KOREANA HOTEL

What KOREANA HOTEL does

Koreana Hotel is a privately held, single-property business and heritage hotel established in 1972, operating under the legal entity (주)코리아나호텔 and led by Representative Director Bang Seong-o. The hotel is located at 135 Sejong-daero, Jung-gu, Seoul, in the Gwanghwamun central business and government district, adjacent to Gyeongbokgung Palace and Cheonggyecheon. Its offering is built on 285 rooms across four accommodation tiers (Deluxe, Superior, Premium, Studio) spanning roughly 15 room configurations, supplemented by seven on-site F&B outlets (135 Kitchen&Bar, Cruce, Sakae, HI-ORDER, Chinese restaurant 대상해, VIP Tuna, and traditional Korean restaurant 광화문한상), eight meeting and banquet rooms with capacity up to 300 guests, three wedding venues, a 25th-floor rooftop with live music, a Gallery Koreana art program throughout the property, a membership rewards program, and a VR property tour.

The underlying technology stack is conventional: a hotel property management and booking system (WingsBooking) supporting direct reservations in Korean, English, Chinese, and Japanese; a group-booking platform partnership (Roovook) for corporate clients; TripAdvisor for third-party visibility; a 129-camera CCTV surveillance installation maintained by DIO Company; and operational/maintenance support from Sanha Information Technology, Gonggam Soft, and Rubook. The business model is a classic multi-revenue-stream hospitality operation: accommodation (the primary recurring stream), F&B (transactional), meeting/banquet and wedding services (project-based), all sold via direct website, phone, group-booking platforms, and OTA channels at quote-based pricing that varies by room type, season, and availability. There are no disclosed revenue figures, no parent company, no funding history, and no AI/ML components identified in the data.

The customer base is horizontal, spanning domestic and international business travelers, leisure tourists, and wedding/event celebrants, with no named enterprise anchor accounts. The hotel is actively operating, has undergone multiple renovation cycles (notably a 2020 lobby and floors 1–2 remodel during its COVID-19 closure, parking lot repairs in 2021, and additional remodeling in August 2023), and was recognized with a TripAdvisor Certificate of Excellence in 2017.

Name

KOREANA HOTEL

Legal name

(주)코리아나호텔

Website

https://koreanahotel.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

1–10 employees

Short description

Koreana Hotel is a privately held, heritage business hotel in Seoul's Gwanghwamun district, established in 1972. It operates 285 rooms across four tiers, seven F&B outlets, eight banquet rooms, and three wedding venues, serving business travelers, tourists, and event celebrants primarily through direct booking, group platforms, and OTAs.

Ownership category

akta.pro rank

Product category

Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (721110), Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

akta.pro secondary industries

Urban & Downtown Full-Service Hotels (THAGAAAA), Large-Scale Headquarters Convention Hotels (THAGALAH)

Keywords

• Hotel accommodation services
• Banquet and event venues
• Wedding venue hosting
• Restaurant and dining services
• Heritage business hotel

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Accommodation Services: Hotel rooms and suites including Deluxe, Superior, Premium, and Studio categories with various configurations for solo travelers, couples, families, and groups. 285 rooms available.
2. Food and Beverage: Multiple dining venues including 135 Kitchen&Bar, Cruce, Sakae, HI-ORDER, Chinese restaurant 대상해, VIP Tuna restaurant, and Korean restaurant 광화문한상. Provides breakfast, lunch, dinner, and banquet services.
3. Meeting and Banquet Facilities: Event spaces including Grand Ballroom, Crystal Room, Emerald Room, Diamond Room, Gloria Room, State Room, Royal Room, and Sapphire Room. Maximum capacity of 300 guests for conferences and events.
4. Wedding Services: Wedding venues including Rooftop, Grand Ballroom, and Sapphire Hall with full wedding event coordination.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Koreana Hotel is a heritage business hotel established in 1972 in central Seoul's Gwanghwamun district, operating 285 rooms across Deluxe, Superior, Premium, and Studio categories. It provides on-site dining across multiple cuisines (Korean, Chinese, Japanese, Western), meeting and banquet facilities accommodating up to 300 guests, wedding venues including a rooftop, and supporting amenities such as a membership rewards program.

Product overview

Hotel Koreana is a business hotel located in the heart of Seoul near Gwanghwamun, operating 285 rooms across four main accommodation categories: DELUXE (8 room types), SUPERIOR (2 room types), PREMIUM (3 room types), and STUDIO (2 room types). The hotel operates as a single unified property with integrated services including 7 dining establishments (135 Kitchen&Bar, Cruce, Sakae, HI-ORDER, Chinese restaurant 대상해, VIP Tuna, and Korean restaurant 광화문한상), comprehensive meeting and banquet facilities for up to 300 guests, three wedding venues, and a rooftop bar on the 25th floor. Additional offerings include a VR tour service for virtual property exploration and a membership rewards program. The hotel was established in 1972 and positions itself as a heritage property blending traditional Korean aesthetics with modern sophistication.

Differentiator

Problem solved

Functional benefit

Brands

• 135 Kitchen&Bar: Restaurant and bar located on the 1st floor of Hotel Koreana offering international cuisine.
• Cruce
• Sakae
• HI-ORDER
• 대상해
• VIP참치
• 광화문한상
• Gallery Koreana

Products and services

• Deluxe Rooms Deluxe accommodation category featuring multiple room types including Deluxe Queen, Deluxe QueenB, Deluxe Family Twin, Residence Twin, Triple, Quadruple, Kids Family, and Family Bunker rooms for solo travelers, couples, and families.
• Superior Rooms Superior category rooms including Superior Queen and Superior Family Twin options for business and leisure guests.
• Premium Rooms Premium accommodation featuring Premium Queen, Premium King, and Premium Family Twin rooms for guests seeking upgraded amenities.
• Studio Rooms Studio category including Royal Studio and Imperial Studio options providing extended-stay configurations.
• 135 Kitchen&Bar Full-service restaurant and bar located on the 1st floor offering diverse international cuisine to hotel guests and walk-in diners.
• Cruce Dining establishment within the hotel serving guests on-property.
• Sakae Japanese dining option within the hotel.
• HI-ORDER On-site dining service within the hotel.
• Chinese Restaurant 대상해 Chinese restaurant (중식당) located on the 3rd floor serving Chinese cuisine to hotel guests and outside diners.
• VIP Tuna (VIP참치) VIP tuna restaurant located on the 3rd floor specializing in tuna-based Japanese cuisine.
• Korean Restaurant 광화문한상 Korean traditional dining experience offering Korean cuisine to hotel guests and visitors.
• Meeting & Banquet Facilities Conference and event spaces including Grand Ballroom (capacity 300), Crystal Room, Emerald Room, Diamond Room, Gloria Room, State Room, Royal Room, and Sapphire Room for corporate meetings, conferences, and banquets.
• Wedding Venues Wedding facilities including Rooftop, Grand Ballroom, and Sapphire Hall venues with full wedding event coordination for couples and families.
• Rooftop Venue Rooftop venue on the 25th floor featuring live musician performances available to guests and visitors.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• WingsBookingcoreTechnology or IntegrationOnline booking system provider enabling direct reservation capabilities on the hotel's website with multi-language support.
• RoovookcoreChannel Partner/ Reseller/ DistributorGroup booking platform partnership for corporate clients and team event reservations. Provides dedicated sales engine page for room bookings.
• TripAdvisorminorChannel Partner/ Reseller/ DistributorOnline travel agency providing visibility to international travelers and enabling third-party booking/reviews.
• 디오컴퍼니 (DIO Company)minorImplementation/ SI/ Consulting PartnerVideo surveillance system installation and management contractor providing CCTV operations and maintenance.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• The Plaza Seoul, Autograph Collection: Directly comparable heritage full-service business hotel in central Seoul near City Hall, with similar room count, multiple F&B outlets, and banquet facilities targeting corporate and event demand. Most direct competitor in the CBD/Gwanghwamun corridor.
• Sejong Hotel Seoul: Independent Korean heritage business hotel near Gwanghwamun with similar mid-scale full-service positioning, F&B, and event offerings. Closest direct competitor by size, location, and ownership profile.
• Westin Chosun Seoul: Long-standing heritage business hotel near Seoul City Hall/Gwanghwamun area with extensive banquet and F&B operations. Competes head-to-head for the same business traveler and event customers as Koreana, with the added advantage of Marriott Bonvoy distribution.
• Pacific Hotel Seoul: Heritage Korean hotel operator with multiple properties; comparable in scale and independent ownership model to Koreana. Targets similar business and leisure traveler segments in Seoul.
• Best Western Premier Seoul Garden Hotel: Independently-affiliated mid-scale full-service hotel in central Seoul with comparable room inventory and event facilities. Competes for similar international leisure and corporate group business.
• Hotel President Seoul: Independent full-service business hotel in central Seoul with similar banquet, F&B, and room configuration mix. Directly competitive for the same mid-tier business and group customers.

Broad incumbents

• Hotel Shilla Seoul: Flagship Korean luxury hotel with strong legacy positioning, comparable heritage status, and similar reliance on inbound Asian leisure and corporate demand. Establishes the upper-bound competitive set in Seoul's CBD.
• Lotte Hotel Seoul: Large-scale Korean incumbent luxury hotel in central Seoul with broader brand portfolio (Lotte Members loyalty), more rooms, and deeper F&B/event infrastructure. Competes for premium business and leisure travelers in the same geography.
• Josun Palace, a Luxury Collection Hotel, Seoul Gangnam: Recently refurbished flagship Korean luxury heritage hotel (formerly The Westin Chosun), now under the Marriott Luxury Collection brand. Represents a comparable 'heritage Korean luxury' positioning that competes for premium inbound Asian and corporate travelers.

Regional players

• Grand Hyatt Incheon: While geographically adjacent to Incheon Airport, Grand Hyatt offers a comparable full-service business hotel experience with extensive banquet/wedding facilities and represents the kind of chain-affiliated, internationally-branded competition that pressures Koreana's independent positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutu.be/HIpu7ykITSw
• Facebookfacebook.com/%EC%BD%94%EB%A6%AC%EC%95%84%EB%82%98-%ED%98%B8%ED%85%94Koreana-Hotel-268568403204533
• Instagraminstagram.com/HotelKoreana
• LinkedInlinkedin.com/company/koreana-hotel

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KOREANA HOTEL