Verein Programm Klasse2000 e.V.

What Verein Programm Klasse2000 e.V. does

Verein Programm Klasse2000 e.V. is a German non-profit association (eingetragener Verein) headquartered in N\u00fcrnberg that operates the country's largest health-promotion, addiction-prevention, and violence-prevention curriculum for primary schools, reaching approximately 14.1% of all Grundschule classes (21,545 classes enrolled in school year 2025/26) and 2.5 million cumulative child participants since its founding in 1991 by Dr. P\u00e1l B\u00f6lcskei at the Institut f\u00fcr Pr\u00e4ventive Pneumologie. Its core offering, the Klasse2000 Programm, delivers a structured four-year (grades 1\u20134) curriculum covering healthy eating, movement and relaxation, self-esteem, conflict resolution, and critical-thinking skills (including refusal of alcohol and tobacco), anchored by the KLARO mascot character and delivered in person by trained external health promotion experts (Gesundheitsf\u00f6rder:innen) integrated into the regular school timetable so no additional class hours are required. Differentiated materials are available for German special needs schools (F\u00f6rderschulen) and inclusive classes, and the curriculum is supported by digital extensions via the KLARO-Labor learning platform (klaro-labor.de) and KLARO Digital, which provide interactive games for children and digital teaching materials for teachers.

Name

Verein Programm Klasse2000 e.V.

Legal name

Verein Programm Klasse2000 e.V.

Website

https://klasse2000.de

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

Verein Programm Klasse2000 e.V. operates Germany's largest primary-school health-promotion and prevention curriculum, serving 21,545 school classes (14.1% of all Grundschule classes) across grades 1\u20134 through in-person expert visits and the KLARO digital platform, funded by donations, individual patrons, and over 600 Lions Clubs.

Ownership category

akta.pro rank

Product category

School Health Promotion and Prevention Programs

NAICS

Elementary and Secondary Schools (611110), Educational Services (611), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

Student Wellness & Prevention Programs (Substance Use, Sexual Health, Bullying) (EDAJAIAG)

akta.pro secondary industries

Physical Education & Health Instruction (EDAJAFAL), Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD), Virtual Test Prep & Online Supplemental Instruction (K–12) (EDAJADAI)

Keywords

• School health promotion
• Childhood prevention programs
• Primary school education
• Addiction prevention curriculum
• Nonprofit health education

Headquarters

HQ city

Nürnberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Sponsorships: Klasse2000 is a non-profit organization funded entirely through donations and sponsorships. Individual patrons (Paten) sponsor specific school classes with annual contributions. Lions Clubs and other major funders provide significant financial support. The organization holds the DZI Spenden-Siegel (German Central Institute for Welfare Affairs donation seal) certifying transparent and efficient use of funds.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Klasse2000 delivers a structured health promotion, addiction prevention, and violence prevention curriculum to German primary school classes (grades 1-4), integrated into the regular school timetable and led by trained external Gesundheitsförder:innen who visit classes in person. The program is supported by the KLARO-Labor digital learning platform with interactive games and digital teaching materials, and by KLARO Digital interactive modules. The service is provided free of charge to schools and is funded entirely through individual class patrons, Lions Clubs, and other donations.

Product overview

Verein Programm Klasse2000 e.V. operates a single unified product: the Klasse2000 program for elementary school health promotion and prevention. The core offering consists of the Klasse2000 Programm (a structured curriculum covering grades 1-4) and its digital extensions through KLARO-Labor (interactive learning platform with games) and KLARO Digital (interactive materials and movement breaks). The program teaches children about healthy eating, movement, self-esteem, problem-solving, and saying no to substances through the KLARO mascot, delivered by trained health promotion specialists in classrooms.

Differentiator

Problem solved

Functional benefit

Brands

• KLARO: The mascot character of the Klasse2000 program - a friendly figure that teaches children about health, nutrition, movement, and life skills.

Products and services

• Klasse2000 Programm Comprehensive health promotion, addiction prevention, and violence prevention curriculum for German primary schools (grades 1-4), delivered in-person by trained Gesundheitsförder:innen and integrated into the regular school timetable; teaches children life skills in nutrition, movement, self-esteem, conflict resolution, and critical thinking through the KLARO mascot character.
• KLARO-Labor Digital Learning Platform Digital learning platform accessible at klaro-labor.de featuring educational interactive games for children and digital teaching materials for teachers enrolled in Klasse2000.
• KLARO Digital Interactive digital materials, movement breaks, and additional learning modules accessible through KLARO-Labor for Klasse2000 schools.

Quantifiable outcome

• 2.5 million children have participated in the program
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Institut für Präventive Pneumologie (Institute for Preventive Pneumology)coreStrategic or Co-development Partner · 1 January 1991Klasse2000 was originally developed in 1991 at the Institute for Preventive Pneumology. Dr. Univ.-Doz. Dr. med. Pál Bölcskei, former chief physician, was the program's 'inventor' and initiator.
• Deutsche Lions ClubscoreChannel Partner/ Reseller/ DistributorKlasse2000 is the official youth program of German Lions for primary schools. Over 600 Lions Clubs engage in funding, recruiting sponsors, and spreading the program throughout Germany. Each club determines its own level of engagement, from one to hundreds of sponsorships.
• Trained Health Promotion Experts (Gesundheitsförder:innen)coreStrategic or Co-development PartnerTrained external experts deliver the in-person program visits to enrolled classes, providing perspective shifts for children and teachers. Regional coordinators support the experts. Recruitment is open via online application.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pro familia Deutschland (Eigenständig werden): Operates the 'Eigenständig werden' substance-use prevention and life skills program for German primary schools, sharing Klasse2000's target audience (grades 1-4), curriculum philosophy, and free-to-schools GTM. Closest direct national peer given overlapping subjects and donor/club funding dependencies.
• Baden-Württemberg Stiftung (Komm mit in das gesunde Boot): Funds and operates 'Komm mit in das gesunde Boot', a German primary school health promotion and prevention program with very similar themes (nutrition, movement, mental health). Competes for the same school partnerships and donor mindshare in German Grundschulen.
• Lions Clubs International (Lions Quest): Operates Lions Quest, a Lions-affiliated K-12 social and emotional learning program with comparable methodology, sponsorship model, and curriculum coverage. Same funding backbone (Lions Clubs patronage) and identical mission of life-skills and substance-use prevention in schools.
• Botvin LifeSkills Training (LLPI): US-based provider of evidence-based substance abuse prevention and life skills curricula for elementary and middle schools. Most internationally recognized commercial-grade analogue of Klasse2000's core curriculum, with comparable scientific evaluation pedigree.

Broad incumbents

• BZgA (Bundeszentrale für gesundheitliche Aufklärung): German federal agency for health education that runs multiple school-based prevention campaigns (e.g., 'Rauchfrei', 'Alkohol? Kenn dein Limit'). Free, publicly funded alternative to Klasse2000 covering overlapping prevention topics across grades; sets the public benchmark Klasse2000 must differentiate against.
• unbeschwert-gleich-aufgeweckt.de (AOK Rheinland/Hamburg): AOK statutory health insurers operate school-based prevention programs under §20 SGB V of the German Social Code, directly competing with Klasse2000 for Krankenkassen prevention budgets and school slots. Same funding pool and similar curriculum scope at national scale.

Regional players

• Suchtprävention Aargau / Suchtprävention Schweiz: Swiss addiction prevention organizations delivering school-based life skills and substance prevention programming in primary and secondary schools. Comparable curriculum and pedagogy, but operates in DACH-adjacent Switzerland rather than competing directly in Germany.

Emerging players

• MindMatters (Australia): Australian evidence-based mental health and prevention program for primary and secondary schools, focused on social-emotional learning. Shares Klasse2000's SEL-adjacent curriculum and school-distribution GTM, with growing relevance as SEL becomes a central prevention pillar.

Others

• ESPAD / European School Survey Project on Alcohol and Other Drugs: European research consortium providing the standard evidence base for school-based prevention, including in Germany. Not a direct competitor but a key reference/customer for Klasse2000's evaluation, scientific positioning, and policy advocacy.
• Unfallkasse NRW / Deutsche Gesetzliche Unfallversicherung (DGUV): German statutory accident insurers running school-based prevention and safety programs (e.g., 'Sicherheit macht Schule'). Adjacent to Klasse2000's violence/accident prevention theme and a potential institutional partner or substitute for safety-related curriculum blocks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@VPKlasse2000
• Facebookfacebook.com/Klasse2000
• Instagraminstagram.com/klasse2000/?hl=de
• LinkedInlinkedin.com/company/klasse2000

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verein Programm Klasse2000 e.V.