株式会社小泉

What 株式会社小泉 does

株式会社小泉 (Koizumi Co., Ltd.) is a Tokyo-based, privately held equipment rental company specializing in commercial refrigeration, cooking, and event display equipment for temporary retail and event installations. Its core fleet spans four product categories: refrigerated and freezer display cases (including Panasonic-branded freezer open cases and refrigerated shield cases from 900mm to 1800mm widths), cooking and kitchen equipment (griddles, fryers, ovens, Ken Mix and KitchenAid appliances), store display and fashion fixtures (showcases, garment racks, jewelry cases), and event venue products (tents, partitions, tables, chairs, signage). A standard rental period covers delivery plus seven days plus collection, with long-term monthly rentals available at negotiated rates and peak-season adjustments around Christmas and Valentine's Day.

The business operates an event-driven B2B rental model targeting organizers of department store product fairs (物産展), food events, fashion events, exhibitions, festivals, ceremonies, and campus festivals. Its differentiator is a one-stop service bundling equipment rental, venue setup and construction, and post-event cleanup, with adjacent business lines in security/cleaning/industrial waste disposal and product development/decoration. Sales are conducted via the company website (koizumilease.com), direct phone inquiries (03-3241-6657), and email. Customers are predominantly enterprise accounts — primarily major Japanese department stores running temporary retail events — supplemented by food service vendors and fashion retailers requiring temporary fixtures.

The company runs a lean operation with 12 employees headquartered in Edogawa-ku, Tokyo, and serves the domestic Japanese market exclusively. There is no disclosed funding, no parent company, and no M&A activity. Recent activity includes a May 2026 rental price revision, ongoing product catalog expansion (water coolers, prefabricated cold storage containers, wine cellars), and an active recruitment page opened in July 2024, indicating modest operational scaling within its niche.

Name

株式会社小泉

Legal name

株式会社小泉

Website

https://koizumilease.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

株式会社小泉 is a Tokyo-based equipment rental company providing commercial refrigeration, cooking, store display, and event products to organizers of department store product fairs, food events, fashion events, and exhibitions across Japan under a one-stop rental, setup, and cleanup model.

Ownership category

akta.pro rank

Product category

Equipment Rental Services

NAICS

Waste Treatment and Disposal (5622), Waste Collection (56211)

SIC

Refrigeration & Service Industry Machinery (3580), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Refuse Systems (4953)

akta.pro primary industry

Special Event & Venue Waste Collection (Short-Term) (BPALAAAF)

akta.pro secondary industries

Container Rental, Delivery & Servicing (Carts/Bins) (BPALAAAG), Value-Added Cold Storage Services (Pick/Pack, Kitting, Repacking, Labeling) (AFAOAFAL)

Keywords

• Commercial refrigeration rental
• Event equipment rental
• Cooking equipment leasing
• Store display fixtures
• Department store product fairs

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Equipment Rental: Rental revenue from冷藏・冷凍ケース (refrigerated/freezer display cases), 調理熱器具・厨房機器 (cooking/heating equipment and kitchen appliances), 店舗ディスプレイ・ファッション (store displays and fashion fixtures), and イベント会場製品 (event venue products). Basic rental period is delivery date + 7 days + collection date. Long-term rentals (1 month+) have separate pricing. Transportation/delivery fees charged separately.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

株式会社小泉 (Koizumi Co., Ltd.) rents commercial refrigeration and freezer display cases, cooking and kitchen equipment, store display and fashion fixtures, and event venue supplies to event organizers in Japan. The company delivers equipment to venues, handles setup and construction, and performs post-event cleanup as a one-stop service, with a base rental period of 7 days and options from 1 day to long-term. Target use cases include department store product fairs, food events, fashion events, exhibitions, festivals, ceremonies, and campus festivals.

Product overview

株式会社小泉 operates as a comprehensive equipment rental company offering four main product categories: (1) Refrigerated/Frozen Case Products including display cases, commercial refrigerators, freezers, and prefabricated cold storage containers; (2) Cooking Equipment/Kitchen Products including griddles, fryers, ovens, steamers, and rice cookers; (3) Store Display/Fashion Products including showcases, shelving, garment racks, and jewelry/glass display cases; and (4) Event Venue Products including tents, banners, tables, chairs, and audiovisual equipment. The company serves department stores, food events, exhibitions, festivals, campus festivals, and fashion events throughout Japan, providing rental, setup, and cleaning services as a one-stop solution.

Differentiator

Problem solved

Functional benefit

Products and services

• Refrigerated and Freezer Case Products (冷蔵・冷凍ケース製品) Rental category covering refrigerated and freezer display cases, commercial refrigerators/freezers, cold storage units, and specialized cases for food retail and department store events. Customers include department stores, station buildings, and food vendors running temporary sales events.
• Refrigerated Shield Cases (冷蔵シールドケース) Rental of front-opening refrigerated display cases designed for food retail environments, available in widths from 900mm to 1800mm with operating temperature ranges of 3°C to 18°C (e.g., Refrigerated Shield Case W1500 at 42,000 yen tax-exclusive).
• Freezer Open Cases (冷凍オープンケース) Rental of open-front freezer display cases for frozen food retail, including Panasonic-branded units such as the Freezer Open Case W1800 operating at -22°C to -18°C (three-phase 200V), priced at 40,000 yen tax-exclusive per base rental period.
• Commercial Refrigerators and Freezers (業務用冷蔵庫/冷凍庫) Rental of commercial-grade refrigerators and freezers for food storage at events, available in widths from 600mm to 1800mm, with optional freezer compartments. Used as stock refrigerators/freezers alongside display cases.
• Prefabricated Cold Storage Containers (プレハブ式コンテナ) Rental of prefabricated container units (1800x1800x2348mm) configurable as refrigerated or freezer storage with a temperature range of -20°C to 15°C, requiring both single-phase 100V and three-phase 200V power. Large cold-storage unit priced at 150,000 yen tax-exclusive.
• Water Coolers (冷水器) Rental of cold/hot water dispensers with 18L tank capacity, cold (160W) and hot (600W) water functions, sized W300×D450×H625mm and priced at 27,500 yen tax-exclusive per rental period. Suitable for events and food service applications.
• Wine Cellars (ワインセラー) Rental of wine storage cabinets for maintaining proper temperature and humidity for wine collections at events or retail establishments.
• Cooking and Kitchen Equipment Products (調理熱器具・厨房機器製品) Rental category covering cooking and heating equipment including griddles, fryers, ovens, gas burners, induction cookers, steamers, rice cookers, and food warmers for demonstration kitchens and event food service.
• Electric and Gas Griddles (電気グリドル/ガスグリドル) Rental of electric and gas griddle cooking surfaces available in various power ratings from 3kW to 9kW, used for food preparation and demonstration cooking at events.
• Electric and Gas Fryers (電気フライヤー/ガスフライヤー) Rental of electric and gas deep fryers ranging from 8L tabletop models to 18L stand-type units for commercial food preparation at events.
• Premium Demonstration Kitchen Equipment (Ken Mix and KitchenAid) Rental of branded demonstration kitchen equipment including Ken Mix blenders and KitchenAid stand mixers (5L and 7L capacities). Ken Mix priced at 22,000 yen tax-exclusive; KitchenAid 5L priced at 33,000 yen tax-exclusive.
• Store Display and Fashion Products (店舗ディスプレイ・ファッション製品) Rental category of store display fixtures including showcase units, shelving, garment racks, jewelry cases, glass display cases, and fitting rooms for retail environments, fashion events, and pop-up stores.
• Event Venue Products (イベント会場製品) Rental category of event equipment including pop-up tents, red-and-white curtains (紅白幕), banners, partitions, tables, chairs, monitors, signage, and portable amplification systems for exhibitions, festivals, ceremonies, and campus festivals.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• ホシザキ株式会社 (Hoshizaki Corporation): Japan's leading manufacturer of commercial refrigeration and ice machines, serving foodservice and retail. Broad incumbent in commercial refrigeration with overlapping product categories (display cases, freezers) though focused on manufacturing/sales rather than rental.
• ダイキン工業株式会社 (Daikin Industries): Global leader in air conditioning and commercial refrigeration equipment manufacturing. Broad incumbent in commercial refrigeration equipment adjacent to Koizumi's refrigeration rental fleet, though Daikin sells rather than rents equipment.
• アクティオ株式会社 (Actio Corporation): Japan's largest construction and event equipment rental company with national presence and broad fleet. Operates at significantly larger scale than Koizumi in adjacent equipment rental categories, including temporary event structures.

Direct peers

• 株式会社ジャパンテント (Japan Tent): Specializes in event tent and large-scale temporary structure rentals across Japan, serving events, festivals, and exhibitions. Comparable to Koizumi's event venue products (テント、紅白幕) and similar B2B event-organizer customer base.
• 株式会社ジャパンナショナル: Event equipment rental company serving exhibitions, ceremonies, and corporate events in Japan. Similar B2B event rental model and customer overlap for exhibitions and ceremony-related rentals.
• 株式会社ステージ (Stage Inc.): Provides event production support including equipment rental, staging, and venue setup services across Japan. Directly comparable to Koizumi's one-stop service model (rental + setup) and event-driven customer base.
• イベント21 (Event 21): Japan's largest event equipment rental company, offering tents, tables, chairs, AV, and event décor for exhibitions, festivals, and corporate events. Direct overlap with Koizumi's event equipment rental category and similar event-organizer customer base.

Others

• 綜合警備保障株式会社 (ALSOK): Japan's largest security services company, also offering cleaning and facility management. Comparable to Koizumi's secondary 警備・清掃・産廃事業 (security, cleaning, waste) business line, with potential overlap in event security services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BE%E5%B0%8F%E6%B3%89

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 株式会社小泉