KR Law

What KR Law does

KR Law is a full-service Brazilian corporate law firm headquartered in São Paulo with approximately 11 professionals and offices in Alphaville and Vila Olímpia. The firm has operated in the Brazilian legal market for roughly 20 years (established circa 2005), serving medium and large corporate clients across nine practice areas: Civil, Compliance, Digital, Real Estate, Bankruptcy/Judicial Reorganization, Insurance, Corporate/M&A, Labor, and Tax. Its partner bench combines credentials from FGV, PUC-SP, Mackenzie, and the University of Michigan LL.M., with active committee roles in OAB-SP, IBDT, and IBEF.

The firm sells bespoke legal advisory and litigation services under a quote-based, multi-year contract pricing model with no publicly disclosed rate cards. It positions itself as a strategic partner rather than a transactional vendor, emphasizing tax burden optimization, corporate transaction structuring, preventive compliance, and digital/regulatory readiness. The Tax practice anchors the value proposition, evidenced by R$81 million in cumulative client tax benefits and a documented 27% tax burden reduction for a medium-sized metallurgical client over 12 months. Across its history, the firm claims to have structured R$1 billion in client contracts.

KR Law's go-to-market is relationship-led, anchored by Core partnerships with LIDE and IBEF-SP for executive network access, supplemented by healthcare vertical outreach via SindHosp and international connections through Câmara Portuguesa and the IPIM China-Macau trade exposition. Thought leadership is delivered through regular legal articles, webinars, industry conference participation (Hospitalar, Forum Trabalhista, Receita Federal events), and media appearances. The firm is privately held by its seven named partners with no disclosed external investment, M&A activity, or funding rounds.

Name

KR Law

Legal name

KR Law

Website

https://krlaw.com.br

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

KR Law is a São Paulo-based, full-service Brazilian corporate law firm with ~11 professionals and 20 years of market presence, serving medium and large corporate clients across nine practice areas including tax, labor, corporate/M&A, and digital law.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Legal Advisory Services: KR Law generates revenue through professional legal services fees charged to corporate clients for advisory and litigation services across their practice areas including tax, labor, corporate, and other legal matters. Services include preventive consulting, litigation, and strategic legal planning.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

KR Law is a full-service Brazilian corporate law firm that delivers strategic legal advisory and litigation services across nine practice areas: Civil, Compliance, Digital, Real Estate, Bankruptcy/Judicial Reorganization, Insurance, Corporate/M&A, Labor, and Tax. The firm serves medium and large corporate clients in Brazil from offices in Alphaville and Vila Olímpia, São Paulo, focusing on integrated legal solutions that protect current operations and prepare clients for future regulatory and business challenges.

Product overview

KR Law is a full-service corporate law firm offering strategic legal solutions across nine distinct practice areas: Civil Law, Compliance, Digital (including LGPD and intellectual property), Real Estate, Bankruptcy/Judicial Reorganization, Insurance, Corporate/M&A, Labor Law, and Tax Law. The firm operates as a unified legal services practice rather than a software product, providing comprehensive legal advisory and litigation services to corporate clients with a focus on results, compliance, and innovation.

Differentiator

Problem solved

Functional benefit

Products and services

• Civil Law (Cível)
• Compliance
• Digital Law (Digital)
• Real Estate (Imobiliário)
• Bankruptcy / Judicial Reorganization (Recuperação Judicial)
• Insurance (Securitário)
• Corporate / M&A (Societário – M&A)
• Labor Law (Trabalhista)
• Tax Law (Tributário)

Quantifiable outcome

• 27% reduction in total tax burden within 12 months for metallurgical industry client

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• LIDE (Grupo de Líderes Empresariais)coreGTM or Marketing Partner · 1 January 2025KR Law maintains active partnership with LIDE, participating in events such as LIDE ESG Ambiental seminar and LIDE Empresarial lunch. The relationship provides access to executive networks and positions the firm as a strategic partner for member businesses seeking legal guidance.
• IBEF-SP (Instituto Brasileiro de Executivos de Finanças de São Paulo)coreGTM or Marketing PartnerKR Law participates in IBEF-SP events including CFO Arena and Tax Reform planning events. The partnership connects the firm with finance executives who require corporate legal services, particularly in tax and corporate matters.
• Instituto Ayrton SennaminorGTM or Marketing PartnerKR Law conducted a strategic presentation on Tax Reform impacts for Instituto Ayrton Senna, demonstrating expertise and building relationships in the nonprofit/education sector.
• SindHosp (Sindicato dos Hospitais, Clínicas e Laboratórios de São Paulo)minorGTM or Marketing PartnerKR Law partnered with SindHosp to deliver a workshop on Tax Reform impacts for the healthcare sector, co-hosting the online event to reach healthcare industry clients.
• Câmara Portuguesa (Portuguese Chamber of Commerce)minorGTM or Marketing PartnerKR Law participated in Café da Manhã Laboral at Câmara Portuguesa, engaging with Portuguese-Brazilian business community on labor law topics.
• IPIM (Instituto de Promoção e de Ação para o Investimento)minorChannel Partner/ Reseller/ DistributorKR Law participated in 2nd China-Macau and Portuguese-Speaking Countries Economic and Commercial Exhibition roadshow organized by IPIM, connecting with international investment players.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Lefosse Advogados: São Paulo-based full-service law firm with strong tax, corporate, and regulatory practices. Comparable to KR Law in its São Paulo positioning and corporate client focus.
• Demarest Advogados: Major Brazilian full-service law firm with strong tax, corporate, labor, and digital practices serving corporate clients across São Paulo and Rio. Directly competes with KR Law for medium and large company mandates in São Paulo.
• TozziniFreire Advogados: Full-service Brazilian law firm with strong corporate, tax, labor, and technology/digital practices. Overlaps directly with KR Law's nine practice areas and competes for similar corporate mandates.
• Pinheiro Neto Advogados: Leading São Paulo-headquartered full-service law firm with renowned corporate/M&A, tax, and compliance practices. Direct competitor for premium São Paulo corporate advisory mandates.
• Veirano Advogados: Brazilian full-service law firm with corporate, tax, labor, and compliance practices serving enterprise clients. Comparable mid-market positioning to KR Law with broader geographic footprint.
• Stocche Forbes Advogados: São Paulo-based corporate law firm with strong M&A, capital markets, and tax practices serving Brazilian enterprises. Directly comparable in corporate advisory positioning to KR Law.
• BMA - Barbosa Müssnich Aragão: São Paulo and Rio-based full-service firm with strong corporate, M&A, and regulatory practices. Direct competitor for Brazilian corporate advisory mandates of similar scope to KR Law.
• Tauil & Chequer Advogados: Brazilian full-service law firm affiliated with Mayer Brown, offering corporate, M&A, tax, labor, and compliance services. Comparable in practice breadth to KR Law but with international network.
• Mattos Filho: One of the largest full-service Brazilian law firms headquartered in São Paulo, with deep practices in tax, corporate/M&A, labor, and compliance. Direct competitor for mid-cap and large enterprise mandates in the same São Paulo market as KR Law.
• Machado Meyer Advogados: Brazilian full-service firm with deep corporate/M&A, tax, labor, and regulatory practices serving enterprise clients. Directly comparable in practice breadth and client base to KR Law's São Paulo offering.

Market position

Strengths2 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/krlawadv
• LinkedInlinkedin.com/company/kr-law
• Instagraminstagram.com/krlawoficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KR Law