cities. Operates a near-identical curated design retail format selling Scandinavian furniture, accessories, and lighting.
- BoConcept: Danish-founded global design furniture retailer with showrooms and e-commerce. Competes with Kizuku on curated Scandinavian design furniture for residential interiors, with comparable target customers and price architecture.
- Menu Space: Brand flagship and online shop for Menu (one of Kizuku's key supplier brands) in Copenhagen. Sells Scandinavian design furniture, lighting, and home accessories to design-conscious consumers via a comparable showroom-plus-e-commerce model.
- Design Within Reach: US-based retailer of curated modern and designer furniture, lighting, and home accessories. Operates the same multi-brand curated retail model that Kizuku uses, targeting design-conscious consumers with a comparable mix of Scandinavian and contemporary designer brands.
- The Conran Shop: London-based curated multi-brand design retailer selling furniture, lighting, textiles, and home accessories from international designers. Closely mirrors Kizuku's multi-brand curation model, design-led positioning, and physical-plus-online DTC distribution.
- Vitra: Swiss design company operating the VitraHaus, Vitra Design Museum, and design shop selling furniture and accessories from leading designers. A direct comparable on Swiss design retail, curation, and experiential showroom positioning.
Emerging players
- Normann Copenhagen: Danish design brand with brand stores and online shop selling furniture, lighting, and home accessories. Comparable to Kizuku as a Scandinavian design retail concept with curated product drops and designer collaborations.
Broad incumbents
- MUJI: Japanese minimalist home goods and lifestyle retailer with global stores and e-commerce. Overlaps with Kizuku on curated, design-forward home products (textiles, accessories, kitchenware) but operates at vastly greater scale across a broader assortment.
- West Elm: US-based large-scale design home furnishings retailer (part of Williams-Sonoma). Operates in the same design-conscious home retail category as Kizuku but with significantly broader assortment, larger physical footprint, and greater pricing scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat1 record
Key risks6 records
Key highlights5 records
Customer concentration
Kizuku social profiles
Digital presenceKizuku financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kizuku leadership team
Management profileNumber of profiles
Profiles2 records
Kizuku funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kizuku M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kizuku
What does Kizuku do?
Kizuku operates a curated design retail store in Vevey, Switzerland, selling furniture, lighting, accessories, and textiles sourced from international designer brands including HAY, Artecnica, Karimoku New Standard, Menu, and Wrong for Hay. The business also offers gift cards and custom textile alteration services through an in-store atelier. Products are sold via the physical retail location and an online shop.
Is Kizuku a public or private company?
Kizuku is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kizuku founded?
Kizuku was founded in 2008. It employs 1 to 10 people.
Where is Kizuku based?
Kizuku is headquartered in Vevey, Switzerland, in the Europe region.
How does Kizuku make money?
Two revenue lines are on record. Retail product sales are the primary driver. The others are café/restaurant operations.
Who are Kizuku's main competitors?
USM is listed as a regional player. Direct peers are HAY House, BoConcept, Menu Space, Design Within Reach, The Conran Shop and Vitra. Normann Copenhagen is listed as an emerging player. Broad incumbents are MUJI and West Elm.
Does Kizuku have an API?
No public API is recorded for Kizuku.