Sime Kansai Paints Sdn Bhd

What Sime Kansai Paints Sdn Bhd does

PT. Kansai Paint Indonesia is a wholly-owned subsidiary of Japanese multinational Kansai Paint Co., Ltd., founded on November 4, 1999 and headquartered at a 50,000 square meter manufacturing facility in the MM2100 Industrial Estate, Cikarang Barat, Bekasi, Indonesia. The company manufactures and supplies a comprehensive portfolio of automotive paint coatings for automobile, motorcycle, and automotive parts manufacturers, including electrodeposition coatings, primer surfacers, solid and metallic top coats, clear coats, and touch-up paints. All products are produced using technology transferred from its Japanese parent, and the company also provides technical consultation and process support alongside product supply.

The business operates as a B2B enterprise supplier with direct sales relationships to automotive OEMs and tier suppliers. Revenue is generated through quote-based sales of paint products and ancillary technical services, with operations spanning both the Indonesian domestic market and export channels. Customer segments include major automobile manufacturers (primary), motorcycle manufacturers, and automotive parts producers, all requiring durable, environmentally-compliant coatings that meet stringent industry quality standards.

The company holds IATF 16949:2016 automotive quality certification alongside ISO 14001:2015 environmental and ISO 45001:2015 occupational health and safety certifications, plus the Indonesian SMK3 and PROPER environmental awards. It leverages its parent's position as one of the top five global automotive coatings suppliers with dominant Asia Pacific market share. Headcount stands at 82 employees as of the input snapshot, with no disclosed funding, investor base, or independent ownership structure — the Japanese parent retains full strategic and operational control.

Name

Sime Kansai Paints Sdn Bhd

Legal name

PT. Kansai Paint Indonesia

Website

https://kpid.co.id

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

PT. Kansai Paint Indonesia is a wholly-owned subsidiary of Japan's Kansai Paint Co., Ltd. that manufactures and supplies automotive paint coatings, including electrodeposition coatings, primers, top coats, and clear coats, to automobile, motorcycle, and automotive parts manufacturers in Indonesia.

Ownership category

akta.pro rank

Product category

Automotive Coatings

NAICS

Paint and Coating Manufacturing (325510), Paint and Coating Manufacturing (32551)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Automotive & Transportation Coatings (IMAEAHAC)

Keywords

• Automotive coatings
• Electrodeposition coating
• Primer surfacers
• Automotive paint manufacturing
• Clear coat finishes

Headquarters

HQ city

Cikarang Barat, Kab. Bekasi

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Automotive Paint Manufacturing and Sales: Manufacturing and selling all types of paint products for automobile, motorcycle, and automotive parts manufacturers. Revenue is generated through direct B2B sales of coating products to major automotive manufacturers.
2. Technical Consultation Services: Technical consultation for painting works provided to customers alongside paint product supply.
3. Export and Domestic Sales: Both domestic sales within Indonesia and export operations to international markets.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

PT. Kansai Paint Indonesia manufactures and sells a full range of automotive paint coatings for automobile, motorcycle, and automotive parts manufacturers in Indonesia. Its product portfolio includes Electrodeposition Coating, Primer Surfacers, Solid and Metallic Top Coats, Clear Coats, and Touch-up Paints, all produced using cutting-edge Japan-based paint technology. The company also provides technical consultation and painting process support services alongside its paint product supply.

Product overview

PT. Kansai Paint Indonesia is an automotive paint manufacturer and supplier offering a comprehensive product portfolio organized into four main categories: Automobile Paint, Motorcycle Paint, Automotive Parts Paint, and Technical Service. The product range includes Electrodeposition Coating, Primer Surfacers, Solid & Metallic Top Coats, Clear Coats, and Touch-up Paints. All products are manufactured using cutting-edge Japan technologies with best quality materials. The company also provides technical support and consultation services alongside its paint products.

Differentiator

Problem solved

Functional benefit

Products and services

• Automobile Paint
• Motorcycle Paint
• Automotive Parts Paint
• Technical Service

Quantifiable outcome

• Products manufactured using best quality materials with cutting-edge Japan technologies
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Kansai Paint Co., Ltd. (Japan)coreStrategic or Co-development PartnerPT. Kansai Paint Indonesia is a subsidiary of Kansai Paint Co., Ltd. from Japan, established in 1999. The company benefits from access to cutting-edge Japan technologies and global automotive industry expertise. Kansai Paint Co., Ltd. is one of the top five automotive paint suppliers globally with dominant market share in Asia Pacific.

Scale indicators3 records

Expansion highlights3 records

Direct peers

• AkzoNobel Automotive & Specialty Coatings: AkzoNobel is one of the established global automotive coatings players, competing directly with Kansai Paint in OEM paint systems. Both companies offer full paint-stack products (primer, basecoat, clearcoat) to automotive manufacturers worldwide with similar bundled technical-service models.
• BASF Coatings: BASF Coatings is another member of the global automotive coatings top tier and the largest chemical company, directly competing with Kansai Paint on OEM paint systems. Both sell integrated electrodeposition/primer/basecoat/clearcoat stacks and bundled technical services to global automotive manufacturers.
• PPG Industries (Automotive Coatings): PPG is one of the global top-tier automotive coatings suppliers and a direct competitor to Kansai Paint in OEM coatings (electrodeposition, primer, basecoat, clearcoat). Like PT. Kansai Paint Indonesia, PPG supplies major automotive manufacturers globally with full paint-system portfolios and on-site technical service.
• Axalta Coating Systems: Axalta is a pure-play global automotive coatings supplier and a direct rival to Kansai Paint across OEM and refinish segments. Axalta supplies global automotive manufacturers with waterborne and solventborne paint systems, mirroring PT. Kansai Paint Indonesia's product breadth including electrodeposition and clearcoats.
• Nippon Paint Automotive Coatings: Nippon Paint is a major Asian coatings competitor with a dedicated automotive coatings business; it is a regionally strong rival to Kansai Paint in Japan and broader APAC. Both companies leverage Japanese R&D to supply OEM paint systems across Asia.

Broad incumbents

• Kansai Paint Co., Ltd. Kansai Paint is the Japanese parent and global top-five automotive coatings supplier of which PT. Kansai Paint Indonesia is a wholly-owned subsidiary. The parent operates across Japan, India, China, Europe, and Africa and effectively sets the product and technology roadmap that the Indonesian subsidiary executes.
• Hempel A/S: Hempel is a broader coatings incumbent with a strong position in protective and marine coatings and a growing automotive-adjacent presence. It competes with Kansai Paint and its subsidiaries in industrial/protective coating adjacencies relevant to PT. Kansai Paint Indonesia's product extensions.
• Chugoku Marine Paints: Chugoku Marine Paints is a Japanese coatings incumbent with both industrial and select automotive presence. Like Kansai Paint, it operates regional manufacturing subsidiaries and competes for Japanese-OEM coatings programs in broader APAC.

Regional players

• KCC (Korea Chemical Company): KCC is a major South Korean industrial and automotive coatings supplier active across Asia. It serves automotive OEM and refinish segments in a manner comparable to PT. Kansai Paint Indonesia, making it a credible regional peer for competing in ASEAN automotive accounts.
• PT. ICI Paints Indonesia (AkzoNobel): ICI Paints Indonesia is the local AkzoNobel affiliate and a relevant Indonesian competitor for architectural and select industrial coatings. While not a dedicated automotive OEM supplier at PT. Kansai Paint Indonesia's scale, it competes for broader coatings wallet in the same Indonesian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sime-kansai-paints-sdn-bhd

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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