KRAUTLI (Schweiz) AG

What KRAUTLI (Schweiz) AG does

KRAUTLI (Schweiz) AG is a family-owned Swiss automotive aftermarket distributor founded in 1941 and headquartered in Weiningen, Zurich. The company stocks more than 90,000 SKUs across 70+ premium brands (including ATE, Bosch, Continental, OSRAM, Valeo, ZF) and serves approximately 3,500 active customers, primarily Swiss workshops, national distribution partners, and local distributors. Its product portfolio spans engine, drivetrain, electrical, climate, wiper, infotainment, lubricants, tools, e-mobility, and bus/rail categories, with specialized technical services including tachograph and speed-limiter installation sites and an in-house repair workshop.

The business operates a hybrid go-to-market combining regional field sales teams (Aussendienst) covering all Swiss language regions (German, French, Italian) with a B2B online webshop (KrautliNet) that requires dealer application and approval. Revenue is generated primarily through hardware sales of automotive spare parts plus professional services revenue from technical training, after-sales support, diagnostics, and repairs. Pricing is quote-based with personalized dealer conditions, and the company runs proactive logistics from a 2,500m2 warehouse handling 150-400+ daily shipments with same-day and next-day delivery capabilities.

The company is privately held, family-owned (Krautli family, with Lucas Krautli as President and Flavio Zani as Managing Director/Geschäftsleiter), and is not backed by venture capital or private equity. It holds membership in the SAA (Swiss Automotive Aftermarket), FIGIEFA (European), and Nexus Automotive International (global procurement group). Following the death of owner Markus Krautli in 2024, leadership transitioned within the family while operational continuity has been maintained.

Name

KRAUTLI (Schweiz) AG

Legal name

KRAUTLI (Schweiz) AG

Website

https://krautli.ch

Company type

Private

Founded year

1941

Operating status

Operating

Headcount range

11–50 employees

Short description

KRAUTLI (Schweiz) AG is a family-owned Swiss automotive aftermarket distributor founded in 1941, stocking 90,000+ SKUs across 70+ premium brands and serving 3,500 workshops, distributors, and commercial vehicle operators via regional field sales and a B2B webshop.

Ownership category

akta.pro rank

Product category

Automotive Aftermarket Spare Parts Distribution

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Motor Vehicle Supplies and New Parts Merchant Wholesalers (423120), Motor Vehicle and Motor Vehicle Parts and Supplies Merchant Wholesalers (4231)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Maintenance, service & repair (MSR) parts distribution (filters, belts, hoses, wipers, fluids) (CRAOANAB)

akta.pro secondary industries

Tools, shop equipment & garage supplies distribution (diagnostic tools, lifts, compressors, PPE) (CRAOANAG), Heavy-duty truck, trailer & commercial vehicle parts distribution (CRAOANAJ)

Keywords

• Automotive spare parts
• Aftermarket distribution
• Tachograph installation
• Vehicle electronics wholesale
• Workshop supply

Headquarters

HQ city

Weiningen, ZH

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Automotive Spare Parts Distribution: Sale of automotive spare parts across 70+ premium brands and 90,000+ products. Revenue generated through direct sales to workshops, distributors, and end users.
2. Technical Services: Technical training, after-sales support, and technical services for products sold. Service revenue from specialized training, repairs, and diagnostics.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

KRAUTLI (Schweiz) AG distributes more than 90,000 automotive spare parts and accessories across 70+ premium brands to Swiss workshops, national distribution partners, and commercial vehicle operators. The company complements its parts distribution with an in-house tachograph/instrument repair workshop, manufacturer-certified technical training, after-sales support, and proactive logistics with same-day and next-day delivery capabilities via a 2,500 m² warehouse in Weiningen.

Differentiator

Problem solved

Functional benefit

Brands

• KrautliNet: Online webshop platform for ordering products

Products and services

• TEXA H2 Blaster Hydrogen-oxygen electrolysis decarbonization device for combustion engines, sold to workshops as a new premium product in the TEXA line.
• ATE Brakes High-quality ATE braking system components in OE quality for road safety, distributed comprehensively across Switzerland.
• NOCO Genius & Boost Series Premium battery chargers, boosters, and portable power supplies from US brand NOCO (founded 1914), featuring UltraSafe spark-proof technology and reverse polarity protection.
• NOCO Boost X-Series Premium lithium battery boosters and chargers featuring PX-Lithium technology, USB-C fast charging, and UltraSafe spark-proof design for workshop and consumer use.
• Continental Starter Batteries Ten OE-quality lead-acid starter battery models for conventional vehicles, manufactured in Europe with up to three times higher cycle resistance.
• Menabo Load Carriers Italian-brand roof load carriers including magnetic ski carriers, roof-bar ski carriers, railings, roof boxes, and roof baskets for winter travel.
• Sea Sucker Vacuum Cargo Carriers Vacuum-suction roof racks and bike carriers from US brand Sea Sucker for scratch-free attachment without drilling.
• Attention Assist Driver Fatigue Detection AI-powered driver fatigue and distraction detection device using image processing to analyze eyelid movement and gaze direction; includes GPS module and 12V/24V vehicle mount.
• HAGEN Starter Batteries and Continental/OSRAM Range HAGEN starter range batteries (replacing SONNENSCHEIN), Continental water pumps and belt tools, and OSRAM LEDriving work lights.
• Proactive Logistics Logistics service covering 400+ daily shipments via post and overnight delivery, with same-day delivery options depending on geography and next-day delivery guarantee nationwide for pallets, from a 2,500 m² Weiningen warehouse.
• Technical Services and Workshop In-house repair workshop repairing tachographs and instruments of all kinds daily, with diagnostics performed using the latest testing equipment; ADAS, climate, and diagnostic key-account support.
• Specialized Training Manufacturer-certified specialized training programs delivered through the company's certified trainer network for workshops and technicians.
• KrautliNet B2B Webshop Online B2B webshop platform that gives registered dealers and partners access to products with personalized pricing and conditions after dealer application approval.

Quantifiable outcome

• 400+ shipments handled daily from warehouse locations
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• FIGIEFA (European Automotive Aftermarket)coreStrategic or Co-development PartnerEuropean automotive aftermarket organization partnership. FIGIEFA represents the independent automotive aftermarket at European level, supporting members with industry representation and standards.
• Nexus Automotive InternationalcoreStrategic or Co-development PartnerGlobal automotive aftermarket purchasing and marketing group. Nexus Automotive International connects independent distributors globally for shared procurement and market intelligence benefits.
• SAA (Swiss Automotive Aftermarket)coreStrategic or Co-development PartnerSwiss trade association for the independent automotive aftermarket. SAA represents and supports independent automotive suppliers and workshops in Switzerland.
• laengerfahren.chminorGTM or Marketing PartnerSwiss resource conservation and sustainable driving initiative. Partnership focuses on promoting longer driving, cost savings, and resource conservation.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Autodistribution: European independent aftermarket parts distribution network headquartered in France with member distributors across multiple countries. Directly comparable as a cooperative-style distributor of automotive parts, tools, and workshop supplies to independent garages.
• LKQ Corporation: Global leader in automotive aftermarket parts distribution with significant European operations through Stahlgruber and Euro Car Parts. Directly comparable as a wholesale distributor selling replacement parts, tools, and supplies to workshops and service centers, though at vastly larger scale.
• Alliance Automotive Group: Major European automotive aftermarket parts distributor with operations across France, Germany, UK, and Nordics. Directly comparable to Krautli as a multi-country wholesale distributor serving independent workshops with broad product portfolios and technical services.
• Groupauto International: International automotive aftermarket purchasing and distribution group connecting independent distributors across multiple continents. Directly comparable to Krautli's Nexus/FIGIEFA membership model and its role serving independent workshops.
• ATR International (AGRO Group): European aftermarket purchasing and marketing group with member distributors. Comparable to Krautli as a peer distribution organization that pools procurement scale for independent automotive parts distributors serving workshops.
• Temot International: Global automotive aftermarket purchasing group with member distributors in over 40 countries. Directly comparable as a peer distributor leveraging group procurement and marketing to serve workshops with multi-brand parts inventories.

Broad incumbents

• Continental (Automotive Aftermarket): Major automotive supplier with a dedicated aftermarket business distributing tires, brake systems, batteries, and electronic components through independent distributors. Comparable as a key brand partner and broad incumbent in the same Swiss aftermarket Krautli serves.
• ZF Friedrichshafen (Aftermarket): Global automotive technology company with a substantial aftermarket division distributing driveline, chassis, and transmission parts. Comparable as a premium-brand supplier to Krautli and a broad incumbent across the same European independent aftermarket channels.
• Robert Bosch (Automotive Aftermarket): Global automotive component manufacturer with a major aftermarket division distributing parts, diagnostic equipment, and workshop services worldwide. Comparable as a premium-brand supplier whose products Krautli distributes, and a broad incumbent in the same overall market.
• FORVIA (Hella aftermarket): Global automotive technology group whose Hella brand distributes lighting, electronics, and diagnostic products through independent aftermarket channels. Comparable as a premium-brand partner of Krautli (OSRAM is also distributed) and a broad incumbent in European automotive parts distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@krautlischweizag5943
• Facebookfacebook.com/KrautliCH
• LinkedInlinkedin.com/company/krautli-schweiz-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KRAUTLI (Schweiz) AG