KRESTON MDM Serbia

What KRESTON MDM Serbia does

Kreston MDM Serbia (legal entity Kreston MDM Audit d.o.o.) is a Belgrade-based professional services firm founded in 2005 that provides audit and assurance, transfer pricing, tax advisory, accounting and bookkeeping, valuation, and broader advisory services to multinational corporates operating in Serbia and to domestic Serbian companies, including those expanding internationally. The firm holds exclusive Serbian membership (since February 2015) in the Kreston Global network, an association of 160 independent accounting firms spanning more than 114 countries and 27,000+ professionals, which it leverages to coordinate cross-border engagements and source international referrals. It operates from three offices—Belgrade (headquarters in the LEED Gold-certified Business Garden), Niš, and Ljubljana—and is led by Managing Partner Jelena Mihić Munjić, who also chairs the Kreston European Regional Committee.

The firm's core service stack is built on six practice lines—audit, transfer pricing, tax, accounting, valuation, and advisory—delivered through a 25-person team using digital enablement tools such as Caseware PBC for document management, Power BI for reporting, and the Kreston Konekt platform. The transfer pricing practice functions as a center of excellence, supported by premium benchmarking subscriptions (TP Catalyst, BvD Orbis, Moody's EDF-X, Royalty Range) and thought-leadership contributions to the OECD Amount B framework and to publications including International Tax Review and Bloomberg Tax. Supplemental offerings include the KEY Program training initiative for graduates, the MDM.edu.tech e-learning platform, and a free salary and tax calculator, all positioned as talent-pipeline and brand-building assets rather than primary revenue streams.

The business model is fee-for-service engagement on a project-specific basis (pricing not publicly disclosed), with revenue generated through direct client engagement and referrals from the Kreston Global network. Customer segments split between multinational corporates (e.g., MAN, Avon, Aldahra, MK Group) and local Serbian enterprises across diverse industries including real estate, construction, energy, hospitality, IT, and oil and gas. Distribution is direct—via offices and network referrals—and there are no reseller channels. The company is privately held, founder/management-owned, and has no disclosed funding rounds or external investors.

Name

KRESTON MDM Serbia

Legal name

Kreston MDM Audit d.o.o.

Website

https://krestonmdm.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Kreston MDM Serbia is a Belgrade-based audit, tax, transfer pricing, accounting, and advisory firm serving multinationals operating in Serbia and Serbian enterprises, leveraging exclusive membership in the Kreston Global network across 114+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Belgrade

HQ country

Serbia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Audit and Assurance Services: Statutory and voluntary audit services for companies operating in Serbia, providing independent verification of financial statements.
2. Transfer Pricing Services: Documentation, benchmarking studies, policy development, audit support, and risk assessment for multinational companies.
3. Tax Advisory Services: Tax compliance, planning, optimization, tax representation, and dispute resolution for domestic and international clients.
4. Accounting Services: Bookkeeping, financial reporting, payroll processing, management accounting, and external accounting services.
5. Valuation Services: Company valuation, share valuation, asset valuation, and intangible asset valuation for various business purposes.
6. Advisory Services: Controlling, consolidated financial statements preparation, group reporting frameworks, and internal manual development.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Kreston MDM Serbia is a professional services firm offering audit and assurance, transfer pricing, tax advisory, accounting/bookkeeping, valuation, and business advisory services. It serves multinational companies operating in Serbia and Serbian businesses expanding internationally as the exclusive Serbian member of the Kreston Global network. The firm combines local market expertise with access to global resources and premium transfer pricing databases for cross-border engagements.

Product overview

Kreston MDM Serbia operates as a professional services firm offering a portfolio of advisory and accounting services including audit and assurance, transfer pricing, tax advisory, accounting/bookkeeping, valuation, and advisory services. The firm also provides an educational training initiative called the KEY Program for emerging talent and offers a free web-based Salary and Tax Calculator tool. As a member of Kreston Global, services are delivered under the Kreston brand with access to the international network's resources and methodologies.

Differentiator

Problem solved

Functional benefit

Brands

• MDM.edu.tech: A specialized education platform offering skill-based courses and tools in tax and accounting, designed to enhance real-world competencies. Provides courses on transfer pricing and doing business in Serbia, with plans to develop English-language transfer pricing applications in 2025.

Products and services

• Audit and Assurance Services
• Transfer Pricing Services
• Tax Advisory Services
• Accounting Services
• Valuation Services
• Advisory Services
• KEY Program
• Salary and Tax Calculator (Kreston Kalkulator)

Quantifiable outcome

• Active participation in OECD transfer pricing reform discussions and global Amount B framework development
• +1 more outcomes

Named customers17 records

Segments3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• Lentink De Jonge Accountants & Adviseurs (Netherlands)flagshipStrategic or Co-development Partner · 1 July 2023Exclusive partnership agreement for audit services. The collaboration combines expertise within the Kreston Global network, focusing on audit services. The partnership involves support in local and international audit assignments for the Dutch member firm, strengthening cross-border audit capabilities.
• Kreston GlobalcoreStrategic or Co-development Partner · 1 February 2015Exclusive membership agreement making Kreston MDM the sole Kreston member for Serbia. Kreston Global is a network of 27,000+ professionals in 160 independent accounting firms across 114+ countries. Founded in 1971, Kreston provides a platform for mid-sized firms to access global networks and compete against larger consolidators. Member firms comply with international standards including ISQC, ISA, and IESBA Code of Ethics.
• IFAC (International Federation of Accountants)coreStrategic or Co-development PartnerKreston Global is a member of the Forum of Firms under IFAC. The Forum is an association of international accounting firm networks whose goal is to promote consistent and high-quality standards of financial reporting and auditing practices worldwide.
• BvD (Bureau van Dijk)coreTechnology or IntegrationDatabase provider for transfer pricing analysis. Kreston MDM subscribes to BvD databases including TP Catalyst based on Orbis data for comparable company analysis and benchmarking studies.
• Moody'scoreTechnology or IntegrationDatabase provider for transfer pricing analysis. Subscribes to Moody's EDF-X database for financial data and Royalty Range for intangible asset royalty information.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Kreston Reeves: UK-based Kreston Global member firm providing audit, tax, and advisory services. Direct sister network peer — comparable mid-tier professional services model within the same exclusive Kreston network.
• Grant Thornton Serbia: Serbian member of Grant Thornton International. Direct competitor providing audit, tax, and advisory services to mid-market and multinational clients in Serbia.
• Kreston Romania: Romanian Kreston Global member firm offering audit, tax, and advisory services in a neighboring Balkan market. Direct peer with comparable service portfolio and shared network dynamics.
• Kreston Croatia: Croatian Kreston Global member firm, co-host of the Kreston Balkans regional collaboration. Direct peer operating a similar model in an adjacent Balkan jurisdiction.
• BDO Serbia: Serbian member of BDO Global — a competing mid-tier accounting network. Direct competitor offering audit, tax, and advisory services to multinationals in the same Serbian market.
• Mazars Serbia: Serbian member of Mazars — another major mid-tier accounting network. Direct competitor targeting similar multinational and mid-market clients in Serbia.

Broad incumbents

• EY Serbia: Big 4 firm with established Serbian operations providing audit, tax, and transaction advisory services. Broad incumbent competitor with deeper resources for cross-border mandates.
• Deloitte Serbia: Big 4 firm operating in Serbia with full-service audit, tax, consulting, and advisory capabilities. Broad incumbent competing for the same enterprise and multinational clients with substantially greater scale.
• KPMG Serbia: Big 4 firm with Serbian presence serving large multinationals with audit, tax, and advisory services. Broad incumbent competitor for enterprise-grade mandates in the Serbian market.
• PwC Serbia: Big 4 firm with a Serbian practice covering audit, tax, and advisory. Broad incumbent with dominant share of large multinational statutory audits and transfer pricing mandates in Serbia.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kreston-mdm

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KRESTON MDM Serbia