Klosters Music

What Klosters Music does

Klosters Music is the operational brand of Stiftung Kunst & Musik, Klosters, a Swiss non-profit foundation established in spring 2019 and recognized as tax-exempt by the Canton of Graubünden on 17 April 2019. The organization produces an annual classical music festival held in late July to early August at venues in Klosters, Switzerland—principally the Concert Hall at Arena Klosters and St. Jacob's Church—and operates a year-round church concert series built around the historic Goll organ. The 2026 edition (31 July – 9 August 2026) carries the theme 'Icons' and comprises ten distinct concert products spanning orchestral works, vocal recitals, piano performances, chamber music, a film-music event (Amadeus In Concert), and a family concert. Programming has featured internationally renowned soloists and ensembles including Sir Bryn Terfel, Sir András Schiff, Boris Giltburg, Deutsche Kammerphilharmonie Bremen, La Cetra Barockorchester Basel, and Zürcher Sing-Akademie.

The foundation is governed by a Stiftungsrat chaired by Heinz Brand and led artistically by David Whelton LVO/OBE since inception, with Christoph Müller designated to succeed him from 2027. Day-to-day operations are run by Managing Director Franziska von Arb and a small core team of approximately seven paid staff, supplemented by the Voluntari volunteer program and an unpaid board. Revenue is generated through a hybrid model combining concert ticket sales (CHF 15–135 across tiered pricing), a seven-tier patronage and membership program via the associated Förderverein Kunst & Musik, Klosters (CHF 100 to CHF 50,000+), cantonal and municipal cultural grants, named foundation gifts (notably Stiftung EXEKIAS), and corporate sponsorship.

Tickets are distributed through the kulturticket.ch online platform, a phone booking line, and physical sales at tourist offices in Klosters and Davos. Marketing relies principally on earned-media partnerships with Radio SRF 2 Kultur (which broadcasts concert recordings) and Zeitung Südostschweiz, supplemented by a newsletter via 442hz.com, the festival website, and press releases. The strategic ecosystem is anchored by Destination Davos Klosters, Rhätische Bahn, Graubündner Kantonalbank, multiple hotel partners, and an active volunteer base, positioning the festival as a cultural-tourism asset integrated into the Klosters-Davos Alpine resort economy.

Name

Klosters Music

Legal name

Stiftung Kunst & Musik, Klosters

Website

https://klosters-music.ch

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Klosters Music is the annual classical music festival brand of the Swiss non-profit Stiftung Kunst & Musik, Klosters, serving concert-goers, cultural tourists, and patrons in the Klosters-Davos Alpine resort through orchestral, chamber, vocal, and family programs plus year-round church concerts.

Ownership category

akta.pro rank

Product category

Classical Music Concerts / Performing Arts Festival

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Music Festival Organizers & Promoters (MPAGAAAB)

Keywords

• Classical music festival
• Summer concert series
• Chamber music performances
• Orchestral concerts
• Patron membership program

Headquarters

HQ city

Klosters

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Ticket sales: Primary revenue stream from concert ticket sales. Tickets priced CHF 15-135 depending on concert and seating category. Tickets available online, by phone, and at local tourist offices.
2. Patronage and memberships: Förderverein Kunst & Musik, Klosters generates support through membership categories: Mitglieder (CHF 100), Silber (CHF 500+), Gold (CHF 1,000+), Platin (CHF 5,000+), Smaragd (CHF 10,000+), Rubin (CHF 25,000+), Diamant (CHF 50,000+). Members include major donors and foundations.
3. Anonymous donations and sponsorships: Concerts supported by anonymous donations (e.g., 'Romantic Journey' dedicated to Hansjürg Saager, made possible by EXEKIAS Foundation). Corporate patron program for specific concerts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Klosters Music organizes an annual summer classical music festival and a year-round church concert series at venues in Klosters, Switzerland, including the Concert Hall at Arena Klosters and St. Jacob's Church. The program features orchestral, chamber, vocal, piano, family, and film-in-concert performances, with tickets sold at tiered prices (CHF 15–135) online, by phone, and through regional tourist offices. The festival is supported by a tiered patron membership program (Förderverein Kunst & Musik, Klosters) ranging from CHF 100 to CHF 50,000+, alongside corporate sponsorships and institutional cultural funding.

Product overview

Klosters Music is a classical music festival organized by the Stiftung Kunst & Musik, Klosters (Foundation Art & Music, Klosters). The primary offering is the annual Summer Concert series (Sommerkonzerte) held from late July to early August, featuring internationally renowned performers in orchestral, chamber, and solo concerts at venues including the Concert Hall at Arena Klosters and St. Jacob's Church. The festival program encompasses multiple distinct concerts including orchestral programs (Romantic Journey, Tales of Love and Friendship), vocal performances (Songs & Arias, Handel's Heroines), piano recitals (With Four Hands, Pure Bach!), chamber music (Enchanted Garden), family concerts (The Town Musicians of Bremen), and special events (Fanfares and Fireworks on Swiss National Day, Amadeus In Concert). The year-round Kirchenkonzerte (Church Concerts) series utilizes the historic Goll organ at St. Jacob's Church. The organization also maintains a catalogue of concert recordings available via radio broadcasts.

Differentiator

Problem solved

Functional benefit

Products and services

• Klosters Music Summer Concerts (Sommerkonzerte) 2026 Annual ten-day classical music festival held at venues in Klosters, Switzerland (Concert Hall at Arena Klosters and St. Jacob's Church), featuring orchestral, chamber, vocal, and piano performances by internationally renowned artists. Theme for 2026 is "Icons".
• Church Concerts (Kirchenkonzerte) Year-round concert series held at St. Jacob's Church featuring the Goll organ, solo performances, and instrumental/vocal music in various acoustic combinations.
• Songs & Arias Vocal concert featuring Sir Bryn Terfel performing operas, art songs, and folk songs, accompanied by the Zürcher Sing-Akademie.
• Romantic Journey Orchestral concert featuring Boris Giltburg performing Tchaikovsky's Piano Concerto No. 1 with the Deutsche Kammerphilharmonie Bremen conducted by Duncan Ward.
• With Four Hands Piano recital featuring Sir András Schiff and Chloé Jiyeong Mun performing four-handed piano works by Franz Schubert at St. Jacob's Church.
• Tales of Love and Friendship Closing concert of the 2026 festival featuring the Deutsche Kammerphilharmonie Bremen performing Mozart's Sinfonia concertante and Elgar's Enigma Variations, marking David Whelton's farewell as Artistic Director.
• Fanfares and Fireworks Concert on Swiss National Day featuring Septura Brass Septet London and Swiss accordionist Srdjan Vukašinović performing classical and folk repertoire.
• Amadeus – In Concert Film music concert featuring Miloš Forman's Oscar-winning film Amadeus with live orchestral performance by the City Light Symphony Orchestra under Kevin Griffiths.
• The Town Musicians of Bremen Family concert for children aged 6+ featuring members of the Basel Chamber Orchestra performing Franz Tischhauser's musical fairy tale adaptation of the Brothers Grimm story.
• Enchanted Garden Wind quintet concert by Pacific Quintet featuring classical repertoire and French impressionism at Atelier Bolt.
• Handel's Heroines Vocal concert featuring soprano Chelsea Marilyn Zurflüh performing Handel arias with La Cetra Barockorchester Basel under Maurice Steger.
• Pure Bach! Piano recital by Sir András Schiff performing Bach's Goldberg Variations at St. Jacob's Church.
• Förderverein Kunst & Musik, Klosters (Patrons' Association Membership) Patron membership program supporting the festival financially and ideologically, with tiered categories: Mitglieder (CHF 100), Silber (CHF 500+), Gold (CHF 1,000+), Platin (CHF 5,000+), Smaragd (CHF 10,000+), Rubin (CHF 25,000+), Diamant (CHF 50,000+).
• Concert Recordings Archive Archive of concert recordings distributed via Radio SRF 2 Kultur broadcasts and SoundCloud, dating back to 2020, providing year-round access to festival performances.
• Concert Vouchers Gift vouchers for Klosters Music concerts available for purchase through the website, suitable for gifting concert experiences.

Quantifiable outcome

• Festival successful since 2019 founding with continued annual programming
• +1 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• Förderverein Kunst & Musik, KlosterscoreGTM or Marketing Partner · 1 June 2026Patrons' association supporting the festival financially and ideologically. Manages tiered membership program from CHF 100 to CHF 50,000+. Named after the foundation Stiftung Kunst & Musik, Klosters.
• Radio SRF 2 KulturcoreGTM or Marketing PartnerPrimary media partner broadcasting concert recordings. Multiple concert recordings available on SRF 2 Kultur audio platform.
• Destination Davos KlostersmajorGTM or Marketing PartnerRegional tourism organization supporting the festival as part of the destination's cultural offerings.
• Gemeinde KlostersmajorOthersMunicipal government of Klosters as institutional supporter of the festival.
• Kulturförderung Graubünden, Amt für Kultur / SWISSLOSmajorOthersCantonal cultural funding body supporting the festival through SWISSLOS cultural program.
• Graubündner KantonalbankmajorGTM or Marketing PartnerRegional cantonal bank as institutional supporter and banking partner for the foundation.
• Rhätische Bahn RhBminorGTM or Marketing PartnerRegional railway as transport partner facilitating attendee travel to Klosters.
• Hotel partnersminorGTM or Marketing PartnerMultiple hotel partners including Seven Alpina Boutique Hotel, Hotel Piz Buin, Silvretta Parkhotel, Hotel Sunstar, Hotel Chesa Grischuna, Hotel Steinbock, and others offering accommodation for festival attendees.
• Zeitung SüdostschweizminorGTM or Marketing PartnerRegional newspaper as media partner covering festival news and events.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Ravinia Festival: Oldest outdoor classical music festival in North America, located in Highland Park, Illinois. Compares as a multi-format summer classical music event pairing orchestras and chamber music, with strong patron and corporate sponsorship tiering.
• Rheingau Musik Festival: Annual summer classical music festival across wineries and historic venues in Germany's Rheingau region. Comparable in seasonal model, regional destination positioning, and patron-supported nonprofit structure.
• Aspen Music Festival and School: Long-running summer classical music festival in Aspen, Colorado. Comparable as a resort-town classical music festival with similar seasonality, premium ticket pricing, and donor-supported foundation governance.

Direct peers

• Verbier Festival: Annual classical music festival in the Swiss Alps (Verbier, Valais) featuring world-class soloists and chamber ensembles, with a strong patron and academy program. Comparable as an Alpine resort-based classical festival with similar seasonality, scale, and patron model.
• Lucerne Festival: Premier Swiss classical music festival held annually at the KKL in Lucerne. Directly comparable as a premium Swiss summer classical music event featuring top international orchestras (e.g., Berliner Philharmoniker residency) and packing similar pricing and sponsorship structures.
• Menuhin Festival Gstaad: Long-running classical music festival in Gstaad/Saanenland, Switzerland. Directly comparable Swiss Alpine classical music festival with similar summer seasonality, premium resort setting, and patronage-driven nonprofit foundation structure.

Broad incumbents

• Edinburgh International Festival: Premier summer performing arts festival held annually in Edinburgh alongside the Festival Fringe. Comparable as a destination cultural festival mixing orchestras, opera, and chamber concerts with tourism positioning.
• Salzburg Festival: World-leading annual classical music/opera festival in Salzburg, Austria. Compares as a destination classical festival with tiered patron sponsorship and international star roster, but on a much larger scale and broader programming remit.
• BBC Proms: Massive annual summer classical music festival series broadcast by the BBC. Comparable as a flagship summer classical event with strong broadcast media partnership and broad audience reach, though much larger and operating across many London venues.

Emerging players

• Aldeburgh Festival / Snape Maltings: Classical music and arts programming at Snape Maltings in Suffolk, UK. Compares as a foundation-supported, regionally-anchored classical music venue/festival with strong educational programming and an intimate chamber-concert focus similar to Klosters Music's chamber offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubesoundcloud.com/klosters-music
• LinkedInlinkedin.com/company/klosters-music

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Klosters Music