What Koraï does

Koraï is a French-headquartered regenerative marine restoration company operating a coral nursery and reef regeneration projects in the Nosy Be archipelago of Northern Madagascar, with a registered SAS entity in Lille (165 avenue de Bretagne). Founded by Jeimila Donty in 2020 after she and her siblings converted the family's coral export business into a restoration venture, the company cultivates coral cuttings and transplants them onto degraded reefs along Africa's coasts, supported by a scientific partnership with the Centre National de Recherches Océanographiques Nosy-Be (CNRO) and embedded relationships with local fishing communities.

The company sells across two distinct customer segments. Individuals sponsor coral cuttings for €30 or reef families of 40 corals for €900 via a Stripe-powered e-commerce storefront, receiving GPS coordinates, certificates, and three years of growth tracking. Enterprises (large companies, mid-caps, and SMEs) purchase consultative biodiversity strategy services, contributions to nature-based solutions, and stakeholder awareness programs, with multi-year contracts and bespoke proposals delivered through a Calendly-led discovery process. A separate media line, the ReGenKo Podcast, builds thought leadership around regenerative ocean economy themes.

The team of approximately 13 combines French and Malagache expertise spanning marine biology (Coral Restoration Manager, Coral Keepers), operations, content, and executive leadership. Distribution is multi-channel: content marketing, organic social, podcasts, earned media (RFI, Jeune Afrique, Mongabay), industry conferences (Nice Climate Summit 2024, Change Now 2024, UNOC 2025 positioning), and direct enterprise sales. Institutional support includes BpiFrance, Africa Europe Foundation, Réseau Alliances, La French Tech Lille, and Euratechnologies.

Name

Koraï

Legal name

KORAÏ S.A.S.

Website

https://korai-africa.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Koraï is a French-Malagache regenerative startup that runs a coral nursery in Nosy Be, Madagascar, restoring African marine ecosystems through coral cultivation, individual coral sponsorships (€30–€900), and corporate biodiversity strategy consulting across two segments.

Ownership category

akta.pro rank

Product category

Marine Ecosystem Restoration Services

NAICS

Aquaculture (1125)

akta.pro primary industry

Marine & Freshwater Conservation (BPAGAGAE)

Keywords

• Marine ecosystem restoration
• Coral reef regeneration
• Biodiversity consulting services
• Nature-based solutions
• Coral sponsorship programs

Headquarters

HQ city

Lille

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Corporate Consulting: Consulting services for companies to build biodiversity strategies, contribute to nature-based solutions, and engage stakeholders in marine ecosystem regeneration.
2. Coral Sponsorship: Individual consumers can adopt coral cuttings (€30) or reef families of 40 corals (€900). Includes certificate with GPS coordinates, newsletter updates, and annual impact reports.
3. Awareness Programs: Training programs on marine biodiversity and event sponsorship for corporate clients seeking to promote marine ecosystem preservation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Koraï operates its own coral nurseries in the Nosy Be archipelago of northern Madagascar to cultivate and transplant corals for marine ecosystem restoration along Africa's coasts. It commercializes this activity through individual coral sponsorship (€30 per coral cutting, €900 per reef family of 40 corals) and through corporate biodiversity strategy consulting, nature-based solutions contributions, and stakeholder awareness programs delivered to businesses.

Product overview

Koraï is a regenerative business focused on marine ecosystem restoration along African coasts. The company offers a coral sponsorship program for individuals (starting at €30 per coral cutting or €900 for reef family of 40 corals), corporate biodiversity strategy consulting, marine ecosystem regeneration projects, and awareness programs. Core operations include a coral nursery in Nosy Be, Madagascar, and the ReGenKo podcast. The company connects private sector companies with nature-based solutions for marine biodiversity regeneration.

Differentiator

Problem solved

Functional benefit

Brands

• ReGenKo Podcast: A podcast by ReGeneration Koraï bringing concrete solutions to build a regenerative economy and society for marine biodiversity. Clarisse hosts episodes meeting people acting for marine biodiversity protection.

Products and services

• Coral Sponsorship Program Individual offering allowing supporters to sponsor coral cuttings for €30 each, receiving GPS coordinates, adoption certificate, social and environmental impact reporting, newsletter updates, and annual impact reports. Available as one-time or recurring sponsorship.
• Reef Family Sponsorship Group sponsorship package for €900 covering a reef family of 40 corals, offering more extensive engagement and impact tracking than individual sponsorship, including certificate, GPS coordinates, and annual impact reports.
• Corporate Biodiversity Strategy Consulting Expert diagnosis and strategy development for corporate marine biodiversity, custom accompaniment for biodiversity strategy projects, and team training programs for businesses integrating biodiversity into their CSR strategy.
• Marine Ecosystem Regeneration Projects Active regeneration projects restoring marine ecosystems, supporting local communes for sustainable and impactful actions, with sponsorship from corporate contributors and individual adopters.
• Stakeholder Awareness Programs Training programs to deepen knowledge of marine biodiversity and event sponsorship programs to promote marine ecosystem preservation, delivered to corporate clients and their stakeholders.
• Coral Nursery Operations (Nosy Be, Madagascar) Coral nursery operation in the Nosy Be archipelago, northern Madagascar, where corals are cultivated and transplanted to restore local coral reefs, with climate-resistant coral selection.

Quantifiable outcome

• 50% of world reefs have disappeared; up to 90% will disappear within 50 years if no action is taken
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Africa Europe FoundationcoreStrategic or Co-development PartnerStrategic partnership supporting Koraï's mission to engage the private sector in marine biodiversity regeneration along Africa's coasts.
• Centre National de Recherches Océanographiques Nosy-Be (CNRO)coreStrategic or Co-development PartnerScientific partner providing research support and expertise for coral reef restoration activities in Nosy Be, Madagascar.
• Grand Prix ImpactminorGTM or Marketing PartnerRecognition partner providing visibility for impact-driven enterprises through award programs.
• Réseau AlliancesminorGTM or Marketing PartnerSuccess story partner showcasing Koraï's regenerative economy mission through regional business network.
• La French Tech LilleminorGTM or Marketing PartnerFrench tech ecosystem membership providing startup visibility and network access in the Lille region.
• Change NowminorGTM or Marketing PartnerClimate action summit partner participating in 2024 event for coral reef regeneration awareness.
• Essec AlumniminorGTM or Marketing PartnerAlumni network featuring founder Jeimila Donty and providing visibility through article coverage.
• Euratechnologies Europe Startup BuildersminorGTM or Marketing PartnerStartup accelerator and builder program supporting early-stage company growth and visibility.
• Je m'engage pour l'AfriqueminorStrategic or Co-development PartnerAfrican commitment platform partner supporting entrepreneurship and impact initiatives on the continent.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Rare: Rare is a global conservation organization that designs behavior-change campaigns for ocean and climate issues and partners with corporations on nature-based solutions. Comparable at the corporate-biodiversity-consulting layer that Koraï sells, but operating at much larger scale and across terrestrial and marine themes.
• Mars Sustainable Solutions: Mars Sustainable Solutions commercializes the Mars Coral Reef Restoration technology (formerly known as the 'Reef Star' system), operating restoration projects across Indonesia, the Caribbean, and beyond. It is a broad incumbent with far deeper corporate backing (Mars Inc.) and global project footprint — directly competing for marine restoration contracts and crediting markets.
• WWF Madagascar & Western Indian Ocean Programme: WWF's regional programme operates large marine conservation and MPAs in Madagascar and the Western Indian Ocean, with corporate and donor partnerships. Adjacent competitor for MPA management contracts, donor funding, and corporate biodiversity partnerships in Koraï's exact geography.

Direct peers

• Reefscapers: Reefscapers (operated by Four Seasons Resorts Maldives) runs one of the world's largest coral propagation programs, offering individual coral sponsorship with GPS coordinates and adoption certificates. Highly comparable product offering to Koraï's B2C sponsorship model, but operating from a luxury hospitality base in the Maldives rather than Madagascar.
• SECORE International: SECORE is a nonprofit focused on coral reef restoration through sexual coral reproduction technology, working globally with aquariums and partners. It is a direct peer in the active coral restoration niche with scientific methodology overlap, though structured as a nonprofit rather than a for-profit hybrid.
• Blue Ventures: Blue Ventures is a marine conservation organization that partners with coastal communities in Madagascar and other Indian Ocean states to rebuild fisheries and reef ecosystems. It is a direct peer in geography and mission, with comparable community-based restoration models and engagement with corporate and philanthropic funders.
• Coral Vita: Coral Vita is a Bahamas-based commercial coral restoration company operating land-based coral nurseries and offering 'Reef Credits' to fund restoration. It is the most directly comparable peer in model — selling coral sponsorship/credits to individuals and corporates while running a science-driven coral farm — but at larger scale and with VC backing.

Emerging players

• Reef-World Foundation: Reef-World Foundation works globally on coral reef conservation with a focus on Marine Protected Areas, divers, and the Green Fins sustainability network. Comparable in targeting MPA managers and offering partnerships in the Western Indian Ocean / Indo-Pacific, though positioned as a nonprofit rather than a for-profit hybrid.
• Sea Trees by Sustainable Surf: Sea Trees is a marine ecosystem restoration carbon-credit program selling individual and corporate 'biocarbon' sponsorships across mangroves, kelp, coral, and coastal wetlands. Directly comparable in offering consumer and corporate sponsorship-style products tied to marine restoration outcomes, though broader in ecosystem scope.
• Poseidon Ocean Science & Technology: Poseidon sells verified, blockchain-traced ocean-carbon and biodiversity credits tied to marine restoration and blue-carbon projects. Comparable at the corporate biodiversity-credit / nature-based solutions layer that Koraï's consulting addresses, but a tech-platform play rather than a hands-on restoration operator.

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kora%C3%AF

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Koraï