What Klupp Sportswear BV does

Klupp Sportswear BV is a Dutch private sportswear e-commerce company headquartered in Rotterdam, founded in 2005. It sells team sports apparel and accessories — primarily training suits (Trainingspakken), uniforms (Tenues), sports socks, grip socks, bags, caps, balls, and safety vests — directly to Dutch consumers and to sports clubs through its own kluppsportswear.nl storefront and a dedicated club webshop partnership model. Tiered product lines include the premium Nova range (training suits at €87.50) and the more accessible Neon range (€50–€57), with accessories priced from €8.90 (basic sports socks) to €15.75 (grip socks).

The company operates in-house stock keeping and its own printing facility, which enables club-branded customization and same-day shipping for orders placed before 15:00, with free shipping on orders above €150. Its technology stack is conventional e-commerce rather than platform-software: no API, no SDK, and no disclosed AI or data capabilities. The core differentiator is operational vertical integration — own inventory plus own decoration — applied to a niche Dutch B2B/B2C sportswear niche.

Klupp's go-to-market is product-led e-commerce: a transactional one-time-purchase unit pricing model, organic social marketing (Facebook, Instagram, LinkedIn), and a club recruitment motion via email outreach. The primary customer segment is Dutch sports clubs and associations (mid-market, B2B) using the club webshop service, with a secondary segment of individual consumers (B2C) purchasing directly. The company owns the M Sports sub-brand as a wholly owned subsidiary. Revenue is not publicly disclosed; headcount is 8 employees and operations are confined to the Netherlands.

Name

Klupp Sportswear BV

Legal name

Klupp Sportswear

Website

https://kluppsportswear.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Klupp Sportswear BV is a Dutch e-commerce retailer headquartered in Rotterdam that sells custom team sportswear, training suits, and accessories directly to Dutch sports clubs and individual consumers through its own website and club webshop partnerships.

Ownership category

akta.pro rank

Product category

Team Sports Apparel

NAICS

Sporting Goods Retailers (45911), Sporting Goods Retailers (459110)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Team & School Athletic Uniforms Retail (CRAMACAJ)

akta.pro secondary industries

Team Sports Equipment & Uniforms Retail (CRAMABAE), Soccer/Football Footwear & Apparel Retail (CRAMACAC)

Keywords

• Sportswear retail
• Team uniforms
• Training apparel
• Club webshops
• Custom sportswear

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Direct E-commerce Sales: Direct online sales of sportswear products to consumers and sports clubs through own website and club webshops

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Klupp Sportswear BV is a Dutch e-commerce retailer that sells its own brand of team sports apparel and accessories, including training suits, match kits (tenues), sports socks, bags, caps, balls, and safety vests. The company maintains in-house stock keeping and an in-house printing facility to customize apparel with club branding, and offers dedicated club webshops for sports clubs and associations. Orders placed before 15:00 are shipped the same day, with free shipping above €150.

Product overview

Klupp Sportswear BV is a Dutch sportswear retailer specializing in team sports apparel and accessories. The company offers a focused product portfolio centered on training suits (Trainingspakken), sports uniforms (Tenues), and related accessories including socks, bags, caps, balls, and safety vests. Their offerings span two main sub-brands: Nova (premium training suits at €87.50) and Neon (entry-level training suits priced €50-57). Klupp operates with in-house stock holding and own printing capabilities, providing custom club webshop solutions for sports associations. The company sells directly to consumers via their e-commerce platform and serves club/association markets through dedicated webshop partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• M Sports: A sub-brand of Klupp Sportswear offering sportswear products.

Products and services

• Nova Trainingspak Premium training suit offered by Klupp Sportswear under the Nova sub-brand, priced at €87.50 and available in multiple color combinations such as Zwart/Wit/Grijs, Navy/Koningsblauw, Zwart/Geel, and Zwart/Rood. Aimed at sports clubs and individual athletes seeking a higher-tier training kit.
• Neon Trainingspak Entry-level training suit offered by Klupp Sportswear under the Neon sub-brand, available with or without zipper and in multiple color combinations (Zwart/Wit, Zwart/Rood, Blauw/Wit, Zwart/Geel, Zwart/Zalm, Zwart/Groen, Zwart/Oranje, Rood/Wit), priced between €50.00 and €57.00. Targeted at clubs and individuals seeking a more affordable training kit.
• Nova Trainingsset Nova training set consisting of a top and shorts, priced at €38.00 and listed as a bestseller. Intended for sports clubs and individual athletes buying coordinated training apparel.
• Gripsokken Grip socks designed for sports use, sold under the Klupp and M Sports brands, priced at €15.75. Targeted at athletes and sports clubs needing performance socks for match or training play.
• Sportsokken Standard sports socks in a white/black color combination, priced at €8.90. Targeted at individual athletes and sports clubs needing basic team socks.
• Club Webshop Service Custom-branded club webshop offering with unique style and appearance for each sports club and association, enabling centralized ordering of custom sportswear with club branding. Powered by Klupp Sportswear's in-house stock and printing operations. Targeted at Dutch sports clubs and associations.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• M SportsminorOthersM Sports is a brand that is part of Klupp Sportswear, operating as a subsidiary or related brand within the same company structure.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Jako: German team sportswear brand supplying custom kits, training suits and accessories to amateur clubs across Europe. Comparable to Klupp on the teamwear-as-service club-customer model.
• Masita: Dutch team sportswear specialist supplying kits and training wear to amateur and semi-professional clubs. Closely comparable to Klupp on club-customer focus, customization, and Dutch market positioning.
• Stanno: Dutch football and team sports apparel brand focused on clubs and associations, including kits, training wear and accessories. A directly comparable specialist competitor in the same Dutch club-sportswear niche as Klupp.
• Patrick: Heritage Dutch sportswear brand offering football boots, kits and team apparel. Competes with Klupp for Dutch amateur club sportswear spend, though with a more brand-led rather than customization-led model.
• Erreà: Italian team sports apparel manufacturer specializing in custom club kits, training wear and accessories. Directly comparable to Klupp on teamwear specialization and club customization.
• Hummel: Danish-origin team sports brand focused on football, handball and club kits with strong European distribution. Competes with Klupp for the same Dutch club kit and training-wear budgets.
• Robey: Dutch sportswear brand offering football kits, training wear and club apparel. A small specialist competitor with similar scale and Dutch club-customer focus as Klupp.

Broad incumbents

• Intersport: Major multi-brand sporting goods retail network in the Netherlands carrying team sports apparel, training suits and football accessories. Overlaps with Klupp on club sportswear customers but operates through a wider franchise/store model.
• Decathlon: Global sporting goods retailer with a strong Netherlands footprint offering team sportswear, training kits and accessories. Operates a far broader catalog and price spectrum than Klupp but competes for the same Dutch club and amateur athlete purchases.
• Sport 2000: Dutch sports retail chain offering apparel, footwear and team sports gear. A traditional store-based competitor for Klupp's clubwear and training-suit customer base in the Netherlands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/kluppsportswearnl
• LinkedInlinkedin.com/company/klupp-sportswear-bv
• Instagraminstagram.com/kluppsportswear

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Klupp Sportswear BV