Kreissportbund

What Kreissportbund does

Kreissportbund Uelzen e.V. (KSB Uelzen) is a registered non-profit district sports federation (eingetragener Verein) founded in 1967, headquartered at Tivolistraße 9, 29525 Uelzen, Lower Saxony, Germany. The organization serves as the central coordinating body for organized sport across Landkreis Uelzen, supporting 138 member sports clubs that collectively represent 31,141 individual members — approximately one in three district residents as of the 2026 Bestandserhebung. KSB Uelzen operates as part of the vertically integrated German sports federation hierarchy, linked upward to Landessportbund Niedersachsen and laterally to the Sportregion Lüneburger Land alliance.

The federation's service portfolio spans education, youth programming, recognition, and direct delivery: it runs coach and instructor certification programs (JuLeiCa, Übungsleiter-C, plus emerging courses in Pickleball, Walking Football, and OCR), organizes the annual Sportehrentag awards ceremony in cooperation with Landkreis Uelzen, delivers free children's swimming courses funded by a €30,000 annual district grant, coordinates the Bewegungspass school program (reaching over 2,100 children across 14 schools and 7 kindergartens in 2025), administers the Deutsches Sportabzeichen certification (2,299 badges in 2025), and operates youth holiday camps at Grömitz on the Baltic Sea through its Sportjugend Uelzen subsidiary structure. Technology is not central to operations: the organization runs on a standard WordPress website (wp.ksb-uelzen.de), Instagram, and Facebook, with no proprietary software, mobile app, API, or AI capabilities.

KSB Uelzen is funded through a combination of membership fees from the 138 affiliated clubs, public grants (notably Landkreis Uelzen's €30,000 annual commitment for swimming courses), course participant fees of €15–€30 for instructor training, and local corporate sponsorship (Volksbank Uelzen, Seniorenresidenz Uelzen, Fahrschule Lux, Uelzena, Acco Brands). The organization employs 24 staff and is governed by a Vorstand chaired by Mario Miklis (in his sixth consecutive term as of June 2026). It is undertaking infrastructure expansion via a planned Sportzentrum near Lessing-Gymnasium Uelzen alongside new office premises, with facilities intended for free member-club use upon completion.

Name

Kreissportbund

Legal name

Kreissportbund Uelzen e.V.

Website

https://ksb-uelzen.de

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

11–50 employees

Short description

Kreissportbund Uelzen e.V. is a non-profit district sports federation in Lower Saxony, Germany, founded in 1967 and coordinating 138 member sports clubs serving 31,141 members — roughly one in three Landkreis Uelzen residents — through education, youth programs, swimming courses, and volunteer recognition.

Ownership category

akta.pro rank

Product category

Amateur Sports Federation Services

NAICS

Business Associations (813910), Sports and Recreation Instruction (611620), Sports Teams and Clubs (711211)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)

akta.pro secondary industries

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF), Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Amateur sports federation
• Club support services
• Coach education programs
• Youth sports development
• Community recreation services

Headquarters

HQ city

Uelzen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership fees: Member clubs pay membership fees to be part of the KSB Uelzen organization. These fees contribute to the operational funding of the sports federation.
2. Course and training fees: KSB Uelzen generates revenue through various educational courses and training programs such as JuLeiCa-Ausbildung, Flex-Kompakt-Lehrgang, Pickleball courses, and other continuing education offerings for coaches and instructors.
3. Swimming courses (funded): Swimming courses for children are provided free of charge to participants, funded by Landkreis Uelzen (30,000 EUR annually as of 2026). This is a subsidized service rather than a revenue generator.
4. Sportehrentag: Annual award ceremony organized jointly with Landkreis Uelzen, recognizing athletes and clubs. May generate nominal revenue through event organization.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

KSB Uelzen is a non-profit district sports federation that coordinates and supports 138 member sports clubs and their roughly 31,000 members across Landkreis Uelzen in Lower Saxony, Germany. It delivers coach and youth leader training and certification (Übungsleiter C, JuLeiCa), swimming courses for children, youth holiday camps (Ferienfreizeit Grömitz), the Bewegungspass movement passport for schools, the German Sports Badge program, sports equipment lending, sports vouchers, and district-wide events including the annual Sportehrentag awards ceremony. It also advocates with Landkreis Uelzen for sport funding and facilitates inter-club cooperation.

Product overview

KSB Uelzen (Kreissportbund Uelzen) is a regional sports federation serving the district of Uelzen in Lower Saxony, Germany. Rather than a unified software product, it operates as a sports services organization offering a portfolio of programs and services to member clubs, athletes, and the general public. The core offerings include organized swimming courses for children, the Bewegungspass movement promotion program, sports badge testing and competitions, equipment lending services, and sports vouchers. Educational services include training programs for coaches and exercise leaders (Übungsleiter C, JuLeiCa), while youth programs encompass holiday camps and the Sportjugend youth organization. The organization also facilitates volunteer recognition through the Ehrenamt Überrascht initiative and hosts the annual Sportehrentag awards ceremony. KSB Uelzen collaborates regionally with other sports associations in the Lüneburger Land sports region for joint educational programming.

Differentiator

Problem solved

Functional benefit

Products and services

• Schwimmkurse (Swimming Courses) Water familiarization and basic swimming courses for children and beginners, held during school holidays. Free for participants, funded by Landkreis Uelzen with €30,000 annually; 36 children attended free swimming lessons in autumn 2025.
• Bewegungspass (Movement Pass) Annual school and kindergarten program where children collect stamps in a booklet for active commuting and sporting activities; promotes daily physical activity. Reached 14 schools, 7 kindergartens, and over 2,100 children in 2025.
• Sportkompass Annual guidebook/brochure providing an overview of sports club offerings for children in the district of Uelzen, published jointly with the city and district of Uelzen.
• Sportabzeichen (German Sports Badge) Administration of the Deutsches Sportabzeichen (German Sports Badge) certification program, including the Sportabzeichen-Schulwettbewerb school competition and club-based testing across age groups. 2,299 badges achieved in 2025, of which 1,641 by children and youth.
• Sportgeräteverleih (Equipment Lending) Lending service for sports equipment available to clubs and organizations across the sports region Lüneburger Land, enabling clubs to share physical resources.
• Sportgutscheine (Sports Vouchers) Vouchers that can be purchased and gifted, allowing recipients to try sports activities at local member clubs.
• Bildungsprogramm / Lehrgänge (Education Programs) Training and continuing education programs for coaches, exercise leaders, and youth workers including JuLeiCa certification, Übungsleiter C license, Flex-Kompakt-Lehrgang, and specialized courses such as Pickleball, OCR, Walking Football, and Fitness-Rucksack. Participation fees range from €15 to €30.
• Ferienfreizeit Grömitz (Holiday Recreation Camp) Two-week holiday camp for youth on the Baltic Sea at Grömitz, offering sports, cultural activities, and social programs. 105 participants and 26 supervisors attended the 2025 edition; participation fees kept low through sponsorships.
• Sportehrentag (Sports Honor Day) Annual awards ceremony jointly organized with Landkreis Uelzen to honor outstanding athletic achievements, sport badge jubilees, and volunteer contributions. Held in 2026 with LSB-Vizepräsident Christian Röhling in attendance.

Quantifiable outcome

• 2,299 Sportabzeichen achieved in 2025
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, minor and major.

• Landkreis UelzencoreStrategic or Co-development Partner · 24 June 2026Joint organizer of Sportehrentag (annual sports award ceremony) and co-publisher of Sportkompass brochure. Provides 30,000 EUR annual funding for swimming courses. Landrat Dr. Heiko Blume regularly participates in Kreissporttag and supports sport funding.
• NFV Kreis Heide-WendlandminorStrategic or Co-development Partner · 27 May 2026Cooperation with Norddeutscher Fußball-Verband for Walking Football training course on June 20. Joint licensing credit for C License Breitensport/Fußball.
• DRK Kreisverband UelzenminorStrategic or Co-development Partner · 10 April 2026Host venue for Sportjugend Uelzen Vollversammlung 2026 in their seminar rooms. Collaboration on first aid training courses.
• Sponsors (Volksbank Uelzen, Seniorenresidenz Uelzen, Fahrschule Lux, Uelzena, Acco Brands)minorOthers · 19 December 2025Multiple local businesses and organizations sponsor annual programs like Ferienfreizeit and Bewegungspass, enabling reduced participant fees and program continuation.
• Sportjugend LüneburgminorStrategic or Co-development Partner · 26 September 2025Collaborative partner for youth education programs, including joint stress management training course offered May 24 in Lüneburg.
• Sportregion Lüneburger LandmajorStrategic or Co-development Partner · 22 December 2024Cooperative educational alliance with Sportbünde Lüchow-Dannenberg and Lüneburg plus their turnkreise. Jointly publishes annual Lehrgangsprogramm (educational program) covering the entire Sportregion Lüneburger Land.
• SV Holdenstedt von 1920 e.V.minorOthers · 19 August 2024Received 'Verein(t) gegen sexualisierte Gewalt im Sport – AUSGEICHNET' recognition, demonstrating KSB's role in promoting safe sports environments.
• Landessportbund Niedersachsen (LSB)coreStrategic or Co-development Partner · 21 May 2024Parent sports federation organization providing educational programs (JuLeiCa, ÜL-C), funding support, and coordination for district sports organizations. KSB Uelzen participates in LSB initiatives like 'Ehrenamt überrascht'. LSB-Vizepräsident Christian Röhling attended Sportehrentag 2026.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Deutscher Olympischer Sportbund (DOSB): National umbrella organization for German sport; sits at the apex of the same federation hierarchy that includes KSB Uelzen, providing Sportabzeichen and broader framework services to member organizations.
• Landessportbund Niedersachsen: Parent state-level sports federation under which KSB Uelzen operates; provides JuLeiCa and ÜL-C certification, funding, and coordination for all district federations in Lower Saxony and shares KSB's membership-based service model at broader scale.
• Landessportbund Hessen: State-level sports federation serving a different Bundesland but operating parallel programmatic, educational, and member-support functions to those coordinated through KSB Uelzen at the district level.
• Bayerischer Landes-Sportverband (BLSV): Large Bavarian state sports federation with the same structural role at state level as LSB Niedersachsen plays for Lower Saxony and as KSB Uelzen plays at district level; offers the most comparable federated sport service model.

Regional players

• Sportbund Rheinland: Regional sports federation in Rhineland-Palatinate serving multiple districts with analogous club-support, educational, and youth programming functions to those performed at district level by KSB Uelzen.

Direct peers

• Kreissportbund Lüneburg: Adjacent district (Kreis) sports federation in Lüneburg, Lower Saxony, operating as an exact structural equivalent of KSB Uelzen; direct collaboration partner within Sportregion Lüneburger Land for joint educational programming.
• Stadtsportbund Hannover: City-level (Stadt) sports federation in Hannover with analogous service portfolio to a Kreissportbund; offers educational programs, youth services, and club support within a defined municipal territory comparable in scale.
• Kreissportbund Lüchow-Dannenberg: Third member of Sportregion Lüneburger Land cooperative educational alliance; functionally identical district-level sports federation in neighboring Landkreis with comparable services and member structure.
• Kreissportbund Celle: Neighboring district sports federation in Lower Saxony serving Landkreis Celle; structurally and operationally comparable to KSB Uelzen in services offered, governance, and member-club support focus.

Emerging players

• DLRG (Deutsche Lebens-Rettungs-Gesellschaft): German lifesaving society; a relevant adjacent organization because of overlap in swimming education (a KSB Uelzen priority service via Schwimmkurse) and similarly operates as a membership-based service organization with volunteer-driven club network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ksbuelzen
• Instagraminstagram.com/kreissportbunduelzen
• LinkedInlinkedin.com/company/kreissportbund

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Kreissportbund