What Kramer & Matt does

Kramer & Matt is a strategic business consultancy operating as Kramer + Matt GmbH, headquartered in Kiel, Germany. Founded in 2020, the firm operates with a 6-person team and offers four core advisory services: business Audits, Pilot Project Creation, Corporate Strategy, and Campaign Ideas. The consultancy targets business clients in the DACH region seeking strategic guidance, market validation, and sustainable growth roadmaps, delivered through a direct, consultative B2B sales motion initiated via an online appointment booking system.

The firm supplements its strategic advisory layer with a digital execution toolkit that spans the full online funnel, including SEA (Search Engine Advertising), SEO, Social Media, Data Analytics, and AIVO (AI Visibility Optimization). This combination of analytical rigor and creative campaign work is the core of its value proposition. Underlying technology appears to be a portfolio of digital marketing and analytics tools rather than a unified proprietary platform, with AIVO representing the AI-augmented component aimed at improving discoverability in AI-driven search and discovery environments.

The business model is professional services revenue via quote-based engagements. Pricing is not publicly disclosed, and there are no published rate cards, no self-serve product, and no recurring SaaS revenue stream. The company is founder-owned and operated with no external investors, no parent company, no subsidiaries, and no disclosed funding rounds. Distribution is direct and regional, with no evidence of geographic expansion beyond Germany, no named customer logos, and no partnerships or alliances publicly recorded.

Name

Kramer & Matt

Legal name

Kramer + Matt GmbH

Website

https://kramer-matt.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Kramer & Matt is a 6-person strategic business consultancy in Kiel, Germany, offering business audits, pilot projects, corporate strategy, and campaign ideation, supplemented by digital marketing execution including SEO, SEA, social media, and AI-driven visibility optimization for DACH business clients.

Ownership category

akta.pro rank

Product category

Business Consulting Services

NAICS

Management Consulting Services (54161), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742), Services-Advertising (7310)

akta.pro primary industry

Innovation, Product & R&D Consulting (BPAHACAM)

akta.pro secondary industry

Brand & Portfolio Strategy Consulting (MPAAAFAB)

Keywords

• Strategic business consulting
• Digital marketing services
• Corporate strategy advisory
• Market validation pilots
• AI visibility optimization

Headquarters

HQ city

Kiel

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Strategic Consulting Services: Revenue generated through business audits, pilot projects, corporate strategy development, and campaign ideation services delivered directly to business clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Kramer & Matt is a strategic business consultancy that sells four core advisory services — comprehensive business Audits, data-driven Pilot Project Creation for market validation, long-term Corporate Strategy roadmaps, and creative Campaign Ideas — supported by an execution toolkit of digital channels: SEA, SEO, Social Media, Data Analytics, and AIVO (AI Visibility Optimization). Engagements are sold directly to business clients via a quote-based appointment system.

Product overview

Kramer & Matt is a strategic business consultancy offering a portfolio of advisory and digital marketing services. Their core offerings include business Audits, Pilot Project Creation, Corporate Strategy, and Campaign Ideas, supplemented by a toolkit of digital channel services: SEA, SEO, Social Media, Data Analytics, and AIVO (AI Visibility Optimization). The company positions itself as combining analytical rigor with creative problem-solving to help businesses advance.

Differentiator

Problem solved

Functional benefit

Products and services

• Audits Comprehensive analysis of the client's current business position and performance metrics to identify strengths, weaknesses, and opportunities; sold to business clients seeking a strategic baseline.
• Pilot Project Creation Controlled, data-driven pilot projects designed for market validation and testing new initiatives in a risk-managed environment; sold to business clients.
• Corporate Strategy Long-term roadmap development aimed at securing sustainable growth and market leadership positioning; sold to business clients.
• Campaign Ideas Creative conceptual development of campaigns that resonate with target audiences and trigger measurable actions and engagement; sold to business clients.
• SEA (Search Engine Advertising) Paid search engine advertising services for driving targeted traffic and maximizing online visibility; sold to business clients.
• SEO (Search Engine Optimization) Search engine optimization services to improve organic search rankings and drive sustainable traffic; sold to business clients.
• Social Media Brand building and community management services across social media platforms; sold to business clients.
• Data Analytics Insights and reporting services providing data-driven intelligence for strategic decision-making; sold to business clients.
• AIVO (AI Visibility Optimization) AI-powered visibility optimization service leveraging artificial intelligence to enhance online presence and discoverability; sold to business clients.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• Dept: European digital agency combining marketing, technology and creative services including SEO, SEA and data-driven campaign work — comparable in the digital execution half of Kramer & Matt's offering at significantly larger scale.
• SinnerSchrader (part of Accenture): Hamburg-based digital agency offering strategy, experience design, SEA/SEO and digital marketing execution — direct overlap with Kramer & Matt's digital channel services (SEA, SEO, Social, Analytics) at significantly larger scale.
• McKinsey & Company: Global management consultancy with strong DACH presence offering corporate strategy, transformation and growth advisory — broadly comparable strategic advisory capability, though operating at much larger scale and serving a different client segment.

Emerging players

• Searchmetrics: Berlin-headquartered SEO and search-visibility platform/agency — comparable technology specialisation to Kramer & Matt's AIVO (AI Visibility Optimization) and SEO offering, operating in the same DACH digital marketing niche.

Direct peers

• Kolibri Online Marketing: German digital marketing agency specialising in SEO, SEA and conversion optimisation — closely comparable in delivering the SEA/SEO/Analytics execution services that Kramer & Matt bundles into its strategy engagements.
• h&z Strategy Consulting: Munich-based boutique strategy consultancy focused on corporate strategy, transformation and growth advisory for DACH enterprises — a comparable boutique competitor with overlapping audit, pilot and strategy offerings.
• Roland Berger: Major German-headquartered strategy and management consultancy offering corporate strategy, transformation and operational advisory to mid-market and enterprise clients across Europe — directly comparable strategic consulting mandate mix to Kramer & Matt.
• Detecon International: German-origin management and technology consultancy combining strategy, digital and operational advisory — comparable in combining strategy with digital execution capability, similar to Kramer & Matt's strategy-plus-digital model.
• Porsche Consulting: German boutique management consultancy providing strategy, innovation and operational advisory, often to mid-market and family-owned businesses — same DACH-centric strategic advisory positioning as Kramer & Matt.
• Kienbaum Consultants International: German HR, management and strategy consultancy serving DACH mid-market and large enterprises — overlaps with Kramer & Matt's strategy and corporate advisory work, particularly around transformation and leadership.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/kramer-matt

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kramer & Matt