Konshius

What Konshius does

Konshius, operated by Uncover Potential Private Limited (incorporated in Delhi, India, in 2022), is an education company that has delivered a games-based learning platform since 2008. Founded by Dr. Ashutosh Khurana and headquartered in New Delhi with a corporate office in Noida, the company builds and distributes a system of 11 vertically progressive, patented board games designed to develop cognitive and socio-emotional skills in children aged 4-15. The platform is anchored by a patented methodology spanning the US (USPTO), India, and Canada, and pairs the games with proprietary Thinkabulary® conceptual word cards and per-session Reflection Sheets. Delivery follows a 5-stage process (Engage, Explore, Reflect, Assimilate, Innovate) and a 4-level learning framework (Unconscious Incompetence through Subconscious Competence), grounded in Bloom's Taxonomy, Multiple Intelligence Theory, and Experiential Learning.

The core product portfolio comprises the 11-games system, Thinkabulary® cards, reflection worksheets, and a digital 'Konshius – The Thinking App & Learning Platform.' The company reports 250,000+ children impacted cumulatively across 100+ schools and trained hundreds of adult facilitators as Konshius Counsellors and THOTS. The technology is non-software-native; it is a physical-game methodology with light digital tooling, and the company markets both in-school curriculum integration and at-home parent-led play.

Konshius generates revenue from four streams: (i) school program licensing for in-curriculum deployment, (ii) direct-to-consumer sales of physical games to parents, (iii) train-the-trainer certification for parents and educators, and (iv) case-based corporate training using the games for adult learning. Distribution runs through B2B school partnerships, a D2C online storefront, a trained counsellor/THOTS facilitator network, and direct enterprise sales. All operations are domestic to India. Pricing is not publicly disclosed, corporate training is volume-based, and the company has no institutional funding rounds or external investment disclosed in the source data; ownership is founder-led under a private limited structure.

Name

Konshius

Legal name

Uncover Potential Private Limited

Website

https://konshius.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Konshius is an India-based education company operating a game-based learning platform of 11 proprietary board games that develop cognitive and socio-emotional skills in children aged 4-15. It serves K-12 schools, parents, and corporate clients through curriculum integration, direct-to-consumer sales, and certified counsellor facilitators.

Ownership category

akta.pro rank

Product category

Educational Games & Thinking Skills Programs

NAICS

Educational Support Services (611710)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Services-Prepackaged Software (7372)

akta.pro primary industry

Test Strategy & Prep Integrated with Admissions (EDAFAMAE)

akta.pro secondary industry

Educational Games & Kids/Families Game Studios (MPAFAAAI)

Keywords

• Educational board games
• Cognitive skill development
• Thinking skills training
• Game-based learning
• Child learning programs

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. School Program Licensing: Konshius games-based learning program is implemented in Indian schools as part of their curriculum, valued on par with Maths & Language. Schools pay for the program delivery, trainer training, and game materials.
2. Direct-to-Consumer Game Sales: Physical board games sold directly to parents for home use with their children aged 4-15 years. Games are age-appropriate with vertically progressive levels.
3. Training & Certification Programs: Training-cum-certification programs conducted periodically for parents to become certified thinking trainers/coaches for their children.
4. Corporate Training: Customized game-based training solutions sold to corporate clients for specific training programs, handled on a case-to-case basis depending on volume of order.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Konshius develops and delivers a game-based learning methodology built on 11 proprietary, patented, vertically progressive board games designed to develop cognitive and socio-emotional thinking skills in children aged 4-15 years. The system is delivered through school curriculum integration, at-home parent-facilitated learning, and corporate training programs, supported by Thinkabulary® conceptual word cards and Reflection Sheets that follow a 5-stage learning process and 4-level curriculum grounded in Bloom's Taxonomy and Multiple Intelligence Theory.

Product overview

Konshius is a game-based learning platform comprising 11 vertically progressive patented board games and a digital application ('Konshius – The Thinking App & Learning Platform') designed for children aged 4-15. The core product includes the 11-games system where each game is spirally connected to reinforce learning from other games. Supporting products include Thinkabulary® cards (conceptual word cards) and Reflection Sheets for articulating thinking processes. The company offers multiple delivery channels: in-school THOTS programs (implemented as part of school curriculum), home learning programs (with parent as 'Konshius Friend' facilitator), corporate training programs, and Train the Trainer certification. The system develops cognitive, emotional, and social skills through experiential learning without academic content, following Bloom's Taxonomy and a 5-stage learning methodology (Engage, Explore, Reflect, Assimilate, Innovate).

Differentiator

Problem solved

Functional benefit

Products and services

• Konshius – The Thinking App & Learning Platform Digital application providing game-based learning for developing thinking skills and learning potential in children aged 4-15 through interactive games.
• Konshius 11 Games System Comprehensive system of 11 vertically progressive patented board games that develop cognitive, emotional, and social skills in children aged 4-15. Games are spirally connected to reinforce learning across game-playing experiences.
• In-School THOTS Program School-based implementation of Konshius games as part of curriculum, with trained trainers/coaches delivering the program to students in educational settings. Deployed in 100+ schools in India.
• Home Learning Program At-home game-based learning program where parents act as 'Konshius Friends' and thinking facilitators to play games with their children, structured with 11 vertically progressive levels.
• Corporate Training Program Customized corporate training solutions using specific Konshius games for behavioral trainings and team development programs, available on case-to-case basis depending on volume of order.
• Train the Trainer Certification Training and certification program for parents and educators to become Thinking Trainers and Konshius Counsellors, enabling them to deliver the games-based learning methodology.

Quantifiable outcome

• 250,000+ children impacted through school programs
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Orchard Toys: UK-based educational games and puzzles publisher for young children, with strong school and home distribution. Comparable target audience (children 4-15) and learning-through-play approach to Konshius.
• ThinkFun: Educational logic and brain-teaser game publisher for children, focused on building reasoning, problem-solving, and critical thinking skills. Direct comparison with Konshius' 11-game system targeting cognitive development in children ages 4-15.
• MindWare: Educational games and brain-teaser brand selling toys and games designed to build logic, creativity, and STEM/critical thinking skills. Overlaps with Konshius' game-based cognitive skill development positioning.
• SmartGames: Designer and publisher of single-player logic games for children and adults across progressive difficulty levels. Comparable to Konshius' age-tiered, skills-progressive board game portfolio.

Regional players

• LEAD School: India-based K-12 EdTech platform offering integrated curriculum, teacher training, and school transformation. Comparable Indian school-channel GTM, though broader academic scope rather than thinking-skills focus.
• Educational Initiatives: Indian K-12 assessment and learning interventions company serving schools with structured thinking-skills and conceptual learning programs. Direct regional comparison for school-channel distribution in India.

Broad incumbents

• LEGO Education: Established learning-through-play brand offering classroom products that develop problem-solving, collaboration, and creative thinking. Targets the same schools seeking SEL and higher-order thinking content as Konshius.
• Learning Resources: Large educational toy and game manufacturer sold through schools and parents, focused on building foundational skills. Comparable to Konshius in target customer (parents + schools) and learning outcomes focus.
• Ravensburger: Global incumbent offering a broad portfolio of educational puzzles, brain games, and learning games for children. Significantly larger than Konshius but competes in the same educational board-game category.

Emerging players

• Osmo: Blended physical+digital learning games for children that combine tactile play with app-based interaction. Closely comparable product model to Konshius' physical games paired with a digital thinking app.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/konshius
• Facebookfacebook.com/konshius
• LinkedInlinkedin.com/company/konshiusthinking
• Instagraminstagram.com/konshius

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Konshius