Klick&Klar GmbH

What Klick&Klar GmbH does

Klick&Klar GmbH is a privately held Swiss web agency founded in 2007 (one source notes 2004) and headquartered in Hünenberg, Canton of Zug. The firm specializes in TYPO3-based website, portal, and web-shop development for Swiss small and medium enterprises (KMU), with secondary exposure to associations, federations, government, and e-commerce clients. Its core technology platform is the open-source enterprise TYPO3 CMS, on which the company has layered its proprietary 'Panda' Website-System — a modular framework with pre-built extensions covering forms, location maps, download centers, news, newsletters (Mailchimp-integrated), online shops (Shopify-integrated), online calendars, and event portals with QR-code check-in and ERP/CRM data flow. Clients receive a compiled runtime of the framework while the source code remains proprietary to Klick&Klar, protected by contractual penalties. Named customers span Bielersee Schifffahrtsgesellschaft, the Swiss-American Chamber of Commerce, Spital Thun, Mathys AG Bettlach, Swiss Federal Administration, and Hotellerie Suisse, among 100+ project clients.

The company operates a sales-led enterprise go-to-market motion: free 60-minute online strategy meetings convert into fixed-price projects scoped via a structured 7-step methodology (Kick-off, Workshop, Concept, Implementation, Layout, Launch, with subsequent support). Pricing includes CHF 150/hour standard and CHF 220/hour express project work, fixed-price project packages (Design Champion for premium design, Tech Master for complex ERP/CRM-integrated portals, Service King for rapid landing pages), and recurring subscriptions for SEO (CHF 2,950/year), performance dashboards (CHF 1,250/year), maintenance (auto-renewing with 90-day notice), and managed Google/Meta advertising campaigns. The firm employs a multidisciplinary team (~5-11 FTEs covering sales, project/content management, concept/design, backend development, UX writing, SEO, photography, and finance).

Revenue is project-based for new builds and subscription-based for ongoing services, with no external venture or growth equity capital and no subsidiaries. Geographic scope is Switzerland, with stated DACH regional positioning but no disclosed cross-border operations. The company is founder-led by Benjamin Giesbrecht (Geschäftsführer) and shows no acquisitions, partnerships, or restructurings in the data set.

Name

Klick&Klar GmbH

Legal name

Klick&Klar GmbH

Website

https://klickundklar.net

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Klick&Klar GmbH is a privately held Swiss web agency in Hünenberg that builds TYPO3-based websites, portals, and web shops for small and medium enterprises. Its proprietary 'Panda' modular framework, three-tier service packages, and recurring SEO/maintenance subscriptions serve KMU clients across healthcare, government, hospitality, manufacturing, and associations in Switzerland.

Ownership category

akta.pro rank

Headquarters

HQ city

Hünenberg

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Website Design & Development: One-time project fees for designing and building professional websites, portals, and web shops using TYPO3 CMS. Pricing is determined during a concept phase resulting in a fixed-price offer. The company charges CHF 150/hour for time-and-materials work (standard hours), CHF 220/hour for out-of-hours and express work. Projects range from simple company websites (1–6 months) to complex portals and web shops (3–12 months) and landing pages (1 month).
2. Ongoing Services & Retainers: Recurring service contracts including website maintenance, SEO/positioning subscriptions, hosting coordination, and ad campaign management. Dauerverträge (continuous contracts) auto-renew annually unless terminated with 90 days' notice. Pricing for maintenance based on company price list; SEO keyword service priced at CHF 2,950/year.
3. Content & Creative Services: Additional services including content writing (CHF 850/page), blog articles (CHF 950), newsletters (CHF 550), text translation (CHF 4/standard line), photography studio (CHF 180/portrait) and on-site (CHF 2,800/half-day). AdWords and Facebook campaign setup and management are also offered as discrete services.
4. Training Services: TYPO3 training sessions offered at CHF 500 per session, teaching users the website backend interface, best practices, and content management.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Klick&Klar GmbH is a Swiss web agency that designs, develops, and maintains TYPO3-based professional websites and web portals for small and medium enterprises. Its core offering is the proprietary Panda Website-System, a modular framework built on TYPO3 CMS that includes pre-built functional extensions (Forms, Location Maps, Download Center, Newsletter, Online Shop, Event Portal, etc.). The company delivers projects through a structured 7-step methodology and provides ongoing services including SEO, content creation, hosting coordination, and digital advertising.

Product overview

Klick&Klar GmbH is a Swiss web agency specializing in TYPO3-based website and web portal development. Their core offering is built on the open-source TYPO3 CMS, branded as the 'Panda' Website-System — a modular component system that serves as the foundation for all client websites. The portfolio consists of three interconnected layers: (1) the TYPO3 CMS core platform providing the technical infrastructure, (2) the Panda Website-System with in-house developed functional modules including Forms, Map with Locations, Download Center, News Banner, News, Newsletter, Online-Shop (Shopify), Online Calendar, and Event Portal, and (3) three website service packages — Design Champion, Tech Master, and Service King — that define project scope and pricing tiers. The agency also offers custom module development for bespoke requirements. The company operates exclusively on TYPO3, which they position as an enterprise-grade, infinitely scalable alternative to other CMS platforms like WordPress.

Differentiator

Problem solved

Functional benefit

Brands

• Panda: The 'Panda' is Klick&Klar's proprietary TYPO3-based website system with modular components and extensions for professional web portals.
• Panda Website-System

Products and services

• Design Champion Website-Paket Website package focused on exclusive design for businesses seeking premium visual presentation, including branding and corporate websites with clear language and appealing design.
• Tech Master Website-Paket Website package for technically demanding projects, including complex portals with ERP/CRM integration, online payment capabilities, and content management systems.
• Service King Website-Paket Website package for rapid project delivery, suitable for customers needing quick turnaround on landing pages, sales funnels, and performance marketing solutions.
• Panda Website-System Klick&Klar's proprietary website framework built on TYPO3 CMS, providing a modular component system with functional extensions including Forms, Location Maps, Download Center, News Banner, Newsletter, Online Shop, Online Calendar, and Event Portal. Forms the foundation for all client websites.
• SEO Positioning Services Ongoing SEO services including keyword analysis, optimization, and monthly reports at CHF 2,950/year, plus website content analysis and performance dashboard (CHF 1,250/year).
• Content Creation Services Content creation services including page writing (CHF 850/page), blog articles (CHF 950), newsletters (CHF 550), text translation (CHF 4/standard line), stock image selection (CHF 100/image), and photography (studio CHF 180/portrait, on-site CHF 2,800/half-day).
• Digital Advertising Campaign Management Digital advertising setup and campaign management including Google AdWords account setup, Facebook Business Manager setup (CHF 450), Facebook/Instagram campaign execution (CHF 600), and ongoing optimization of paid campaigns.
• TYPO3 Training Sessions Online TYPO3 training sessions at CHF 500 per session, teaching users the website backend interface, content management best practices, and system administration.
• Individual Module Development Custom module development service for creating bespoke TYPO3-based software solutions tailored to specific customer requirements beyond the standard Panda module library.

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• TYPO3 AssociationcoreTechnology or IntegrationKlick&Klar is a TYPO3-focused agency building on the TYPO3 open-source CMS. TYPO3 is an enterprise-grade open-source content management system backed by a professional community. The company leverages TYPO3 as its core platform for all client website projects.
• MailchimpcoreTechnology or IntegrationKlick&Klar uses Mailchimp as the newsletter dispatch platform for its own and client newsletters. The company sets up Mailchimp accounts and creates branded templates integrated into client TYPO3 websites.
• Google (Google Analytics, Google Maps, Google Tag Manager, Google Ads)coreTechnology or IntegrationKlick&Klar integrates Google Analytics, Google Maps, Google Tag Manager, and Google Ads tools for client website analytics, SEO optimization, and performance marketing campaigns. Services include AdWords account setup and campaign management.
• Facebook / Instagram (Meta)coreTechnology or IntegrationKlick&Klar manages Facebook Business Manager setup and Facebook/Instagram advertising campaigns for clients. Services include account configuration, campaign text writing, deployment, and ongoing optimization.
• ShopifycoreTechnology or IntegrationKlick&Klar integrates Shopify e-commerce platform seamlessly into TYPO3 websites, enabling direct online purchasing on client websites.
• simsa (Swiss Internet Industry Association)minorOthersKlick&Klar references the Code of Conduct Hosting (CCH) of simsa (Swiss Internet Industry Association) when operating client websites on third-party hosting servers. This is a compliance reference rather than a formal partnership.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• AOE GmbH: German-based digital agency and longstanding TYPO3 enterprise partner delivering complex web portals and digital products. Closely comparable on TYPO3 specialization, enterprise portal work, and B2B mid-market focus.
• Comvation AG: Swiss TYPO3 specialist agency offering TYPO3-based web solutions, portals, and e-commerce. Directly comparable to Klick&Klar on platform (TYPO3), geography (Switzerland), and target market (mid-market / SME).
• Bitmotion GmbH: German TYPO3 agency focused on TYPO3 development, extensions and enterprise web projects. Directly comparable as a TYPO3-specialist digital agency serving mid-market clients.
• TYPONLINE: German TYPO3 service provider offering TYPO3 development, consulting, training and hosting. Comparable platform expertise and recurring service revenue model around TYPO3 maintenance.
• dkd Internet Service GmbH: Frankfurt-based TYPO3 agency with deep expertise in TYPO3 development, hosting and CMS consulting. Comparable TYPO3-centric delivery model and SME/mid-market client profile.
• jweiland.net: German TYPO3 hosting and services company offering TYPO3 development, server hosting, and support. Comparable TYPO3-centric recurring service model serving SME/mid-market websites.

Emerging players

• NITSAN: International (India-based) TYPO3 agency delivering TYPO3 development, extensions, and enterprise web projects. Comparable TYPO3 specialization with a global delivery model rather than a local-Swiss focus.

Broad incumbents

• Liip AG: Larger Swiss digital agency offering web development, design and digital products across Drupal, Symfony, and other stacks. Overlaps with K&K on Swiss SME/mid-market web delivery but operates across multiple platforms rather than TYPO3-only.
• Unic AG: Swiss digital agency offering web development, UX, and digital transformation. Comparable Swiss mid-market client base and full-stack digital offering, but broader portfolio rather than TYPO3-specialized.

Regional players

• Snowflake Productions: Swiss web and digital agency delivering websites, e-commerce and digital marketing. Comparable Swiss SME client base and website-build service offering, though not TYPO3-specialized.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/klickundklar

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Klick&Klar GmbH