Marketing und Tourismus Konstanz GmbH

What Marketing und Tourismus Konstanz GmbH does

Marketing und Tourismus Konstanz GmbH (MTK) is the official municipal destination marketing and tourism organization for the City of Konstanz, Germany, structured as a private limited company (GmbH) under German law and operating under the Baden-Württemberg Municipal Code to pursue public purposes in tourism and city marketing. The company is jointly backed by the City of Konstanz and the Förderverein MTK e.V., a private shareholders association representing regional commerce, tourism, hospitality, media, and utility interests that provides a six-figure annual non-designated contribution. Founded in 2017, MTK employs approximately 30 staff across tourism, communications, city marketing, events, project management, graphics, accounting, and facility management functions, led by Managing Director Eric Thiel.

MTK's service portfolio centers on a dual physical-digital infrastructure. The Tourist-Information at Bahnhofplatz 43 inside Konstanz's main train station provides hotel reservations, mobility counseling, and ticket sales for theater, concerts, Mainau, BSB ships, and the Bodensee Card PLUS, supplemented by a joint Mobile Mobility Center with Deutsche Bahn and Schweizerische Bundesbahn. Its digital flagship is konstanz-info.com, a tourism portal offering accommodation booking, city tour vouchers (classic tours at €13, theatrical tours at €15), an e-commerce souvenir shop (Konstanz-Shop), a twice-monthly newsletter, webcams, 360° panoramic imagery, and an editorial digital magazine. The company programs a year-round event calendar anchored on flagship festivals including Seenachtfest/Stadtgartenfest, Weinfest, Bodenseewoche, and RathausOper, with 2026 additions including Early-Bird-Führungen, Konstanz After Work, and floating seminars aboard MS Überlingen.

MTK monetizes through four primary streams: transaction-based ticket and tour voucher sales, e-commerce merchandise sales, commission-based hotel booking referrals, and a public-private funding model combining the Förderverein subsidy with municipal funding. Customers are highly fragmented end consumers — domestic and international tourists visiting Lake Constance — rather than enterprise accounts, with a stable partner ecosystem across Bädergesellschaft Konstanz, Bodensee Schiffsbetriebe, Mainau GmbH, Internationale Bodensee Tourismus, REGIO Bodensee-Hegau, Stadtwerke Konstanz, and the Nachhaltigkeitsnetzwerk Westlicher Bodensee enabling cross-promotion and bundled offerings. Konstanz serves as the largest city and historical center of the Vierländerregion Bodensee, with over 300 gastronomy establishments and 400+ retailers providing the commercial base, and 2025 tourism metrics referenced over 90,000 overnight stays with stable demand and increased international visitation.

Name

Marketing und Tourismus Konstanz GmbH

Legal name

Marketing und Tourismus Konstanz GmbH

Website

https://konstanz-info.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Marketing und Tourismus Konstanz GmbH is the official municipal tourism and city marketing organization for Konstanz on Lake Constance, Germany, operating the konstanz-info.com portal, an in-station Tourist-Information, ticketing, accommodation booking, city tours, and event programming under a public-private partnership with the City of Konstanz and Förderverein MTK e.V.

Ownership category

akta.pro rank

Product category

Destination Marketing Services

NAICS

Convention and Visitors Bureaus (561591), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Full-Service Destination Management (Ground Handling & Onsite Operations) (THAHADAA)

akta.pro secondary industries

Tours, Activities & Experiences Booking (HSACAKAF), Local & City Guide Content Aggregators (MPACAKAJ)

Keywords

• Destination marketing
• Tourist information
• Accommodation booking
• City tours
• Event ticketing

Headquarters

HQ city

Konstanz

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tourist Information Services: Revenue from selling tickets for events (theater, concerts), attractions (Mainau, BSB ships), tours, and the Bodensee Card PLUS and Bodensee-Ticket. Commission-based sales for hotel reservations.
2. E-commerce / Souvenir Shop: Direct sales of Konstanz merchandise including bags, water bottles, coffee, honey, Monopoly game, umbrellas, candles, and other branded products through the online shop.
3. City Marketing Services: Public-private partnership funded by the Förderverein MTK e.V. (six-figure annual contribution) and municipal funding. Coordinates tourism and city marketing for Konstanz.
4. Tour Operations: Sales of tour vouchers including classic city tours (€13) and theatrical city tours (€15) through the tourist information center and online shop.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Marketing und Tourismus Konstanz GmbH (MTK) operates as the official tourism and city marketing organization for Konstanz, Germany. It provides tourist information (physical and online), accommodation booking, event ticket sales, guided city tours, and destination merchandise, while coordinating city marketing for the destination.

Product overview

Marketing und Tourismus Konstanz GmbH operates the konstanz-info.com tourism portal as its primary digital product, supplemented by physical Tourist-Information services at the train station. The product portfolio includes: the main konstanz-info.com tourism portal providing comprehensive visitor information and booking capabilities; the Konstanz-Newsletter (bimonthly email service); the Konstanz-Shop (online merchandise store); Unterkunftssuche (accommodation search/booking tool); Stadtführungen (guided city tour offerings); and digital assets including Konstanz-Magazin (editorial content), Webcams (live streaming), and 360° Panoramas (virtual tours). Physical offerings include Tourist-Information desk services and the Bodensee Card PLUS discount program.

Differentiator

Problem solved

Functional benefit

Products and services

• Tourist Information Service
• Accommodation Booking
• Event Tickets
• Guided City Tours
• Konstanz Merchandise Shop
• Destination Marketing Newsletter

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Bädergesellschaft Konstanz mbHcoreStrategic or Co-development PartnerOperates five beach baths (Strandbäder), Bodensee-Therme Konstanz, the indoor pool at Seerhein, and Schwaketenbad. Partnership for integrated visitor experiences combining tourism and recreation facilities.
• Bodensee Schiffsbetriebe GmbH (BSB)coreStrategic or Co-development PartnerProvider of scheduled, excursion, event and charter boat services on Lake Constance. Co-markets shipping routes and sells tickets for BSB vessels at Tourist-Information. Offers combined tickets with city tours.
• Internationale Bodensee Tourismus GmbH (IBT)coreGTM or Marketing PartnerOrganization of all tourism bodies participating in Lake Constance tourism. Markets the four-country Lake Constance region comprehensively. MTK participates in regional marketing initiatives.
• REGIO Konstanz-Bodensee-Hegau e.V.coreGTM or Marketing PartnerRegional tourism association shaping tourism for western Lake Constance with members in cross-border, holistic and environmentally conscious manner.
• Stadtwerke Konstanz GmbHcoreStrategic or Co-development PartnerMunicipal utility providing mobility, electricity, drinking water, high-speed internet and other services. KONRAD bike rental system partner and operator of Parkhaus Europabrücke with EV charging.
• Förderverein MTK e.V.coreStrategic or Co-development PartnerPrivate shareholders association providing six-figure annual non-designated contribution to MTK. Represents interests of commerce, tourism, hospitality, media and utilities sectors. Members include Treffpunkt Konstanz e.V., Lago Shopping-Center, Mainau GmbH, Südkurier, and others.
• Treffpunkt Konstanz e.V.minorGTM or Marketing PartnerRetail association representing shop owners, providing store finder, brand finder, and gift voucher services for Konstanz shopping district.
• Mainau GmbHcoreChannel Partner/ Reseller/ DistributorOperator of Island Mainau (flower island), one of the premier attractions near Konstanz. Tickets sold at Tourist-Information.
• Lago Shopping-Center KonstanzminorGTM or Marketing PartnerLargest shopping center at Lake Constance, representing retail interests in the Förderverein MTK e.V.
• Nachhaltigkeitsnetzwerk Westlicher BodenseeminorStrategic or Co-development PartnerSustainability network for western Lake Constance region. Partner in promoting sustainable tourism practices and certification.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• München Tourismus (Landeshauptstadt München): Municipal tourism organization for Munich operating under the city government. Comparable in DMO function and broad event/tour/convention remit, but operates at a substantially larger metropolitan scale than MTK.

Direct peers

• Heidelberg Marketing GmbH: DMO for Heidelberg, a smaller tourism-led German city with a similar GmbH structure. Directly comparable to MTK across city tours, ticketing, accommodation booking, and destination marketing, though with a stronger international leisure-tourist skew.
• Tourismus Hamburg GmbH: Official tourism marketing company for Hamburg, a major German city-state. Comparable to MTK as a city-level DMO operating information centers, tour booking, and event promotion, but at materially larger scale.
• Freiburg Wirtschaft Touristik und Messe GmbH & Co. KG: Tourism and congress/city marketing organization for Freiburg im Breisgau, a mid-size southern German university city. Highly comparable to MTK in size, public-private GmbH structure, and mix of tourism marketing, city tours, accommodation booking, and event operations.
• Stuttgart-Marketing GmbH: Official tourism and city marketing organization for Stuttgart, another major Baden-Württemberg city. Closely comparable to MTK in mandate (DMO, event promotion, visitor information, city marketing) and German municipal GmbH structure, differing mainly in metropolitan scale.
• Internationale Bodensee Tourismus GmbH (IBT): Regional tourism marketing body for the four-country Lake Constance region. Directly comparable to MTK in destination-marketing mandate and geography, though at the multi-country regional level rather than city level, creating overlap that defines MTK's competitive context.

Regional players

• Lindau Tourismus und Marketing: Tourism and marketing entity for Lindau on the eastern Lake Constance shore. Comparable to MTK in destination marketing and visitor-services mandate within the same Bodensee ecosystem, differing in geography and smaller catchment.
• Tourist-Information Friedrichshafen: Municipal tourist information office serving Friedrichshafen, the next-largest city on Lake Constance. Comparable to MTK in function (visitor information, city tours, accommodation booking, Bodensee Card distribution) and immediate regional overlap.
• Tourist-Information Meersburg: Tourist information office in Meersburg, a smaller Lake Constance town. Comparable to MTK in offering city tours, accommodation booking, and Bodensee Card PLUS distribution, but with significantly smaller scale and town-level rather than city-level mandate.

Others

• Bodensee Schiffsbetriebe GmbH (BSB): Operator of scheduled and excursion shipping on Lake Constance and a core partner of MTK. Comparable as a Lake Constance tourism services provider but operating boat transportation rather than destination marketing, making it an ecosystem participant rather than direct DMO competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/KonstanzTourismus
• Facebookfacebook.com/konstanz.info
• Instagraminstagram.com/konstanz_info
• LinkedInlinkedin.com/company/marketing-und-tourismus-konstanz-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marketing und Tourismus Konstanz GmbH