kry international
KRY International is a Bangladesh-based omnichannel consumer electronics retailer founded in 2011, operating 20+ physical branches and an e-commerce platform selling smartphones, tablets, laptops, gadgets, appliances, and pre-owned devices from global brands to individual consumers nationwide.
- Company typePrivate
- Founded2011
- HeadquartersDhaka, Bangladesh
- Headcount11–50
- GTM typeB2C
- OfferingServices
What kry international does
KRY International is a Bangladesh-based omnichannel consumer electronics retailer founded in 2011 by CEO Kamrul Islam. Originally launched as a small online venture, the company opened its first physical store in 2015 and has since grown into one of Bangladesh's recognized tech retail brands, operating 20+ branches nationwide (including flagship locations in Bashundhara City Shopping Complex and Jamuna Future Park) alongside an e-commerce storefront at kryinternational.com. It serves individual consumers across Bangladesh — tech enthusiasts, professionals, students, and everyday users — seeking genuine smartphones, tablets, laptops, gadgets, accessories, audio equipment, smartwatches, home appliances, IT products, and pre-owned devices from global brands including Apple, Samsung, Xiaomi, OnePlus, Huawei, Motorola, and others across 13 product categories.
The company's technology stack centers on a custom e-commerce platform with integrated inventory management, order tracking, customer accounts, wishlist functionality, and payment processing via SSL Commerze Bangladesh. Three branded operating units extend the value chain: KRY Gadget Shop (gadget retail), KRY Fix (authorized repair and warranty service centres at Jamuna Future Park and Bashundhara City), and KRY Exchange Shop (device trade-in). Distribution combines direct-to-consumer e-commerce with nationwide courier delivery (Steadfast and Sundarban outside Dhaka) and physical retail, supported by direct WhatsApp and Facebook Messenger sales channels. All prices are denominated in Bangladeshi Taka, ranging from budget accessories (~BDT 1,500) to premium appliances (exceeding BDT 950,000).
Revenue is generated almost entirely through one-time transactional hardware sales with no recurring subscription model. Secondary revenue mechanisms include pre-order deposits (50% minimum on high-demand items like latest iPhone series), cardless EMI financing facilitation through a financial partner (30–50% down payment, monthly installments for new and pre-owned iPhones), and device exchange/trade-in transactions. Customer acquisition relies on organic social (Facebook, YouTube), SEO, and partnerships such as the GPStar (Grameenphone) co-marketing program. The company is privately held, founder-owned, and bootstrapped with no disclosed institutional investors, public listing, or cap table information.
kry international firmographics
Firmographics- Name
- kry international
- Legal name
- KRY International
- Website
- https://kryinternational.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- KRY International is a Bangladesh-based omnichannel consumer electronics retailer founded in 2011, operating 20+ physical branches and an e-commerce platform selling smartphones, tablets, laptops, gadgets, appliances, and pre-owned devices from global brands to individual consumers nationwide.
- Ownership category
- akta.pro rank
Where kry international is headquartered
LocationHeadquarters
- HQ city
- Dhaka
- HQ country
- Bangladesh
- HQ region
- Asia
Offices20 records
Markets served
kry international business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales: KRY International generates revenue through direct sales of smartphones, tablets, laptops, gadgets, accessories, audio equipment, smartwatches, home appliances, and lifestyle products. Revenue is primarily one-time transactional sales with no recurring revenue model.
- Pre-order Sales: Revenue from pre-orders where customers pay 50% minimum deposit for high-demand products like latest iPhone series, with balance paid upon delivery.
- Cardless EMI Financing: Partnership-based financing revenue through cardless EMI offers for Brand New and Pre-Owned iPhones, generating revenue from finance partner arrangements and customer financing facilitation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Delivery Inside Dhaka: BDT 120 for phones/tablets, BDT 80-100 for gadgets/accessories |
| Unit Pricing | Pay-as-you-go | Product prices range from BDT 1,500 to BDT 950,000 across categories |
| Unit Pricing | One time/ perpetual license | Warranty and insurance pricing as percentage of device value |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
kry international product offering
Product offeringCore offering
KRY International is an omnichannel consumer electronics retailer operating 20+ physical retail branches across Bangladesh alongside its kryinternational.com e-commerce platform. It sells branded smartphones, tablets, laptops, smartwatches, audio devices, accessories, and home appliances, and offers value-added services including KRY FIX repair, KRY Exchange Shop trade-in, Cardless EMI installment financing, and pre-order options, with delivery covering Inside Dhaka, Outside Dhaka, and same-day express.
Product overview
KRY International is a consumer electronics e-commerce retailer offering a comprehensive portfolio of 13 product categories spanning smartphones, tablets, laptops, smartwatches, audio equipment, home appliances, IT products, gadgets, accessories, lifestyle products, phone protection accessories, and pre-owned devices. The company operates both online and physical retail stores across Bangladesh, providing genuine products from global brands including Apple, Samsung, Xiaomi, OnePlus, Huawei, Motorola, and others. The product lineup includes flagship smartphones and tablets, wearables, audio devices, computing equipment, and smart home appliances, with additional services like device exchange, pre-order, and warranty support.
Differentiator
Problem solved
Functional benefit
Products and services
- KRY E-commerce Storefront (kryinternational.com) Online storefront operated by KRY International that lists and sells branded consumer electronics — including smartphones, tablets, laptops, smartwatches, audio devices, accessories, and home appliances — to individual consumers in Bangladesh, with options for Cash on Delivery, Cardless EMI installments, and home delivery via courier partners.
- KRY Retail Branches Network of 20+ physical retail branches across Bangladesh where individual consumers can buy genuine, warrantied consumer electronics in person, supported by in-branch Cardless EMI and trade-in options.
- KRY FIX Repair Service Repair and warranty service operated by KRY International that provides in-house and authorized-brand servicing for consumer electronics, targeting customers of its retail and e-commerce channels who need authorized warranty support.
- KRY Exchange Shop Trade-in service run by KRY International under the KRY Exchange Shop brand that buys older consumer electronics from customers and applies their value as credit toward new device purchases.
Companies that use kry international
Customer profileSegments2 records
Ideal customer profiles2 records
kry international technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
kry international partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- GPStar (Grameenphone)coreJoint promotional partnership offering GPStar customers special benefits including discounts on smartphones and accessories (online and offline), extra benefits on repair services, and bonus value on device exchanges. Tiers based on customer status with varying discount percentages.
- SSL CommerzecorePayment gateway integration enabling secure online transactions for e-commerce orders. SSL Commerze is Bangladesh's leading payment gateway service.
- Steadfast CourierminorDelivery partner for standard shipping outside Dhaka for phones, tablets, gadgets and accessories orders.
- Sundarban CourierminorDelivery partner for standard shipping outside Dhaka for phones, tablets, gadgets and accessories orders.
Scale indicators6 records
Recent moves7 records
Expansion highlights4 records
kry international competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
kry international social profiles
Digital presencekry international financial estimates
Financial estimateRevenue estimate
Valuation estimate
kry international leadership team
Management profileNumber of profiles
Profiles1 record
kry international subsidiaries and ownership
Company hierarchySubsidiaries3 records
kry international funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
kry international M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about kry international
What does kry international do?
KRY International is an omnichannel consumer electronics retailer operating 20+ physical retail branches across Bangladesh alongside its kryinternational.com e-commerce platform. It sells branded smartphones, tablets, laptops, smartwatches, audio devices, accessories, and home appliances, and offers value-added services including KRY FIX repair, KRY Exchange Shop trade-in, Cardless EMI installment financing, and pre-order options, with delivery covering Inside Dhaka, Outside Dhaka, and same-day express.
Is kry international a public or private company?
kry international is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was kry international founded?
kry international was founded in 2011. It employs 11 to 50 people.
Where is kry international based?
kry international is headquartered in Dhaka, Bangladesh, in the Asia region.
How does kry international make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are pre-order Sales and cardless EMI Financing.
Does kry international have an API?
No public API is recorded for kry international.