Tokyo Individualized Educational Institute Inc (4745)

What Tokyo Individualized Educational Institute Inc (4745) does

Tokyo Individualized Educational Institute Inc (ticker: 4745) is a publicly listed Japanese tutoring company that operates as a consolidated subsidiary of Benesse Corporation. The company provides one-on-one individualized instruction to elementary, junior-high, and high-school students preparing for entrance examinations and improving school performance. The core product portfolio comprises three tiered offerings: Elementary School Student Individual Tutoring, Junior High Student Individual Tutoring, and High School Student Individual Tutoring. These are supplemented by add-on modules including the Target School Course (for elite national/Keio/Waseda/upper-tier science and engineering university preparation), Seasonal Programs (spring, summer, and winter intensives), and Online Individual Tutoring.

The company's underlying model is human-driven, instructor-mediated personalization: students and parents can trial multiple teachers, select a preferred dedicated instructor, and receive individualized learning plans tailored to personality, current academic standing, and goals. Differentiators include flexible scheduling with same-day free lesson transfers, optimized classroom environments (lighting, partitions, self-study spaces), and continuous consultations with parents. The company markets three 2025 Oricon Customer Satisfaction Survey #1 rankings (university exam curriculum richness; high-school exam score improvement; junior-high exam score improvement) as social proof.

Commercially, the company generates revenue through recurring per-subject tuition fees with no enrollment fee and no annual fee, augmented by intensive seasonal programs and supplementary content services. Distribution is exclusively through directly-operated physical classrooms across 9 Japanese prefectures (Tokyo 23 wards and outer wards, Kanagawa, Saitama, Chiba, Aichi, Kyoto, Osaka, Hyogo, and Fukuoka), under two regional brands: Tokyo Individualized Educational Institute (東京個別指導学院) serving eastern Japan and Kansai Individualized Educational Institute (関西個別指導学院) serving the Kansai region. The go-to-market motion is direct-to-consumer via the kobetsu.co.jp website, free trial lessons, classroom tours, and a free-call consultation line (0120-62-3759). The company explicitly leverages its position within the Benesse Group ecosystem, drawing on the parent's educational information database and cross-promoting with Benesse Science Classroom, Shinkenzemi Seminar, and Mana Vitamin sub-brands.

Name

Tokyo Individualized Educational Institute Inc (4745)

Legal name

Tokyo Individualized Educational Institute, INC.

Website

https://kobetsu.co.jp

Company type

Public

Operating status

Operating

Headcount range

1–10 employees

Short description

Tokyo Individualized Educational Institute Inc (4745), a subsidiary of Benesse Corporation, operates a network of directly-run one-on-one tutoring classrooms across 9 Japanese prefectures, providing individualized instruction to elementary, junior-high, and high-school students preparing for school and entrance examinations.

Ownership category

akta.pro rank

Product category

Tutoring and Test Preparation Services

NAICS

All Other Schools and Instruction (61169), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

K–12 Core Curriculum Small-Group Tutoring Centers (Math/ELA/Science/Social Studies) (EDANAHAA)

akta.pro secondary industry

K–12 Standardized Assessments & Benchmark Exams Prep (State tests, MAP, ISEE/SSAT) (EDANABAD)

Keywords

• Individual tutoring services
• Cram school education
• Exam preparation
• Personalized instruction
• After-school tutoring

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Individualized Instruction Tuition: The company generates revenue through tuition fees charged per subject for individualized instruction services. Students can enroll in one or more subjects. There are no enrollment fees or annual fees. The company also generates equipment fees as part of the tuition structure.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Tokyo Individualized Educational Institute Inc (4745) operates one-on-one individualized tutoring services for elementary, junior high, and high school students across Japan through directly-operated physical classrooms. The company offers personalized learning plans with selectable dedicated teachers matched to each student's personality and goals, covering exam preparation (high school, university, junior high school entrance exams), regular school studies, recommendation-based admissions support, and seasonal intensive programs. Operating under the Benesse Group umbrella through the Tokyo Kobetsu and Kansai Kobetsu brands, the company serves students in Tokyo, Kanagawa, Saitama, Chiba, Aichi, Kyoto, Osaka, Hyogo, and Fukuoka prefectures.

Product overview

Tokyo Individualized Educational Institute Inc (4745), operating as Tokyo Individualized Educational Institute (東京個別学院的指導学院) and Kansai Individualized Educational Institute (関西個別学院的指導学院), is a private tutoring company under the Benesse Group. The company offers a comprehensive portfolio of individual tutoring services for students from elementary school through high school, organized into three core products: High School Student Individual Tutoring, Middle School Student Individual Tutoring, and Elementary School Student Individual Tutoring. These core offerings are supplemented by specialized add-on modules including the Target School Course for elite university preparation, Seasonal Programs (spring, summer, winter intensives), and Online Individual Tutoring. The company also operates related sub-brands such as Benesse Science Classroom, Shinkenzo Seminar Individual Tutoring Classroom, and Mana Vitamin educational content. The flagship feature is personalized coaching with selectable dedicated teachers matched to each student's personality and learning style, supported by optimized study plans and flexible scheduling. The company operates across metropolitan Tokyo, Kanagawa, Saitama, Chiba, Aichi, Kyoto, Osaka, Hyogo, and Fukuoka.

Differentiator

Problem solved

Functional benefit

Products and services

• High School Student Individual Tutoring (高校生の個別指導)
• Junior High School Student Individual Tutoring (中学生の個別指導)
• Elementary School Student Individual Tutoring (小学生の個別指導)
• Target School Course (志望校ターゲットコース)
• Seasonal Tutoring Programs (季節講習)

Quantifiable outcome

• 2025 Oricon Customer Satisfaction Ranking: University Exam Individual Instruction (Metropolitan Area) 'Curriculum Richness' #1
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Benesse Group (ベネッセグループ)coreStrategic or Co-development Partner

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• 個別指導Axis (Kobetsu Axis / Apis): Apis Holdings subsidiary operating an individualized tutoring (個別指導) network across Japan; closely overlapping product, customer (K-12), and brick-and-mortar distribution model.
• トライ (Try / Try It): Operates Try It, one of Japan's largest 1-on-1 home-visit tutoring networks (and Try Plus for school-based service); direct competitor on individualized tutoring for K-12 with national reach.
• 明光義塾 (Meiko Gijuku): Operated by Yoyogi Group; one of Japan's largest 1-on-1 / individualized tutoring (個別指導) chains with comparable K-12 student focus and similar per-subject tuition pricing — directly competes with Tokyo Individualized for the same parent segment.

Broad incumbents

• 早稲田アカデミー (Waseda Academy): Established Japanese test preparation chain focused on elite university and middle/high school entrance exams; broader portfolio of group classes with shared K-12 exam-prep customer base, anchored in Tokyo.
• 学研ホールディングス (Gakken Holdings): Diversified Japanese educational services group with classroom tutoring, publishing, and content; competitor in K-12 tutoring with broader product breadth and cross-channel scale.
• 代々木ゼミナール (Yoyogi Seminars): Major nationwide test-prep chain primarily focused on university entrance exams; serves overlapping K-12 exam-prep demand with both group and select individual offerings across Japan.
• 城南予備校 (Jonan Yobiko): University entrance exam preparatory school with regional and online offerings; partial overlap with Tokyo Individualized's high-school exam-prep segment, with a group-class dominant format.

Others

• Benesse Corporation (parent): Parent company providing educational data, school information, and ecosystem services to Tokyo Individualized; not a direct competitor but the strategic enabler referenced throughout the company data.

Emerging players

• atama plus: AI-adaptive online individual learning platform serving junior-high and high-school students in Japan; competes for the same middle/high-school individual tutoring wallet, especially on price-sensitive households.
• RISU Education (RISU Kyoiku Kabushiki): Publicly listed Japanese education company offering individualized math and language tutoring; overlaps with Tokyo Individualized's elementary-focused offerings, with a more digitally enabled model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tokyo-individualized-educational-institute-inc-4745-

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tokyo Individualized Educational Institute Inc (4745)