15 ABC - KRHD Bryan/College Station

What 15 ABC - KRHD Bryan/College Station does

15 ABC - KRHD Bryan/College Station is a local over-the-air broadcast television station operating on Channel 15ABC as an ABC network affiliate. The station is owned and operated by Scripps Media, Inc., a private diversified media company headquartered in Ohio, and is co-branded and operationally integrated with sister station KXXV (Channel 25) in Waco. KRHD serves viewers across eight Central Texas counties — Brazos, Burleson, Grimes, Leon, Madison, Milam, Robertson, and Washington — with the Bryan/College Station market anchored by Texas A&M University.

The station's product portfolio centers on local broadcast television augmented by a digital platform at kxxv.com/krhd, including live streaming, KRHD Weather with Storm Tracker radar and weather cams, county-specific "In Your Neighborhood" local news coverage, breaking news email and push alerts, and social media syndication across Facebook, Instagram, Twitter/X, and YouTube. Programming covers local news, weather, Texas A&M and Baylor athletics, high school football, and community events. Distribution spans over-the-air antenna reception, cable/satellite carriage (DirecTV, Dish Network), ABC network programming, and ABC's digital streaming platforms.

The business model is advertising-funded: viewers receive programming at no direct cost, and revenue is generated through local and regional ad sales. The station has a listed headcount of 5 employees and operates under the "15ABC KRHD" brand. No disclosed revenue, funding, patents, management team details, or third-party advertiser relationships are available in the source data.

Name

15 ABC - KRHD Bryan/College Station

Legal name

Scripps Media, Inc.

Website

https://krhdnews.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

15 ABC - KRHD is a local ABC-affiliate broadcast television station (Channel 15ABC) owned by Scripps Media, serving Bryan, College Station, and eight surrounding Central Texas counties with local news, weather, and sports coverage.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Distribution channels4 records

Marketing channels6 records

Core offering

15 ABC - KRHD is a local broadcast television station (Channel 15ABC) serving Bryan, College Station, and the Brazos Valley region of Texas, providing free over-the-air news, weather, sports, and community programming. The station is co-branded with KXXV (Channel 25) and operates as an ABC affiliate under Scripps Media, distributing content via broadcast, cable/satellite, web, and social media channels. Advertising sales represent the primary revenue mechanism, with viewers accessing content at no direct cost.

Product overview

15 ABC - KRHD Bryan/College Station operates as a local broadcast television station (Channel 15ABC) and digital news platform serving Bryan, College Station, and the Brazos Valley region of Texas. The station is co-branded with KXXV (Channel 25) under the Scripps Media umbrella. The core offering consists of local broadcast television with programming that includes local news, weather forecasting, sports coverage (high school football, Texas A&M, Baylor), and community-focused reporting. Digital sub-products include KRHD Weather (featuring the 25 News Storm Tracker radar), KRHD Local News with county-specific coverage sections, live streaming video, and breaking news alert notifications. The station distributes content across multiple channels including over-the-air broadcast, the kxxv.com website, mobile apps, and social media platforms (Facebook, Instagram, Twitter/X, YouTube).

Differentiator

Problem solved

Functional benefit

Products and services

• KRHD Channel 15ABC Local broadcast television station (Channel 15ABC) serving Bryan, College Station, and the Brazos Valley region of Texas, delivering local news, weather, sports, and community coverage as an ABC affiliate.
• KRHD Weather Dedicated weather service featuring local forecasts, radar imagery, storm tracking (25 News Storm Tracker), weather cams, and severe weather alerts for the Bryan/College Station viewing area.
• KRHD Local News Local news section covering Brazos County and surrounding counties (Burleson, Grimes, Leon, Madison, Milam, Robertson, Washington), delivering neighborhood-specific reporting through the 'In Your Neighborhood' segment.
• KRHD Sports Coverage Sports coverage of Texas A&M Aggies athletics, Baylor Bears, high school football (Red Zone), and Central Texas college sports for local sports fans.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Market position

Weaknesses5 records

Competitive moat3 records

Customer concentration

• Xx.com/15abcnews
• YouTubeyoutube.com/@25NewsKXXV
• Facebookfacebook.com/15abcnews
• Instagraminstagram.com/15abcnews
• LinkedInlinkedin.com/company/krhd-news-bryan-college-station

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 15 ABC - KRHD Bryan/College Station