Korsbæk på Bakken

Name

Korsbæk på Bakken

Legal name

Korsbæk på Bakken ved Cirkusrevyen A/S

Website

https://korsbaek-bakken.dk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Klampenborg

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Restaurant dining: Revenue from five themed dining venues: Postgaarden (up to 250 seats), Jernbane Restauranten, Lauras Køkken (selskabslokale), Hos Varnæs (selskabslokale), and Katrines Gaard. Menus are pre-ordered; all-inclusive and à la carte options are available. Combined with Cirkusrevyen show packages.
2. Private events and selskaber: Revenue from hosting private parties, corporate events, and celebrations in dedicated selskabslokaler (Lauras Køkken, Hos Varnæs, Katrines Gaard). Groups of 10+ persons book in advance with deposit (25%) and full payment 60 days before the event.
3. Gift cards: Online gift card sales through the website, valid for 3 years from purchase.
4. Newsletter: Email newsletter subscription used as a marketing and retention channel, managed via a third-party signup platform (lily.no).
5. Retail and specialty shops: Revenue from themed retail shops including Korsbæk Butikken, Skjerns Magasin (beværtning), Barber H. Nicolaisen, Damernes Magasin, Helge Hansen Kolonial, N.P. Nielsen Cykler, and Skrædderi, as well as Andelsbageriet & Konditoriet.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Korsbæk på Bakken is a licensed, full-scale physical recreation of the fictional Danish town from the TV series Matador, located at Dyrehavsbakken (Bakken) amusement park in Klampenborg, Denmark. It sells themed dining experiences across five restaurants (Postgaarden, Jernbane Restauranten, Lauras Køkken, Hos Varnæs, Katrines Gaard), a bakery and café, retail shops, guided tours, and private event hosting for groups of 10+ persons.

Product overview

Korsbæk på Bakken is a themed entertainment destination located at Dyrehavsbakken (Bakken amusement park) in Klampenborg, Denmark, recreating the fictional town of Korsbæk from the iconic Danish TV series Matador. The offering is a portfolio of themed dining experiences and attractions, not a unified software product. It comprises five themed restaurants (Postgaarden, Jernbane Restauranten, Lauras Køkken, Hos Varnæs, Katrines Gaard), a bakery and café (Andelsbageriet & Konditoriet), outdoor dining on Algade, a tavern (Skjerns Magasin), period-appropriate retail shops, guided tours, a themed newspaper (Korsbæk Tidende), and package deals combining dining with Cirkusrevyen performances. The experience focuses on immersive storytelling from 1930s-1940s Denmark, with live theatrical characters (discontinued from 2023 season) and authentic period settings.

Differentiator

Problem solved

Functional benefit

Brands

• Postgaarden: Main restaurant venue in Korsbæk på Bakken
• Jernbane Restauranten
• Hos Varnæs
• Lauras Køkken
• Katrines Gaard
• Andelsbageriet & Konditoriet
• Korsbæk Tidende

Products and services

• Postgaarden Restaurant Main restaurant seating up to 250 guests, offering a refined atmosphere with dishes prepared from scratch. Open during Cirkusrevyen performances, with pre-ordered classical menus (3-course Kr. 400 or Kr. 600 with wine).
• Jernbane Restauranten Casual restaurant themed after the railway station from Matador, featuring two cozy dining rooms, a bright Rosenhaven extension, and a large sunny outdoor terrace. Serves warm dishes, open-faced sandwiches, and 3-course menus (Kr. 375).
• Lauras Køkken (Private Dining) Private dining experience in Laura's kitchen setting from Matador. Offers all-inclusive banquet with multiple courses and drinks for groups of 18-30 guests. Kr. 695 (lunch) / Kr. 895 (dinner) per person.
• Hos Varnæs (Private Dining) Exclusive private dining in banker Varnæs' home from Matador, featuring elegant living rooms with complete banquet arrangements for intimate celebrations. Kr. 695 (lunch) / Kr. 895 (dinner) per person, all-inclusive.
• Katrines Gaard (Private Event Venue) Private event venue named after the Katrine character from Matador, offering all-inclusive dining experiences for groups in a themed setting.
• Andelsbageriet & Konditoriet Bakery producing traditional Danish pastries, cakes, and bread using period-appropriate recipes, with an attached café for coffee and cake service.
• Algade Outdoor Dining Outdoor seating area along Algade, the main street of Korsbæk, serving beverages and light fare in the open air.
• Skjerns Magasin (Tavern) Tavern and beverage service styled after Skjerns Magasin from Matador.
• Korsbæk Shops (Retail) Period-appropriate shops including Barber H. Nicolaisen, Damernes Magasin, Helge Hansen Kolonial, and Korsbæk Butikken offering nostalgic goods. Other themed shops include N.P. Nielsen Cykler and Skrædderi.
• Guided Tours Guided tours of Korsbæk on Bakken, available for groups of minimum 25 persons. Includes visits to the themed environments and storytelling about Matador.
• Revy & Menu Packages Combined tickets for Cirkusrevyen performances and dining at Postgaarden or Jernbane Restauranten, including various menu options starting at Kr. 498. Sold via Cirkusrevyen's booking system.
• Gift Cards Online gift card sales through the website, valid for 3 years from date of purchase.

Quantifiable outcome

• Bakken saw 2.7 million visitors in 2015, a 20%+ increase over 2014, credited largely to Korsbæk på Bakken
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Rosa Eskelund (Rose Breeder)minorOthers · 7 May 2016Rosa Eskelund, a Danish rose breeder, created a new rose variety named 'Lise Nørgaard.' Lise Nørgaard christened the rose at Korsbæk på Bakken on 7 May 2016. A bed of 'Lise Nørgaard' roses was planted in Korsbæk. The rose development took 10 years.
• DR (Danmarks Radio)coreStrategic or Co-development Partner · 22 May 2013DR is the broadcaster and rights holder of the Matador TV series. As the rights holder, DR collaborated with Lise Nørgaard and Torben 'Træsko' Pedersen to grant licensing rights for the physical recreation of the Matador universe. The collaboration enabled the authentic use of all Matador characters, settings, and brand elements.
• Lise NørgaardcoreStrategic or Co-development PartnerAuthor and creator of Matador. Co-developed the Korsbæk på Bakken concept from its inception. Served as editor and contributor to Korsbæk Tidende, ensuring linguistic and cultural authenticity. Personally selected the first Lise Nørgaard Legat recipient (Sebastian Klein) and participated in the project's opening and ongoing events. Also received Bakkens Oscar in 2014 for her cultural contributions.
• Cirkusrevyen A/ScoreStrategic or Co-development PartnerCirkusrevyen A/S is the operating company behind Korsbæk på Bakken. Torben 'Træsko' Pedersen is the director of both Korsbæk på Bakken and Cirkusrevyen. Cirkusrevyen's show season is integrated with Korsbæk's dining experiences, offering combined 'Revy & Menu' packages. The company is registered at Dyrehavsbakken (CVR 45158411).
• Bakken (Dyrehavsbakken)coreStrategic or Co-development PartnerDyrehavsbakken is the host location and parent attraction for Korsbæk på Bakken. Bakken is one of the world's oldest amusement parks. Korsbæk på Bakken is located within Bakken's grounds and follows Bakken's opening schedule. The 2015 opening of Korsbæk drove a 20%+ increase in Bakken's total visitor numbers.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Den Gamle By (The Old Town Museum, Aarhus): Den Gamle By is a Danish open-air museum of historical Danish town environments featuring period buildings, shops, and dining. It is highly comparable to Korsbæk as a full-scale reconstructed Danish-period environment offering guided tours, themed F&B, and retail.
• Warner Bros. Studio Tour London – The Making of Harry Potter: Warner Bros. Studio Tour is a globally recognized example of an IP-authenticated, full-scale physical recreation of a fictional universe featuring themed dining, retail, and tours. It shares Korsbæk's core model of monetizing a beloved cultural property through immersive environments and F&B.
• Highclere Castle (Downton Abbey experience): Highclere Castle is the filming location of Downton Abbey and operates themed tours, dining, and events monetizing a period cultural property. It is comparable to Korsbæk as a real-world TV-history attraction serving both tourists and private events.
• Dyrehavsbakken (Bakken): Bakken is the host amusement park in which Korsbæk is physically located and with which it shares a guest ecosystem, seasonal schedule, and ticketing synergies. It is the most direct operational peer since Korsbæk's visitor base is a subset of Bakken's 2.7M+ annual visitors.

Broad incumbents

• Tivoli Gardens: Tivoli Gardens is Copenhagen's iconic amusement park and Denmark's most-visited attraction. It is comparable as a Danish themed entertainment destination combining rides, dining, live performance, and seasonal experiences, though it operates at a much larger scale and broader portfolio than Korsbæk.
• Legoland Billund Resort: Legoland Billund is a major Danish theme park combining IP-based attractions, themed dining, and on-site accommodation. It is comparable as a Danish IP-driven family destination with bundled food and entertainment offerings, though at materially larger scale.

Regional players

• Skansen (open-air museum, Stockholm): Skansen is a Nordic open-air heritage park combining cultural immersion, period dining, and retail. It is comparable as a Scandinavian cultural/heritage attraction that monetizes historical settings through F&B and events, though it operates in Sweden rather than Denmark.
• Fårup Sommerland: Fårup Sommerland is a Danish regional amusement park offering themed dining and family entertainment. It is comparable as a Danish theme park with on-site food and beverage operations, though without a strong cultural IP anchor.
• BonBon-Land: BonBon-Land is a Danish amusement park on Lolland with themed experiences and F&B. Comparable as a Danish theme park with on-site dining, though again without Korsbæk's strong cultural IP integration.
• Frilandsmuseet (Open Air Museum, Copenhagen): Frilandsmuseet is a Copenhagen-area open-air heritage museum featuring historical buildings and period culture. Comparable as a Danish cultural-heritage attraction monetizing historical environments through visitor experiences and themed hospitality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/user/korsbaekbakken
• Facebookfacebook.com/korsbaekbakken
• LinkedInlinkedin.com/company/korsb%C3%A6k-p%C3%A5-bakken

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Korsbæk på Bakken