Koffie & Thee Nederland

What Koffie & Thee Nederland does

Koffie & Thee Nederland is a Dutch trade association (branchevereniging) founded in 1889, headquartered at Schenkkade 50 in Den Haag. The organization represents 46 member companies — traders, roasters, and packers operating in the Dutch coffee and tea sector — collectively accounting for more than 85% of the Dutch market. Its members range from small and medium-sized family businesses to internationally operating corporations such as Jacobs Douwe Egberts, Nestlé Nederland, Ahold Delhaize Coffee Company, Nespresso, Starbucks Nederland, and Lipton Teas and Infusions.

The association's core service offering spans four functions: advocacy (belangenbehartiging) with Dutch and EU policymakers, a knowledge platform providing members with regulatory guidance and sector intelligence, biennial consumer research publications (Nationaal Koffie & Thee Onderzoek, conducted since 2018), and sustainability initiatives. Notable programs include the 2020 Green Deal Koffiepads en Theezakjes (which achieved 97% compostable coffee pads and 93% compostable tea bags) and the December 2023 spin-off Koffiecapsule Recycling Nederland (KCR-NL), co-founded with 8 major coffee companies to raise capsule recycling rates. KTNL maintains partnerships with European umbrella organizations (European Coffee Federation, Tea and Herbal Infusions Europe) and Dutch sector bodies (FNLI, Vereniging Afvalbedrijven, MVO Nederland).

The business model is membership-fee based with recurring dues from 46 corporate members. The organization operates with approximately 7 staff including Director Edith Walta, Projectmanager Clarine de Jongh, and Adviseur Communicatie & Duurzaamheid Marlèn Bosnjak. Governance is provided by a board representing major member companies, chaired by Kenneth Timmermans (JDE Peet's). KTNL is a non-profit entity with no external investment, parent company, or stock listing; revenue figures are not publicly disclosed.

Name

Koffie & Thee Nederland

Legal name

Koffie & Thee Nederland

Website

https://koffiethee.nl

Company type

Private

Founded year

1889

Operating status

Operating

Headcount range

1–10 employees

Short description

Koffie & Thee Nederland is a Dutch trade association representing 46 coffee and tea companies (traders, roasters, and packers) covering more than 85% of the Dutch sector. It provides advocacy, biennial consumer research, and sustainability initiatives, funded by membership dues.

Ownership category

akta.pro rank

Product category

Industry Trade Association

akta.pro primary industry

Sustainable Agriculture & Food Systems (BPAGAGAI)

Keywords

• Trade association services
• Sector advocacy
• Industry membership
• Coffee tea sector
• Regulatory representation

Headquarters

HQ city

Den Haag

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership dues: Koffie & Thee Nederland generates revenue through membership fees from its 46 member companies in the Dutch coffee and tea sector. Members include traders, roasters, and packers who pay dues to be part of the association.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Koffie & Thee Nederland is a Dutch trade association that represents coffee and tea traders, roasters, and packers operating in the Netherlands. It delivers advocacy toward government and EU institutions, a member knowledge platform with research, regulatory guidance, and sustainability frameworks, biennial consumer research (Nationaal Koffie & Thee Onderzoek), and sector-wide sustainability initiatives such as the Green Deal for compostable coffee pads and tea bags and the Koffiecapsule Recycling Nederland initiative.

Product overview

Koffie & Thee Nederland is a trade association for Dutch coffee and tea companies, not a technology product company. The organization offers its 46 member companies a suite of services including advocacy representation with government and EU policymakers, a knowledge platform providing industry intelligence on legislation and sustainability, periodic research publications (Nationaal Koffie & Thee Onderzoek conducted biennially since 2018), and sustainability initiatives such as the Green Deal Koffiepads en Theezakjes and Vereniging Koffiecapsule Recycling Nederland. The association is organized into thematic areas covering Duurzaamheid (Sustainability), Gezondheid (Health), and Wetgeving & kwaliteit (Legislation & Quality).

Differentiator

Problem solved

Functional benefit

Products and services

• Nationaal Koffie & Thee Onderzoek
• Vereniging Koffiecapsule Recycling Nederland (KCR-NL)
• Green Deal Koffiepads en Theezakjes
• Kennisplatform (Knowledge Platform)
• Belangenbehartiging (Advocacy)
• Verenigingswerk (Association Management)

Quantifiable outcome

• 93% of tea bags and 97% of coffee pads in Netherlands are now compostable
• +2 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Koffiecapsule Recycling Nederland (KCR-NL)coreStrategic or Co-development Partner · 13 December 2023This new association, co-founded by Koffie & Thee Nederland, aims to significantly improve coffee capsule recycling. KCR-NL wants to increase recycling rates for aluminum capsules from 25% to 75% by 2026, and for plastic capsules from 5% to 60% by 2026. Founding members include Ahold Delhaize, Beyers Koffie, CAPPAC, Jacobs Douwe Egberts, Nespresso, Nestlé, Euro Caps, and UCC Coffee Benelux.
• Omrin (regional waste processor)coreStrategic or Co-development Partner · 13 December 2023Omrin is a regional waste processor and pioneer in post-separation of coffee capsules. They are the logical first waste processor to work with KCR-NL for the new recycling initiative.
• Rijksoverheid (Dutch Government)coreStrategic or Co-development Partner · 1 January 2020The Dutch government partnered with Koffie & Thee Nederland through the Green Deal initiative to transition to compostable coffee pads and tea bags. This partnership led to 93% of tea bags and 97% of coffee pads becoming compostable.
• Federatie Nederlandse Levensmiddelen Industrie (FNLI)coreStrategic or Co-development PartnerFNLI is the umbrella organization for processing and importing companies and branches in the Dutch food sector. They represent and support approximately 500 producers and 18 affiliated branch organizations. Koffie & Thee Nederland works with FNLI on food safety and quality regulations.
• European Coffee Federation (ECF)coreStrategic or Co-development PartnerECF is the advocate for European coffee trade and industry, representing European green coffee traders, roasted and instant coffee producers, decaffeinated coffee producers, coffee shops, and warehouse managers. The association has 16 national associations and 37 corporate members across Europe.
• Tea and Herbal Infusions Europe (THIE)coreStrategic or Co-development PartnerTHIE is the European association representing producers and traders in tea, herbal infusions, and extracts in the EU. Their main objectives are to develop common European policy, establish contacts with EU officials, and collaborate on trade matters.
• MVO NederlandminorStrategic or Co-development PartnerMVO Nederland is a foundation driving the transition to a sustainable economy with Europe's largest entrepreneur movement. They believe businesses can achieve results fastest by working together.
• Vereniging Afvalbedrijven (Association of Waste Companies)coreStrategic or Co-development PartnerVereniging Afvalbedrijven represents Dutch waste processing companies. They collaborated on the Green Deal for coffee pads and tea bags, and on the coffee capsule recycling initiative.

Scale indicators7 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Tea & Herbal Infusions Europe (THIE): EU-level tea and herbal infusions trade association and KTNL partner. Direct functional peer for the tea half of KTNL's remit at European level, addressing common EU policy, trade, and food safety matters.
• Deutscher Kaffeeverband: German coffee industry trade association. Most directly comparable national-level coffee trade body in Europe, with analogous membership model, advocacy, and consumer research programs.
• European Coffee Federation (ECF): Brussels-based pan-European trade association representing 16 national coffee associations (including KTNL) and 37 corporate members. Closest functional peer: KTNL's coffee advocacy remit mirrors ECF's at EU level.
• National Coffee Association of U.S.A. U.S. national trade association for the coffee industry. Closest large-market analogue to KTNL in scope (traders, roasters, retailers), mission (consumption research, advocacy, sustainability), and funding (membership dues).

Regional players

• Federazione Italiana Torrefattori Caffè (ITC): Italian coffee roasters federation under Confindustria. Comparable sector-level association model, with concentrated coffee expertise but operating in a different national jurisdiction.
• Fédération Française du Café: French coffee industry association, equivalent national trade body. Regional peer with similar member-driven structure and French market focus — analogous governance model to KTNL.
• Federatie Nederlandse Levensmiddelen Industrie (FNLI): Dutch umbrella organization for ~500 food producers and 18 affiliated branch associations. KTNL is an affiliate; FNLI operates one level up as a comparable Dutch trade-body model (membership dues, advocacy, food safety).

Others

• International Coffee Organization (ICO): Intergovernmental body for coffee-exporting and importing countries. Tangentially related as the upstream multilateral counterpart to KTNL's downstream (consumer-market) representation, sharing data and policy perspectives.
• MVO Nederland: Dutch foundation running the largest sustainable-business entrepreneur movement in Europe. KTNL partner on sustainability; adjacent ecosystem player rather than direct competitor, sharing mission on circular economy and CSR.

Broad incumbents

• Specialty Coffee Association (SCA): Global coffee industry organization focused on specialty coffee with education, standards, and events. Broader and more global than KTNL but overlapping in member services, training/certification, and research.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/koffie-thee-nederland

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Koffie & Thee Nederland