LVR-Freilichtmuseum Kommern Rheinisches Landesmuseum für Volkskunde

What LVR-Freilichtmuseum Kommern Rheinisches Landesmuseum für Volkskunde does

The LVR-Freilichtmuseum Kommern (Rheinisches Landesmuseum für Volkskunde) is a publicly owned open-air museum located in Mechernich-Kommern in the Eifel region of North Rhine-Westphalia, Germany, operated by the Landschaftsverband Rheinland (LVR), a public-law corporation of the state of North Rhine-Westphalia. The museum is one of the largest open-air museums in Europe, presenting relocated historic buildings and over 200,000 objects documenting 500 years of rural and small-town life in the Rhineland from the 16th century to the 1990s across approximately 100 hectares. Its core offering consists of admission tickets, guided tours, group workshops, living-history reenactments, craft demonstrations, rotating special exhibitions, gastronomy, and a museum shop, with a supplementary portfolio that includes children's birthday parties, school overnight programs, holiday workshops, geocaching, and an audio guide.

The underlying technology stack is modest and operationally focused: the museum sells admission tickets and event registrations through an online web shop at shop.kommern.lvr.de built on the Gomus event management platform, delivers interactive maps and content presentations via esri and Pageflow, and distributes video via an embedded YouTube channel. Visitor acquisition is multi-channel, combining organic social (Facebook, Instagram, YouTube), TripAdvisor and Google search presence, a content blog (Raus ins Museum), an email newsletter, and press relations. Group demand from schools, kindergartens, adult groups, and tour operators is consolidated through Kulturinfo Rheinland (kir), the LVR's centralised cultural booking service.

The revenue model is hybrid and predominantly state-funded. Commercial streams include low-ticket admission fees (Adult 7 EUR, Reduced 5 EUR, free entry for children and teenagers under 17), separately priced group workshops (e.g., 139 EUR per group for the wild herbs workshop), guided tours booked through Kulturinfo Rheinland, and ancillary sales through the restaurant, café, and museum shop. The supporting association Förderverein Rheinisches Freilichtmuseum Kommern e.V. supplements the institution through courses and community engagement, while research and heritage activities receive funding from the Deutsche Forschungsgemeinschaft (DFG), the NRW-Stiftung Naturschutz Heimat- und Kulturpflege, and the Stiftung Umwelt und Entwicklung NRW (SUE).

Name

LVR-Freilichtmuseum Kommern Rheinisches Landesmuseum für Volkskunde

Legal name

Landschaftsverband Rheinland (LVR)

Website

https://kommern.lvr.de

Company type

Public

Operating status

Operating

Headcount range

11–50 employees

Short description

The LVR-Freilichtmuseum Kommern is a publicly owned open-air museum in Mechernich-Kommern, Germany, operated by the Landschaftsverband Rheinland. It presents 77 relocated historic buildings and 200,000+ objects across 100 hectares documenting 500 years of Rhineland rural life for families, schools, and tourists.

Ownership category

akta.pro rank

Product category

Open-Air Museum & Cultural Heritage Services

NAICS

Museums, Historical Sites, and Similar Institutions (712), Museums (712110), Museums, Historical Sites, and Similar Institutions (7121), Museums (71211)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Natural History Museums (THAJADAC)

akta.pro secondary industries

History, Heritage & Museum-Focused Study Tours (THAKAGAN), Museum, Zoo & Attraction Gift Shops (CRALAJAG), Local Community & Multi-Category Fairs (MPAGAFAO)

Keywords

• Open-air museum
• Cultural heritage preservation
• Folk traditions museum
• Historical reenactment site
• Rural history exhibits

Headquarters

HQ city

Mechernich-Kommern

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others, Marketing or Sales, Technology or R&D

Revenue model

1. Museum Admission Fees: Visitors pay entrance fees to access the open-air museum grounds, its historic buildings, exhibitions, and ongoing events. Ticket sales are conducted through on-site box offices and the online web shop.
2. Group Bookings and Guided Tours: Organised adult groups, school classes, and kindergarten groups book guided tours, workshops, and educational projects through Kulturinfo Rheinland (kir), the centralised booking service. Fees are charged per project or tour.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

The LVR-Freilichtmuseum Kommern is an open-air museum (Freilichtmuseum) that preserves and presents rural Rhineland everyday culture and folk traditions through 77 relocated historic buildings on a 100-hectare site, a collection of more than 200,000 historical objects, and active living-history programming. It sells daily museum admission, themed guided tours, group educational workshops, special exhibitions, and supplementary services (gastronomy, museum shop, holiday programs, children's birthday parties, the SwiM overnight school program), primarily to individual visitors, families, school and kindergarten groups, adult groups, and tour operators.

Product overview

LVR-Freilichtmuseum Kommern is a large open-air museum (Freilichtmuseum) in the Eifel region presenting rural Rhineland culture through relocated historic buildings. The museum operates as a unified visitor experience centered on outdoor exhibition grounds with approximately 77 historic buildings across 100 hectares. Core offerings include daily admission tickets, guided tours, and educational group programs. The product portfolio comprises building groups (Baugruppen) representing different Rhineland regions, living history reenactments (Gespielte Geschichte), craft demonstrations (Vorführhandwerk), rotating special exhibitions (Sonderausstellungen), and a collection of over 200,000 historical objects. Supplementary services include gastronomy (restaurant and café), museum shop, audio guides, online games, geocaching, children's birthday parties, and holiday programs. Booking services are centralized through Kulturinfo Rheinland for group visits and workshops.

Differentiator

Problem solved

Functional benefit

Products and services

• Museum Admission (Museumsadmission) Daily admission tickets granting access to the open-air museum grounds, 77 historic buildings, exhibitions, and outdoor areas. Adults pay 7 EUR, reduced visitors 5 EUR; children and teenagers under 17 enter free. Sold via the on-site box office and the online web shop.
• Guided Tours (Geführte Führungen) Themed guided tour formats covering general tours, exhibition tours, herb tours (Kräuterführung), forest tours (Waldführung), WirRheinländer tours, Marktplatz Rheinland tours, and special themed routes. Available both as open tours for individual visitors and as private group bookings through Kulturinfo Rheinland.
• Group Projects / Educational Workshops (Projekte für Gruppen) Educational workshop projects for organised groups covering kindergarten and school programs, adult group programs, and special themed activities (forest professions, half-timbered house building, traditional crafts). Booked via Kulturinfo Rheinland on a per-project/per-session basis.
• Association Courses (Kurse des Fördervereins) Workshops and courses on traditional crafts and skills offered by the supporting Förderverein (Rheinisches Freilichtmuseum Kommern e.V.). Open to individuals and group participants.
• Special Exhibitions (Sonderausstellungen) Rotating special exhibitions on thematic subjects such as WirRheinländer, Faszination Kitsch, Wink mit dem Zaunpfahl, and Geburt im ländlichen Raum. Included with museum admission during their run.
• Children's Birthday Parties (Kindergeburtstag) Themed birthday party packages for children held at the museum with hands-on activities, sold as a single package to families.
• Holiday Program (Ferienprogramm) School-holiday activity programme featuring hands-on workshops such as soap-making, macramé, basket weaving, and traditional cooking for children and families.
• SwiM — Overnight School Program (Schüler*innen Wohnen im Museum) Programme in which school classes stay overnight at the museum, experiencing life in the historic setting as part of a structured educational visit.
• Gastronomy (Watteler restaurant and Zur Post inn) On-site restaurant and café services serving regional Eifel, Westerwald, Bergisches Land, and Lower Rhine cuisine, available to museum visitors and the general public.
• Museum Shop (Museumsladen) Gift shop selling souvenirs, publications, and traditional products, open to museum visitors and external customers.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Two partnerships are on record, tiered core.

• Förderverein Rheinisches Freilichtmuseum Kommern e.V.coreStrategic or Co-development PartnerThe supporting association (Förderverein) of the museum provides ongoing financial and promotional support, runs courses and workshops, and is a key partner in the museum's public programming and community engagement activities.
• Kulturinfo Rheinland / kircoreChannel Partner/ Reseller/ DistributorKulturinfo Rheinland is the centralised booking service for group tickets, guided tours, and educational projects at the museum. It acts as the primary distribution channel for organised group visits.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• LWL-Freilichtmuseum Detmold: One of Germany's largest open-air museums operated by a regional public body (LWL), presenting Westphalian rural life across historic buildings. Directly comparable as a publicly-operated German open-air museum of similar scale and institutional structure.
• Museumsdorf Cloppenburg: Lower Saxony open-air museum presenting rural life in northwestern Germany with relocated historic buildings and craft demonstrations. Comparable in offering and educational programming model.
• Netherlands Open Air Museum (Openluchtmuseum): Major Dutch open-air museum presenting everyday life across historic buildings in Arnhem. Comparable in mission, scale, and immersive educational programming.
• Freilichtmuseum Hessenpark: Large open-air museum near Berlin showcasing Hessian rural and small-town history across relocated historic buildings. Comparable in mission, scale, and public-museum operating model.
• Ballenberg Open-Air Museum: Swiss open-air museum presenting traditional rural life across relocated historic buildings across the country. Comparable as a major European open-air museum with relocated structures and living-history programming.
• Schleswig-Holstein Freilichtmuseum Molfsee: Northern German open-air museum presenting rural life in Schleswig-Holstein with relocated historic buildings. Comparable as a publicly-operated open-air museum with similar scale and educational focus.
• Vogtsbauernhof Black Forest Open-Air Museum: Black Forest open-air museum presenting traditional farm life across relocated historic farmsteads. Comparable in relocated historic building model and rural-life cultural mission.
• Bokrijk Open-Air Museum: Belgian open-air museum presenting Flemish rural and small-town life in Limburg. Comparable in relocated historic buildings, craft demonstrations, and family-oriented educational programming.

Broad incumbents

• Skansen: The world's first open-air museum, located in Stockholm, showcasing Swedish historic buildings and cultural life. Comparable as a pioneering, large-scale open-air museum with relocated historic structures and educational programming.

Regional players

• Roscheider Hof Open-Air Museum: Open-air museum in Rhineland-Palatinate near the Luxembourg border presenting rural life in the Hunsrück region. Comparable as a regional German open-air museum within the broader Rhineland cultural geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCCCAkdyiww0j2cskrUZg0wA
• Facebookfacebook.com/freilichtmuseumkommern
• Instagraminstagram.com/freilichtmuseumkommern
• LinkedInlinkedin.com/company/lvr-freilichtmuseum-kommern-rheinisches-landesmuseum-f%C3%BCr-volkskunde

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LVR-Freilichtmuseum Kommern Rheinisches Landesmuseum für Volkskunde