Красота profi

What Красота profi does

КРАСОТА profi is a multi-brand professional beauty products retailer headquartered in Kirov, Russia, operating physical stores in three cities — Kirov, Syktyvkar, and Ukhta — that span the Kirov Oblast and Komi Republic. The company carries an assortment of 4,152+ SKUs covering professional hair coloring, care, styling, and chemical treatment products, alongside face and body care, depilation, men's grooming (132 SKUs), and children's products (18 SKUs), sourced directly from leading professional brands including ESTEL, TEFIA, BAREX, KEZY, and SELECTIVE. Its core customer is the professional hairstylist and salon operator, with individual end consumers as a secondary audience purchasing through the same channels.

The business operates an omnichannel model combining physical retail, an e-commerce platform with free delivery on orders over 2,000 rubles in service areas, own beauty salons that demonstrate products and services, an International Training Center for professional education, and a Repair and Service Center for salon equipment. Distribution channels include VKontakte and Telegram social presence, an email newsletter, and a bonus loyalty program targeting repeat customers. Pricing follows unit pricing per product with promotional mechanisms (2+1 deals, percentage discounts, bundle pricing) and gift certificates, with individual product prices ranging from approximately 155 to over 7,000 rubles.

КРАСОТА profi is a privately held company with no disclosed investors, parent company, or funding rounds. No revenue figures, headcount data, founding date, or named management team are publicly available in the source data. The competitive position rests on direct manufacturer relationships, regional multi-channel presence, and ecosystem integration across retail, education, and service rather than on technology differentiation or proprietary IP.

Name

Красота profi

Legal name

Красота profi

Website

https://krasota-profi.ru

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

КРАСОТА profi is a regional Russian multi-brand retailer of professional beauty products, operating physical stores in Kirov, Syktyvkar, and Ukhta, plus e-commerce, beauty salons, a training center, and an equipment service center, serving professional stylists and individual consumers.

Ownership category

akta.pro rank

Product category

Professional Beauty Supplies Retail

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro industry

PRIMARYCRAOAEAB

Professional/Salon Beauty Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Beauty & Personal Care Distribution

SECONDARYCRABALAJ

Salon Retail & Backbar Consumables (Disposables, Capes, Towels, Sanitizers)

Consumer Products & Retail/Beauty & Personal Care/Professional Salon & Spa Products

SECONDARYCRAOAEAE

Haircare & Hair Color Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Beauty & Personal Care Distribution

Keywords

• Professional beauty supplies
• Hair care products
• Cosmetics retail
• Beauty salon services
• Professional training

Headquarters

HQ city

Kirov

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales of Professional Beauty Products: Revenue generated from direct retail sales of professional cosmetics, hair care products, skin care, makeup, and beauty tools through physical stores and online platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Красота profi operates a chain of multi-brand professional beauty supply stores in Kirov, Syktyvkar, and Ukhta (Russia), selling professional cosmetics, hair coloring, hair care, styling, face and body care, men's grooming, and children's beauty products from brands such as ESTEL, TEFIA, BAREX, KEZY, and SELECTIVE. The business combines physical retail with an e-commerce platform (free delivery over 2000 rubles), and complements the retail operation with owned beauty salons, an international training center for stylists, and an equipment repair/service center.

Product overview

КРАСОТА profi is a chain of professional beauty stores operating in Kirov, Syktyvkar, and Ukhta, Russia. The company operates as a multi-brand professional cosmetics retailer offering a comprehensive portfolio of professional hair care products (including coloring, styling, treatments, and care), face and body care products, men's grooming, children's products, and depilation supplies. The business model combines physical retail stores with an e-commerce platform offering free delivery. Additional services include an International Training Center and a Repair and Service Center. The company carries professional brands including ESTEL, TEFIA, KEZY, BAREX, and SELECTIVE.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Hair Coloring Products (Окрашивание волос)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered primary.

• ESTEL ProfessionalprimaryOthersLeading professional hair care brand providing hair coloring, care, and styling products. ESTEL is a primary brand in the retailer's portfolio with extensive product lines including DE LUXE, PRINCE ESSEX, PRINCESS ESSEX, OTIUM, and other collections.
• TEFIAprimaryOthersProfessional hair care brand specializing in coloring and care products. Provides MYPOINT, Ambient, MYCARE, and other professional lines including oxidants, colorants, and treatment products.
• BAREXprimaryOthersItalian professional hair care brand including JOC COLOR, JOC CARE, PERMESSE, OLIOSETA, SUPERPLEX, CONTEMPORA, and MAGIC LIFE product lines covering coloring, care, and styling.
• KEZYprimaryOthersProfessional hair care brand offering COLOR VIVO, MYTHERAPY, INVOLVE, MAGIC LIFE, PERMA, CRAZY BLOND product lines for coloring, treatment, and styling.
• SELECTIVEprimaryOthersPremium professional hair care brand including REBUILDING TREATMENT, ON CARE, HEMP, CURLLOVER, NOW, ARTISTIC FLAIR, and SMOOTH product lines for professional care and styling.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Others

• SalonCentric (L'Oréal): US professional salon distribution business of L'Oréal; directly comparable as a professional beauty distributor serving stylists and salons with branded assortments — peer_type BROAD_INCUMBENT due to parent scale.

Broad incumbents

• CosmoProf (Sally Beauty): Largest US-based professional beauty distributor owned by Sally Beauty; directly comparable in product category (professional salon supplies) and supplier relationships, though serving a different geography.
• Salon Services: UK-based professional hair and beauty supplier serving salons and stylists; comparable professional distribution model with multi-brand assortment and education/training support, in a different geography.

Regional players

• 4fresh: Russian online-first beauty and wellness retailer with a curated multi-brand assortment; comparable as a regional e-commerce-led beauty peer serving Russian consumers, though with less professional-salon focus.

Direct peers

• Иль де Ботэ (Ile de Beaute): Russian multi-brand premium beauty retailer with physical stores and online channel; comparable as a directly competing multi-brand beauty chain in the Russian market, including professional-adjacent brands.
• Золотое Яблоко (Goldapple): Leading Russian multi-brand beauty retailer operating physical stores and a strong e-commerce platform; directly comparable to Krasota Profi's omnichannel professional/consumer beauty model in the Russian market.
• Подружка (Podruzhka): Russian beauty chain with extensive physical footprint and own online store; comparable as a multi-brand beauty retailer operating at the intersection of mass and prosumer segments in Russia.
• Магнит Косметик (Magnit Cosmetic): Specialty beauty chain spun out of the Magnit retail group in Russia; comparable multi-brand beauty retailer serving both everyday consumer and semi-professional customers across regional Russia.
• Летуаль (Letual): Largest Russian specialty beauty retailer with a nationwide chain of stores and an online storefront; comparable as a multi-brand beauty distribution peer serving both professionals and end consumers in Russia.
• Рив Гош (Rive Gauche): Russian multi-brand beauty retail chain with physical stores and e-commerce; competes in the same multi-brand beauty distribution category as Krasota Profi, including professional brands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/%D0%BA%D1%80%D0%B0%D1%81%D0%BE%D1%82%D0%B0-profi

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Красота profi