Kinderopvang De Cirkel B.V.

What Kinderopvang De Cirkel B.V. does

Humankind is a Dutch non-commercial childcare and child-development organization, legally registered as a private limited company (BV) under Dutch KVK number 41208044, and described as the largest non-commercial childcare provider in the Netherlands. The firm operates roughly 500 locations across the country through multiple regional offices (Holland-Zuid, Holland-Midden, Midden-Nederland, Zuid-Limburg, Zuidoost-Limburg, Zuid-Oost, Midden-Brabant, West/Oost/Midden-Gelderland, Enschede, Oost-Twente, West-Twente), employs approximately 4,500 pedagogical staff, and serves roughly 30,000 children weekly. Founded in 1983 and rebranded from "Humanitas" to Humankind in 2021 with the positioning "from growth to blossoming," the company is privately held with no disclosed institutional ownership and operates as a non-commercial provider within the Dutch Kinderopvangtoeslag allowance framework, which sets parent contributions by income while the remainder is funded by the Dutch government.

The core service portfolio spans three age-banded offerings under named pedagogical methodologies: Kinderdagverblijf (KDV, daycare for children 0-4, using the "Ruim baan voor baby's" approach for 0-2 and "Maak plaats voor peuters" for 2-4), Peuteropvang (preschool care 2-4 with VE/VVE early education programs), and Buitenschoolse Opvang (BSO, after-school care for ages 4-13 using the "Go BSO" methodology). Distribution is direct-to-consumer through company-owned and partnered locations, including IKC (Integraal Kindcentrum) school partnerships, with parents selecting locations via an online location search. The only meaningful digital products are the Konnect-powered Ouder App for secure parent-staff communication and the Ziejezo! Buitenspeelapp (a child-co-developed outdoor play app); no AI, API, or platform extensibility is offered.

Go-to-market relies on a single-country direct model with multi-channel marketing (website, location finder, social media, partnerships with municipalities and schools, and selective community engagements with partners such as IVN Natuureducatie, Springlab, Renewi, NederlandSchoon, SamenFun, and church organizations). Revenue mechanics are subscription-like and recurring: parents pay an income-dependent monthly contribution that, combined with the government Kinderopvangtoeslag, fully funds the service, with no publicly disclosed fee schedule. Pricing is therefore administratively regulated rather than market-set, and the company competes principally on pedagogical quality, scale, geographic convenience, and brand trust rather than price.

Name

Kinderopvang De Cirkel B.V.

Legal name

Humankind

Website

https://kovdecirkel.nl

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

Humankind is a Dutch non-commercial childcare organization operating approximately 500 locations nationwide, providing daycare (0-4), preschool (2-4), and after-school care (4-13) to roughly 30,000 children weekly through about 4,500 pedagogical staff, serving Dutch families under government-subsidized pricing.

Ownership category

akta.pro rank

Headquarters

HQ city

Heerlen

HQ country

Netherlands

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Childcare services: Revenue generated from providing childcare services (kinderdagverblijf, peuteropvang, and BSO) to families. In the Netherlands, childcare costs are partially subsidized through the Kinderopvangtoeslag (childcare allowance) system, with parents paying a contribution.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Kinderopvang De Cirkel B.V., as part of Humankind, provides Dutch childcare services through three integrated programs: Kinderdagverblijf (daycare for children 0-4 years including babies and toddlers), Peuteropvang (preschool care for children 2-4 years with VE/VVE early education), and Buitenschoolse Opvang (BSO, after-school care for children 4-13 years). Each service is anchored in a distinct pedagogical methodology and is delivered at physical childcare centres and integrated school-based locations.

Product overview

Humankind (Humankind Kinderopvang- en ontwikkeling) is a Dutch non-commercial childcare and child development organization operating approximately 500 locations across the Netherlands, serving ~30,000 children weekly with ~4,500 employees. The organization offers three interconnected care services: Kinderdagverblijf (KDV/Daycare, ages 0–4), Peuteropvang (Preschool Care, ages 2–4 with VE/VVE early education programs), and Buitenschoolse Opvang (BSO/Out-of-School Care, ages 4–13). Each service is grounded in a named pedagogical methodology ('Ruim baan voor baby's', 'Maak plaats voor peuters', 'Go BSO'). Humankind also offers digital products including a parent communication portal (Ouder App via Konnect) and a child-developed outdoor play app (Ziejezo!), alongside the Humankind Academie for staff training. The portfolio is delivered through local childcare centers under a unified brand and shared pedagogical vision.

Differentiator

Problem solved

Functional benefit

Products and services

• Kinderdagverblijf (KDV) Daycare
• Peuteropvang Preschool Care
• Buitenschoolse Opvang (BSO) Out-of-School Care
• VE/VVE Early Education Programs
• Ouder App (Konnect)
• Ziejezo! Buitenspeelapp

Quantifiable outcome

• 30,000 children visit weekly
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• NGK DoetinchemminorStrategic or Co-development Partner · 4 June 2026Partnership with the Protestant Church (NGK) to realize a BSO in the church building at Bilderdijkstraat, giving the building a broader social function.
• IVN NatuureducatiecoreStrategic or Co-development PartnerPartnership for outdoor play and nature education. Humankind and IVN stimulate children to play outside and connect with nature, in the belief that this contributes to a positive future for humans and nature.
• NederlandSchoonminorStrategic or Co-development PartnerEnvironmental partnership to make the world a little more beautiful together.
• SpringlabminorStrategic or Co-development PartnerPartnership focused on 'movement learning' (bewegend leren), described as the education of the future.
• RenewiminorStrategic or Co-development PartnerEnvironmental partner working together for the environment and awareness among children.
• SamenFunminorStrategic or Co-development PartnerIntergenerational activities bringing elderly and toddlers together in movement.
• Dutch MunicipalitiescoreStrategic or Co-development PartnerMunicipalities are important stakeholders in the local circle around the child. Humankind works with municipalities on housing, use of facilities, and organizing activities.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Partou: One of the largest Dutch commercial childcare chains operating center-based kinderdagverblijf, peuteropvang, and BSO across the Netherlands with overlapping service lines and target families.
• Berend Botje: Dutch non-profit regional childcare and child development organization offering center-based daycare and BSO with a comparable pedagogical methodology and municipal partnership model.

Broad incumbents

• Cadence Education: US for-profit operator of 200+ early childhood education centers nationwide — directly comparable in multi-site center-based preschool and daycare delivery at scaled operator profile.
• Busy Bees: Largest UK nursery chain operating hundreds of center-based nurseries and out-of-school clubs; comparable in scale, multi-site operating model, and family-facing subscription pricing.
• Goodstart Early Learning: Australia's largest early learning provider with 600+ centers delivering long day care and preschool; comparable in scale, government-subsidized childcare context, and pedagogical programming emphasis.
• Learning Care Group: US provider of multiple early childhood brands (Childtime, La Petite Academy, Tutor Time) operating 1,000+ centers; comparable in center-based early education operating model and scaled delivery.
• Bright Horizons Family Solutions: US-headquartered global leader in center-based early education and care with multi-site operations serving families and employer-sponsored clients — comparable at scale, business-model, and pedagogical-programming level to Humankind's KDV/Peuteropvang/BSO portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Humankindnl
• LinkedInlinkedin.com/company/kinderopvang-de-cirkel-b.v.
• Instagraminstagram.com/humankindnl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kinderopvang De Cirkel B.V.