Knytte Bedriftsnettverk

What Knytte Bedriftsnettverk does

Knytte Bedriftsnettverk (legal entity Knytte AS) is a privately held Norwegian business networking company founded by Bjørn Kottum in Trondheim in August 2020. The company operates a membership-based B2B networking concept in which companies join as members and build relationships through low-threshold physical group activities — frisbee golf, hiking, boxing, skiing, curling, padel, and running — rather than traditional meeting formats. These activities are paired with PowerTeam small-group business meetings where member companies meet at each other's locations to discuss market opportunities and form collaborations. As of 2025 the network comprises nearly 200 member companies across five regional departments: Trondheim, Orkland, Værnesregionen, and Innherred in Trøndelag, plus Oslo/Østlandet.

The product portfolio consists of five interlocking offerings: the core Knytte Bedriftsnettverk networking service, Knytte Aktiv (extended activity and team-competition offering), Medlemsfordeler (member-to-member benefits marketplace expanded in 2025 to employees, family, and friends), Knyttelaget (marathon running team under the Trondheim Maraton partnership), and PowerTeams (recurring small-group business meetings). The underlying technology is the Digital Møteplass — an internal platform developed during COVID-19 that supports member communication, offer sharing, and feedback on customer relationships — alongside department-specific portals (trondheim.knytte.no, oslo.knytte.no, etc.) and standard third-party analytics (Google Analytics, Google Ads, Facebook Pixel).

Knytte is funded entirely through annual membership subscriptions from member businesses; pricing is not publicly disclosed but is described as affordable. The company is founder-led, with no disclosed venture, private equity, or institutional investment and no parent company. Distribution is community-led and event-driven: regional managers and local representatives recruit members through information meetings, leveraging referrals and word-of-mouth from the existing member base. Strategic media and activity partnerships (Polaris Media Midt-Norge, Steinkjer Næringsforening, Bedriftsidretten, Trondheim Frisbeeklubb, Trondheim Maraton, DRIVE Norge, Skeid, Avantas Aktiv) extend reach and event capacity.

Name

Knytte Bedriftsnettverk

Legal name

Knytte AS

Website

https://knytte.no

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Knytte Bedriftsnettverk is a Norwegian membership-based business networking organization operating across five regional departments (Trondheim, Orkland, Værnesregionen, Innherred, Oslo) with roughly 200 member companies. It uses low-threshold physical activities, PowerTeam meetings, and a digital member platform to facilitate B2B relationship building and member-to-member offers.

Ownership category

akta.pro rank

Product category

Business Networking Services

NAICS

Business Associations (813910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Specialty Membership Clubs (Category-Focused) (CRAEADAI)

Keywords

• Business networking community
• Membership networking
• B2B relationship building
• Corporate networking events
• Business community platform

Headquarters

HQ city

Trondheim

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership Fees: Companies pay membership fees to join the business network. The membership includes access to physical activities, PowerTeam meetings, the digital meeting place, and member benefit programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Knytte Bedriftsnettverk sells annual company memberships into a regional business networking network where member companies meet through low-threshold group physical activities (frisbee golf, skiing, boxing, hiking, curling, padel) and structured PowerTeam small-group meetings. The membership also grants access to a digital meeting place (Møteplass) for communication and offer-sharing, and the Medlemsfordeler benefits platform where members post exclusive offers that, since 2025, are also accessible to employees, family and friends.

Product overview

Knytte Bedriftsnettverk operates as a unified business networking platform with a core networking service as its foundation. The core Knytte Bedriftsnettverk product combines low-threshold physical activities (frisbee golf, hiking, curling, boxing, skiing, padel) with PowerTeams professional small-group meetings. Three supplementary offerings extend the platform: Knytte Aktiv adds extra activity options including Knyttelaget marathon participation; Medlemsfordeler provides an exclusive benefits marketplace where members post offers; and the Digital Møteplass serves as the internal digital meeting place. Departments exist in Trondheim, Orkland, Værnesregionen, Innherred (Trøndelag), and Oslo (Østlandet), each operating on the same integrated platform with shared digital infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• Knytte Bedriftsnettverk: The core business networking concept where companies meet through physical activities and Powerteams meetings to build relationships and business collaborations.
• Knytte Aktiv
• Medlemsfordeler
• Knyttelaget
• Powerteams

Products and services

• Knytte Bedriftsnettverk (Business Network Membership) Annual company membership into a regional business networking network where member companies meet through low-threshold group physical activities (frisbee golf, skiing, boxing, hiking, curling, padel) combined with PowerTeam small-group business meetings. Sold to Norwegian SMBs and enterprises seeking authentic B2B relationships, sales referrals and team building.
• Knytte Aktiv Add-on activity program for member companies, including the Knyttelaget marathon team at Trondheim Maraton, team competitions via partners like Bedriftsidretten, Impulse Treningssenter, OFO and Avantas Aktiv. Sold to member companies that want broader employee engagement beyond the core network activities.
• Medlemsfordeler (Member Benefits) Member benefits platform where member companies post exclusive offers on products, services and event invitations for both private and business use; extended in 2025 to employees, family and friends of member companies, used to drive measurable commerce between members (e.g., over 1 million NOK sold via Knyttekontoen by Byggmakker in 2024).

Quantifiable outcome

• Over 1 million NOK in member benefits sales generated through Knyttekontoen by Byggmakker alone in 2024
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• Polaris Media Midt-NorgecoreStrategic or Co-development Partner · 25 November 2025Polaris Media Midt-Norge (representing Adresseavisen Marked, Innherred Marked, Steinkjer24 Marked) is both member and strategic partner in Knytte. They are represented in all Knytte departments in Trøndelag and are collaborating on the Innherred expansion. They provide media visibility and local business connections.
• Steinkjer NæringsforeningcoreStrategic or Co-development Partner · 25 November 2025Steinkjer Næringsforening (Chamber of Commerce) is hosting the Inspirasjonsmøte (Inspiration Meeting) for the Knytte Innherred launch. They view the partnership as complementary to their mission of creating meeting places and strengthening relationships between businesses in the region.
• Avantas AktivminorGTM or Marketing Partner · 10 April 2025Activity partner providing team competition opportunities for member company employees through the Knytte Aktiv program.
• SkeidminorStrategic or Co-development Partner · 19 March 2025Football club Skeid partnership focused on youth development and community engagement.
• Adresseavisen MarkedcoreGTM or Marketing Partner · 14 January 2025Adresseavisen Marked provides AI competency sharing with Knytte members through breakfast meetings. They host events for Knytte members to learn about AI tools and applications in business.
• DRIVE NorgeminorStrategic or Co-development Partner · 7 March 2023DRIVE Norge is a non-profit social enterprise promoting local communities through youth activities. Knytte became a DRIVE-bedrift (DRIVE company) to support youth in activity and community engagement. DRIVE also becomes a full member in all Knytte departments.
• Trondheim FrisbeeklubbminorGTM or Marketing Partner · 1 July 2022Frisbee golf club providing intro activities and events for Knytte members as part of the physical activity program.
• BedriftsidrettencoreStrategic or Co-development Partner · 1 January 2022Bedriftsidretten Midt-Norge is an official Knytte member and key partner for physical activities. They provide ambassadors and instructors for Knyttelaget marathon training and other activities. Partnership includes joint event organization.
• SpareBank 1 SMN Trondheim MaratoncoreStrategic or Co-development Partner · 17 December 2021Annual partnership for Trondheim Maraton. Joint creation of 'Knyttelaget' - a team of Knytte members and employees who train together and run the 10km race. Includes training sessions, running shirts, and post-race celebrations.

Scale indicators3 records

Recent moves13 records

Expansion highlights6 records

Emerging players

• Meetup Pro: Group-based networking and activity platform with paid pro/group organiser tiers. Comparable activity-led community building, though not specifically B2B networking.
• Lunchclub: AI-powered 1:1 professional networking platform. Different in delivery (digital/automated vs. activity-based in-person), but addresses the same pain point of meaningful B2B networking beyond transactional events.

Direct peers

• Vistage Worldwide: CEO peer advisory and business networking membership organisation for executives. Comparable business model of paid member groups meeting regularly for relationship-building and business development, though targeted at larger/enterprise members.
• LeTip International: US-based membership business networking organisation with local chapters. Comparable category of paid B2B networking with periodic in-person meetings structured around referrals and business exchange.
• BNI (Business Network International): Global business referral networking organisation operating through local chapters. Closest direct peer — both sell paid memberships to business owners seeking structured referral-based relationships, organised into local groups.

Regional players

• Sourcery (Swedish B2B networking): Nordic B2B networking platform operating in Sweden. Comparable paid B2B networking model but geographically separate — would be the most natural cross-Nordic peer if Knytte sought to expand beyond Norway.

Broad incumbents

• Norwegian Chambers of Commerce (Næringsforeninger): Regional chambers of commerce across Norway (e.g., Steinkjer Næringsforening, Trondheim Næringsforening) serve as meeting places for local businesses. Knytte competes with and partners with these; broader portfolio of advocacy and member services.
• Bedriftsidretten (Norwegian Corporate Sports Association): Norwegian corporate sports and activity organisation. Already a partner of Knytte — provides ambassadors and instructors — but also a broader incumbent that could expand into networking-as-a-service around its existing activity infrastructure.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Knytte-107249421096287
• LinkedInlinkedin.com/company/knytte-as
• Instagraminstagram.com/knytte_as

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Knytte Bedriftsnettverk