Kordaat Ondernemen

What Kordaat Ondernemen does

Kordaat Ondernemen B.V. is a privately held Dutch business advisory firm headquartered in Hoogeveen, Netherlands, operating as a multi-service, one-stop-shop for entrepreneurs across the SME, ZZP (sole proprietor), and startup segments. The firm delivers nine service lines — strategic advisory, marketing & media, bookkeeping, financing, insurance, HR/payroll, legal, tax, and sustainability — through six physical offices across the Netherlands (Hoogeveen, Groningen, Ridderkerk, Almelo, Leusden) and via dedicated wholly-owned subsidiaries (Kordaat Boekhouden B.V., Kordaat Belastingen B.V., Kordaat Mensenwerk B.V., Kordaat Marketing & Media). Customer engagement is delivered through face-to-face consultations with partner-led local branches, supplemented by a freemium online business plan tool and a 'Mijn Kordaat' client portal.

The firm is built on a partner-led, branch-based distribution model. Edwin Snijders (founder) and Gert-Jan Mannak (co-owner) lead the headquarters, with each regional office managed by an embedded advisor (e.g., Peter Rijsdijk in Ridderkerk, Otto in Leusden, Jeroen in Almelo). Core technology consists of third-party SaaS platforms for accounting, tax filing, payroll, financial reporting, and lead generation; no proprietary software product exists. The firm is NOAB-certified, GDPR-compliant, and adheres to WWFT/NOCLAR professional standards.

Revenue is driven primarily by professional services engagements billed at €100/hour (excluding BTW), supplemented by tiered fixed-price business plan products (free, €50, €250). The firm is founder-owned with no external investment, generating revenue from a long-tail base of SME and ZZP clients across multiple Dutch regions. With 9 employees and a multi-location branch model, Kordaat Ondernemen functions as a regionally embedded full-service business support platform for the Dutch SME market.

Name

Kordaat Ondernemen

Legal name

Kordaat Ondernemen B.V.

Website

https://kordaatondernemen.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Kordaat Ondernemen is a Dutch multi-service business advisory firm offering bookkeeping, tax, HR, legal, marketing, insurance, and sustainability services to SMEs, ZZP sole proprietors, and startups across six locations in the Netherlands. Founded in 2018, it operates via partner-led regional branches and NOAB-certified professionals.

Ownership category

akta.pro rank

Product category

Business Advisory and Accounting Services

NAICS

Administrative Management and General Management Consulting Services (541611), Offices of Certified Public Accountants (541211), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industry

Tax Operations Support (Indirect Tax, Withholding, Compliance Admin) (BPAAAGAI)

Keywords

• Business advisory services
• Accounting and bookkeeping
• Tax filing services
• HR and payroll consulting
• Entrepreneur financial advice

Headquarters

HQ city

Hoogeveen

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Accounting & Bookkeeping Services: Full bookkeeping services including complete administration, tax returns, cost price calculation, annual accounts, and financial strategy.
2. Financial Advisory: Financial photography, financial peace, mortgages, financing, protection, pension planning, and insurance services.
3. Strategic Business Consulting: Strategic entrepreneur advice, annual planning, reflection tools, inheritance planning, and business plans.
4. Marketing & Media Services: Online marketing strategy, branding, website development, SEO and SEA, social media management.
5. HR & People Management: Payroll administration, HR advice, employee benefits, selection procedures support, collective pension, labor law.
6. Tax Services: Tax filings including IB, BTW, VPB, annual closures, financial flow analysis, company establishment/dissolution, dividend declarations.
7. Sustainability Services: Arbo compliance, procurement optimization, MVO, environmental compliance, quality management, interim management.
8. Business Plan Creation: Three-tier offering: free business plan tool, business plan with 1 hour support (€50), business plan with 5 hours guidance (€250).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Kordaat Ondernemen is a Dutch full-service business advisory and accounting firm delivering nine integrated service lines for entrepreneurs: strategic advice, marketing & media, bookkeeping, financing, insurance, HR/payroll, legal, tax, and sustainability consulting. The firm delivers professional services through six physical offices across the Netherlands combined with online tools, supporting startups, sole proprietors (zzp-ers), and small to medium enterprises from formation through ongoing operations.

Product overview

Kordaat Ondernemen is a multi-service business support company offering a comprehensive suite of services for entrepreneurs, from financial and administrative support to marketing, legal, HR, and sustainability consulting. The main service areas include Advies (strategic consulting), Marketing & Media (branding and digital marketing), Boekhouden (accounting and bookkeeping), Financieringen (financing solutions), Verzekeringen (insurance), Mensenwerk (HR services), In je recht (legal services), Belastingen (tax services), and Duurzaam (sustainability consulting). The company operates as a unified service offering without a traditional software product, providing human-delivered professional services across multiple disciplines to help entrepreneurs manage all facets of their business.

Differentiator

Problem solved

Functional benefit

Products and services

• Advies (Strategic Business Advice) Strategic business advice including business photography, annual planning, reflection tools, and inheritance law planning to help entrepreneurs make informed decisions. Targeted at Dutch startups, sole proprietors (zzp), and SME owners.
• Marketing & Media Marketing services including (online) marketing strategy, branding, website development, SEO and SEA, and social media management for entrepreneurs and small businesses.
• Boekhouden (Bookkeeping and Accounting) Complete accounting services including full bookkeeping, tax filing, cost calculation, annual accounts, and financial strategy for entrepreneurs and small businesses.
• Financieringen (Financing Solutions) Financial services including financial photography, financial peace, mortgages, financing, protection solutions, and pension planning for entrepreneurs and individuals.
• Verzekeringen (Insurance - Kordaat Verzekeren) Insurance services for both private (privé verzekering) and business (zakelijke verzekering) coverage, including advice on suitable insurance solutions.
• Mensenwerk (HR and People Management) HR services including pay slips, HR advice, employee benefits, selection procedure assistance, payroll administration, collective pension, labor law, and quality management for SMEs.
• In je recht (Legal Services) Legal services including collection services (incasso), labor law models, and corporate law models for entrepreneurs and small businesses.
• Belastingen (Tax Services - Kordaat Toetsen) Tax services including financial analysis, annual closures, financial flow analysis, starting/stopping BV, sole proprietorship to BV conversion, management contracts, name changes, dividend tax returns, annual accounts, VPB returns, IB returns, risk analysis, and compilation statements.
• Duurzaam (Sustainability - Kordaat Duurzaam) Sustainability services including occupational health and safety (Arbo), purchasing optimization, CSR/MVO, environmental compliance, quality management, interim management, and ISO 9001/14001 implementation support.
• Ondernemingsplan Maken (Business Plan Creation) Business plan creation with three tiers: free online self-service plan generator, plan with 1 hour of consultation (€50 including BTW), and plan with 5 hours of comprehensive guidance (€250 including BTW).

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Scale indicators3 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Flynth: Largest Netherlands-focused accounting and advisory firm exclusively serving SMEs, agri, and healthcare entrepreneurs. Direct peer in multi-discipline advisory to Dutch small businesses, with a similar regional-office delivery model and full-scope service offering.
• Accon AVM: Dutch advisory group combining accounting, tax and business advice for SMEs and entrepreneurs. Comparable in product mix and SME focus; operates across multiple Dutch regions.
• DRV Accountants & Adviseurs: Regional Dutch accounting and advisory firm serving SMEs and agri-businesses with bookkeeping, tax, HR and strategic consulting across multiple locations. Comparable peer in scope and segment.
• Countus: Dutch SME-focused accounting and advisory firm (formerly GIBO Groep) with multiple regional offices offering bookkeeping, tax, HR and strategic advice. Direct comparable in services and target customer.
• Alfa Accountants & Adviseurs: Dutch cooperative of accounting and advisory offices serving SMEs, agri and family businesses nationwide. Comparable as a multi-discipline, multi-office Dutch SME advisor with bookkeeping, tax and strategic services.
• Van Oers Accountancy & Advies: Mid-sized Dutch accountancy and advisory firm serving SMEs with accounting, tax, HR and business advice through regional offices. Closely comparable service breadth, customer segment and multi-office footprint.

Broad incumbents

• Baker Tilly Netherlands: Mid-tier Dutch accounting and advisory network with strong SME and mid-market practice. Overlaps with Kordaat on bookkeeping, tax, HR and business consulting for Dutch entrepreneurs.
• Grant Thornton Netherlands: Global advisory firm's Dutch practice with SME and mid-market services in accounting, tax and consulting. Adjacent competitor for SME entrepreneurs seeking one-stop advisory relationships.
• BDO Netherlands: Major Dutch arm of BDO global with a substantial SME practice alongside mid-market and corporate. Comparable services across accounting, tax, advisory and HR; relevant as a much larger incumbent that competes for the same Dutch SME clients.
• Mazars Netherlands: International accounting and advisory network's Dutch practice serving SMEs, family businesses and mid-market companies with audit, tax and consulting services. Broad incumbent relevant to Dutch SME advisory buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/kordaatondernemen
• LinkedInlinkedin.com/company/kordaat-ondernemen

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kordaat Ondernemen