Audi centar Split

What Audi centar Split does

Auto-kuća Kovačić d.o.o., operating as Audi centar Split, is an authorized automotive sales and service dealer headquartered in Split, Croatia. Founded in 1968 with a service tradition in Audi and Volkswagen vehicles, the company holds authorized dealer status for Audi (including sales and service for Splitsko-dalmatinska županija / Split-Dalmatia County), Volkswagen passenger vehicles, Volkswagen Commercial Vehicles, Škoda, SEAT, and CUPRA brands, alongside Peugeot used-vehicle offerings. The dealership operates a single physical location at Kralja Držislava 51, Split, complemented by a digital ecosystem built on third-party platforms: Porsche Informatik's online booking and dealer management system, the carlog customer engagement portal (Porsche Holding), the Das WeltAuto certified pre-owned marketplace, and MOON's electromobility charging infrastructure. No proprietary technology platforms are disclosed.

The business spans the full vehicle lifecycle. New vehicle sales (with over 750 vehicles available for immediate delivery across multiple brands) are the headline offering, supported by authorized workshop servicing and quick-service (up to one hour), OEM parts and accessories, certified pre-owned sales under Das WeltAuto, financing and insurance via Porsche Bank, and the TopCard tiered loyalty program (€15/year for new vehicles, free for vehicles older than four years). Revenue is generated through five streams: one-time new vehicle sales, per-event workshop service fees, OEM parts and accessories sales, Das WeltAuto used vehicle transactions, and recurring TopCard subscription fees. The customer base is segmented into retail consumers in the Dalmatia region (primary) and fleet/corporate buyers (secondary), with a dedicated regional sales manager (Nedjeljko Đuran) handling key accounts.

Distribution is direct physical retail at the Split showroom and workshop, augmented by online inquiry, online service booking (24/7 via Porsche Informatik), the digital vehicle marketplace, and the carlog post-sale customer portal. Marketing channels include the official website (kovacic.hr), Audi newsletter, an interactive Audi model quiz, brand-coordinated content marketing, and co-branded digital marketplace listings. The company is family-owned (Ivan Kovačić serves as Director), is a private limited liability company (d.o.o.) domiciled in Croatia, has no disclosed institutional investment or parent company, and maintains a 4.9/5 Google rating at the Split location.

Name

Audi centar Split

Legal name

Auto-kuća Kovačić d.o.o.

Website

https://kovacic.hr

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

Auto-kuća Kovačić d.o.o. (Audi centar Split) is an authorized Audi, Volkswagen, and multi-brand automotive dealer in Split, Croatia, serving retail and fleet customers in Split-Dalmatia County with new and certified pre-owned vehicle sales, authorized servicing, OEM parts, financing, and loyalty programs.

Ownership category

akta.pro rank

Headquarters

HQ city

Split

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New vehicle sales (Audi, Volkswagen, Škoda, Peugeot, SEAT, CUPRA): Sale of new vehicles from multiple brands including Audi, Volkswagen, Volkswagen commercial vehicles, Škoda, SEAT, and CUPRA. Vehicles are available for immediate delivery (marketplace) or bespoke configuration. Revenue is generated on a one-time transaction basis per vehicle sold.
2. Service, maintenance and repair: Full-service workshop providing manufacturer-specified servicing, §57a inspections, brake fluid replacement, tire replacement, climate control checks, minor repairs, and express service (up to one hour). Revenue is generated per service event on a per-job basis.
3. Parts and accessories sales: Sale of original (OEM) parts and accessories for Audi, Volkswagen, and Volkswagen commercial vehicles. Accessories include transport solutions, alloy wheels, care products, travel equipment, and child seats. The TopCard loyalty program also drives accessory sales with tiered discounts.
4. Used vehicle sales (Das WeltAuto): Sale of pre-owned vehicles under the Das WeltAuto certified used car program, including vehicles from multiple brands. Revenue is generated per vehicle transaction.
5. TopCard loyalty program membership: Digital TOP CARD loyalty card available in two tiers: TOP CARD for new vehicles (€15/year membership) offering loyalty discounts, extended warranty discounts, tire discounts, and accident transport; TOP CARD 4+ for vehicles older than 4 years with free annual membership offering discounted service packages and tire discounts. Generates recurring annual subscription revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Auto-kuća Kovačić d.o.o., operating as Audi centar Split, is an authorized Audi, Volkswagen, and Volkswagen Commercial Vehicles dealer in Split, Croatia. The company sells new vehicles across multiple brands (Audi, Volkswagen, Škoda, SEAT, CUPRA), certified pre-owned vehicles via the Das WeltAuto program, and provides authorized workshop service, maintenance, parts, accessories, tire/wheel services, vehicle financing, and a TopCard loyalty program for retail consumers and fleet buyers in the Split-Dalmatia County region.

Product overview

Auto-kuća Kovačić d.o.o. operates as an authorized Audi, Volkswagen, and Volkswagen Commercial Vehicles dealer under the 'Audi centar Split' brand. The company offers a comprehensive automotive portfolio including new vehicle sales across multiple brands (Audi, VW, VW Commercial, Škoda, SEAT, CUPRA) with over 750 immediately available vehicles through their marketplace platform. Core offerings include new vehicle sales, certified pre-owned vehicles via Das WeltAuto, and workshop services (maintenance, repairs, tires, accessories). The product ecosystem is integrated through the carlog digital portal, which serves as a central hub for vehicle management and service appointments. Financial services are provided through Porsche Bank integration, while electromobility solutions are supported through MOON partnership. Additional services include TopCard loyalty program, online appointment booking, and vehicle accessories configuration.

Differentiator

Problem solved

Functional benefit

Brands

• Das WeltAuto: Used vehicle sales program operated at the dealership
• TopCard
• carlog

Products and services

• Audi New Vehicles Authorized sales of new Audi passenger vehicles, configuration services, accessories, and electromobility solutions for retail consumers in Split-Dalmatia County.
• Volkswagen New Vehicles Authorized sales of new Volkswagen passenger vehicles with configuration, immediate delivery options, and accessories for individual buyers.
• Volkswagen Commercial Vehicles Authorized sales and service of Volkswagen commercial vans and light commercial vehicles for fleet and business customers.
• Das WeltAuto Certified Pre-Owned Vehicles Certified pre-owned vehicle program offering inspected used cars from Audi, Volkswagen, Škoda, Peugeot, and other brands with verified mileage and condition, sold both at the showroom and via the Das WeltAuto online portal.
• Workshop Service & Maintenance Authorized workshop service including manufacturer-specified inspections, §57a checks, brake fluid replacement, tire changes, oil changes, repairs, and express quick-service (up to one hour). Appointments are bookable online via Porsche Informatik.
• Vehicle Accessories (Dodatna oprema) Original brand accessories including transport solutions, alloy wheels, care products, travel equipment, and child seats, configured via an in-store accessory configurator.
• Tires and Wheels (Gume i kotači) Seasonal tire and wheel services including complete wheel sets, summer, winter, and all-season tires, with workshop appointment booking.
• TopCard Loyalty Program Digital loyalty card in two tiers: TOP CARD (€15/year for new vehicles) offering €20 loyalty discount, 10% off extended warranty, 25% off tires, and accident transport; TOP CARD 4+ (free for vehicles older than 4 years) offering discounted service packages and tire discounts.
• Vehicle Financing via Porsche Bank Vehicle financing, leasing, and insurance offerings through Porsche Bank, including Repair & Care small loans for repairs and accessories, contract management, and damage reporting via the customer E-Box portal.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Audi (Volkswagen Group)coreChannel Partner/ Reseller/ DistributorAuto-kuća Kovačić d.o.o. is an authorized Audi sales and service partner for Split-Dalmatia County, operating as 'Audi centar Split.' As an authorized dealer, the company sells new Audi vehicles, provides factory-specified service and maintenance, and accesses Audi's brand marketing, configurators, and technical support resources. The partnership is the core business anchor.
• VolkswagencoreChannel Partner/ Reseller/ DistributorAuthorized sales and service partner for Volkswagen personal and commercial vehicles, offering new vehicle sales, workshop services, and parts/accessories for Volkswagen brands. Serves both retail and fleet customers in Dalmatia.
• Das WeltAuto (Volkswagen Group)minorChannel Partner/ Reseller/ DistributorAuto-kuća Kovačić participates in the Das WeltAuto certified pre-owned vehicle program, reselling inspected used vehicles under the Volkswagen Group's used car brand. Vehicles are listed on dasweltauto.hr and through the carlog platform.
• Porsche InformatikcoreTechnology or IntegrationPorsche Informatik provides the digital booking platform (sbo.porscheinformatik.com) used by Auto-kuća Kovačić for online workshop appointment reservations, vehicle marketplace listings, and service routing. The platform also powers the dealer management system and vehicle inventory integration.
• carlog (Porsche Holding)coreTechnology or Integrationcarlog is the digital customer portal (carlog.com) used by Auto-kuća Kovačić to enable customers to manage vehicle data, access online service booking, financing (via Porsche Bank), insurance, service reminders, and configure new vehicles. The dealer uses carlog as its digital front-end for post-sale customer engagement.
• Porsche BankminorChannel Partner/ Reseller/ DistributorPorsche Bank provides vehicle financing, leasing, and insurance products to Auto-kuća Kovačić customers. The dealer integrates Porsche Bank's services through its website and carlog portal, including Repair & Care small loans for repairs and accessories. Also provides the customer portal (e-box) for contract management and damage claims.
• MOONminorStrategic or Co-development PartnerMOON (moon-power.com) is an electromobility initiative promoted by Auto-kuća Kovačić as part of its electrified vehicle offerings. MOON's mission is to make electromobility part of everyday life through sustainable, intelligent, data-driven energy solutions aligned with the Paris Climate Agreement.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cox Automotive: Cox Automotive operates Manheim, Autotrader, and a broad portfolio of dealer-facing technology and remarketing services. Adjacent incumbent relevant to Das WeltAuto used vehicle operations and dealer digital/retail infrastructure (carlog/Porsche Informatik-equivalent).
• Vertu Motors: Vertu Motors is a UK-based volume automotive retailer with full sales, service, parts and F&I across multiple franchises. Comparable as a franchised dealership operator at scale across multiple volume and premium brands.
• AutoNation: AutoNation is the largest US automotive retailer, operating franchised dealerships across many OEM brands with full sales/service/parts/F&I operations. Comparable as a broad incumbent running the same authorized dealership business model at much larger scale.
• Inchcape plc: Inchcape is a London-listed global automotive distributor and retailer operating across multiple markets and premium brands. Comparable because it runs authorized dealer and distribution operations similar in nature to Kovačić's, scaled across many geographies.
• Group 1 Automotive: Group 1 Automotive is a US and UK franchised automotive retailer operating premium and volume franchises with full service/parts/F&I. Comparable multi-brand authorized franchise operator with both US and UK geographic reach.
• Pendragon plc: Pendragon operated one of the UK's largest franchised dealer groups across premium and volume brands with full sales, service, and parts operations. Directly comparable business model to an authorized premium dealer.
• Sonic Automotive: Sonic Automotive is a US franchised dealer group with EchoPark used vehicle operations; comparable as a multi-brand authorized retailer across premium and volume franchises with significant used vehicle (Das WeltAuto-equivalent) business.
• Porsche Holding Salzburg: Porsche Holding Salzburg operates the world's largest vehicle distribution organization and directly runs/owns hundreds of VW Group authorized dealers across Europe. Highly comparable as it operates the same franchise model with VW Group brands that Kovačić sells, and many of the same digital platforms (Porsche Informatik, carlog).
• Asbury Automotive Group: Asbury Automotive Group is a US franchised dealer group with Clicklane digital retailing and Total Care Auto F&I products — highly comparable in combining authorized franchise sales, used vehicles, F&I attach, and digital retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/audi-centar-split

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Audi centar Split