Komunica
- Company typePrivate
- Founded-
- HeadquartersRagusa, Italy
- Headcount11–50
- GTM typeB2B
- OfferingServices
Komunica firmographics
Firmographics- Name
- Komunica
- Legal name
- Komunica di Salvatore Puccia
- Website
- https://komunicaragusa.it
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Komunica industry classification
Industry- Product category
- Advertising Services
- NAICS
- Advertising Agencies (54181), Indoor and Outdoor Display Advertising (54185)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Nonprofit & Cause Communications (BPAFADAK)
Keywords
Where Komunica is headquartered
LocationHeadquarters
- HQ city
- Ragusa
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Komunica business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Digital Marketing Services: Website development, social media management, SEO optimization, and graphic design services provided on a project or retainer basis to businesses and freelancers in the Ragusa region.
- Email and SMS Marketing Services: Targeted user list creation and messaging services for reaching customers via SMS and email channels.
- Billboard Advertising (6x3): Outdoor advertising placements on 6x3 billboards strategically positioned in high-traffic areas across Ragusa and surrounding municipalities.
- Bus Stop Advertising: Advertising placements on approximately 200 bus stop panels strategically located throughout Ragusa.
- Gym and Pool Advertising: Advertising space rentals within gyms and pools including Vitality Ragusa, Basaki Ragusa, Vitality Modica, and Modica municipal pool.
- Cinema Advertising: Exclusive concession for advertising at the Lumiere cinema theater in Ragusa, projecting ads on the big screen.
- Custom Work Clothing: Design and creation of personalized work clothing items with client branding.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Komunica product offering
Product offeringCore offering
Komunica is a marketing, advertising, and communication agency based in Ragusa, Sicily, providing website development, social media management, graphic design, outdoor advertising (6x3 billboards, bus stop ads, gym/pool ads, cinema advertising), email/SMS marketing, and custom work clothing for businesses and freelancers in the local market.
Product overview
Komunica is a marketing, advertising, and communication agency based in Ragusa, Italy offering a multi-channel service portfolio. The company integrates traditional offline advertising (6x3 billboards, bus stop shelters, gym advertising, cinema advertising) with digital web services (website development, social media management, email/SMS marketing, graphic design, and customized work clothing). The core offering is a comprehensive 360-degree communication approach that combines offline visibility channels with digital marketing services to help businesses consolidate their brand image and promote products and services.
Differentiator
Problem solved
Functional benefit
Products and services
- Website Development
- Social Media Management
- Graphic Design
- Outdoor Billboard Advertising (6x3)
- Bus Stop Advertising
- Gym and Pool Advertising
- Cinema Advertising
- Email and SMS Marketing
- Custom Work Clothing
Quantifiable outcome
- 98% SMS marketing open rate
- +1 more outcomes
Companies that use Komunica
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles1 record
Komunica technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Komunica partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Lumiere Cineteatro (Ragusa)coreExclusive advertising concession partnership for cinema advertising at Lumiere cineteatro in Ragusa. Komunica is the sole provider of projected advertising content shown before screenings, targeting cinema audiences with big-screen advertising placements.
- Palestra Vitality (Ragusa)coreGym advertising partnership providing strategically placed advertising spaces within Vitality gym in Ragusa, including Via Germania location. Access to fitness-focused audience demographics.
- Palestra Basaki (Ragusa)coreGym advertising partnership providing advertising space within Basaki gym in Ragusa for reaching health and fitness-oriented consumers.
- Palestra Vitality (Modica)coreGym advertising partnership providing strategically placed advertising spaces within Vitality gym in Modica for reaching local fitness community.
- Piscina Comunale di ModicacorePublic swimming pool advertising partnership in Modica providing access to pool users and families for targeted advertising placements.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Komunica competitors and assessment
Company assessmentBroad incumbents
- Havas Italia: Italian operations of global communications group Havas, providing creative, media, and digital services, comparable to Komunica's integrated marketing offering at a far larger scale.
- IGPDecaux: Italy's leading outdoor advertising company operating billboards, transit, and street furniture networks. Comparable to Komunica for billboard and bus stop advertising assets but at national scale.
- WPP Italy: Italian operations of the world's largest advertising holding company, providing full-service advertising and communications across creative, media, and digital — establishes the upper bound of the agency spectrum.
- Publicis Italia: Italian arm of major global advertising group Publicis, offering full-service advertising, digital, and media capabilities — a scaled incumbent versus Komunica's local agency.
Direct peers
- DUDE: Italian creative agency providing integrated brand communications, digital, and content services, comparable to Komunica's multichannel communication offering.
- OBeOne: Italian digital agency offering websites, SEO, social media, and online advertising, overlapping significantly with Komunica's digital services portfolio.
- Conversion Brand: Italian creative and digital marketing agency serving SMB clients with branding, web, and advertising services — closely comparable to Komunica's SMB-focused local agency positioning.
- Hinto: Italian digital and integrated marketing agency offering multichannel services including digital strategy, content, and social media, similar to Komunica's combined offline-online agency model.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
Komunica social profiles
Digital presenceKomunica financial estimates
Financial estimateRevenue estimate
Valuation estimate
Komunica leadership team
Management profileNumber of profiles
Profiles1 record
Komunica funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Komunica M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Komunica
What does Komunica do?
Komunica is a marketing, advertising, and communication agency based in Ragusa, Sicily, providing website development, social media management, graphic design, outdoor advertising (6x3 billboards, bus stop ads, gym/pool ads, cinema advertising), email/SMS marketing, and custom work clothing for businesses and freelancers in the local market.
Is Komunica a public or private company?
Komunica is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Komunica founded?
Komunica was founded in -1. It employs 11 to 50 people.
Where is Komunica based?
Komunica is headquartered in Ragusa, Italy, in the Europe region.
How does Komunica make money?
Seven revenue lines are on record. Digital Marketing Services are the primary driver. The others are email and SMS Marketing Services, billboard Advertising (6x3), bus Stop Advertising, gym and Pool Advertising, cinema Advertising and custom Work Clothing.
Who are Komunica's main competitors?
Broad incumbents on record are Havas Italia, IGPDecaux, WPP Italy and Publicis Italia. Direct peers are DUDE, OBeOne, Conversion Brand and Hinto.
Does Komunica have an API?
No public API is recorded for Komunica.
What industry is Komunica in?
Komunica's product category is Advertising Services. Its primary akta.pro industry code is BPAFADAK, Nonprofit & Cause Communications. Its NAICS code is 54181 and its SIC code is 7311.