Koan Float

What Koan Float does

Koan Float is a single-location wellness center in Amsterdam, founded in March 1997 by Wouter Schopman and operating from Herengracht 321 in the Nine Streets (Negen Straatjes) district. The business offers two core services: floatation therapy in private Epsom salt cabins heated to body temperature for sensory deprivation and weightlessness, and full-body Red Light Therapy using 660 nm, 850 nm, and 940 nm red and near-infrared LED wavelengths. Approximately 15 staff are complemented by around 30 affiliated masseurs and bodyworkers who provide combined bodywork-plus-float sessions, supporting a holistic-wellness positioning tied to the Zen "Koan" branding and Enso logo.

The company sells directly to consumers through walk-in visits and the ChiDesk online booking platform (koanfloat.chidesk.com), with a bilingual Dutch/English website to serve both residents and international tourists. Pricing is per-session (€58–€62 for 45–60 minute floats; €19 for 20-minute Red Light Therapy), with multi-session course packages offering 8–26% discounts, a verified student rate (€46.50), gift cards, and recurring memberships. A fixed sequence combining float followed by Red Light Therapy is marketed as an integrated wellness experience.

Koan Float is privately held and founder-controlled with no disclosed external funding, subsidiaries, or M&A activity. It maintains digital cross-promotion with the Hotel Ambassade and Brasserie Ambassade hospitality group, and relies on Google and TripAdvisor reviews for top-of-funnel demand generation. The center operates daily from 09:00 to 22:00 and serves primarily individual wellness consumers, tourists, athletes, meditators, students, and skin-conscious buyers in the Amsterdam market.

Name

Koan Float

Legal name

Koan Float

Website

https://koanfloat.nl

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Koan Float is a single-location Amsterdam wellness center founded in 1997, offering private floatation therapy in Epsom salt cabins and full-body Red Light Therapy, serving individual consumers, tourists, athletes, and meditators via walk-ins and the ChiDesk booking platform.

Ownership category

akta.pro rank

Product category

Wellness Services (Floatation and Red Light Therapy)

NAICS

All Other Amusement and Recreation Industries (71399)

akta.pro primary industry

Float Therapy (Sensory Deprivation Tanks) (HSADAKAF)

akta.pro secondary industry

Infrared Therapy (Infrared Sauna & Light Therapy) (HSADAKAG)

Keywords

• Floatation therapy
• Red light therapy
• Sensory deprivation
• Wellness center
• Epsom salt float

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Float Session Sales: One-time session fees for floating in private cabins. Single sessions priced at €58 (45 min) and €62 (60 min). Multi-session course packages offer 8–15% discounts. Student discount available at €46.50 for 60-minute sessions. Revenue is per-transaction with no recurring commitment for single-session buyers.
2. Red Light Therapy Session Sales: One-time session fees for Red Light Therapy. Single 20-minute sessions at €19. Multi-session course packages (5, 10, 15 sessions) offer 15.8–26% discounts. Revenue is per-transaction.
3. Gift Cards: Pre-paid gift cards sold via ChiDesk. Customers select a desired amount and purchase digitally to give as a wellness gift. Represent pre-paid future service revenue.
4. Courses and Memberships: Multi-session course packages and membership plans sold via ChiDesk, providing prepaid credit for regular visits. Customers can purchase credit, packages, or recurring memberships to incentivize repeat visits.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Koan Float is a single-location Amsterdam wellness center that sells floatation therapy (private sensory-deprivation sessions in Epsom salt solution at body temperature) and full-body Red Light Therapy (red and near-infrared LED light at 660 nm, 850 nm, and 940 nm). Sessions are sold individually, as discounted multi-session course packages, as memberships, and via gift cards booked through the ChiDesk platform.

Product overview

Koan Float is a wellness center in Amsterdam offering two core services: Floaten (floating/weightless float therapy) and Red Light Therapy. Floaten involves floating in a private cabin filled with warm Epsom salt water at body temperature, creating a weightless, distraction-free environment for deep relaxation. Red Light Therapy uses full-body beds with red and near-infrared LED light (660nm, 850nm, 940nm wavelengths) to support skin rejuvenation, cellular recovery, and relaxation. The company operates on a standalone service model where clients can book individual sessions or purchase discounted multi-session packages and memberships through their ChiDesk booking system. Floaten and Red Light Therapy can be combined in a fixed order (Float first, then Red Light Therapy) for a complete wellness experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Floaten (Floatation Therapy) Private float-cabin sessions in which the client floats weightlessly in warm Epsom salt (magnesium sulfate) water at body temperature, blocking out light, sound, and gravity for deep physical and mental relaxation. Sold in 45-minute (€58) and 60-minute (€62) durations for individual consumers and tourists in Amsterdam.
• Red Light Therapy Full-body Red Light Therapy sessions in which the client lies in a heated bed under red and near-infrared LED light at 660 nm, 850 nm, and 940 nm wavelengths to stimulate cellular energy production, support skin rejuvenation, reduce inflammation, and aid recovery. Sold as 20-minute individual sessions at €19 for individual consumers.
• Giftcard Pre-paid gift cards sold through the ChiDesk platform in customer-selected amounts, redeemable for float and Red Light Therapy sessions at Koan Float. Designed for gifting wellness experiences to individual consumers.
• Float Courses and Memberships Discounted multi-session float packages (3, 6, or 12 sessions at 8-15% off) and recurring membership plans sold via ChiDesk to incentivize repeat visits by individual consumers.
• Red Light Therapy Courses Discounted multi-session Red Light Therapy packages (5, 10, or 15 sessions at 15.8-26% off) sold to individual consumers for regular skin and recovery use.

Quantifiable outcome

• Stress and cortisol reduction through floating (scientifically supported by multiple studies cited on website)
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Urban Float: US-based float therapy franchise operating multiple urban centers with private float cabins. Comparable on premium urban-location positioning, course/membership pricing structure, and consumer-direct wellness targeting.
• HigherDOSE: Wellness brand offering Red Light Therapy and infrared sauna experiences as consumer-facing sessions and at-home devices. Directly comparable on the Red Light Therapy half of Koan Float's offering and on positioning around skin health, recovery, and stress reduction.
• Floatworks: UK-based chain of float therapy centers offering sensory deprivation tanks with similar positioning around relaxation, stress relief, and wellness. Most directly comparable direct peer given identical core service, B2C wellness customer base, and course/membership revenue model.
• Isolate Float Centre: Dublin-based float center offering sensory deprivation tanks and complementary wellness therapies to walk-in and pre-booked consumers. Closely comparable on single-location urban European float operator model with similar target segments.
• True REST Float Spa: US franchise of float therapy centers offering private float cabins with Epsom salt solutions to consumers seeking stress relief, athletic recovery, and meditation. Comparable on core service, customer segments (athletes, meditators, general wellness), and franchise/single-location economics.
• Zen Float Co: US-based float center chain emphasizing Epsom salt float tanks for stress relief, recovery, and meditation. Comparable on core offering, brand-led positioning around Zen/mindfulness, and consumer-direct service model.

Others

• Hotel Ambassade: Adjacent partner hospitality business sharing the Herengracht canal location and cross-promotion with Koan Float via vacancies, web development by The Fully Bookers, and footer links. Relevant as a strategic hospitality referral partner, not a direct competitor.

Broad incumbents

• Anantara Spa (Amsterdam): Hotel-based luxury spa brand offering broader wellness services within a major Amsterdam property. Comparable as a competing premium wellness destination for tourists and locals in central Amsterdam, though it offers a wider service menu beyond float and RLT.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks2 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/koan-float

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Koan Float