What KOM Consulting does

KOM Consulting is a Reykjavík-based public relations and government relations advisory firm founded in 1986 by Jón Hákon Magnússon, recognized as the oldest operating consultancy in Iceland in the field of public relations. The firm delivers four core practice areas: communication with authorities (government and administrative liaison), media and discourse management, public relations and image building, and crisis prevention and rapid response. Clients comprise Icelandic corporations, trade associations, and stakeholder groups needing to navigate administrative procedures, engage media, and protect corporate reputation. A design sub-brand, KOM Hönnun (KOM Design), provides brand identity, visual design, signage, exhibition booth design, and interior installations under Design Director Tinna Pétursdóttir, enabling integrated branding and consulting engagements.

The firm operates a sales-led, relationship-driven go-to-market, delivering custom advisory engagements through a small senior consultant team. Headcount is reported at 1-10 employees, with four named professionals visible on the website: Executive Director Björgvin Guðmundsson, Senior Consultants Særún Ósk Pálmadóttir and Óli Kristján Ármannsson, and Consultant Heiða Ingimarsdóttir. Revenue is generated through professional service fees under non-disclosed custom engagement pricing, with no published rates or productized offerings. KOM maintains two Reykjavík offices: a headquarters at Laugavegur 182 and a design division office at Vesturgata 2a.

KOM is privately held with no disclosed parent company, institutional investors, or external funding, and operates as a traditional human-delivered advisory practice rather than a technology or AI-enabled platform. Geographic reach is concentrated in Iceland, with a stated capacity for international engagements but no formal international offices or international hires. The firm shows no evidence of recent funding, acquisitions, partnerships, technology investment, or product launches; its competitive position rests on four decades of accumulated brand equity, government and media relationships, and senior-consultant-led delivery in a micro-market where incumbency is a meaningful barrier to entry.

Name

KOM Consulting

Legal name

KOM

Website

https://kom.is

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

KOM Consulting is a Reykjavík-based public relations and government relations advisory firm, founded in 1986 and recognized as Iceland's oldest operating PR consultancy. It serves Icelandic corporations, associations, and stakeholders with media relations, crisis management, and government liaison services, plus a KOM Hönnun design sub-brand.

Ownership category

akta.pro rank

Product category

Public Relations Consulting

NAICS

Advertising, Public Relations, and Related Services (5418), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industry

Public Sector & Policy Consulting (BPAHACAN)

Keywords

• Public relations consulting
• Government relations advisory
• Media relations services
• Crisis communication management
• Corporate communications strategy

Headquarters

HQ city

Reykjavík, Capital Region

HQ country

Iceland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Consulting Services: Professional advisory services including government relations, media relations, public relations, and crisis communication. Revenue is generated through consulting engagements with companies, associations, and stakeholders.
2. Design Services (KOM HÖNNUN): Brand identity and visual design services for corporate branding, messaging, advertisements, web content, signage, booth design for exhibitions, and interior installations. Provided as part of integrated consulting or standalone engagements.

Go-to-market motion1 record

Distribution channels1 record

Core offering

KOM Consulting is a professional advisory firm that provides public relations, government relations, media relations, and crisis communication services to companies, associations, and stakeholders in Iceland and internationally. The firm also operates a design division, KOM HÖNNUN, that creates brand identities, visual designs, advertisements, signage, booth designs, and interior installations for corporate clients.

Product overview

KOM Consulting is a traditional PR and communications consultancy firm offering a unified suite of advisory services rather than a software product platform. The core offerings include government relations liaison, media and public discourse management, public relations and corporate image building, and crisis management. The firm also operates a design sub-brand called KOM HÖNNUN (KOM Design) focused on brand identity and visual appearance design for companies.

Differentiator

Problem solved

Functional benefit

Brands

• KOM Hönnun: Design division that creates brand identities and visual appearance for companies from scratch or ensures existing visuals align with approved branding. Services include announcements, presentations, advertisements, web materials, signage, booth design for exhibitions, and installations. Design Director is Tinna Pétursdóttir.

Products and services

• Communication with Authorities Services Government relations and public administration liaison service that helps companies, associations, and stakeholders present their concerns at all levels of Icelandic administration and ensure their issues receive attention from authorities.
• Media and Discourse Services Media relations and public discourse service including communication plans, text creation, message shaping, and monitoring of public discourse that impacts client operations and image.
• Public Relations and Image Services Reputation building and strengthening service that delivers consistent, professional messaging to key stakeholder groups, including discourse analysis, communication planning, and opportunity assessment for companies.
• Crisis Management Services Crisis prevention and response service including preparation, risk analysis, planning, staff training, and rapid-response crisis team intervention for operational or reputational challenges.
• KOM HÖNNUN (KOM Design) Brand identity and visual design service creating logos and corporate visual identity from scratch or aligning existing visuals with approved branding; covers announcements, presentations, advertisements, web materials, signage, exhibition booth design, and interior installations.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Kreab: Stockholm-founded global communications and public affairs firm with deep Nordic roots. Highly comparable to KOM because of its combined government affairs, media relations, and crisis communications offering, and its role as a Nordic-bred advisor with international reach.
• Geelmuyden Kiese: One of the largest Nordic PR and communications consultancies, headquartered in Oslo with offices across the Nordics. Directly comparable to KOM as a Nordic regional communications advisory serving corporate, public-sector, and association clients with similar government-relations and media capabilities.
• Rud Pedersen: Nordic public affairs and communications consultancy operating across Scandinavia and the Nordics. Comparable to KOM for its public-sector advisory, government relations, and stakeholder communications focus serving corporates and associations.
• Mercury: Global public affairs and strategic communications firm with a strong European footprint. Comparable to KOM because it focuses on government affairs, crisis, and corporate communications rather than mass-marketing creative, and serves similar corporate and association clients.
• Apeland: Norwegian communications and PR consultancy with corporate, public-sector, and crisis communications practices. Comparable to KOM as a Nordic regional communications advisory of similar size and positioning.

Broad incumbents

• Edelman: World's largest PR firm with broad communications, public affairs, and crisis capabilities. Comparable to KOM as a PR and corporate-reputation advisor but operates at global scale across many sectors and geographies.
• Hill+Knowlton Strategies: Global communications firm offering public relations, public affairs, and crisis management. Comparable to KOM across the same core service categories but at significantly larger scale and with global reach.
• Brunswick Group: Global strategic communications and government affairs advisory. Overlaps KOM in government relations, media, and crisis work but at much greater scale and across many geographies; represents the type of established global incumbent KOM would face on cross-border mandates.
• Burson: Global communications leader (formed from the merger of BCW and Burson Cohn & Wolfe) with strong public affairs and crisis practices. Comparable to KOM for its PR, public affairs, and crisis communications capabilities, but operating globally.
• FTI Consulting (Strategic Communications): Global advisory firm with a strategic communications segment covering public affairs, crisis, and media relations. Comparable to KOM for its government-affairs and crisis advisory focus, though it serves much larger enterprise and financial-services clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/kom-consulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KOM Consulting