Kollektiv Media & PR

What Kollektiv Media & PR does

Kollektiv Media & PR is a privately held Dutch media and public relations bureau headquartered in Groningen and registered with the KVK under number 86232681. The firm offers three integrated service lines: Media Services (buying across TV, radio, print, outdoor, and digital/social channels), PR Services (story placement, media relations, and newsjacking), and Online Services (content strategy, targeted online campaigns, and social media management). Its stated value proposition is helping clients navigate fragmented paid, earned, and owned media landscapes with strategic planning and rapid execution, summarised in its tagline "van abri tot algoritme, van persaandacht tot podcast."

The company is built around a small team of three named professionals — founder Annebel Nillessen Blaauw, co-owner Axel Verschoor, and team member Daniël Tol — that combines senior PR expertise with media-buying and digital execution capability. GTM is sales-led and relationship-driven: clients engage directly for custom-quoted, project- or retainer-based engagements, with no publicly disclosed pricing, no self-serve product, and no proprietary technology platform. The client base spans nonprofits (Artsen zonder Grenzen, Natuur & Milieu, Forum Groningen), tourism and regional-development entities (Visit Wadden, Merk Fryslân), transport (Holland Norway Lines), government-adjacent bodies, and consumer brands (Koninklijke Tichelaar, SharePeople).

The business model is straightforward professional services: the bureau earns fees from media planning/buying advisory and PR/online campaign execution, with revenue likely project- or retainer-based and tailored to client scope. Marketing for the firm itself is relationship-driven, leveraging the team's LinkedIn presence, a case-study portfolio on the company website, and personal outreach. There is no AI, software, or platform infrastructure disclosed; the offering is human-delivered consulting and campaign execution within the Dutch regional market.

Name

Kollektiv Media & PR

Legal name

Kollektiv Media & PR

Website

https://kollektiv-media.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Kollektiv Media & PR is a Groningen-based Dutch media and PR bureau offering media buying, public relations, and online campaign services to nonprofits, government entities, and consumer brands across the Netherlands.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (54182), Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Media Relations & Press Office Services (MPAAADAI)

akta.pro secondary industries

Digital PR & Social Media Communications (MPAAADAJ), Social Media & Community Management (PR-led) (BPAFADAM)

Keywords

• Media buying services
• Public relations consulting
• Content strategy services
• Online marketing campaigns
• Social media management

Headquarters

HQ city

Groningen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Media & PR Services: Professional services revenue from media buying (TV, radio, print, outdoor, online/social media) and public relations consulting. Services include strategy development, campaign execution, and media relations. Revenue is likely project-based or retainer-based, customized per client requirements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Kollektiv Media & PR is a media and PR bureau that helps ambitious brands, organizations, and government entities gain visibility through three integrated services: media buying (TV, radio, print, outdoor, and online/social), public relations (strategic story delivery, media relations, newsjacking), and online services (content strategy, targeted online campaigns, social media management). The firm advises on, organizes, and executes campaigns tailored to client needs, with a focus on rapid execution and measurable results.

Product overview

Kollektiv Media & PR is a unified media and PR bureau offering three integrated service lines: Media Services (media buying across TV, radio, print, outdoor, and digital channels), PR Services (strategic communications, media relations, and story placement), and Online Services (content strategy, targeted online campaigns, and social media). These services are designed to work together as a holistic offering, helping clients navigate the fragmented media landscape from 'abri tot algoritme, van persaandacht tot podcast' (outdoor to algorithm, from press coverage to podcast).

Differentiator

Problem solved

Functional benefit

Products and services

• Media Services Media buying services covering TV, radio, print (daily and weekly publications), outdoor advertising (street-level/out-of-home), and all forms of online and social media. Designed for brands seeking to achieve campaign objectives through integrated media placement across traditional and digital channels.
• PR Services Public relations services including strategic story delivery, media relations, newsjacking, and securing publications or mentions for organizations, services, or products. Built around getting the right message to the right audience at the right moment.
• Online Services Online visibility and targeted content services including content strategy consulting and execution, targeted online campaigns, and social media management. Designed to create online visibility and reach the right audience through strategic content.

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Brandweer: Dutch branding and communications agency combining brand strategy, PR, and content. Comparable integrated offering and Dutch SMB/mid-market client focus.
• Wenneker: Dutch PR and communications agency based in the Netherlands offering strategic communications, media relations, and reputation services to corporate and nonprofit clients. Comparable to Kollektiv in being a domestically focused PR firm serving comparable Dutch clients.
• Meer PR: Dutch PR and communications consultancy offering media relations, crisis communications, and content strategy. Directly comparable as a Dutch-language PR boutique serving similar SMB and organizational clients.
• Bureau Woestijn: Netherlands-based PR and communications bureau working with brands, NGOs, and cultural institutions. Comparable given similar client mix (nonprofit, cultural, regional Dutch) and integrated communications approach.
• Famous Relations: Dutch communications agency providing PR, influencer, and content services. Comparable to Kollektiv in combining earned media with digital/social capabilities for Dutch brands.

Broad incumbents

• GroupM: World's largest media investment group operating in the Netherlands (Wavemaker, Mindshare, etc.). Directly comparable as a media buying operation but at significantly greater scale and broader capability.
• Edelman: Global PR firm with a Netherlands office providing media relations, reputation management, and brand communications. Comparable PR services for similar enterprise and nonprofit clients, with much larger scale and global reach.
• FleishmanHillard: Global PR and communications agency with operations in the Netherlands. Comparable strategic communications and media relations services for nonprofit, government, and corporate clients at network scale.
• Havas: Global advertising and communications network with Dutch operations integrating media, creative, and PR services. Comparable integrated communications offering but at substantially larger scale and broader geographic reach.
• Dentsu: Global advertising and media buying network with significant Dutch presence. Comparable media buying capabilities across TV, radio, print, outdoor, and digital at much larger scale; competes for the same Dutch advertiser budgets.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/kollektiv-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kollektiv Media & PR