Korel Thermal

What Korel Thermal does

Korel Thermal Resort Clinic & SPA Otel, legally Korel Termal Turizm A.Ş., is an integrated thermal resort, medical clinic, spa, and conference property in Afyonkarahisar, Turkey. The company is privately held under the Korel A.Ş. corporate umbrella, which also includes wholly-owned bicycle brands Broster Bisiklet and Corelli Bisiklet. The core offering combines natural thermal-water-based therapy with clinical services such as DRX9000 spinal decompression, PRP/ozone therapy, hydrotherapy, balneotherapy, and isokinetic rehabilitation using equipment from Enraf Nonius, CSMI HUMAC NORM, and Starvac SP. Accommodation spans 10 room categories from 24 sqm Standard Rooms to a 540 sqm Presidential Suite, alongside a 1,200-capacity column-free ballroom, multiple ballrooms and meeting halls, and 10 food-and-beverage outlets including Elmas Restaurant (1,250 capacity), Mercan A'la Carte, and Loca VIP.

Revenue is generated across six streams: hotel accommodation (quote-based, undisclosed rates), thermal/spa/wellness services with publicly listed Turkish Lira unit pricing (massage, skin care, body care, aroma therapy baths), clinic and medical services including SGK-covered treatments, food and beverage across multiple outlets, MICE/events (including ~110 weddings per year), and fitness/sports services. Go-to-market is hybrid: direct-to-consumer via the website (korelthermal.com) and integrated booking portal (korelthermal.hotelagent.com), with phone reservations, OTA distribution, and a direct corporate/group sales channel for MICE. An event-driven marketing motion relies on hosting high-profile institutional and sports events (Turkish Stars aerobatics team, Supreme Court Presidents Council, Schafer, Huncalife Academy, Amputee Football team training camp) to generate press coverage and earned media.

The customer base is segmented across four use cases: health and medical tourism (primary), wellness and spa tourism (primary), MICE/corporate events, and family/lifestyle tourism. The property holds Bicycle Friendly Accommodation and Zero Waste certifications, is KVKK-compliant under Turkish data-protection law, and operates carbon-footprint tracking plus EV charging. Distribution is concentrated domestically in Turkey; no foreign-market expansion signals beyond European Historic Thermal Cities Association membership of the locality are disclosed.

Name

Korel Thermal

Legal name

Korel Termal Turizm A.Ş.

Website

https://korelthermal.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Korel Thermal Resort Clinic & SPA is a privately held integrated thermal resort, medical clinic, spa, and conference venue in Afyonkarahisar, Turkey, serving health-tourism patients, wellness guests, MICE groups, and families with thermal-water therapy, rehabilitation, and event facilities.

Ownership category

akta.pro rank

Product category

Thermal Resort, Spa & Wellness Hospitality

NAICS

Accommodation (721), Nursing and Residential Care Facilities (623), Other Traveler Accommodation (72119)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Destination Spa Resorts (THAGAMAA)

akta.pro secondary industries

Luxury Wellness & Spa Resorts (THAGACAG), Destination Spas & Spa Resorts (HSALAFAC), Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds) (THAJAHAD), Hydrotherapy & Thermal Spa Services (Sauna/Steam/Hot Tubs) (HSALAFAF)

Keywords

• Thermal spa resort
• Medical rehabilitation services
• Balneotherapy treatments
• Hotel conference facilities
• Wellness tourism services

Headquarters

HQ city

Afyonkarahisar

HQ country

Türkiye

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Hotel Accommodation: Room revenue from overnight stays across various room categories (Standard, Deluxe, Junior Suite, Corner Suite, Terrace Suite, Large Suites, King Suite, Presidential Suite, and Disabled-accessible rooms). Room rates are not publicly disclosed and are quote-based.
2. Thermal, SPA & Wellness Services: Revenue from thermal pools, spa treatments, massage services, skin care, body treatments, Turkish bath, aroma therapy baths, and family thermal baths. Spa price list is publicly available with individual service rates (e.g., Classic Massage 2700, Aroma Therapy Massage 3300, Thai Massage 4500).
3. Clinic & Medical Services: Revenue from medical services including balneotherapy (thermal mud treatment), physical therapy, hydrotherapy, rehabilitation, diagnostic units, PRP, and ozone therapy. Services include Social Security Institution (SGK) covered treatments.
4. Food & Beverage: Revenue from multiple dining outlets: Elmas Restaurant (1000 indoor/250 outdoor capacity), Mercan A'la Carte Restaurant (110 indoor/100 outdoor), Loca VIP Restaurant, Pool Bar, Lobby Bar, Vitamin Bar, Yakut Bar, Orient Cafe, and Kır Evi Garden Restaurant. Concept includes Turkish and World cuisine.
5. Meetings, Seminars & Events: Revenue from hiring out 9 meeting halls and ballrooms including the Pearl Ballroom (1200-person capacity, column-free, suitable for international events with simultaneous translation), Amber Ballroom (600-person), Crystal Ballroom (450-person), and various meeting rooms. Also hosts weddings (approximately 110 weddings per year as noted in press).
6. Fitness & Sports Services: Revenue from fitness center, sports programs, and cycling-friendly services. The hotel is certified as a 'Bicycle Friendly Accommodation Facility' by the Ministry of Culture and Tourism and offers free bicycle rental, repair workshop, and charging stations for electric bicycles.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Korel Thermal operates an integrated thermal resort, hotel, medical clinic, and spa in Afyonkarahisar, Turkey. The company sells hotel accommodation across 10 room categories, full-service spa and thermal-wellness treatments, on-site medical and rehabilitation services (balneotherapy, physical therapy, hydrotherapy, PRP and ozone therapy), food and beverage across multiple restaurants and bars, and nine meeting and event venues including a 1,200-person ballroom. SGK (Social Security Institution) reimbursable medical treatments and direct-pay wellness services are offered under one roof.

Product overview

Korel Thermal Resort Clinic & SPA is a comprehensive thermal resort, hotel, medical clinic, and spa facility located in Afyonkarahisar, Turkey. The property operates as a multi-service hospitality platform offering: (1) Accommodation across 10 room types ranging from Standard Rooms (24m2) to the Presidential Suite (540m2), including accessible rooms; (2) A full-service medical clinic providing balneotherapy, physical therapy, rehabilitation, hydrotherapy, diagnosis/treatment units, and PRP/ozone therapies; (3) An extensive spa and wellness center with thermal pools, Turkish bath, massage services, skin and body care, aroma therapy baths, and a renovated spa center (2024); (4) Sports and entertainment facilities including fitness center, mini club, and various activities; (5) Multiple dining venues (Elmas Restaurant, Mercan A'la Carte, Kır Evi, Lobby Bar, Pool Bar, Vitamin Bar, Yakut Bar, Orient Cafe, Loca VIP salon); (6) Nine meeting and event spaces including ballrooms and meeting halls for conferences and seminars. The resort also holds special certifications for bicycle-friendly services and environmental sustainability, with an electric vehicle charging station.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Accommodation (Standard, Deluxe, Junior Suite, Corner Suite, Terrace Suite, Small Large Suite, Big Large Suite, King Suite, Presidential Suite, Disabled Rooms) 10 categories of guest rooms ranging from 24 sqm Standard Rooms to the 540 sqm Presidential Suite, including 3 accessible rooms. Features include central air conditioning, minibar, TV, safe, tea/coffee sets, pillow/blanket menu, and configurations for couples, families, and accessibility.
• Thermal Spa and Pools Spa center with three sections (women, men, mixed) including swimming pools, thermal pools, thermal jacuzzi, Turkish bath, sauna, steam room, water slides, hairdresser, and barber. Thermal water is proven effective for rheumatism, neuralgia, arthritis, sciatica, gynecological conditions, respiratory diseases, and post-fracture rehabilitation.
• Massage Services Various massage treatments including Classic Massage, SPA-Stone Massage, Aroma Therapy Massage, Thai Massage, Hint Baş Massage, Reflexology, Anti-Aging Gold Massage, Muscle Relaxant, Cellulite Massage, Pregnancy Massage, Detox Body Massage, and Rose Oil Massage.
• Mud Bath Treatments Therapeutic mud treatments for calcification, rheumatism, neuralgia, skin resistance improvement, and muscle/joint pain reduction. Uses natural volcanic tuff rich in minerals.
• Skin Care Services Skin care treatments including Classic Skin Care, Oxygen Skin Care, Revitalizing Radiance Care, Acne Treatment, Eye Area Care and Facial Massage, Hydrafacial, VIP Anti-Aging Care, VIP Gold Skin Care, and VIP Vitamin Cocktail Skin Care.
• Body Care Services Body analysis, pressotherapy, Beauty Heat treatment, Vacuum Cellulite Machine (Starvac SP) using suction and roller technology for lymphatic drainage and anti-aging, and Ultratone/Future Pro body shaping.
• Aroma Therapy Baths Aromatic bath treatments including Cleopatra Bath, Milk Bath, Chamomile Bath, Rose Bath, and Epsom Salt Bath for stress relief and blood circulation improvement.
• Turkish Bath Traditional Turkish bath rituals with kese-scrub and foam treatments performed by expert therapists.
• Special Family Baths Private family thermal baths featuring jacuzzi thermal pool, sauna, steam room, and marble basins. Available for hourly rental with sterile cleaning between guests.
• Ozone Capsule Treatment Ozone therapy in capsule form offering detox effects, improved circulation, weight loss support, kidney function support, and anti-aging benefits.
• Balneotherapy (Thermal Treatment) Thermal applications including jacuzzi baths, local baths, and fango (mud) therapy using natural volcanic tuff rich in minerals. Indicated for rheumatic, neurological, dermatological, and gynecological conditions.
• Physical Therapy Spinal decompression treatment using DRX9000 device (FDA-approved), short wave diathermy, electrotherapy, ultrasound, HighTone therapy, and superficial heat applications for musculoskeletal conditions.
• Hydrotherapy Treatment pool with exercises, full-body electric bath (Stangerbad), four-cell electric bath, underwater massage, and agitation bath for various medical conditions.
• Rehabilitation Kinesiotherapy, isokinetic exercise unit (CSMI HUMAC NORM), stroke rehabilitation, orthopedic rehabilitation, and cerebral palsy rehabilitation.
• Diagnosis and Treatment Units Examination rooms with specialist doctor, ECG (electrocardiography), X-ray for musculoskeletal system, lung and heart imaging.
• PRP and Ozone Therapy Platelet Rich Plasma (PRP) treatment using patient's own blood for musculoskeletal diseases, and ozone therapy for immune system strengthening, pain relief, and anti-aging.
• Fitness Center Fitness facility with expert staff offering Pilates, Step, Aerobics, Morning Gymnastics, Healthy Living Exercises, swimming, rehabilitation, and personal training programs.
• Mini Club Children's club for ages 5-12, operated by female animators throughout the day for guests with children.
• Activities and Entertainment Entertainment and activity services including shopping stores, animation shows, live music, game room, billiards, table tennis, bowling, sports hall, children's club, and arcade.
• Elmas Restaurant Main restaurant with 1000 indoor and 250 outdoor capacity, serving Turkish and World cuisines.
• Loca VIP Dining Salon VIP dining salon within Elmas Restaurant with 25-person capacity, offering special menus prepared by master chefs.
• Mercan A'la Carte Restaurant Specialty restaurant on 1st floor with 110 indoor and 100 outdoor capacity, serving Turkish and World cuisines.
• Kır Evi (Garden House) Restaurant Garden restaurant with 40 indoor and 60 outdoor capacity, specializing in Turkish Kebabs.
• Lobby Bar Lobby bar with 500-person capacity, serving guests upon arrival.
• Vitamin Bar Pool-side bar with 50-person capacity serving fresh fruit juices and herbal teas.
• Yakut Bar (Ruby Bar) Bar with 150-person capacity.
• Pool Bar Poolside bar with 70 indoor and 30 outdoor capacity, serving non-alcoholic beverages and fast food.
• Orient Cafe Non-alcoholic cafe with 100-person capacity.
• Pearl Ballroom (İnci Balo Salonu) Column-free ballroom with 1200 theater, 850 classroom, and 1000 banquet capacity. Suitable for international events with simultaneous translation feature.
• Amber Ballroom Ground floor ballroom with 600 theater, 420 classroom, and 550 banquet capacity.
• Crystal Ballroom (Kristal Balo Salonu) Ballroom with 450 theater, 350 classroom, 60 U-shape, and 400 banquet capacity.
• Ruby Meeting Hall (Yakut Toplantı Salonu) Meeting hall with 250 theater, 180 classroom, and 180 banquet capacity.
• Emerald Meeting Hall (Zümrüt Toplantı Salonu) Ground floor meeting hall with 140 theater, 90 classroom, 50 U-shape, and 100 banquet capacity.
• Topaz Meeting Room Meeting room for professional events and conferences.
• Opal Meeting Room Meeting room for professional events.
• Lapis Meeting Room 1st floor meeting room with 30 theater, 25 classroom, 25 U-shape, and 30 banquet capacity.
• Sapphire Meeting Hall (Safir Toplantı Salonu) Meeting hall with 70 theater, 60 classroom, 40 U-shape, and 60 banquet capacity, equipped with latest technology technical equipment.
• Bicycle-Friendly Accommodation Services Bicycle-friendly accommodation with secure parking, washing facilities, special breakfast menu, repair workshop, free bicycle rental, and electric bike charging station. Holder of Bicycle Friendly Accommodation Certificate from Ministry of Culture and Tourism.
• Environmental Sustainability Services Sustainability practices including electric vehicle charging station, zero waste certification, carbon footprint tracking, and environmentally friendly chemical use.

Quantifiable outcome

• ~110 weddings hosted per year
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Broster Bisiklet (Korel A.Ş)coreOthers · 15 May 2025Broster Bisiklet is a brand within Korel A.Ş. It serves as the Green Mayo (Sprint Leader) sponsor and co-sponsor of the 60th Presidential Turkey Cycling Tour, Turkey's most prestigious cycling race. The sponsorship aligns with the hotel's bicycle-friendly positioning and sustainability policies.
• Corelli Bisiklet (Korel A.Ş)coreOthers · 7 January 2025Corelli Bisiklet is a brand within Korel A.Ş producing fully Turkish-made aluminum bicycles using laser cutting and robotic welding technology. Corelli bicycles are highlighted in the hotel's cycling-friendly service ecosystem and promotional materials.
• Afyonkarahisar Belediyesi (Afyonkarahisar Municipality)minorStrategic or Co-development Partner · 7 January 2025Korel Thermal co-sponsored the International Afyonkarahisar Arab Boxing and Kick Boxing Championship organized by Afyonkarahisar Municipality. The press launch conference for the event was held at the hotel, demonstrating a co-marketing relationship with the local government.
• Türkiye Ampute Milli Futbol Takımı (Turkish National Amputee Football Team)minorOthers · 7 January 2025The Turkish National Amputee Football Team held its training camp at Korel Thermal ahead of the European Amputee Football Championship (September 13-19, Poland). The hotel provided accommodation and training facilities.
• Huncalife AkademiminorOthers · 17 October 2019The Huncalife Academy Program Meeting was hosted at Korel Thermal from October 17-20, 2019, demonstrating the hotel's capacity to host professional academic/institutional programs.
• SchaferminorOthers · 14 February 2019Schafer dealer meeting was hosted at Korel Thermal from February 14-17, 2019, demonstrating the hotel's suitability for corporate dealer/distributor events.
• Yargıtay Başkanlar Kurulu (Supreme Court Presidents Council)minorOthersThe Supreme Court Presidents Council held its meeting in Afyonkarahisar at Korel Thermal, representing a high-profile institutional customer hosting relationship.
• TC Kültür ve Turizm Bakanlığı (Ministry of Culture and Tourism)coreOthersThe Ministry of Culture and Tourism awarded Korel Thermal the Bicycle Friendly Accommodation Facility Certificate, recognizing the hotel's compliance with cycling-friendly criteria under sustainable tourism guidelines.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Büyük Hotel Thermal: Long-standing Afyonkarahisar thermal hotel combining traditional Turkish hospitality with thermal pool, spa, and rehabilitation services. Competes head-to-head with Korel for medical and leisure thermal tourism guests in the same destination.
• NG Hotels Afyon: Mid-large Turkish thermal hotel chain with an Afyonkarahisar property offering spa, thermal pools, and conference facilities. Comparable to Korel on integrated wellness-MICE positioning and domestic health-tourism focus.
• Doga Thermal Health & Spa: Thermal health and spa resort in Turkey with medical rehabilitation services and family-oriented accommodations. Mirrors Korel's blend of clinical treatments, family thermal baths, and event-capable venue infrastructure.
• Richmond Nua Wellness Spa: Turkish luxury thermal spa resort offering integrated wellness, spa, and accommodation. Comparable to Korel on the high-end wellness/spa positioning and use of thermal waters, though typically more premium/lifestyle-branded.
• Thermalium Wellness Park Hotel: Thermal wellness hotel in the Afyon region emphasizing balneotherapy, rehabilitation, and family thermal experiences. Closely matches Korel's medical-clinic-plus-spa structure and reliance on thermal water efficacy.
• Oruçoğlu Thermal Hotel: Established thermal resort in Afyonkarahisar offering accommodation, spa, and medical-rehabilitation services with natural thermal water. Directly comparable to Korel on geography (same thermal corridor), product mix (hotel + clinic + spa), and target segments (wellness, health tourism, MICE).

Broad incumbents

• Six Senses Hotels Resorts Spas: Global luxury wellness resort operator with properties featuring integrated spa, wellness programs, and sustainability positioning. Comparable on the premium wellness-and-sustainability brand archetype that Korel's Zero Waste and Bicycle Friendly certifications aspire toward.
• Anantara Spa & Resorts: International luxury hospitality brand operating wellness and spa resorts across multiple geographies. Comparable as a broader incumbent offering premium integrated wellness/spa experiences, though not specialist in medical thermal tourism.

Regional players

• Boyalı Thermal Hotel & Spa: Regional thermal hotel in western Turkey offering thermal pools, spa, and accommodation. Comparable offering to Korel but competes in an adjacent region, illustrating the broader Turkish thermal mid-market landscape.

Others

• Tours4Fun / medical tourism agencies: Tour operators and medical-tourism intermediaries that package Turkish thermal/spa stays for international visitors. Comparable as ecosystem partners who drive inbound demand to integrated thermal-resort properties like Korel's.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/korel-thermal

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Korel Thermal