Sales and Services Marketing | University of Mannheim
- Company typePrivate
- Founded2011
- HeadquartersMannheim, Baden-Württemberg, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
Sales and Services Marketing | University of Mannheim firmographics
Firmographics- Name
- Sales and Services Marketing | University of Mannheim
- Legal name
- Universität Mannheim (University of Mannheim)
- Website
- https://kraus.bwl.uni-mannheim.de
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Sales and Services Marketing | University of Mannheim industry classification
Industry- Product category
- Higher Education and Academic Research
- NAICS
- Management Consulting Services (54161)
- SIC
- Services-Management Services (8741)
- akta.pro primary industry
- Customer, Marketing & Sales Consulting (BPAHACAG)
Keywords
Where Sales and Services Marketing | University of Mannheim is headquartered
LocationHeadquarters
- HQ city
- Mannheim, Baden-Württemberg
- HQ country
- Germany
- HQ region
- Europe
Offices4 records
Markets served
Sales and Services Marketing | University of Mannheim business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- University Core Funding: Base funding through University of Mannheim and state government support for educational and research activities
- Endowed Chair (Dr. Werner Jackstädt Stiftung): Endowment funding from Dr. Werner Jackstädt Foundation supporting the chair's operations and research
- Expert Consulting Services: Fee-based consulting services provided to businesses on marketing, sales, and service-related topics
- Corporate Partnerships: Collaborations with partner companies providing potential funding, research access, and student placement opportunities
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Sales and Services Marketing | University of Mannheim product offering
Product offeringCore offering
The Dr. Werner Jackstädt Endowed Chair of Sales & Services Marketing operates as an academic unit delivering research and teaching in sales, service/product bundling, solution selling, B2B marketing, and consumer behavior. It provides Bachelor, Master, and PhD-level courses (including MKT 352, MKT 451, MKT 520, MKT 612, MKT 740, MKT 801, MKT 902) and offers fee-based expert consulting services to businesses through its Unternehmenskooperationen partnerships.
Product overview
The Dr. Werner Jackstädt Stiftungslehrstuhl für Vertrieb & Dienstleistungsmarketing (Chair of Sales & Services Marketing) at the University of Mannheim operates as an academic unit offering educational programs and research services rather than a commercial product company. The chair provides a structured portfolio of educational offerings across Bachelor, Master, and PhD levels, including courses such as MKT 352 (Social Media Marketing), MKT 451 (Impact Business Development), MKT 520 (Market Research), MKT 612 (B2B Marketing), MKT 740 (Research Seminar), MKT 801 (Fundamentals of Marketing Research), and MKT 902 (Advances in Marketing Research). The curriculum emphasizes Sales & Services Marketing combined with Behavioral Economics, incorporating Data Science & Machine Learning methodologies. The chair also offers expert consulting services through corporate partnerships. Research focuses include sales, service/product bundling, solution selling, B2B marketing, and consumer behavior.
Differentiator
Problem solved
Functional benefit
Products and services
- Sales & Services Marketing Education Programs Comprehensive academic degree-track education programs at Bachelor, Master, and PhD levels offered by the Dr. Werner Jackstädt Endowed Chair at the University of Mannheim, covering sales, service/product bundling, solution selling, B2B marketing, and consumer behavior with Data Science and Machine Learning methodologies.
- Expert Consulting Services Fee-based consulting services provided to businesses through Unternehmenskooperationen (corporate cooperation) partnerships, offering academic expertise in sales, service marketing, and B2B marketing.
Companies that use Sales and Services Marketing | University of Mannheim
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
Sales and Services Marketing | University of Mannheim technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Sales and Services Marketing | University of Mannheim partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Homburg & PartnercoreLeading German marketing consultancy with close ties to the chair; shared marketing research interests; associate recruitment pipeline for graduates; collaborative academic-practical orientation
- Association Partner der Mannheimer Betriebswirtschaftslehre e.V.coreCorporate partner association connecting Mannheim Business School with companies; provides student opportunities, networking events (Company Days), career services, and collaborative projects
- Schwarz GroupminorOne of Europe's leading retail companies, newest member of Association Partner der Mannheimer Betriebswirtschaftslehre e.V.; provides student connection opportunities and potential research collaboration
- Companies represented by Visiting Lecturers (Dr. Maximilian Gaerth, Prof. Dr. Ashwin Malshe)minorAcademic collaboration through visiting lecturer program; bringing industry perspectives and potential corporate connections to the chair's research and teaching activities
- ENGAGE.EU AllianceminorEuropean university alliance for higher education cooperation; Global Sustainability Management program collaboration; student exchange and joint initiatives
- AboutYouminorE-commerce company offering internships and job positions in Marketing Analytics and Performance Marketing to Mannheim students
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Sales and Services Marketing | University of Mannheim competitors and assessment
Company assessmentDirect peers
- Homburg & Partner: Homburg & Partner is a German marketing and sales consultancy focused on marketing strategy, sales, and performance improvement. It is directly comparable to the chair's expert-consulting work and is already described as a close research and graduate-recruitment partner.
- Simon-Kucher & Partners: Simon-Kucher & Partners is a global consultancy specializing in pricing, sales, and marketing strategy, including monetization and commercial excellence. Its work overlaps with the chair's focus on sales, B2B marketing, service bundling, and solution selling, although it is a commercial consultancy rather than an academic unit.
Broad incumbents
- ESMT Berlin: ESMT Berlin is an international business school combining management education, research, and corporate programs. It is comparable at the level of advanced business learning and corporate engagement, though its offerings extend far beyond sales and services marketing.
- University of Münster: The University of Münster has a business and marketing research and teaching ecosystem that can attract students and corporate collaborations. It matches the academic-chair model and German market context, while operating at a larger institutional scale.
- Goethe University Frankfurt: Goethe University Frankfurt offers business and economics research, management education, and industry-linked academic programs. It is comparable in recruiting students and pursuing corporate research collaborations, but its academic portfolio is much broader than the subject chair.
- Mannheim Business School: Mannheim Business School provides MBAs, executive education, and tailored corporate training at the University of Mannheim. It overlaps with the chair's corporate learning and business-practice orientation, but its portfolio is broader and more commercially focused.
- WHU – Otto Beisheim School of Management: WHU is a business school offering management and marketing education, research, and corporate programs. It competes for students, faculty visibility, and corporate education partners in the same European academic market, but its scope extends well beyond sales and services marketing.
- University of St. Gallen: The University of St. Gallen is a research-intensive business school with marketing, management, and industry-partnership activity. It is comparable in advanced teaching, research, and corporate engagement, while being broader and more international than the Kraus Chair.
- McKinsey & Company: McKinsey & Company is a global management consultancy with marketing, sales, pricing, and growth practices serving large enterprises. It is a broad incumbent against which the chair's applied research and consulting proposition would compete for corporate advisory work, but it is much larger and non-academic.
- University of Cologne Marketing Department: The University of Cologne has a business and marketing research and teaching presence in the German academic market. It is comparable to the Kraus Chair in research, degree education, and industry-facing marketing expertise, but operates as a larger institution with a broader portfolio.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Sales and Services Marketing | University of Mannheim social profiles
Digital presenceSales and Services Marketing | University of Mannheim compliance and trust
Trust signalCompliance4 records
Sales and Services Marketing | University of Mannheim financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sales and Services Marketing | University of Mannheim leadership team
Management profileNumber of profiles
Profiles1 record
Sales and Services Marketing | University of Mannheim funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sales and Services Marketing | University of Mannheim M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sales and Services Marketing | University of Mannheim
What does Sales and Services Marketing | University of Mannheim do?
The Dr. Werner Jackstädt Endowed Chair of Sales & Services Marketing operates as an academic unit delivering research and teaching in sales, service/product bundling, solution selling, B2B marketing, and consumer behavior. It provides Bachelor, Master, and PhD-level courses (including MKT 352, MKT 451, MKT 520, MKT 612, MKT 740, MKT 801, MKT 902) and offers fee-based expert consulting services to businesses through its Unternehmenskooperationen partnerships.
Is Sales and Services Marketing | University of Mannheim a public or private company?
Sales and Services Marketing | University of Mannheim is a private company. It is classified as state government owned and is currently operating.
When was Sales and Services Marketing | University of Mannheim founded?
Sales and Services Marketing | University of Mannheim was founded in 2011. It employs 1 to 10 people.
Where is Sales and Services Marketing | University of Mannheim based?
Sales and Services Marketing | University of Mannheim is headquartered in Mannheim, Baden-Württemberg, Germany, in the Europe region.
How does Sales and Services Marketing | University of Mannheim make money?
Four revenue lines are on record. University Core Funding is the primary driver. The others are endowed Chair (Dr. Werner Jackstädt Stiftung), expert Consulting Services and corporate Partnerships.
Who are Sales and Services Marketing | University of Mannheim's main competitors?
Direct peers on record are Homburg & Partner and Simon-Kucher & Partners. Broad incumbents are ESMT Berlin, University of Münster, Goethe University Frankfurt, Mannheim Business School, WHU – Otto Beisheim School of Management, University of St. Gallen, McKinsey & Company and University of Cologne Marketing Department.
Does Sales and Services Marketing | University of Mannheim have an API?
No public API is recorded for Sales and Services Marketing | University of Mannheim.
What industry is Sales and Services Marketing | University of Mannheim in?
Sales and Services Marketing | University of Mannheim's product category is Higher Education and Academic Research. Its primary akta.pro industry code is BPAHACAG, Customer, Marketing & Sales Consulting. Its NAICS code is 54161 and its SIC code is 8741.