KREATE
Kreate Events is a Los Angeles-based event management and hospitality firm providing bespoke sporting event hospitality, corporate incentives, brand activations, and hospitality house services for National Olympic Committees, FIFA World Cup sponsors, and Fortune 500 enterprises.
- Company typePrivate
- Founded1989
- HeadquartersLos Alamitos, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What KREATE does
Kreate Events (legal entity: Kreate Global Events LLC) is a privately held, service-based event management and hospitality company founded in 1989 and headquartered in Los Alamitos, California. The firm delivers end-to-end event services across nine interconnected service lines: Sporting Events, Corporate Events, Accommodations & Logistics, Media Solutions, Brand Activations & Experiential Marketing, Comprehensive Transportation, Global Sporting Event Hospitality Houses, Venue Selection & Management, and Entertainment Booking & Management. There is no underlying technology platform; the offering is operational expertise — venue sourcing, hospitality house setup, luxury accommodations, ground transportation, and on-site coordination — delivered by a small core team.
The company serves enterprise B2B clients including National Olympic Committees, FIFA World Cup corporate sponsors, and Fortune 500 brands such as Coca-Cola, Samsung, HTC, TLC Telecommunications, Frontera Wines, and Casillero del Diablo. Revenue is generated through bespoke, project-based professional services engagements with custom-tailored pricing; all inbound demand flows through a quote-based consultative sales motion with no standardized packages or self-serve channel. The firm leverages its 35+ year track record and dedicated hospitality packages for upcoming marquee events (2026 FIFA World Cup, 2026 Winter Games in Italy, and the 2028 Los Angeles Summer Games) as the primary demand-generation anchor.
Operationally, Kreate positions as a high-touch, event-cycle-driven boutique. It is founder-owned (co-founded by Macherie Higueros), shows no external PE/VC backing, and discloses only 9 employees, suggesting a lean core augmented by freelance/event-specific subcontractors at execution time. Distribution is exclusively direct enterprise sales supported by a website, content marketing (blog), social media (Facebook, Instagram, LinkedIn), email, and an associate membership in the International Sports Travel Association (ISTAA).
KREATE firmographics
Firmographics- Name
- KREATE
- Legal name
- Kreate Global Events LLC
- Website
- https://kreateevents.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Kreate Events is a Los Angeles-based event management and hospitality firm providing bespoke sporting event hospitality, corporate incentives, brand activations, and hospitality house services for National Olympic Committees, FIFA World Cup sponsors, and Fortune 500 enterprises.
- Ownership category
- akta.pro rank
KREATE industry classification
Industry- Product category
- Corporate Event Management and Hospitality Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH)
- akta.pro secondary industries
- Corporate Catering, Staffing & Guest Services (F&B, Security, Ushers) (MPAGAHAM), Venue-Owned/Operated Event Organizers (In-House Promoters) (MPAKADAI)
Keywords
Where KREATE is headquartered
LocationHeadquarters
- HQ city
- Los Alamitos
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
KREATE business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Event Management & Hospitality Services: Kreate Events generates revenue through comprehensive event management services including sporting event hospitality, corporate incentives, brand activations, and logistics coordination. Revenue appears to be project-based with custom-tailored packages for each client engagement.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
KREATE product offering
Product offeringCore offering
Kreate Events is a global corporate event management and hospitality company that plans, coordinates, and executes high-profile events for corporations, sponsors, and National Olympic Committees. Core deliverables include end-to-end sporting event hospitality (Olympics, FIFA World Cup), corporate incentive travel programs, brand activations, luxury accommodations, ground transportation, and on-site hospitality house operations at premier venues.
Product overview
Kreate Events is a global events and hospitality company with over 35 years of experience delivering high-impact event solutions. The company operates as a service-based business offering multiple interconnected service lines rather than a software platform. Its core portfolio includes Sporting Events Services (full-scale planning for Olympics, FIFA World Cup, and major tournaments), Corporate Events (conferences, seminars, and corporate gatherings), Accommodations & Logistics (luxury hotels, hospitality houses, travel coordination), Media Solutions (travel for media teams), Brand Activations & Experiential Marketing (sponsorship activations and experiential events), Comprehensive Transportation Services (luxury ground transport, executive sedans, coaches), Global Sporting Event Hospitality Houses (VIP hospitality house setup and management), Venue Selection & Management, and Entertainment Booking & Management. The company also offers specific hospitality packages for major upcoming events including the 2026 World Cup, 2026 Winter Games in Italy, and 2028 Los Angeles Games.
Differentiator
Problem solved
Functional benefit
Products and services
- Sporting Events Services Full-scale sporting event planning, venue selection, logistics management, and event-day coordination for global sporting events including the Olympics and FIFA World Cup. Targeted at corporate clients, sponsors, and VIP guests seeking premium accommodations, curated experiences, and flawless event execution.
- Corporate Events
- Accommodations & Logistics
- Media Solutions
- Brand Activations & Experiential Marketing
- Comprehensive Transportation Services
- Global Sporting Event Hospitality Houses
- Venue Selection & Management
- Entertainment Booking & Management
- 2026 World Cup Hospitality Packages Hospitality opportunities for the 2026 FIFA World Cup, providing premium accommodations, transportation, and hospitality experiences.
- 2026 Winter Games Italy Packages
- 2028 Los Angeles Games Packages
Companies that use KREATE
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
KREATE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
KREATE partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ISTAA (International Sports Travel Association)minorKreate Events is a proud associate member of the International Sports Travel Association, demonstrating industry credibility and adherence to professional standards in sports event hospitality and travel services.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
KREATE competitors and assessment
Company assessmentDirect peers
- Jet Set Sports: Jet Set Sports is a long-standing official hospitality and ticketing provider for the Olympic Games and other international sporting events, delivering accommodation, hospitality houses, and VIP services. It competes with Kreate for the same IOC, national committee, and sponsor clients.
- ATPI Griffinstone: ATPI Griffinstone is a specialist in sports travel, hospitality, and event management for global sporting events, including Olympic and FIFA-level engagements. It serves corporate sponsors and federations with similar hospitality and accommodation services to Kreate.
- On Location: On Location (part of Endeavor Group) is a premier experiential hospitality company providing official Olympic, NFL Super Bowl, FIFA World Cup, and other major-event hospitality packages. Comparable to Kreate in focus on premium sporting-event hospitality houses and VIP guest services.
- Anthony Travel: Anthony Travel specializes in sports team travel, fan travel, and corporate incentive travel tied to major events such as the Final Four, College Football Playoff, and Olympics. Comparable to Kreate in combining incentive corporate travel with sport-event hospitality expertise.
- QuintEvents: QuintEvents is a leading official hospitality provider for the Olympic Games, FIFA World Cup, and other major global sporting events, offering premium ticket-inclusive packages, accommodations, and VIP experiences. It is the most direct competitor to Kreate Events in the marquee sporting-event hospitality niche.
- Sports Travel and Hospitality: Sports Travel and Hospitality is a specialist in tailored sports-related travel, ticketing, and VIP hospitality packages for major events including the Masters, Kentucky Derby, and international tournaments. Comparable to Kreate in the premium sport-event hospitality niche.
Broad incumbents
- CWT Meetings & Events: CWT Meetings & Events (incorporating the former Carlson Wagonlit events business and PRA) is a major global provider of corporate meetings, events, and incentive travel. Comparable as a broad incumbent in corporate incentives and event management, competing for similar Fortune 500 event budgets.
- MCI Group: MCI Group is a global event and association management company delivering meetings, conferences, incentives, and brand experiences for corporations and associations. Comparable to Kreate in the corporate incentive and brand activation services segment, though at substantially larger scale.
- BCD Meetings & Events: BCD Meetings & Events is a global meetings, incentives, conferences, and events (MICE) agency serving enterprise clients with end-to-end event management. It is comparable as a broad incumbent operating in the same corporate incentive and event management space as Kreate, though with a much larger scale and broader portfolio.
- American Express Meetings & Events: American Express Meetings & Events is the global corporate meetings and events arm serving enterprise clients with strategic event management and incentive programs. It competes for the same large corporate incentive and event mandates that Kreate serves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
KREATE social profiles
Digital presenceKREATE financial estimates
Financial estimateRevenue estimate
Valuation estimate
KREATE leadership team
Management profileNumber of profiles
Profiles1 record
KREATE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KREATE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KREATE
What does KREATE do?
Kreate Events is a global corporate event management and hospitality company that plans, coordinates, and executes high-profile events for corporations, sponsors, and National Olympic Committees. Core deliverables include end-to-end sporting event hospitality (Olympics, FIFA World Cup), corporate incentive travel programs, brand activations, luxury accommodations, ground transportation, and on-site hospitality house operations at premier venues.
Is KREATE a public or private company?
KREATE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was KREATE founded?
KREATE was founded in 1989. It employs 1 to 10 people.
Where is KREATE based?
KREATE is headquartered in Los Alamitos, United States, in the North America region.
How does KREATE make money?
One revenue line is on record: event Management & Hospitality Services.
Who are KREATE's main competitors?
Direct peers on record are Jet Set Sports, ATPI Griffinstone, On Location, Anthony Travel, QuintEvents and Sports Travel and Hospitality. Broad incumbents are CWT Meetings & Events, MCI Group, BCD Meetings & Events and American Express Meetings & Events.
Does KREATE have an API?
No public API is recorded for KREATE.
What industry is KREATE in?
KREATE's product category is Corporate Event Management and Hospitality Services. Its primary akta.pro industry code is MPAGAHAH, Incentive Travel Programs & Retreat Events (Offsites), with a secondary code of MPAGAHAM, Corporate Catering, Staffing & Guest Services (F&B, Security, Ushers). Its NAICS code is 711310 and its SIC code is 7990.