Klei Studio Academy

What Klei Studio Academy does

Klei Studio Academy (KSA) is a Jakarta-based scent academy and bespoke fragrance house founded in 2022 by Divanda Gitadesiani, operating from its KSA Lounge in Bintaro, South Tangerang, Indonesia. The company delivers structured perfumery education across beginner through APF-certified intermediate levels, alongside bespoke fragrance development, corporate events, and online learning. KSA holds exclusive Asia Perfume Foundation (APF) Approved Center status in Indonesia and is the sole authorized institution for the APF-certified Intermediate Perfumery Program (Levels 1-3), with the founder having personally authored the curriculum. The customer base spans individual fragrance enthusiasts, aspiring perfumers, brand owners, and corporate clients, with 4,000+ students cumulatively enrolled from Indonesia and across ASEAN (Singapore, Brunei, Malaysia, Philippines).

The core technology and product architecture centers on a Wix-based website platform for class booking, e-course delivery, and content distribution, combined with an in-house proprietary curriculum and a dedicated raw materials shopping platform exclusive to graduates. Products span 14+ distinct offerings across beginner classes (IDR 399K-1.8M), intermediate APF-certified programs (IDR 12.5-15M per level, IDR 37.5M full bundle), private and corporate sessions, a kids program, a 96-week international e-course (IDR 699K), and project-based bespoke fragrance development with a 1-liter MOQ for B2B clients. Distribution is hybrid: direct in-person delivery at the Bintaro lounge, on-site corporate events, and global self-serve online access. KSA is a privately held, founder-owned company with no disclosed external investors, headquartered at a single training facility in the Greater Jakarta area.

KSA's go-to-market operates across three intersecting motions: event-driven (in-person workshops, team bonding, corporate gatherings driving word-of-mouth in a 4,000+ student community), community-led (KSA Scent Journal blog, Instagram, TikTok, LinkedIn, email newsletter), and sales-led (B2B bespoke fragrance services and Scent Business Club mentorship for brand owners). Revenue is generated almost entirely through one-time transactions per class, bundle, or project — with no subscription or recurring revenue model visible in the disclosed pricing tiers. Bilingual delivery (Bahasa Indonesia and English) and lifetime alumni support are core differentiators supporting both domestic and ASEAN-region demand.

Name

Klei Studio Academy

Legal name

Klei Studio Academy

Website

https://kleistudioworkshop.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Klei Studio Academy is a Jakarta-based scent academy and bespoke fragrance house, founded in 2022, offering APF-certified perfumery education, bespoke fragrance development, and corporate workshops to individual learners, aspiring perfumers, brand owners, and corporate clients across Indonesia and ASEAN.

Ownership category

akta.pro rank

Headquarters

HQ city

South Tangerang, Banten

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Offline Perfumery Classes: In-person classes ranging from beginner (The Art of Perfumery 101 at IDR 799,000) to intermediate APF-certified 3-level program (IDR 37,500,000). Offered in open and private formats. Revenue is one-time per class or bundled program.
2. Online E-Course: Self-paced online version of The Art of Perfumery 101 (96 weeks) at IDR 699,000, with optional bundling with Velvet Kit for Indonesian students. Revenue is one-time purchase.
3. Bespoke Fragrance Development: Custom fragrance creation service for brand owners and businesses, with minimum order of 1 liter. Positioned as premium/high-end fragrance oil development before mass production (maklon). Revenue is project-based.
4. Scent Business Club (SBC) and Mentorship: Business-focused program helping brand owners develop fragrance brands, understand market trends, and avoid common mistakes. Also includes 1-on-1 virtual mentorship sessions (IDR 499,000/hour). Revenue is one-time or session-based.
5. Personalized Corporate and Private Events: Customized perfumery workshops for companies, team bonding, community gatherings, and private events. Flexible format (onsite at KSA Lounge or at client location). Revenue is event-based.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Klei Studio Academy (KSA) is a scent academy and bespoke fragrance house that delivers perfumery education (from beginner to APF-certified intermediate levels) via in-person classes at its Jakarta lounge, online e-courses, and corporate workshops. It also offers bespoke fragrance oil development (minimum 1 liter) and business mentorship for brand owners seeking to build their own fragrance identities. The academy combines French Classic Foundation and Modern Perfumery methods with a curated curriculum developed in-house and APF (Asia Perfume Foundation) accreditation.

Product overview

Klei Studio Academy (KSA) is a scent academy and bespoke fragrance house based in Jakarta, Indonesia, founded in 2022. The company offers a portfolio of perfumery education products ranging from beginner classes (The Art of Perfumery 101) to intermediate certification programs (KSA x APF Intermediate Program Levels 1-3), alongside specialized offerings including home scents masterclasses, kids perfumery programs, and business-focused scent mentorship (Scent Business Club). In addition to educational services, KSA provides bespoke fragrance development for brands (KSA Bespoke Scents) with a 1-liter minimum order, and personalized corporate events/workshops. The company also offers an international e-course for remote learners and operates a raw materials shopping platform exclusively for students. All programs are guided by the French Classic Foundation and Modern Perfumery methods, with APF (Asia Perfume Foundation) certification pathways.

Differentiator

Problem solved

Functional benefit

Products and services

• The Art of Perfumery 101 Beginner-level in-person perfumery class covering basic to pre-intermediate concepts, including fragrance families, basic scent structure, and the process of creating a personal fragrance. Designed for individuals new to perfumery.
• Home Scents Masterclass In-person workshop teaching participants to create their own Reed Diffuser, Room Spray, and Aromatic Candle. Targeted at individuals interested in home fragrance crafting.
• KSA x APF Intermediate Perfumery Program Comprehensive 3-level intermediate perfumery certification program covering aroma chemicals, natural extracts, accord building, fragrance architecture, and formula evaluation, aligned with Asia Perfume Foundation (APF) certification standards. Designed for aspiring perfumers seeking formal credentialing.
• Scent Business Club Private session for fragrance brand owners and entrepreneurs focused on developing brand identity from zero to a distinctive scent. Includes education on market trends, scent branding strategy, and avoiding common fragrance business mistakes.
• Kids Perfumery Program Program for children ages 4 and above combining play, learning, and emotion exploration through hands-on perfume blending to develop olfactory and motor skills.
• The Art of Perfumery E-Course Self-paced online e-course for beginner to pre-intermediate level perfumery accessible for 96 weeks. Bundled with Velvet Kit for Indonesian students. Designed for international and remote learners.
• KSA Bespoke Scents Bespoke fragrance creation service for brand owners and businesses, with minimum order of 1 liter. KSA acts as a boutique fragrance house developing premium or high-end fragrance oil aligned with brand DNA before clients proceed to mass production (maklon).
• KSA Personalized Events Customized perfumery workshops for corporate team bonding, community gatherings, and company activations. Available at the KSA Lounge or delivered onsite at the client's location with all equipment and materials provided by KSA.
• Scents Business Personalized Mentorship One-on-one virtual mentorship session for fragrance business and brand development, targeting brand owners and entrepreneurs building fragrance brands.

Quantifiable outcome

• 4000+ students enrolled from Indonesia and ASEAN
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Asia Perfume Foundation (APF)coreStrategic or Co-development PartnerKSA is the only institution in Indonesia accredited by the Asia Perfume Foundation (APF) to deliver the APF-certified Intermediate Perfumery Program (Levels 1-3). Founder Divanda Gitadesiani developed the APF Level 1-3 curriculum herself. The program covers aroma chemicals, natural extracts, accord building, fragrance architecture, and formula evaluation. KSA also holds the APF Approved Center designation in Indonesia.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Formula Botanica: UK-based online school offering accredited courses in natural perfumery and cosmetic formulation. Founder Divanda Gitadesiani holds a Formula Botanica certification, and the school competes directly for the same online perfumery-learner audience that KSA's e-course targets.
• PerfumersWorld: Thailand-based perfumery training school founded by Stephen V. Dowthwaite, offering both in-person and online perfumery education across beginner to professional levels. Highly comparable to KSA's structured curriculum, ASEAN footprint, and APF-aligned certification, and the founder herself trained with PerfumersWorld.
• Maison 21G: Singapore-based bespoke fragrance house and perfumery workshop studio offering custom scent creation and educational perfume-making sessions. Closely comparable as a Southeast Asian peer combining consumer education, bespoke fragrance, and retail experiences in the same regional market.
• The Perfume Studio: UK-based experiential perfumery workshop operator running in-person and corporate team-building fragrance events. Closely comparable to KSA's beginner classes, home scents masterclass, and corporate events offering.
• The Art of Perfumery (UK): Online perfumery education resource and course platform used by aspiring perfumers globally. Founder Divanda Gitadesiani is listed among its certified educators, and it competes for the same online learner audience as KSA's e-course.

Broad incumbents

• Givaudan Perfumery School: The in-house perfumery school of Givaudan, the world's largest fragrance and flavor house. Represents the established global incumbent in perfumery education and is a long-term competitor for aspiring perfumers who might otherwise study at KSA's APF program.
• ISIPCA: Historic French perfumery school founded by Jean-Jacques Guerlain in Versailles, offering professional perfumer training. Sets the global standard that KSA's APF intermediate program aspires to align with via the French Classic Foundation framework.
• Grasse Institute of Perfumery (GIP): French perfumery school based in Grasse, the historic capital of perfumery. Comparable as a structured, certification-bearing perfumery education provider, and KSA's founder trained in Grasse, anchoring KSA's pedagogical lineage to this institution.

Regional players

• Scent Trunk: Singapore-based fragrance subscription and discovery brand serving Southeast Asian consumers with curated scent experiences. Comparable regional player in the SEA fragrance consumer market, though more retail/D2C than education.

Others

• Asia Perfume Foundation (APF): The Singapore-headquartered industry body that accredits KSA's intermediate program and certifies the APF Level 1-3 curriculum authored by KSA's founder. A strategic partner rather than competitor, but governs KSA's regional accreditation moat and is the standard-bearer for the broader Asian perfumery education ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/klei-studio
• Instagraminstagram.com/klei.studioo
• TikToktiktok.com/@klei.studioo

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Klei Studio Academy