Koçak Jewelry

What Koçak Jewelry does

Koçak Jewelry (legal entity KOÇAK GOLD KUYUMCULUK DIŞ TİCARET A.Ş.) is a privately held Turkish jewelry retailer founded in 1958 and headquartered in Fatih, Istanbul. The company designs, produces (in-house handcrafted), and sells gold and diamond jewelry across price tiers ranging from approximately 1,800 TL (entry-level 14K gold) to over 500,000 TL (high-karat IGI-certified diamond pieces). Its core product categories are 14K and 22K gold jewelry (necklaces, bracelets, bangles, rings, earrings, wedding bands/alyans, body piercing) and IGI-certified diamond jewelry (rings, necklaces, earrings, bracelets, sets), plus licensed sub-brands for Sanrio Hello Kitty and Disney children's collections.

The company operates a hybrid go-to-market: physical retail stores and partner/dealer locations across Turkey, a D2C e-commerce storefront at kocak.com.tr with internet-exclusive pricing and free insured shipping, and a separate B2B portal at kocakb2b.com.tr (operated by the related entity FRVONLİNE BİLİŞİM TİCARET LİMİTED ŞİRKETİ) for wholesale buyers. Customer segments include women and couples (wedding/engagement market), parents and family (children's gifts), men (men's gold and diamond line), and B2B/wholesale buyers. Pricing is one-time/perpetual with optional 2–3 installment "taksit" credit-card plans, and the value proposition rests on 65+ years of brand heritage, IGI diamond and TSE 22K gold certifications, handcrafted production with a stated ±5% weight tolerance, 2-year warranty, customization (laser name engraving, custom sizing), and certificate authentication.

The business is funded internally (no funding rounds, no parent company, no external institutional investors disclosed) and operates with approximately 160 employees. There is no public ticker, no app-store presence beyond a mobile experience, and no disclosed revenue. Distribution is primarily domestic (Turkey), with e-commerce shipping nominally available cross-border but no active overseas expansion documented.

Name

Koçak Jewelry

Legal name

KOÇAK GOLD KUYUMCULUK DIŞ TİCARET A.Ş.

Website

https://kocak.com.tr

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

101–250 employees

Short description

Koçak Jewelry is a privately held Turkish jewelry retailer, founded in 1958 in Istanbul, that designs, handcrafts, and sells IGI-certified diamond and 14K/22K gold jewelry through physical stores, a D2C e-commerce site, a B2B wholesale portal, and licensed Hello Kitty and Disney collections.

Ownership category

akta.pro rank

Product category

Fine Jewelry Retail

NAICS

Jewelry Retailers (458310), Jewelry and Silverware Manufacturing (33991)

SIC

Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911)

akta.pro primary industry

Fine Jewelry Retail (Precious Metals & Gemstones) (CRAKAGAA)

akta.pro secondary industries

Bridal & Engagement Jewelry Retail (CRAKAGAC), Children’s & Men’s Jewelry Manufacturing (CRAKAIAN), Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD), Custom Bridal & Engagement Design (CRAKAHAB)

Keywords

• Fine jewelry retail
• Gold jewelry
• Diamond jewelry
• Wedding bands
• Engagement rings

Headquarters

HQ city

Istanbul

HQ country

Türkiye

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Jewelry Sales: One-time sales of gold and diamond jewelry products through physical retail stores and online e-commerce platform. Revenue is generated from individual jewelry purchases with no recurring component.
2. E-commerce Sales: Online sales through kocak.com.tr website with prices specific to internet channel, offering exclusive online discounts and promotions.
3. B2B Sales: Business-to-business sales through dedicated B2B portal (kocakb2b.com.tr) for wholesale and business customers.
4. Custom/Personalized Orders: Custom jewelry orders including personalized name engravings, custom sizing, and bespoke designs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Koçak Jewelry manufactures and retails fine gold (14K and 22K) and diamond jewelry, including necklaces, bracelets, rings, earrings, bangles, wedding bands, engagement rings, body piercings, and specialized children's and licensed-character collections. Products are handcrafted, certified (IGI for diamonds, TSE for 22K gold), and sold through company-operated physical stores, an e-commerce website, and a B2B wholesale portal. The business also offers customization services such as laser name engraving, custom sizing, and bespoke designs.

Product overview

Koçak Jewelry is a Turkish luxury jewelry retailer founded in 1958, operating primarily as an e-commerce platform (kocak.com.tr) alongside physical retail locations. The company offers two main product lines: Gold Jewelry (Altın) in 14K and 22K gold featuring necklaces, bracelets, rings, earrings, bangles, wedding bands, and body piercing; and Diamond Jewelry (Pırlanta) certified by IGI featuring rings, necklaces, earrings, bracelets, and sets. The portfolio includes specialized collections for men, children (with Hello Kitty licensed products), engagement rings, and Disney-branded items. The business operates a B2B portal (kocakb2b.com.tr) for wholesale partners alongside the consumer-facing online store.

Differentiator

Problem solved

Functional benefit

Products and services

• Gold Jewelry Collection (14K and 22K) Handcrafted gold jewelry in 14K and 22K karat, including necklaces, bracelets, rings, earrings, bangles, wedding bands (alyans), body piercings, and sets. 22K gold products comply with Turkish Standards Institute (TSE) requirements with full purity guarantee. Targeted at women, men, and general consumers for daily wear, special occasions, and investment.
• Diamond Jewelry Collection Diamond jewelry certified by the International Gemological Institute (IGI), featuring solitaire, five-stone, baguette, design, colored stone, half-tour, and full-tour rings; necklaces including pendants, collars, and waterfall designs; earrings; bracelets; and sets. Targeted at couples, women, and luxury gift purchasers for engagements, weddings, and milestone occasions.
• Wedding Bands (Alyans) Handcrafted and classic wedding bands in gold and diamond variants. Targeted at couples for weddings and anniversaries.

Quantifiable outcome

• 65+ years of continuous operation in Turkish jewelry market
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• FRVONLİNE BİLİŞİM TİCARET LİMİTED ŞİRKETİcoreOthersE-commerce and online store operations partner responsible for operating kocak.com.tr internet platform, handling order fulfillment, invoicing, and delivering products to end customers. Located at Alemdar Mahallesi Alayköşkü Caddesi Taşsavaklar Sokak No:2/A Fatih, Istanbul.
• IGI (International Gemological Institute)coreTechnology or IntegrationIndependent gemological laboratory providing diamond certification and grading services. Koçak uses IGI certification for its diamond jewelry products to ensure international quality standards and authenticity verification.
• TSE (Turkish Standards Institute)coreTechnology or IntegrationOfficial Turkish standards organization. Koçak's 22 karat gold products comply with TSE standards, ensuring purity guarantee and quality control according to Turkish regulatory requirements.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Mejuri: Canada-based DTC fine jewelry brand targeting younger consumers via digital-first GTM. Represents the emerging category pressure that Koçak faces as gold-and-diamond preferences shift online and toward design-led pieces.

Broad incumbents

• Blue Nile: Online-first diamond retailer (now part of Signet), disrupting traditional diamond retail with transparency and direct shipping. Directly comparable to Koçak's diamond category and e-commerce-led customer journey.
• Pandora: Global mass-market jewelry brand with widespread Turkish retail presence and recurring-purchase gifting model. Competes with Koçak in charm and bracelet categories, particularly with younger women.
• Signet Jewelers: World's largest jewelry retailer (Kay, Zales, Blue Nile), operating across multiple price tiers and channels. Comparable to Koçak's omnichannel footprint and bridal focus, though at significantly larger scale.
• Tiffany & Co. Iconic luxury jewelry house (LVMH-owned) with global flagship retail and an online diamond business. Sets the aspirational ceiling for what Turkish consumers expect from a certified premium jewelry brand, analogous to where Koçak's 22K/I positioning aims.

Direct peers

• Altınbaş: One of Turkey's largest vertically-integrated fine jewelry retailers, selling gold and diamond jewelry through physical stores and e-commerce. Directly comparable to Koçak in category, customer base (Turkish consumers), and omnichannel model.
• Gülaylar (Glamorous): Turkish fine jewelry manufacturer-retailer with multi-brand portfolio and direct retail stores. Comparable to Koçak in offering gold and diamond jewelry to Turkish consumers across bridal, daily-wear, and gift-giving occasions.
• Harem Gold: Turkish gold jewelry chain operating multi-city physical stores plus online channel. Comparable assortment (gold bracelets, necklaces, bridal) and similar reliance on cultural gifting rituals as Koçak.
• Pırlanta.com: Turkey-focused online diamond jewelry retailer, directly comparable to Koçak's diamond category and e-commerce-led GTM. Targets similar bridal and gifting occasions for Turkish consumers.
• Atasay Kuyumculuk: Established Turkish gold jewelry chain with stores nationwide and an online presence. Closely overlaps with Koçak in 22K gold bracelets, bridal sets, and traditional women's collections, serving the same consumer occasion-based gifting moments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ko%C3%A7ak-jewelry

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Koçak Jewelry