Kovács Tüzép Kft

What Kovács Tüzép Kft does

Kovács Tüzép Kft is a Hungarian multi-channel building materials retailer founded in 1990 and headquartered in Poroszló, Hungary, operating as a member of the Új-Ház Zrt. national building materials network since 2007. The company runs three primary revenue lines: (1) retail sales through the ÚjHáz Centrum brand at six physical locations spanning North Hungary (Poroszló, Tiszanána, Heves, Abádszalók, Eger) and Budapest, (2) wholesale distribution via the KERAMAX B2B webstore to approximately 200 resellers in Hungary and Slovakia, and (3) consumer e-commerce through the OtthonDepo.hu platform serving nationwide Hungarian demand. The product range covers the full foundation-to-roof scope, including tiles, dry construction materials, cement, timber, insulation, chimney systems, paving stones under the SW Térkő brand, doors and windows, adhesives, structural materials, tools, roofing, renders, and waterproofing.

Operations are supported by an Oracle integrated enterprise management system connected to the B2B webstore, an E-link ASP wholesale platform with integrated VIP controlling, and the Vectory enterprise management system implemented in 2023. Differentiated services include in-store 3D visualization of tile selections, digital color mixing for paints and plasters, material calculation, cost estimation, and a contractor referral database. The company also operates a discount fuel station at the Heves location selling 95-octane gasoline and diesel, and runs an in-house real estate development division that has delivered three condominium projects in Eger (Kertész u. 23, Régi-Cifrakapu u. 32) with an 8-unit Kertész út 27 project under construction as of 2024.

Reported net revenue ranged from 2.5 to 3.9 billion HUF over 2019-2023, with the FY2023 figure at 3.7 billion HUF, supported by 70+ employees across the six locations. The business is family-controlled, with Kovács Károly as Managing Director, Kovács Károlyné handling finance and accounting, Kovács Roland as Commercial Director, and Kovács Viktor as Wholesale Director. Growth has been funded through a combination of EU and Hungarian government grant programs (GINOP, GOP, Széchenyi, KEOP totaling approximately 180 million HUF cumulatively since 2010) and reinvested earnings, with no disclosed institutional or private equity backing.

Name

Kovács Tüzép Kft

Legal name

Kovács Tüzép Kereskedelmi és Szolgáltató Korlátolt Felelősségű Társaság

Website

https://kovacstuzep.hu

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Kovács Tüzép Kft is a Hungarian building materials retailer operating six physical locations, a wholesale network of ~200 resellers, and e-commerce platforms, serving private home builders, contractors, and trade resellers across Hungary and Slovakia.

Ownership category

akta.pro rank

Headquarters

HQ city

Poroszló

HQ country

Hungary

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Sales: Retail sales of building materials to private individuals, contractors, and DIY customers through 6 physical store locations and webstore otthondepo.hu. Products include tiles, construction materials, insulation, roofing, tools, and more.
2. Wholesale/Distribution: Wholesale distribution to approximately 200 resellers across Hungary and growing operations in Slovakia. The company serves as a key distribution partner for the Új-Ház network and handles exclusive product lines.
3. E-commerce: Online sales through otthondepo.hu consumer webstore and webshop.keramax.eu B2B platform. Customer service team available on workdays to assist with product selection and orders.
4. Fuel Sales: Discount fuel station operation at Heves location, selling 95-octane gasoline and diesel during weekday business hours.
5. Real Estate Development: Residential apartment sales from company-built condominium projects in Eger (Kertész út 27 and previous projects at Kertész u. 23 and Régi-Cifrakapu u. 32)

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Kovács Tüzép Kft operates a multi-channel building materials business selling tiles, dry construction products, insulation, roofing, chimney systems, sanitary ware, tools, adhesives, and outdoor paving stones (own SW Térkő brand) through 6 retail locations, a consumer webstore (otthondepo.hu), and a B2B wholesale network serving ~200 resellers in Hungary and Slovakia. The company complements physical products with advisory, in-store 3D visualization, material calculation, delivery, and consumer credit services, and runs a property development arm building apartments in Eger.

Product overview

Kovács Tüzép Kft is a multi-channel building materials retailer operating across retail (ÚjHáz Centrum at 6 physical locations), wholesale (KERAMAX B2B webstore serving ~200 resellers), and e-commerce (OtthonDepo.hu). The product portfolio spans cold tiles/floor coverings, dry construction (gipszkarton), cement, timber, insulation, chimney systems, paving stones (SW Térkő), doors/windows, adhesives, structural materials, tools, roofing, renders/facades, and waterproofing. Supporting services include expert advisory, nationwide delivery, 3D visualization, material calculation, cost estimation, digital color mixing, consumer credit arrangement, contractor referrals, and card payments. The company also operates a real estate development division (társasház beruházások) building residential apartments in Eger, with its own KERTÉSZ 27 project currently under sales. The business is a member of the Új-Ház Zrt. national building materials network.

Differentiator

Problem solved

Functional benefit

Brands

• KERAMAX Fürdőszoba- és építőanyag B2B webáruház: B2B wholesale webstore for bathroom and construction materials, accessible at webshop.keramax.eu.

Products and services

• OtthonDepo.hu Webáruház (Consumer Webstore) Consumer-facing e-commerce platform selling construction materials, renovation products, and building supplies with nationwide standard delivery pricing; targeted at individual home builders and renovators in Hungary.
• KERAMAX B2B Wholesale Webstore B2B wholesale webstore accessible at webshop.keramax.eu, serving trade professionals and resellers with bulk ordering capabilities for bathroom and construction materials.
• ÚjHáz Centrum Retail Stores Retail building materials sales at 6 physical locations across Eger, Budapest, Heves, Poroszló, Abádszalók, and Tiszanána, with in-store expert consultation, material selection assistance, and pickup or delivery.
• Wholesale Distribution Network Wholesale distribution of tiles, building materials, and sanitary ware to approximately 200 resellers in Hungary, with operations expanding to Slovakia since 2009 and exclusive product lines.
• Társasház Beruházások (Residential Real Estate Development) Real estate development division constructing residential apartment buildings in Eger, including current KERTÉSZ 27 project (8 units, 95.9–102.9 million HUF including 5% VAT, parking at 3 million HUF).
• Nationwide Home Delivery Service Nationwide home delivery of construction materials with tiered pricing: small packages up to 4 kg from 1,990 Ft; medium packages up to 19 kg from 2,190 Ft; pallet shipments up to 1 ton from 17,890 Ft, with free delivery above order thresholds.
• 3D Látványtervezés (Computer Visualization Design Service) Computerized 3D visualization service available at the Eger showroom, enabling customers to preview selected tiles and finishes in virtual bathroom and room designs before purchase.
• Digitális Színkeverés (Digital Color Mixing Service) Digital paint and varnish color mixing service that reproduces exact colors from sample swatches with stored formulations for reproducible future touch-ups.
• Szaktanácsadás és Anyagszámítás (Expert Advisory and Material Calculation Service) Expert advisory service at all locations covering construction, renovation, energy-efficient upgrades, and material selection, complemented by material calculation with pattern-specific wastage allowances.
• Áruhitel Ügyintézés (Consumer Credit Arrangement Service) In-store installment credit arrangement service in partnership with financial institutions (Cetelem/BNP Paribas Personal Finance and OTP Bank), enabling customers to finance construction and renovation purchases.
• Benzinkút (Discount Fuel Station - Heves) Discount fuel station operating at the Heves location, open weekdays 6:00–18:00 and Saturday 6:00–13:00, selling 95-octane gasoline and diesel at discount prices.
• SW Térkő (Paving Stone Product Line) Own-brand pavers and outdoor paving stone products marketed as durable and environmentally conscious, with downloadable catalogs and application guides available.

Quantifiable outcome

• Nearly 200 reseller partners across Hungary with wholesale network expanding to Slovakia
• +2 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Slovak Reseller NetworkminorChannel Partner/ Reseller/ Distributor · 1 January 2009Wholesale distribution partnership network established in Slovakia in 2009 to replicate the Hungarian reseller model. Operations initiated to build similar reseller network in Slovakia as in Hungary.
• Új-Ház Zrt.coreStrategic or Co-development Partner · 1 January 2007Kovács Tüzép joined the Új-Ház Zrt. (100% Hungarian-owned) national building materials trading network in 2007. The network represents one of Hungary's most significant building materials trading associations, providing purchasing power, brand recognition, and operational support. The company rebranded from ÚjHáz Centrum to Újház in 2022 as part of network-wide brand refresh.
• Major Supplier Brands (Baumit, Wienerberger, VELUX, Leier, etc.)minorChannel Partner/ Reseller/ DistributorKey supplier partnerships for building materials including Baumit, Bramac, Leier, Terrán, Schiedel, Tondach, VELUX, Wienerberger, Ytong, Zalakerámia, and others. These brands are prominently featured in company marketing and product offerings.

Scale indicators7 records

Recent moves23 records

Expansion highlights6 records

Direct peers

• Praktiker: Hungarian DIY and building materials retail chain operating multiple stores across Hungary. Directly comparable to Kovács Tüzép as a multi-location building materials retailer serving both DIY consumers and contractors in the Hungarian market.
• OBI Hungary: German DIY chain with stores in Hungary. Directly comparable as a building materials retailer serving consumers and contractors with similar multi-category product offerings in the same Hungarian market.
• Masterplast: Hungarian-listed building materials manufacturer and distributor with multi-channel distribution across CEE. Comparable as a multi-channel building materials company operating in Hungary with both manufacturing and distribution capabilities, though more B2B-focused than Kovács Tüzép.
• Bauhaus Hungary: Austrian DIY and building materials chain with stores across Hungary. Comparable as a multi-category building materials retailer serving both DIY and professional customer segments.

Others

• Wienerberger Hungary: Austrian building materials manufacturer (bricks, roofing systems) with established Hungarian operations. Adjacent as a key supplier partner to Kovács Tüzép and major building materials player in the Hungarian market, though operating as a manufacturer.
• Saint-Gobain Hungary: French multinational building materials manufacturer with Hungarian distribution operations. Adjacent as a major building materials supplier to the Hungarian construction market and a partner brand of Kovács Tüzép, though primarily a manufacturer rather than retailer.

Broad incumbents

• Leroy Merlin Hungary: French DIY and home improvement giant operating in Hungary. Comparable as a broad-line building materials retailer in the same market, though significantly larger in scale than Kovács Tüzép and operating as part of a global portfolio.
• Hornbach Hungary: German DIY chain with stores across Hungary and Central Europe. Comparable as a building materials retailer with a strong professional/trade customer focus, similar to Kovács Tüzép's contractor orientation, though at larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/kovacstuzep
• LinkedInlinkedin.com/company/kov%C3%A1cs-t%C3%BCz%C3%A9p-kft

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kovács Tüzép Kft