KMOX | Audacy

What KMOX | Audacy does

KMOX is a heritage news/talk radio station headquartered in St. Louis, Missouri, broadcasting on AM 1120 with a simulcast on FM 104.1 under the branding "The Voice of St. Louis." Founded in 1924 and operating as a wholly-owned subsidiary of publicly traded Audacy, Inc. (ticker: AUD), the station delivers local and national news, talk programming, and live sports coverage to the St. Louis metropolitan area and surrounding Missouri/Illinois bi-state region. KMOX serves as the flagship broadcaster for three major professional franchises: the St. Louis Cardinals (MLB), St. Louis Blues (NHL), and St. Louis City Soccer Club (MLS), and complements its linear programming with a growing on-demand podcast portfolio including Total Information AM, The Chris and Amy Show, The Dave Glover Show, Sports Open Line, and specialty programs in finance, health, and local history.

The station's core technical stack consists of traditional AM radio transmission (1120 kHz) with FM simulcast (104.1 MHz), supplemented by Audacy's proprietary digital streaming platform, iOS and Android mobile applications, smart speaker voice integration, and podcast distribution through major aggregators. KMOX streams live and on-demand content through Audacy's shared infrastructure, and the station operates with a lean staff of 34 employees, indicating that most technology, sales operations, and digital platform functions are handled at the parent-company level. The station's product surface is fundamentally broadcast-plus-podcast rather than software-native, with no documented APIs, SDKs, or proprietary AI/ML capabilities.

KMOX's revenue model is advertising-based, monetizing its audience through on-air spots, digital ad placements, and sponsorships sold to local and national advertisers. Pricing is not publicly disclosed; advertisers are directed to contact the station's sales team for rate cards. The primary customer base is the St. Louis metro general adult audience seeking news, sports, and talk content, which is then packaged and sold to advertisers. Operating geographies are regional (Midwest US), with digital channels extending reach globally via podcast platforms, though the core economic value remains concentrated in the St. Louis advertising market.

Name

KMOX | Audacy

Legal name

Audacy, Inc.

Website

https://kmox.com

Company type

Public

Founded year

1924

Operating status

Operating

Headcount range

11–50 employees

Short description

KMOX is a St. Louis news/talk radio station (AM 1120 with FM 104.1 simulcast) owned by Audacy, Inc., serving the St. Louis metro area with news, sports, and talk programming as flagship broadcaster for the Cardinals, Blues, and City SC.

Ownership category

akta.pro rank

NAICS

Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

News/Talk Radio Networks (MPABABAD)

akta.pro secondary industries

Sports Radio Networks & Talk Stations (MPABAJAB), Sports Digital Audio Broadcasts (Live Radio, Play-by-Play, Podcasts) (MPAKAOAG), Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE), Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates) (MPABACAF)

Keywords

• News talk radio
• Radio broadcasting
• Sports radio coverage
• Podcast distribution
• Digital radio streaming

Headquarters

HQ city

St. Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising Revenue: KMOX generates primary revenue through advertising sales. Local businesses and national advertisers purchase on-air spots, digital ad placements, and sponsorship opportunities. The station's strong local audience metrics in the St. Louis market make it attractive for regional advertisers seeking reach in news, talk, and sports content categories.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

KMOX is a news and talk radio station broadcasting on AM 1120 with FM 104.1 simulcast, delivering local and national news, sports coverage, talk programming, and community information to the St. Louis metropolitan area. The station produces flagship sports broadcasts for St. Louis Cardinals (MLB), Blues (NHL), and St. Louis City SC (MLS), complemented by on-demand podcasts and digital streaming via Audacy's platform and mobile applications. Revenue is generated primarily through on-air and digital advertising sales to local and national advertisers.

Product overview

KMOX is a traditional broadcast radio station (NewsRadio 1120 AM KMOX) owned by Audacy, operating as St. Louis's primary news and talk radio outlet. The station broadcasts on AM 1120 with FM simulcast on 104.1 FM, offering live programming including morning news shows (Total Information AM, The Chris and Amy Show), afternoon talk (The Dave Glover Show), and sports coverage (Sports Open Line, Sports on a Sunday w/ Ackerman). The station has expanded to digital with on-demand podcasts and mobile app streaming through Audacy's platform.

Differentiator

Problem solved

Functional benefit

Brands

• Total Information AM: Morning news program on KMOX
• The Chris and Amy Show
• The Dave Glover Show
• Sports Open Line

Products and services

• KMOX AM Radio Broadcasting NewsRadio 1120 AM KMOX is a traditional AM radio station providing local, national, and international news coverage, talk programming, and sports content to the St. Louis metropolitan area.
• KMOX FM Simulcast (104.1 FM)

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• iHeartMedia: The largest U.S. radio broadcaster, operating hundreds of AM/FM stations including major-market news/talk and sports outlets. Directly comparable to KMOX as a portfolio news/talk station competing for the same advertising and audience share across Audacy's footprint.
• Cumulus Media: Major U.S. radio operator with a large AM/FM station portfolio, including heritage news/talk outlets (e.g., WBAP, WLS). Competes with KMOX for national ad budgets, syndicated content deals, and sports rights.
• Salem Communications: Owner of news/talk and Christian-format radio stations across major U.S. markets. Comparable as a legacy multi-station operator monetizing AM/FM news-talk inventory via advertising and syndication.
• Townsquare Media: Mid-market-focused U.S. radio operator with news/talk and sports assets. Comparable in model to KMOX (local heritage stations, sports content, podcast expansion) but skewed toward smaller markets.
• ESPN Radio: National sports talk network that competes directly for sports-talk advertising dollars and listener attention. Overlaps with KMOX's Sports Open Line and flagship sports broadcasts, and competes for the same sports rights inventory.

Direct peers

• KFI AM 640: Major-market (Los Angeles) news/talk AM radio station. Closely mirrors KMOX in format, advertising-led revenue model, multi-platform distribution (stream + podcast), and local flagship sports positioning.
• WTOP News: Washington D.C. area news station and one of the highest-billing U.S. radio stations. Comparable to KMOX as a local-information-first AM/FM hybrid monetizing commanding local ad rates through audience loyalty.
• WBBM Newsradio 780: Chicago heritage AM news/talk station, now part of Audacy's competitor portfolio. Operates the same AM news/talk format with similar flagship sports ambitions and an advertising GTM targeting a major Midwestern metro.
• WABC 770 AM: Heritage New York City news/talk AM station operating in the same format as KMOX. Closely comparable in content mix (news, talk, sports affiliations), revenue model (spot advertising), and audience-targeting strategy (commuter, professional adults).

Emerging players

• Spotify (Podcasts): Global audio streaming and podcast platform that captures on-demand listening and podcast ad budgets. Directly comparable to KMOX's podcast arm as a competing destination for the same advertising dollars and listener time.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/KMOX
• YouTubeyoutube.com/@Audacy
• Facebookfacebook.com/KMOXRadio
• LinkedInlinkedin.com/company/kmox-audacy
• Instagraminstagram.com/kmoxradio

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KMOX | Audacy