KMOX | Audacy
KMOX is a St. Louis news/talk radio station (AM 1120 with FM 104.1 simulcast) owned by Audacy, Inc., serving the St. Louis metro area with news, sports, and talk programming as flagship broadcaster for the Cardinals, Blues, and City SC.
- Company typePublic
- Founded1924
- HeadquartersSt. Louis, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What KMOX | Audacy does
KMOX is a heritage news/talk radio station headquartered in St. Louis, Missouri, broadcasting on AM 1120 with a simulcast on FM 104.1 under the branding "The Voice of St. Louis." Founded in 1924 and operating as a wholly-owned subsidiary of publicly traded Audacy, Inc. (ticker: AUD), the station delivers local and national news, talk programming, and live sports coverage to the St. Louis metropolitan area and surrounding Missouri/Illinois bi-state region. KMOX serves as the flagship broadcaster for three major professional franchises: the St. Louis Cardinals (MLB), St. Louis Blues (NHL), and St. Louis City Soccer Club (MLS), and complements its linear programming with a growing on-demand podcast portfolio including Total Information AM, The Chris and Amy Show, The Dave Glover Show, Sports Open Line, and specialty programs in finance, health, and local history.
The station's core technical stack consists of traditional AM radio transmission (1120 kHz) with FM simulcast (104.1 MHz), supplemented by Audacy's proprietary digital streaming platform, iOS and Android mobile applications, smart speaker voice integration, and podcast distribution through major aggregators. KMOX streams live and on-demand content through Audacy's shared infrastructure, and the station operates with a lean staff of 34 employees, indicating that most technology, sales operations, and digital platform functions are handled at the parent-company level. The station's product surface is fundamentally broadcast-plus-podcast rather than software-native, with no documented APIs, SDKs, or proprietary AI/ML capabilities.
KMOX's revenue model is advertising-based, monetizing its audience through on-air spots, digital ad placements, and sponsorships sold to local and national advertisers. Pricing is not publicly disclosed; advertisers are directed to contact the station's sales team for rate cards. The primary customer base is the St. Louis metro general adult audience seeking news, sports, and talk content, which is then packaged and sold to advertisers. Operating geographies are regional (Midwest US), with digital channels extending reach globally via podcast platforms, though the core economic value remains concentrated in the St. Louis advertising market.
KMOX | Audacy firmographics
Firmographics- Name
- KMOX | Audacy
- Legal name
- Audacy, Inc.
- Website
- https://kmox.com
- Company type
- Public
- Founded year
- 1924
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- KMOX is a St. Louis news/talk radio station (AM 1120 with FM 104.1 simulcast) owned by Audacy, Inc., serving the St. Louis metro area with news, sports, and talk programming as flagship broadcaster for the Cardinals, Blues, and City SC.
- Ownership category
- akta.pro rank
KMOX | Audacy industry classification
Industry- NAICS
- Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- News/Talk Radio Networks (MPABABAD)
- akta.pro secondary industries
- Sports Radio Networks & Talk Stations (MPABAJAB), Sports Digital Audio Broadcasts (Live Radio, Play-by-Play, Podcasts) (MPAKAOAG), Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE), Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates) (MPABACAF)
Keywords
Where KMOX | Audacy is headquartered
LocationHeadquarters
- HQ city
- St. Louis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
KMOX | Audacy business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Advertising Revenue: KMOX generates primary revenue through advertising sales. Local businesses and national advertisers purchase on-air spots, digital ad placements, and sponsorship opportunities. The station's strong local audience metrics in the St. Louis market make it attractive for regional advertisers seeking reach in news, talk, and sports content categories.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
KMOX | Audacy product offering
Product offeringCore offering
KMOX is a news and talk radio station broadcasting on AM 1120 with FM 104.1 simulcast, delivering local and national news, sports coverage, talk programming, and community information to the St. Louis metropolitan area. The station produces flagship sports broadcasts for St. Louis Cardinals (MLB), Blues (NHL), and St. Louis City SC (MLS), complemented by on-demand podcasts and digital streaming via Audacy's platform and mobile applications. Revenue is generated primarily through on-air and digital advertising sales to local and national advertisers.
Product overview
KMOX is a traditional broadcast radio station (NewsRadio 1120 AM KMOX) owned by Audacy, operating as St. Louis's primary news and talk radio outlet. The station broadcasts on AM 1120 with FM simulcast on 104.1 FM, offering live programming including morning news shows (Total Information AM, The Chris and Amy Show), afternoon talk (The Dave Glover Show), and sports coverage (Sports Open Line, Sports on a Sunday w/ Ackerman). The station has expanded to digital with on-demand podcasts and mobile app streaming through Audacy's platform.
Differentiator
Problem solved
Functional benefit
Brands
- Total Information AM: Morning news program on KMOX
- The Chris and Amy Show
- The Dave Glover Show
- Sports Open Line
Products and services
- KMOX AM Radio Broadcasting NewsRadio 1120 AM KMOX is a traditional AM radio station providing local, national, and international news coverage, talk programming, and sports content to the St. Louis metropolitan area.
- KMOX FM Simulcast (104.1 FM)
Companies that use KMOX | Audacy
Customer profileSegments1 record
Ideal customer profiles2 records
KMOX | Audacy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
KMOX | Audacy partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
KMOX | Audacy competitors and assessment
Company assessmentBroad incumbents
- iHeartMedia: The largest U.S. radio broadcaster, operating hundreds of AM/FM stations including major-market news/talk and sports outlets. Directly comparable to KMOX as a portfolio news/talk station competing for the same advertising and audience share across Audacy's footprint.
- Cumulus Media: Major U.S. radio operator with a large AM/FM station portfolio, including heritage news/talk outlets (e.g., WBAP, WLS). Competes with KMOX for national ad budgets, syndicated content deals, and sports rights.
- Salem Communications: Owner of news/talk and Christian-format radio stations across major U.S. markets. Comparable as a legacy multi-station operator monetizing AM/FM news-talk inventory via advertising and syndication.
- Townsquare Media: Mid-market-focused U.S. radio operator with news/talk and sports assets. Comparable in model to KMOX (local heritage stations, sports content, podcast expansion) but skewed toward smaller markets.
- ESPN Radio: National sports talk network that competes directly for sports-talk advertising dollars and listener attention. Overlaps with KMOX's Sports Open Line and flagship sports broadcasts, and competes for the same sports rights inventory.
Direct peers
- KFI AM 640: Major-market (Los Angeles) news/talk AM radio station. Closely mirrors KMOX in format, advertising-led revenue model, multi-platform distribution (stream + podcast), and local flagship sports positioning.
- WTOP News: Washington D.C. area news station and one of the highest-billing U.S. radio stations. Comparable to KMOX as a local-information-first AM/FM hybrid monetizing commanding local ad rates through audience loyalty.
- WBBM Newsradio 780: Chicago heritage AM news/talk station, now part of Audacy's competitor portfolio. Operates the same AM news/talk format with similar flagship sports ambitions and an advertising GTM targeting a major Midwestern metro.
- WABC 770 AM: Heritage New York City news/talk AM station operating in the same format as KMOX. Closely comparable in content mix (news, talk, sports affiliations), revenue model (spot advertising), and audience-targeting strategy (commuter, professional adults).
Emerging players
- Spotify (Podcasts): Global audio streaming and podcast platform that captures on-demand listening and podcast ad budgets. Directly comparable to KMOX's podcast arm as a competing destination for the same advertising dollars and listener time.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
KMOX | Audacy social profiles
Digital presenceKMOX | Audacy financial estimates
Financial estimateRevenue estimate
Valuation estimate
KMOX | Audacy leadership team
Management profileNumber of profiles
KMOX | Audacy subsidiaries and ownership
Company hierarchySubsidiaries2 records
KMOX | Audacy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KMOX | Audacy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KMOX | Audacy
What does KMOX | Audacy do?
KMOX is a news and talk radio station broadcasting on AM 1120 with FM 104.1 simulcast, delivering local and national news, sports coverage, talk programming, and community information to the St. Louis metropolitan area. The station produces flagship sports broadcasts for St. Louis Cardinals (MLB), Blues (NHL), and St. Louis City SC (MLS), complemented by on-demand podcasts and digital streaming via Audacy's platform and mobile applications. Revenue is generated primarily through on-air and digital advertising sales to local and national advertisers.
Is KMOX | Audacy a public or private company?
KMOX | Audacy is a public company. It is classified as public and is currently operating.
When was KMOX | Audacy founded?
KMOX | Audacy was founded in 1924. It employs 11 to 50 people.
Where is KMOX | Audacy based?
KMOX | Audacy is headquartered in St. Louis, United States, in the North America region.
How does KMOX | Audacy make money?
One revenue line is on record: advertising Revenue.
Who are KMOX | Audacy's main competitors?
Broad incumbents on record are iHeartMedia, Cumulus Media, Salem Communications, Townsquare Media and ESPN Radio. Direct peers are KFI AM 640, WTOP News, WBBM Newsradio 780 and WABC 770 AM. Spotify (Podcasts) is listed as an emerging player.
Does KMOX | Audacy have an API?
No public API is recorded for KMOX | Audacy.
What industry is KMOX | Audacy in?
Its primary akta.pro industry code is MPABABAD, News/Talk Radio Networks, with a secondary code of MPABAJAB, Sports Radio Networks & Talk Stations. Its NAICS code is 51611 and its SIC code is 4832.