De Kroepoekfabriek
De Kroepoekfabriek is a non-profit pop music venue in Vlaardingen, Netherlands, operating since 2011 under Stichting Stadspodia and hosting concerts, club nights, and festivals for local and regional audiences alongside emerging and international artists.
- Company typePrivate
- Founded2011
- HeadquartersVlaardingen, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What De Kroepoekfabriek does
De Kroepoekfabriek (also known as De KF) is a non-profit pop music venue (poppodium) established in 2011 and located in the harbor zone of Vlaardingen, Netherlands. Operated under the legal entity Stichting Stadspodia en Jongeren Cultuurcentrum Vlaardingen, it functions alongside the Stadsgehoorzaal theater under the combined Stadspodia van Vlaardingen foundation. The venue delivers approximately 300 cultural events annually and serves roughly 100,000 visitors when aggregated across both Stadspodia venues. Programming spans rock, metal, pop, hip-hop, electronic, reggae/ska, punk, singer-songwriter, soul, comedy, and tribute acts, with both international touring artists and emerging local talent.
The venue operates a professional event infrastructure — sound, lighting, stage rigging, and a bar/horeca facility — supported by 14 paid staff plus a volunteer program (De Kroe) where participants earn Kropunten credits for service, photo, technical, and DJ roles. An outdoor location branded Stadsstrand supports summer programming. Ticketing runs on third-party platforms Stager and Weeztix; the foundation holds ANBI status (RSIN 819469610), allowing donors to deduct gifts at 1.25x (individuals) or 1.5x (businesses). Compliance frameworks include Governance Code Cultuur, Fair Practice Code, and Code Diversiteit en Inclusie.
The revenue model combines multiple streams: per-event ticket sales (€5–€28 range), horeca food and beverage sales, venue rental for private and corporate events, Dikke Vrienden consumer memberships (€25–€50/year), and the Club van 200 business sponsorship network (~200 members at €200/year). Horeca and rental activities flow through a wholly-owned BV in which the foundation is sole shareholder, with surplus returned to the cultural program. The organization does not distribute profits, has no external shareholders, and disclosed no financial figures.
De Kroepoekfabriek firmographics
Firmographics- Name
- De Kroepoekfabriek
- Legal name
- Stichting Stadspodia en Jongeren Cultuurcentrum Vlaardingen
- Website
- https://kroepoekfabriek.nl
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- De Kroepoekfabriek is a non-profit pop music venue in Vlaardingen, Netherlands, operating since 2011 under Stichting Stadspodia and hosting concerts, club nights, and festivals for local and regional audiences alongside emerging and international artists.
- Ownership category
- akta.pro rank
De Kroepoekfabriek industry classification
Industry- Product category
- Live Music Venue
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts Companies (7111)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Live Music Clubs & Venues (MPAGAIAB)
- akta.pro secondary industries
- Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC), Music Venues & Venue Operators (Clubs, Theaters, Arenas) (MPAIAFAB), Live Music Venues & Concert Bars (THAFAEAD)
Keywords
Where De Kroepoekfabriek is headquartered
LocationHeadquarters
- HQ city
- Vlaardingen
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
De Kroepoekfabriek business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Ticket Sales: Revenue from concert and event ticket sales through the Stager platform. All ticket revenue directly supports the cultural program.
- Horeca (Bar/Catering): Food and beverage sales during events. Operated through a BV structure where the foundation is sole shareholder.
- Venue Rental: Rental of venue spaces for private events, parties, meetings, presentations, and corporate functions. Club van 200 members receive 10% discount on rentals.
- Club van 200 Membership Donations: Annual donations from business and individual members at €200 per year. Supports talent development projects. Members receive networking events, free tickets, and tax advantages due to ANBI status.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard concert tickets (presale) |
| Transaction based/ take rate | Pay-as-you-go | Standard concert tickets (door price) |
| Transaction based/ take rate | Pay-as-you-go | Club nights / special events |
| Subscription | Annual | Dikke Vrienden (Friend) Membership |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
De Kroepoekfabriek product offering
Product offeringCore offering
De Kroepoekfabriek is a non-profit pop music venue (poppodium) in Vlaardingen, Netherlands, operating as part of Stichting Stadspodia alongside the Stadsgehoorzaal theater. It hosts approximately 300 cultural events per year for 100,000 visitors across genres including rock, metal, pop, hip-hop, ska, punk, soul, dance, and comedy. The venue also rents its space for private and corporate events, runs educational workshops, and operates membership and sponsorship programs (Dikke Vrienden and Club van 200).
Product overview
De Kroepoekfabriek is a music venue (poppodium) in Vlaardingen, Netherlands, operating as part of Stichting Stadspodia alongside the Stadsgehoorzaal theater. The venue serves as the primary platform for live music, offering approximately 300 cultural events annually to 100,000 visitors. The core product is the concert venue hosting performances across diverse genres including rock, metal, pop, hip-hop, electronic, and world music. Additional services include venue rental for commercial and private events, workshops (including stage technique training), volunteer program (Kroe), membership programs (Dikke Vrienden), corporate sponsorship (Club van 200), discount programs (CJP, Rotterdampas), and digital communication tools (WhatsApp notifications, newsletter). The offering operates as a unified venue-and-events platform rather than a modular software product.
Differentiator
Problem solved
Functional benefit
Brands
- De Kroe: Volunteer program of De Kroepoekfabriek where volunteers contribute to various roles (service, photo, technique, DJ) during events.
- Stadsstrand
- Club van 200
Products and services
- Concert Venue (Poppodium) Live concert and club-night programming at the venue in Vlaardingen across genres including rock, metal, pop, hip-hop, ska, punk, soul, dance, electronic, and comedy. Hosts approximately 300 cultural events annually for 100,000 visitors, featuring both established international acts and emerging local artists.
- Venue Rental (Verhuur) Commercial rental of the venue space for private parties, corporate events, meetings, and presentations. Club van 200 members receive a 10% discount on rentals.
- Workshops Educational workshops at the venue, including stage technique (podiumtechniek) training, available for various skill levels.
- Dikke Vrienden Membership Annual membership program at €25 or €50 per year, providing a minimum of 4 free concert tickets per year for the member plus one friend, wall-of-fame placement, and additional perks.
- Club van 200 Corporate Sponsorship Annual corporate sponsorship at €200 per year, providing networking events, 4 free tickets per year, ANBI tax advantages (1.5x deduction for businesses), a 10% venue rental discount, and recognition. Network of approximately 200 supporting local businesses and individuals.
Quantifiable outcome
- 300 cultural events per year for 100,000 visitors across both Stadspodia venues
- +1 more outcomes
Companies that use De Kroepoekfabriek
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles4 records
De Kroepoekfabriek technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
De Kroepoekfabriek partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- Rastaplas in the CityminorPartnership with Rastaplas in the City (organizers of reggae/dub festival in Zoetermeer) for pop-up shows in various cities including De KF. Event features Rootman J & The Zionyouth Crew.
- Ressa Panda Idol FestminorCollaboration with makers of Ressa Panda Idol Fest for IDOL ATTACK!!! J-pop event featuring kaigai idols Megan-Metal, BonBun, and CocoA.
- Vlaardingse Cultural PartnersminorCultuurCafé initiative bringing together cultural players from across the city including organizers, volunteers, government officials, artists, and associations. Second edition hosted at De KF.
- Rock 'n Ramps Festival PartnerscoreFree skate and punk rock festival organized by De Kroepoekfabriek in Oranjepark / 't Hof. Drew over 1,200 attendees. Featured local, regional, and international acts including Canadian band Gob. Unique combination of skate programming and live music.
- StadsgehoorzaalcoreDe Kroepoekfabriek and Stadsgehoorzaal together form Stichting Stadspodia (Stadspodia van Vlaardingen). Combined, they deliver approximately 300 cultural events per year for 100,000 visitors. The venues share governance, resources, and mission under single foundation structure.
- Gemeente VlaardingencoreThe municipality of Vlaardingen is a key sponsor and supporter of the venue. Listed as sponsor on the venue website.
- Fonds Schiedam VlaardingencoreRegional cultural fund supporting the venue's programming and cultural initiatives.
- VopakminorLogistics company listed as sponsor on venue website.
- Club van 200 MembersminorNetwork of approximately 200 local businesses and individuals who donate €200 annually to support talent development programs. Current members include: Reclameis, Fundament, Stadsgehoorzaal, Kloet onderhoud, Mondt, Knaap wijnen, Kunst-en-Kunde-VK, DFDS, Mobility Heroes, Matrice uitvaartbegeleiding, Peitsman licht-en-geluid, Stone BA, Tulpglas, Vlaardingen Partners, DVEG Investments, FocuzRight, JPINC, Vopak, Verkade, ISR, DSW, Pauwmans, Mattanna, 2CoachMe, and others.
- StagercoreTicketing platform used for online ticket sales. Events link to kroepoekfabriek.stager.co for ticket purchases.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
De Kroepoekfabriek competitors and assessment
Company assessmentBroad incumbents
- Paradiso: Iconic Amsterdam pop venue and cultural institution. Both are ANBI-status non-profit pop venues hosting live music across genres, with similar multi-revenue models (tickets, horeca, rental, memberships) and governance codes (Fair Practice, Code DI). Paradiso is much larger and serves as the upper benchmark for Dutch pop venue scale.
- 013 Tilburg: Larger Dutch pop venue with broader capacity and corporate-style operations. Comparable in that both curate touring-artist programming in a non-capital city, but at larger scale and broader regional reach.
Others
- Stager: Ticketing platform used by De Kroepoekfabriek for online ticket sales. Ecosystem partner providing distribution infrastructure, comparable to ticketing providers used by other Dutch pop venues.
Emerging players
- WORM Rotterdam: Rotterdam underground cultural institution with experimental music, film, and performance focus. Comparable non-profit community-driven model, but with more niche underground orientation versus De KF's broader pop programming.
Direct peers
- Effenaar Eindhoven: Mid-sized Dutch pop venue with comparable mid-tier European touring-artist programming and non-profit operating structure. Similar mix of named and emerging artists across rock, electronic, and hip-hop.
- Stadsgehoorzaal Vlaardingen: Sister venue within Stichting Stadspodia, sharing governance, board, and strategic programming. Both contribute to the combined 300 events / 100,000 visitors figure and operate under the same foundation. The most directly comparable operating peer.
- Rotown Rotterdam: Rotterdam-based pop venue hosting live music and club nights across similar genres. Directly comparable size, target audience, and regional reach, with overlapping Dutch touring-artist booking networks.
- BIRD Rotterdam: Rotterdam music venue combining live music with food & beverage programmatic approach. Comparable pop-venue model with similar mid-size capacity and Rotterdam regional audience overlap.
- Annabel Rotterdam: Rotterdam live music and club venue with comparable capacity and multi-genre programming. Targets overlapping Rotterdam-metro audience for concerts and dance events.
- Paard Den Haag: The Hague pop venue with similar multi-genre programming, ANBI status, horeca operations, and talent development initiatives. Cultural counterpart in adjacent South Holland region.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks4 records
Key highlights6 records
Customer concentration
De Kroepoekfabriek social profiles
Digital presenceDe Kroepoekfabriek compliance and trust
Trust signalCompliance4 records
De Kroepoekfabriek financial estimates
Financial estimateRevenue estimate
Valuation estimate
De Kroepoekfabriek leadership team
Management profileNumber of profiles
Profiles14 records
De Kroepoekfabriek subsidiaries and ownership
Company hierarchySubsidiaries1 record
De Kroepoekfabriek funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De Kroepoekfabriek M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De Kroepoekfabriek
What does De Kroepoekfabriek do?
De Kroepoekfabriek is a non-profit pop music venue (poppodium) in Vlaardingen, Netherlands, operating as part of Stichting Stadspodia alongside the Stadsgehoorzaal theater. It hosts approximately 300 cultural events per year for 100,000 visitors across genres including rock, metal, pop, hip-hop, ska, punk, soul, dance, and comedy. The venue also rents its space for private and corporate events, runs educational workshops, and operates membership and sponsorship programs (Dikke Vrienden and Club van 200).
Is De Kroepoekfabriek a public or private company?
De Kroepoekfabriek is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was De Kroepoekfabriek founded?
De Kroepoekfabriek was founded in 2011. It employs 11 to 50 people.
Where is De Kroepoekfabriek based?
De Kroepoekfabriek is headquartered in Vlaardingen, Netherlands, in the Europe region.
How does De Kroepoekfabriek make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are horeca (Bar/Catering), venue Rental and club van 200 Membership Donations.
Who are De Kroepoekfabriek's main competitors?
Broad incumbents on record are Paradiso and 013 Tilburg. Stager is listed as an others. WORM Rotterdam is listed as an emerging player. Direct peers are Effenaar Eindhoven, Stadsgehoorzaal Vlaardingen, Rotown Rotterdam, BIRD Rotterdam, Annabel Rotterdam and Paard Den Haag.
Does De Kroepoekfabriek have an API?
No public API is recorded for De Kroepoekfabriek.
What industry is De Kroepoekfabriek in?
De Kroepoekfabriek's product category is Live Music Venue. Its primary akta.pro industry code is MPAGAIAB, Live Music Clubs & Venues, with a secondary code of MPAGALAC, Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues). Its NAICS code is 71131 and its SIC code is 7900.