Kjellerup Group A/S

What Kjellerup Group A/S does

Kjellerup Group A/S is a privately held Danish multi-disciplinary VVS (plumbing, heating, and ventilation) contractor headquartered at F.L. Smidths Vej 9 in Silkeborg, with approximately 130-150 employees. Originally founded in 1998 in Kjellerup as Kjellerup VVS by Claus Egholm Bendz and Niels Olesen, the group has expanded through three acquisitions (BEA VVS in 2017, Salten VVS in 2020, and Grønbæk Blikkenslager ApS in 2021) and the formation of subsidiary Kjellerup Ventilation ApS in 2020, consolidating all operations under a single roof in 2022. Its core offering spans VVS installation, ventilation systems, heat pumps, geothermal (jordvarme), solar thermal, district heating (fjernvarme), biofuel, gas, sheet metal work, and bathroom renovation, delivered through specialized departments for Service, Enterprise (large construction projects), Green Energy, and Ventilation.

The business serves two primary segments. The private/residential segment reaches homeowners across Silkeborg, Bjerringbro, Viborg, Galten, Hammel, Ry, and surrounding Midt- and Østjylland through a consumer website, 24/7 emergency hotline, and service agreements starting at 1,995 DKK per year. The enterprise segment executes a 70-100M DKK portfolio of VVS, ventilation, climate, cooling, and sprinkler projects for construction firms (MT Højgaard, Jorton, Enemærke & Petersen, Raunstrup, Dansk Boligbyg), housing associations, industrial manufacturers (Grundfos DK, Danish Crown Foods), real estate managers, and municipalities including Silkeborg Kommune.

Revenue is generated through project-based contracts (enterprise), annual and multi-year service agreements (subscription/recurring), a heat-pump-as-a-subscription product launched in partnership with Nærvarme Danmark (7,500 DKK startup fee plus fixed monthly subscription), and emergency call-out services (1,980 DKK first hour). Authorized TEKNIQ installer status, VE-Godkendt heat-pump certification, and InstallatørGruppen membership (since February 2023) provide regulatory credibility and access to public energy-savings schemes. Ownership remains concentrated in the Bendz family, with Mathias E. Bendz appointed Driftschef and board member in 2023 as part of a planned 2026 generational transition.

Name

Kjellerup Group A/S

Legal name

Kjellerup Group A/S

Website

https://kjellerupvvs.dk

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

Kjellerup Group A/S is a privately held Danish VVS (plumbing, heating, ventilation) contractor based in Silkeborg, employing 130-150 staff and serving residential and enterprise customers across Midt- and Østjylland with installation, service, and green-energy solutions.

Ownership category

akta.pro rank

Product category

HVAC and Plumbing Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (238220), Plumbing, Heating, and Air-Conditioning Contractors (23822)

akta.pro primary industry

HVAC & Refrigeration Contracting (IMAFALAB)

akta.pro secondary industries

HVAC System Replacement & Change-Outs (HSAOAGAB), Chillers, Boilers & Central Plant Operations (BPABACAG), Ventilation System Installation & Repair (Bath/Kitchen Fans, ERV/HRV) (HSAOAIAF)

Keywords

• VVS installation services
• Plumbing heating ventilation
• Heat pump solutions
• Green energy contracting
• Ventilation system design

Headquarters

HQ city

Silkeborg

HQ country

Denmark

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Enterprise/Construction Projects: Large-scale VVS, ventilation, and green energy installation projects for commercial and residential construction. Revenue is generated through project-based contracts including main contracts, sub-contracts, renovation, new construction, and under-contract work. The project portfolio is valued at 70-100 million DKK.
2. Service and Maintenance: Ongoing service, maintenance, and repair of VVS installations for both private and business customers. Includes service agreements (from 1,995 DKK/year) and emergency VVS services (24/7 hotline with call-out fees).
3. Heat Pump Subscription: Heat pump sold on a subscription model in partnership with Nærvarme Danmark. Customers pay a 7,500 DKK startup fee (deductible as Handyman Tax Credit) plus a fixed monthly subscription that may include electricity costs for the heat pump.
4. Gas Installation and Service: Installation and service of natural gas boilers and gas-consuming appliances, including over 30 years of experience. Includes service agreements and preventive maintenance for both private and commercial customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Kjellerup Group A/S is a multi-disciplinary VVS (plumbing, heating, sanitation, and ventilation) contractor that delivers installation, service, maintenance, and project work for both residential and commercial customers. The company offers a full suite of offerings including heat pumps, geothermal, solar thermal, district heating, floor heating, gas installations, ventilation, sheet metal work, biofuel systems, bathroom renovations, and 24/7 emergency VVS service. Its operations are organized into specialized departments covering service, enterprise/construction projects, ventilation, and green energy across Central and East Jutland, Denmark.

Product overview

Kjellerup Group A/S is a multi-service VVS (plumbing, heating, ventilation) company operating as a unified platform offering comprehensive installation, service, and maintenance solutions. The portfolio spans core VVS installation services alongside specialized departments including Kjellerup Ventilation ApS (acquired subsidiary), Green Energy (energy optimization), and an Enterprise department for large-scale construction projects. Key product categories include heat pumps (with subscription options via Nærvarme Danmark partnership), ground heat, solar heating, district heating, floor heating, gas installations, sheet metal work, biofuel systems, bathroom renovations, and 24/7 emergency services. The company serves both residential and commercial customers across Central and East Jutland, Denmark.

Differentiator

Problem solved

Functional benefit

Products and services

• VVS Installation Full-service plumbing, heating, and sanitation installations for residential and commercial properties, including repairs, maintenance, and new installations. Covers water, heating, sanitation, and gas systems.
• Ventilation Services

Quantifiable outcome

• Up to 70% heat savings with heat pump installation
• +3 more outcomes

Named customers25 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• InstallatørGruppencoreStrategic or Co-development Partner · 1 February 2023On 1 February 2023, Kjellerup Group A/S became part of InstallatørGruppen, a professional network of installers focused on the green transition. InstallatørGruppen's vision is to be customers' partner in the green transition. Membership provides access to best practice sharing, professional development, and a collective network of installers. Kjellerup Group adheres to InstallatørGruppen's code of conduct and supplier code.
• Nærvarme DanmarkcoreStrategic or Co-development PartnerKjellerup Group offers heat pumps on a subscription basis in partnership with Nærvarme Danmark. Nærvarme Danmark handles the investment, ongoing service, and takes on all risk. Kjellerup Group handles the installation. The product targets businesses seeking heat pump solutions without upfront capital costs, with potential heat savings of up to 70%.
• TEKNIQcoreStrategic or Co-development PartnerKjellerup Group is an authorized installation company certified by TEKNIQ, providing customers with a guarantee scheme. The TEKNIQ guarantee covers work quality and provides recourse if the work does not meet strict organizational standards.

Scale indicators8 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Assemblin: Swedish-listed installation group operating across the Nordics in HVAC, electrical, and plumbing. Competes with Kjellerup on cross-Nordic enterprise accounts and pursues roll-up-style acquisitions in the same fragmented market.
• Bravida Danmark A/S: Nordic-listed installation services group with a strong Danish presence across HVAC, electrical, and plumbing. Competes directly with Kjellerup's enterprise segment while operating at significantly larger scale and broader geographic footprint.
• YIT Danmark A/S: Finnish construction and building services group with Danish HVAC and technical installation operations. Competes for larger commercial HVAC tenders and offers comparable MEP service lines.
• Caverion Danmark A/S: Finnish-owned provider of HVAC, building automation, and technical facility services in Denmark. Directly competes for large non-residential installation contracts and is also listed among Kjellerup's reference customers.
• Instalco A/S: Swedish-listed installation group with growing Danish presence across HVAC, electrical, and plumbing services. Competes through decentralized operating companies similar in structure to Kjellerup's subsidiary approach.

Direct peers

• Kemp & Lauritzen A/S: Danish mid-sized VVS, ventilation, and plumbing contractor with a comparable multi-disciplinary service model across residential and commercial segments. Most directly comparable to Kjellerup in scale, regional presence, and end-market mix.
• Lindpro A/S: Danish installation services firm covering electrical, HVAC, and plumbing work for commercial and residential customers. Comparable in operating model, mid-market positioning, and breadth of technical disciplines.

Others

• Nærvarme Danmark: Danish district heating and renewable energy company that partners with Kjellerup on the heat pump subscription product. Not a competitor but a strategic counterpart whose continuity underwrites a key forward-looking revenue model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kjellerupvvs

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kjellerup Group A/S