Kouzina Club - Design & Kitchens

What Kouzina Club - Design & Kitchens does

Kouzina Club - Design & Kitchens is a privately held Brazilian specialty retailer founded in 2017 and headquartered in Vitória, Espírito Santo, with a second showroom in Barueri, São Paulo state. The company sells luxury and premium kitchen appliances across cooking (cooktops, rangetops, ovens, microwaves, coffee machines, warming drawers), ventilation (range hoods/coifas in wall, island, built-in, and downdraft configurations), refrigeration (multidoor and bottom-freezer refrigerators, wine coolers, beer centers, compact refrigerators, freezers, refrigerated drawers), dishwashing, laundry, and gourmet-area equipment (barbecues, pizza ovens, water dispensers, ice makers). It curates 18 premium brands including Italian (Bertazzoni, Lofra, Falmec, Elica), European (Franke, Gorenje, Cuisinart), American (Speed Queen), and Brazilian (Elettromec, Invita, Tecno, Evol, Felesa, Dinoxx, Coyote, Crissair, LG Studio) manufacturers, with prices ranging from approximately R$1,190 for accessories to R$37,990 for premium units and installment plans up to 10x without interest.

The technology stack centers on a Tray-powered e-commerce storefront backed by physical showrooms for tactile evaluation and WhatsApp-based consultative sales. Selected Elettromec-branded appliances are Wi-Fi enabled via the Elettromec Connect smartphone app for remote operation of range hoods, coffee machines, and other devices. The product portfolio emphasizes built-in and embedded configurations for planned kitchens, supported by technologies such as inverter compressors, Total No Frost refrigeration, and UV-based sanitization in dishwashers (Pure Beam+). The retailer targets high-end residential customers building planned kitchens and gourmet spaces, with secondary appeal to gourmet-area enthusiasts furnishing varandas gourmet and outdoor entertaining areas.

Kouzina Club operates as a single legal entity (CNPJ 26.762.231/0001-26) under administrator Mateus Diniz Gottardi, with no disclosed venture capital, private equity, or institutional investment. Its go-to-market relies on showroom-driven consultative selling complemented by a national e-commerce site and direct WhatsApp support for product selection, installation compatibility, and voltage guidance. Revenue is not publicly disclosed, and the company maintains a 4.8/5.0 Google review rating across its two locations.

Name

Kouzina Club - Design & Kitchens

Legal name

Kouzina Club

Website

https://kouzinaclub.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Kouzina Club is a privately held Brazilian specialty retailer of premium and luxury kitchen appliances, serving high-end residential customers planning built-in kitchens and gourmet areas through two showrooms in Vitória (ES) and Barueri (SP), a national e-commerce platform, and WhatsApp consultative sales across 18 curated brands.

Ownership category

akta.pro rank

Product category

Luxury Kitchen Appliances Retail

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Electronics and Appliance Retailers (4492)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Specialty Kitchen Appliances Retail (Sous Vide, Dehydrators, Ice Cream) (CRACADAF)

Keywords

• Luxury kitchen appliances
• Built-in appliances
• Premium kitchen equipment
• Gourmet area appliances
• Kitchen appliance retailer

Headquarters

HQ city

Vitória

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Appliance Sales: One-time sale of premium kitchen appliances including built-in ovens, cooktops, range hoods, refrigerators, wine coolers, beer centers, dishwashers, and other luxury kitchen equipment. Products are sold at fixed prices with installment payment options.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Kouzina Club is a Brazilian specialty retailer that sells premium and luxury kitchen and gourmet appliances through physical showrooms in Vitória (ES) and Barueri (SP) and an e-commerce platform serving customers across Brazil. Its catalog spans cooking, ventilation, refrigeration, dishwashing, gourmet, and laundry categories, featuring built-in and freestanding appliances from curated international and Brazilian brands such as Elettromec, Bertazzoni, Lofra, Falmec, Franke, Gorenje, LG Studio, Cuisinart, Elica, Invita, Evol, and Speed Queen. Sales are supported by in-showroom consultation and WhatsApp-based consultative selling.

Product overview

Kouzina Club is a luxury kitchen appliances retailer specializing in built-in and freestanding premium appliances for planned kitchens and gourmet areas. The portfolio includes multiple product categories spanning cooking (cooktops, rangetops, domino units, ovens, microwaves, coffee machines, warming drawers), ventilation (range hoods in wall, island, built-in, and downdraft configurations), refrigeration (multidoor and bottom freezer refrigerators, wine coolers, beer centers, compact refrigerators, freezers, refrigerated drawers), and laundry. The store carries an extensive brand portfolio featuring Elettromec (with its proprietary Elettromec Connect Wi-Fi platform for smart appliance control), Invita, Falmec, Franke, Gorenje, Lofra, Bertazzoni Italia, Cuisinart, Elica, LG Studio, Speed Queen, and Evol. Products range from entry-level built-in appliances to professional-grade equipment, with voltage options primarily for 220V (with select 127V models), serving the Brazilian market through physical showroom locations in Vitória, ES and Barueri, SP.

Differentiator

Problem solved

Functional benefit

Products and services

• Cooktops Gas and induction cooktops in various sizes from 60cm to 90cm with multiple burners, sold as part of the kitchen product catalog for residential built-in and freestanding kitchen installations.
• Range Hoods (Coifas) Wall-mounted, island, built-in, and downdraft range hoods with extraction capacities from 1,200 to 2,000 m³/h for kitchen ventilation in residential projects.
• Built-in Ovens Gas and electric built-in ovens with capacities from 68L to 125L, multiple cooking functions, and digital controls for residential kitchen installations.
• Microwave Ovens Built-in microwave ovens with 23L capacity, flat design, and digital controls for residential kitchen installations.
• Dishwashers (Lava-louças) Built-in dishwashers with capacities ranging from 6 to 15 services, multiple washing programs, inverter motors, smart sensor technology, and Pure Beam+ UV sanitization for hygienic cleaning.
• Multidoor Refrigerators Four-door French door refrigerators with capacities up to 522 liters, Total No Frost technology, inverter compressors, and Multi Air Flow systems for residential kitchens.
• Bottom Freezer Refrigerators Refrigerators with bottom-mounted freezer compartments ranging from 237L to 510L, featuring digital panels and inverter technology for residential use.
• Compact Refrigerators (Frigobar) Built-in compact refrigerators starting at 145L capacity for secondary storage areas in residential installations.
• Freezers Built-in freezer units for additional cold storage capacity in residential kitchen projects.
• Refrigerated Drawers Built-in refrigerated drawer units providing flexible cold storage in residential kitchen installations.
• Ice Makers Built-in ice making machines for producing ice in residential gourmet areas.
• Wine Coolers (Adegas) Freestanding and built-in wine coolers with capacities from 14 to 134 bottles, featuring single and dual temperature zones, Low-E glass, and wooden shelves for wine storage.
• Beer Centers (Cervejeiras) Built-in and freestanding beer coolers with capacities from 85L to 145L, temperature ranges from -10°C to 20°C, and inverter compressor technology for beverage storage in gourmet areas.
• Coffee Machines Built-in espresso coffee machines with integrated grinders for premium coffee preparation in residential kitchens.
• Warming Drawers Built-in warming drawers available in 14cm height and 60cm width options for keeping dishes warm in residential kitchen installations.
• Water Dispensers Built-in water dispensers with filtration, gas, and refrigerated water options in stainless steel 304 finish for gourmet areas.
• Domino Cooktops Compact 30cm domino-style cooktops with 1–2 burners, including gas and barbecue grill options for modular kitchen configurations.
• Rangetops Professional-style rangetops with 6 burners in 90cm width, featuring professional-grade construction for residential kitchens.
• Barbecue Grills (Churrasqueiras) Outdoor and indoor barbecue grills designed for residential gourmet entertainment areas.
• Pizza Ovens Specialized pizza ovens for authentic pizza preparation in residential gourmet spaces.
• Laundry Units (Conjugadas) Combined washer-dryer units for residential laundry rooms, including commercial-grade options from brands like Speed Queen.
• Kitchen Accessories Kitchen appliance accessories including dishwasher doors, filters, and installation components supporting the broader appliance catalog.
• Stoves / Ranges (Fogões) Freestanding stoves and ranges listed within the kitchen catalog as part of the retailer's appliance portfolio.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Fast Shop: Brazilian specialty retailer focused on premium and high-end home appliances and electronics, operating showrooms and e-commerce. Directly comparable in product mix (premium built-in appliances, smart-home items) and customer profile (high-AOV residential buyers).
• Lojas Becker: Brazilian premium appliance retail chain with showrooms selling high-end kitchen and home appliances. Closest head-to-head comparison given similar size, premium-only assortment, and multi-showroom Brazilian presence.
• Joli: Brazilian specialty retailer focused on built-in kitchen appliances and planned-kitchen projects. Closely comparable in niche, customer (architects/designers/renovating homeowners), and showroom-led consultative sales model.

Broad incumbents

• Magazine Luiza: One of Brazil's largest omnichannel retailers carrying a wide assortment including premium kitchen appliances. Overlaps in appliance category and e-commerce-plus-storefront model but competes across general merchandise rather than specializing in premium built-in kitchens.
• Casas Bahia: Brazilian mass-market retailer with extensive appliance assortment including built-in and premium lines. Competes on overlapping SKUs but with much broader general-merchandise mix and scale-driven financing power.
• Pontofrio: Brazilian large-format electronics and home appliance retailer with national reach. Overlaps in kitchen appliance SKUs and showroom-plus-online model, though positioned at broader price tiers rather than premium-only.
• Leroy Merlin Brasil: Major Brazilian home-improvement and renovation retailer carrying built-in kitchen appliances, cabinets and gourmet-area equipment. Overlaps in planned-kitchen and built-in appliance buyer but as part of broader home-improvement assortment.
• C&C Casa e Construção: Brazilian home-construction and renovation retailer selling appliances, fixtures, and finishing materials. Comparable for buyers renovating kitchens, but with broader construction-oriented assortment.

Others

• Tramontina: Brazilian premium housewares and kitchen-equipment brand with its own retail presence in cooking, kitchen tools and appliances. Adjacent competitor in premium kitchen and adjacent supplier ecosystem relevant to Kouzina Club's gourmet-area buyers.
• Elettromec: Brazilian premium appliance brand whose products form a significant portion of Kouzina Club's catalog and whose Elettromec Connect platform is integrated into the retailer's smart-appliance offering. Acts as a key supplier rather than direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kouzinaclub

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kouzina Club - Design & Kitchens