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Kleiderschrank

Full company profile

uuid004qhte

Namestring
Kleiderschrank
Websiteurl
kleiderschrank.com
Company typeenum
Private
Founded yearstring
-
Descriptiontext

Kleiderschrank is a privately held, founder-owned German women's designer fashion multilabel retailer operating from Kempen, North Rhine-Westphalia (near Düsseldorf). The business combines a physical boutique — offering in-person styling consultations over coffee — with a direct-to-consumer e-commerce storefront serving customers across Germany via free DHL shipping and returns, including Packstation delivery. The assortment spans clothing, jeans, shoes, and accessories curated from over 50 designer brands including Closed, Drykorn, AG Jeans, Oui, Philippe Model, Allude, and Hemisphere, with seasonal collections, regular new arrivals, and a substantial sale section (20–80% off).

The technology foundation is a standard Shopware-based CMS storefront with conventional e-commerce functionality: product catalog, filtering by designer/size/color/season/price, wishlist, customer accounts, and checkout integrating PayPal, Klarna, and invoice for existing customers. Marketing relies on organic social channels (Facebook, Instagram, Pinterest), a discount-incentivized email newsletter, and on-site content organized by designer and new arrivals. The owner, Ilse Binon, personally references customer-facing communications, consistent with a founder-led, bootstrapped operation.

The business model is straightforward unit-pricing retail: one-time product sales at listed premium prices (€50–€500+) with frequent promotional discounting, supplemented by gift card sales. There is no subscription, licensing, or recurring revenue stream; no B2B customers are disclosed; the sole customer segment is "fashion-conscious women" seeking curated designer labels and personalized service. Geographic scope is domestic Germany only, and the company has no external funding, no M&A history, and no regulatory actions on record.

Short descriptiontext

Kleiderschrank is a privately held, founder-owned German multilabel boutique and online shop selling curated women's designer fashion from 50+ brands via a physical store in Kempen and a Shopware-based e-commerce site serving customers across Germany.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersKempen, Germany
HQ citystring
Kempen
HQ countrystring
Germany
HQ regionstring
Europe
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
women's designer fashion, multilabel boutique, premium apparel retail, omnichannel fashion store, women's clothing e-commerce
Industry3 codes
1Streetwear & Contemporary Apparel Retail
CodeCRAAABAMPrimaryYes
2Casual & Lifestyle Footwear Retail
CodeCRAAADABPrimaryNo
3Sustainable/Ethical Shopping & Capsule Wardrobe Building
CodeHSACAJALPrimaryNo
NAICS code2 codes
  • Clothing and Clothing Accessories Retailers45811
  • Shoe Retailers45821
SIC code3 codes
  • Retail-Women's Clothing Stores5621
  • Retail-Shoe Stores5661
  • Retail-Apparel & Accessory Stores5600
Product category
Women's Designer Fashion Retail
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Retail Fashion Sales
TypeOne Time License
Description

One-time product sales of premium designer women's fashion through both online shop and physical boutique. No subscription or recurring revenue model. Customers purchase individual items at listed prices with occasional discounts and sales.

Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Supply Chain, Personnel, Operations, Marketing or Sales, Others
Pricing details1 tier
1Premium Designer Fashion
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Individual item pricing with regular retail prices ranging from €50 to €500+ for premium designer pieces. Products include blouses (€70-€320), dresses, jackets, shoes, and accessories. Sale items discounted 20-70%.

GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Kleiderschrank is a German multilabel women's designer fashion retailer that curates and sells premium branded apparel, jeans, shoes, and accessories from 50+ designer labels (Closed, Drykorn, AG Jeans, 0039 Italy, Oui, Philippe Model, Fil Noir, Hemisphere, Juvia, Birkenstock, UGG Australia, etc.) through both an e-commerce website and a physical boutique in Kempen am Niederrhein. The offering also includes personalized in-store styling consultations, gift cards, and an email newsletter with subscriber discounts.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Kleiderschrank is a German women's designer fashion multilabel concept operating both an e-commerce platform (kleiderschrank.com) and a physical boutique in Kempen, Germany. The company offers an curated selection of premium women's fashion from 50+ designer brands including Closed, Drykorn, AG Jeans, 0039 Italy, Fil Noir, Hemisphere, Juvia, Oui, Philippe Model, and many others. The online shop features categories for clothing (Kleidung), jeans, shoes (Schuhe), and accessories (Accessoires), with subcategories for blouses (Blusen) including uni, patterned, oversized, short-sleeve, and silk varieties. Additional services include personal in-store styling consultations and a newsletter subscription offering 10% discount. The business model combines omnichannel retail with seasonal collections, new arrival updates, and a sale section with discounts ranging from 20-80%.

Product and service3 records
1Kleiderschrank Online Shop
CategoryWomen's Fashion Retail (Online)
Description

German e-commerce platform offering a curated catalog of premium women's designer fashion with online ordering, customer accounts, wishlist, and free shipping and returns throughout Germany. Customers can also order online and try on with in-store advice at the Kempen boutique.

2Gutscheine (Gift Cards)
CategoryGift Cards / Vouchers
Description

Gift certificates redeemable in the Kleiderschrank online shop and physical boutique in Kempen.

3Individuelle Beratung (Personal Styling Consultation)
CategoryIn-Store Service
Description

In-person styling consultation at the Kempen boutique where experienced staff assemble coordinated outfits from multiple designer labels based on customer preferences, accompanied by coffee service.

Scale indicator1 record

Each record includes

Type, Value, Description, Source

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Market position
Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

Integration6 records

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance1 record

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Kleiderschrank

Women's Designer Fashion Retailkleiderschrank.com

Kleiderschrank is a privately held, founder-owned German multilabel boutique and online shop selling curated women's designer fashion from 50+ brands via a physical store in Kempen and a Shopware-based e-commerce site serving customers across Germany.

What Kleiderschrank does

Kleiderschrank is a privately held, founder-owned German women's designer fashion multilabel retailer operating from Kempen, North Rhine-Westphalia (near Düsseldorf). The business combines a physical boutique — offering in-person styling consultations over coffee — with a direct-to-consumer e-commerce storefront serving customers across Germany via free DHL shipping and returns, including Packstation delivery. The assortment spans clothing, jeans, shoes, and accessories curated from over 50 designer brands including Closed, Drykorn, AG Jeans, Oui, Philippe Model, Allude, and Hemisphere, with seasonal collections, regular new arrivals, and a substantial sale section (20–80% off).

The technology foundation is a standard Shopware-based CMS storefront with conventional e-commerce functionality: product catalog, filtering by designer/size/color/season/price, wishlist, customer accounts, and checkout integrating PayPal, Klarna, and invoice for existing customers. Marketing relies on organic social channels (Facebook, Instagram, Pinterest), a discount-incentivized email newsletter, and on-site content organized by designer and new arrivals. The owner, Ilse Binon, personally references customer-facing communications, consistent with a founder-led, bootstrapped operation.

The business model is straightforward unit-pricing retail: one-time product sales at listed premium prices (€50–€500+) with frequent promotional discounting, supplemented by gift card sales. There is no subscription, licensing, or recurring revenue stream; no B2B customers are disclosed; the sole customer segment is "fashion-conscious women" seeking curated designer labels and personalized service. Geographic scope is domestic Germany only, and the company has no external funding, no M&A history, and no regulatory actions on record.

Kleiderschrank firmographics

Firmographics
Name
Kleiderschrank
Website
https://kleiderschrank.com
Company type
Private
Operating status
Operating
Headcount range
1–10 employees
Short description
Kleiderschrank is a privately held, founder-owned German multilabel boutique and online shop selling curated women's designer fashion from 50+ brands via a physical store in Kempen and a Shopware-based e-commerce site serving customers across Germany.
Ownership category
akta.pro rank

Kleiderschrank industry classification

Industry
Product category
Women's Designer Fashion Retail
NAICS
Clothing and Clothing Accessories Retailers (45811), Shoe Retailers (45821)
SIC
Retail-Women's Clothing Stores (5621), Retail-Shoe Stores (5661), Retail-Apparel & Accessory Stores (5600)
akta.pro primary industry
Streetwear & Contemporary Apparel Retail (CRAAABAM)
akta.pro secondary industries
Casual & Lifestyle Footwear Retail (CRAAADAB), Sustainable/Ethical Shopping & Capsule Wardrobe Building (HSACAJAL)

Keywords

  • Women's designer fashion
  • Multilabel boutique
  • Premium apparel retail
  • Omnichannel fashion store
  • Women's clothing e-commerce

Where Kleiderschrank is headquartered

Location

Headquarters

HQ city
Kempen
HQ country
Germany
HQ region
Europe

Offices1 record

Markets served

Kleiderschrank business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

  1. Retail Fashion Sales: One-time product sales of premium designer women's fashion through both online shop and physical boutique. No subscription or recurring revenue model. Customers purchase individual items at listed prices with occasional discounts and sales.

Pricing tiers

ModelBillingPrice
Unit PricingPay-as-you-goPremium Designer Fashion

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Kleiderschrank product offering

Product offering

Core offering

Kleiderschrank is a German multilabel women's designer fashion retailer that curates and sells premium branded apparel, jeans, shoes, and accessories from 50+ designer labels (Closed, Drykorn, AG Jeans, 0039 Italy, Oui, Philippe Model, Fil Noir, Hemisphere, Juvia, Birkenstock, UGG Australia, etc.) through both an e-commerce website and a physical boutique in Kempen am Niederrhein. The offering also includes personalized in-store styling consultations, gift cards, and an email newsletter with subscriber discounts.

Product overview

Kleiderschrank is a German women's designer fashion multilabel concept operating both an e-commerce platform (kleiderschrank.com) and a physical boutique in Kempen, Germany. The company offers an curated selection of premium women's fashion from 50+ designer brands including Closed, Drykorn, AG Jeans, 0039 Italy, Fil Noir, Hemisphere, Juvia, Oui, Philippe Model, and many others. The online shop features categories for clothing (Kleidung), jeans, shoes (Schuhe), and accessories (Accessoires), with subcategories for blouses (Blusen) including uni, patterned, oversized, short-sleeve, and silk varieties. Additional services include personal in-store styling consultations and a newsletter subscription offering 10% discount. The business model combines omnichannel retail with seasonal collections, new arrival updates, and a sale section with discounts ranging from 20-80%.

Differentiator

Problem solved

Functional benefit

Products and services

  • Kleiderschrank Online Shop German e-commerce platform offering a curated catalog of premium women's designer fashion with online ordering, customer accounts, wishlist, and free shipping and returns throughout Germany. Customers can also order online and try on with in-store advice at the Kempen boutique.
  • Gutscheine (Gift Cards) Gift certificates redeemable in the Kleiderschrank online shop and physical boutique in Kempen.
  • Individuelle Beratung (Personal Styling Consultation) In-person styling consultation at the Kempen boutique where experienced staff assemble coordinated outfits from multiple designer labels based on customer preferences, accompanied by coffee service.

Companies that use Kleiderschrank

Customer profile

Segments1 record

Ideal customer profiles1 record

Kleiderschrank technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration6 records

Kleiderschrank partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Kleiderschrank competitors and assessment

Company assessment

Market position

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Kleiderschrank social profiles

Digital presence

Kleiderschrank compliance and trust

Trust signal

Compliance1 record

Kleiderschrank financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Kleiderschrank leadership team

Management profile

Number of profiles

Profiles1 record

Kleiderschrank funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Kleiderschrank M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kleiderschrank

What does Kleiderschrank do?

Kleiderschrank is a German multilabel women's designer fashion retailer that curates and sells premium branded apparel, jeans, shoes, and accessories from 50+ designer labels (Closed, Drykorn, AG Jeans, 0039 Italy, Oui, Philippe Model, Fil Noir, Hemisphere, Juvia, Birkenstock, UGG Australia, etc.) through both an e-commerce website and a physical boutique in Kempen am Niederrhein. The offering also includes personalized in-store styling consultations, gift cards, and an email newsletter with subscriber discounts.

Is Kleiderschrank a public or private company?

Kleiderschrank is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Kleiderschrank founded?

Kleiderschrank was founded in -1. It employs 1 to 10 people.

Where is Kleiderschrank based?

Kleiderschrank is headquartered in Kempen, Germany, in the Europe region.

How does Kleiderschrank make money?

One revenue line is on record: retail Fashion Sales.

Does Kleiderschrank have an API?

No public API is recorded for Kleiderschrank.

What industry is Kleiderschrank in?

Kleiderschrank's product category is Women's Designer Fashion Retail. Its primary akta.pro industry code is CRAAABAM, Streetwear & Contemporary Apparel Retail, with a secondary code of CRAAADAB, Casual & Lifestyle Footwear Retail. Its NAICS code is 45811 and its SIC code is 5621.

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