Landesstelle der KLJB Bayern (Katholische Landjugendbewegung)

What Landesstelle der KLJB Bayern (Katholische Landjugendbewegung) does

KLJB Bayern (Katholische Landjugendbewegung Bayern) is a Catholic rural youth movement founded in 1949 by resolution of the Freising Bishop Conference and headquartered at Kriemhildenstr. 14, Munich. It is the largest rural youth organization in Bavaria, with approximately 25,000 members organized across seven diocesan associations (Diözesanverbände in Augsburg, Bamberg, Eichstätt, München und Freising, Passau, Regensburg, Würzburg) and numerous local groups (Ortsgruppen). The organization serves young Catholics aged 14-35 in rural Bavaria, focusing on faith formation, democratic participation, agricultural and rural policy advocacy, leadership development, and community engagement.

KLJB Bayern's product portfolio centers on print educational publications (Werkbriefe covering themes such as mental health, future of agriculture, and 75-year anniversary), the triannual LandSicht magazine, the FILIB Landjugendförderpreis award program (prizes up to 1,250 EUR), the Landjugendshop e-commerce platform, political education programs (Landtag Live), and international study trips. Technology infrastructure consists of standard web-based content management and social media platforms (Facebook, Instagram, YouTube, LinkedIn, Bluesky) — no proprietary technology. The organization is governed by elected state chairs, a managing director (Landesgeschäftsführer Sebastian Petry), and a Landjugendseelsorger (currently Christoph Reich, appointed February 2025).

The business model is a non-profit membership-driven model with diversified revenue streams: recurring membership subscriptions from approximately 25,000 members, one-time publication sales through Landjugendshop, transaction-fee study trip participation (400 EUR/person), and donations/grants from church institutions and public funders. Distribution occurs through the Landjugendshop e-commerce storefront, the seven diocesan offices, local groups, and direct engagement at events including the annual Landesversammlung and Internationale Grüne Woche Berlin. KLJB Bayern maintains strategic partnerships with Bayerischer Bauernverband (since 1953), MIJARC, BDKJ, Bayerischer Jugendring, KLB Bayern, and various church and civic coalitions, plus a related foundation, FILIB e.V., supporting rural youth project funding.

Name

Landesstelle der KLJB Bayern (Katholische Landjugendbewegung)

Legal name

Landesstelle der Katholischen Landjugend Bayerns e.V.

Website

https://kljb-bayern.de

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

1–10 employees

Short description

KLJB Bayern is the largest Catholic rural youth organization in Bavaria, serving approximately 25,000 members across 7 diocesan associations with educational publications, advocacy programs, and community events. Founded 1949.

Ownership category

akta.pro rank

Product category

Youth Civic & Faith Education Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Other Similar Organizations (except Business, Professional, Labor, and Political Organizations) (81399), Educational Support Services (611710)

SIC

Services-Membership Organizations (8600), Services-Social Services (8300)

akta.pro primary industry

NGO/Nonprofit Education Programs & Service Delivery (EDADALAC)

akta.pro secondary industries

K–12 Support & School Improvement Nonprofits (BPAGADAB), Student Wellness & Prevention Programs (Substance Use, Sexual Health, Bullying) (EDAJAIAG)

Keywords

• Youth association services
• Civic education programs
• Rural advocacy
• Faith formation
• Educational publications

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership subscriptions: Membership fees from approximately 25,000 members across Bavaria
2. Publication sales: Sale of Werkbriefe (educational brochures) and LandSicht magazine through the Landjugendshop
3. Study trip fees: Participation fees for international study trips (400 EUR per participant including transport, accommodation, meals)
4. Donations and grants: Support from church institutions and potential public grants for youth work

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

KLJB Bayern is a Catholic rural youth movement that organizes advocacy, faith formation, civic education, and community engagement for approximately 25,000 members across Bavaria. It delivers its work through a portfolio of printed educational publications (Werkbriefe), a triannual magazine (LandSicht), youth participation projects such as 'Stadt. Land. Wie? Jugend bewegt.', political education programs like 'Landtag Live', international exchanges via MIJARC, and the FILIB Landjugendförderpreis award program.

Product overview

KLJB Bayern operates as a Catholic rural youth movement with approximately 25,000 members, offering a portfolio of educational publications (Werkbriefe), a quarterly magazine (LandSicht), and an e-commerce platform (Landjugendshop) for distribution. The organization runs youth participation projects like 'Stadt. Land. Wie? Jugend bewegt.' and educational programs such as 'Landtag Live'. It also administers the FILIB Landjugendförderpreis award. The portfolio centers on print publications and experiential learning programs rather than software products.

Differentiator

Problem solved

Functional benefit

Brands

• LandSicht: KLJB Bayern's triannual magazine/publication
• FILIB - Landjugendförderpreis
• Stadt. Land. Wie? Jugend bewegt.

Products and services

• Werkbrief Psychische Gesundheit A printed 74-page workbook/publication addressing mental health of children, youth and young adults; priced at 11.00 EUR per copy (Art.-Nr. 1020 2502, ISBN 978-3-936459-87-6). Sold to members, educators, and youth workers for educational use.
• Werkbrief Zukunft der Landwirtschaft A printed 124-page publication providing an overview of relevant topics for the future of agriculture; priced at 9.00 EUR (incl. VAT and shipping) (Art.-Nr. 1020 2401, ISBN 978-3-936459-84-5). Targets rural youth, agricultural educators, and policy advocates.
• Werkbrief Jubiläum - 75 Jahre KLJB Bayern A commemorative 80-page publication marking the 75th anniversary of KLJB Bayern with historical reflections, interviews, and practical guidance for organizing jubilee celebrations; priced at 11.00 EUR (Art.-Nr. 1020 2402, ISBN 978-3-936459-85-2).
• LandSicht Magazine The official magazine of KLJB Bayern, published three times per year in print or digital format, covering youth participation, agricultural topics, and organizational news for members and the wider public.
• Landjugendshop Online shop selling KLJB Bayern publications including Werkbriefe, educational materials, and merchandise for rural youth work; serves as the organization's primary retail distribution channel.
• Stadt. Land. Wie? Jugend bewegt. A youth participation project for rural areas running from 2024-2026, aimed at increasing youth engagement and democratic participation in rural Bavaria through KLJB-led events, workshops, and advocacy.
• FILIB - Landjugendförderpreis An annual rural youth promotion award administered by Förderwerk Innovativer Landjugendarbeit in Bayern (FILIB) e.V., offering prize money up to 1,250 EUR (1st), 1,000 EUR (2nd), 750 EUR (3rd), 500 EUR diocesan prize, plus a special courage prize for outstanding KLJB projects.
• Landtag Live A political education program where young adults from KLJB and Kolpingjugend Bayern accompany Bavarian state parliament members for three days to gain insights into legislative work.
• International Study Trips International study trips organized through AKIS (Internationale Solidarität) in partnership with MIJARC and ZMW, including planned exchanges to Warsaw; participation fee 400 EUR per person including transport, accommodation, meals and entries (for KLJB members and affiliated youth organizations, age 18+).

Quantifiable outcome

• Membership growth of 4% to 25,843 members as of end of 2023
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• Bayerischer Bauernverband (BBV)coreStrategic or Co-development Partner · 1 January 1953Official partnership since 1953 recognizing KLJB as one of three established youth organizations within the Bavarian Farmers Association. KLJB represents rural Catholic youth interests within the agricultural community.
• Bayerischer Jugendring (BJR)majorStrategic or Co-development PartnerBavarian Youth Ring is the umbrella organization for youth associations in Bavaria. KLJB is represented and participates in joint programs like 'Landtag Live'.
• MIJARC (Mouvement International de la Jeunesse Agricole Rurale Catholique)majorStrategic or Co-development PartnerInternational Catholic rural youth movement. KLJB Bayern participates through AKIS (Internationale Solidarität) with international study trips and exchanges.
• Kolpingjugend BayernminorGTM or Marketing PartnerJoint 'Landtag Live' program where young adults from both youth organizations accompany parliamentarians.
• Vote16 e.V.minorGTM or Marketing PartnerKLJB Bayern supported the Vote16 initiative for lowering voting age to 16 in Bavaria, collecting over 25,000 signatures.
• Arbeitskreis Kirche und Landwirtschaft in BayernmajorStrategic or Co-development PartnerJoint statement against extremism in rural areas signed by KLJB Bayern, KLB Bayern, Landeskuratorium LFB, LVÖ, and Misereor Bayern.
• KLB Bayern (Katholische Landvolkbewegung)majorStrategic or Co-development PartnerCatholic rural movement in Bavaria, collaborating on regional planning (LEP) and joint advocacy.
• Initiative 'Wege zum besseren LEP'minorStrategic or Co-development PartnerKLJB Bayern supports the initiative for improving regional planning in Bavaria, advocating for climate protection and democratic participation.
• MISEREORminorGTM or Marketing PartnerCatholic development aid organization, part of joint statement against extremism.
• ZMW (Związek Młodzieży Wiejskiej)minorStrategic or Co-development PartnerPolish rural youth organization. KLJB Bayern plans exchange visit to Warsaw to meet with ZMW counterparts.
• BDKJ (Bund der Deutschen Katholischen Jugend)majorStrategic or Co-development PartnerNational umbrella for Catholic youth in Germany. KLJB Bayern participates in BDKJ delegations to events like the World Synod.
• Katholische Landjugendbewegung Deutschlands (KLJB Bundesverband)coreStrategic or Co-development PartnerNational-level KLJB organization that KLJB Bayern is part of. Joint statements on issues like AfD incompatibility.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bayerischer Jugendring (BJR): Umbrella organization for youth associations in Bavaria. KLJB Bayern is a member and runs joint programs like 'Landtag Live'.
• Bund der Deutschen Katholischen Jugend (BDKJ): National umbrella for Catholic youth in Germany. KLJB Bayern participates in BDKJ delegations; comparable as Catholic youth membership organization with regional structures.
• Deutsche Landjugend (Bund der Deutschen Landjugend): National rural youth umbrella in Germany; comparable rural youth constituency across federal states.
• KLJB Bundesverband (Katholische Landjugendbewegung Deutschlands): National KLJB organization; KLJB Bayern is part of this larger federation. Directly comparable mission and rural youth focus at national scale.

Direct peers

• Kolpingjugend Bayern: Catholic youth organization in Bavaria; co-runs 'Landtag Live' with KLJB Bayern; comparable Catholic youth membership organization.
• Evangelische Landjugend in Bayern: Protestant counterpart serving rural youth in Bavaria. Co-recognized in Bavarian Farmers Association alongside KLJB since 1953; directly comparable mission and demographic.
• Katholische Landvolkbewegung (KLB) Bayern: Catholic rural adult movement in Bavaria; strategic partner of KLJB Bayern for joint advocacy and rural ministry, operating similar community-based structures.
• Bayerische Jungbauernschaft / Jungbauernschaft Bayern: Non-denominational rural youth organization in Bavaria; co-recognized alongside KLJB since 1953 in the Bayerischer Bauernverband.

Emerging players

• MIJARC (Mouvement International de la Jeunesse Agricole Rurale Catholique): International Catholic rural youth movement that KLJB Bayern engages with via AKIS and study trips; same mission across countries.

Regional players

• Katholische Jugendfürsorge der Erzdiözese München und Freising: Catholic youth welfare organization in Upper Bavaria; comparable faith-based youth services in overlapping geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/kljbbayern
• Facebookfacebook.com/kljbbayern
• LinkedInlinkedin.com/company/landesstelle-der-kljb-bayern
• Instagraminstagram.com/kljbbayern

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Landesstelle der KLJB Bayern (Katholische Landjugendbewegung)