What KRO Kitchen does

KRO Kitchen is a Prague-based privately held hospitality group founded in 2019 that operates a family of interconnected food and beverage venues across the Czech capital. The portfolio is anchored by the KRO sub-brand of casual bistros and cafés (KRO Vinohrady, KRO Coffee, KRO Vršovice, KRO Libeň) centered on rotisserie chicken, artisan coffee from partner Doubleshot, and vegetarian-forward cuisine, and the Alma sub-brand offering a Michelin Bib Gourmand-recognized fine dining restaurant and bar, a café, a wine bar, an organic/natural wine shop (Alma Wines), and event venue hire. Across all venues, KRO runs a centralized artisan bakery (KRO Bakery, 300 m² facility in Libeň using stone-milled flour from Krišnův dvůr and Pekárkův mlýn) and a zero-waste fermentation kitchen (KRO Ferments) producing 300+ kg of kimchi weekly plus tempeh, bread miso, bread shoyu, kombucha, and other fermented ingredients, including upcycled miso from surplus sourdough bread collected via Rohlik.cz.

The group's revenue model combines direct-to-consumer restaurant and café sales, B2B wholesale of bakery and fermented products through velkroobchod.cz, retail fermented products via Rohlik.cz and Wolt delivery, natural wine retail through Alma Wines Shop, and event catering (KRO Catering, Alma Events) for corporate and private clients. Pricing is transactional per venue, supported by the KroKitchen Card loyalty program (50 points per 1,000 CZK spent, redeemable against up to 50% of the bill; KroKitchen+ tier doubling points above 30,000 CZK annual spend). The primary customer base is individual diners across Prague supplemented by corporate clients such as Amazon, Budějovický Budvar, Forbes, Marketing Festival, Marks and Spencer Czech Republic, and Czech universities, with marketing driven by Instagram, Facebook, email newsletters, and the AlmaTalks content series. The operating structure spans three legal entities (KRO Services s.r.o. as primary, KRO Kitchen s.r.o., Alma Bio s.r.o., Alma Wines s.r.o.) with no external institutional investment disclosed.

Name

KRO Kitchen

Legal name

KRO Services s.r.o.

Website

https://krokitchen.cz

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

KRO Kitchen is a Prague-based hospitality group operating 9+ venues (KRO bistros, cafés, Alma fine dining, bakery, fermentation kitchen, and catering) serving individual diners and corporate clients with in-house artisan bread, ferments, and natural wines.

Ownership category

akta.pro rank

Product category

Restaurant and Hospitality Services

NAICS

Full-Service Restaurants (722511), Limited-Service Restaurants (722513), Snack and Nonalcoholic Beverage Bars (722515), Drinking Places (Alcoholic Beverages) (722410), Retail Bakeries (311811)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812), Bakery Products (2050), Beverages (2080)

akta.pro primary industry

Brasseries, Bistros & Trattorias (THAFACAI)

akta.pro secondary industries

Chef’s Table & Tasting Menu Restaurants (THAFACAG), Dessert Cafes (Coffee + Desserts) (THAFADAH), Kombucha & Other Fermented Non-Alcoholic Beverages (AFAFABAK)

Keywords

• Artisan bakery products
• Restaurant hospitality services
• Fermented food production
• Event catering services
• Natural wine retail

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Restaurant Operations: Multiple dining concepts across Prague including bistros, cafés, fine dining restaurant, wine bar, and event spaces. Revenue from food and beverage sales during dine-in service.
2. B2B Wholesale: Sourdough bread and baked goods supplied to restaurants, cafés and hotels across Prague. Products available through B2B shop velkroobchod.cz and wholesale email orders.
3. Retail Fermented Products: Kimchi, tempeh, miso, shoyu, kombucha, and other fermented products sold at all KRO locations, through Wolt delivery, on Rohlik.cz, and via B2B wholesale.
4. Alma Wines Shop: Brick-and-mortar and online wine shop selling organic, low-intervention and natural wines from small European winemakers.
5. Event Catering: Custom catering services for corporate and private events, conferences, weddings, and celebrations.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

KRO Kitchen operates a family of hospitality venues across Prague, including artisan bistros, cafés, a fine dining restaurant (Alma), wine bar, event spaces, an in-house bakery (KRO Bakery), a fermentation kitchen (KRO Ferments), and a natural wine shop (Alma Wines Shop). Its core sellable offering is food and beverage service across these venues, supplemented by custom event catering and B2B wholesale of sourdough bread and fermented products to restaurants, cafés and hotels.

Product overview

KRO Kitchen is a hospitality group operating across Prague, built around a family of interconnected food and beverage concepts united by a from-scratch philosophy and zero-waste approach. The portfolio spans multiple distinct brands: KRO bistros and cafés (KRO Vinohrady, KRO Coffee, KRO Vršovice, KRO Libeň) centred on rotisserie chicken, artisan coffee, and vegetarian-forward casual dining; KRO Bakery supplying sourdough breads and pastries to all KRO and Alma venues and via wholesale; KRO Ferments producing kimchi, tempeh, miso, kombucha, and other fermented ingredients that underpin KRO's signature umami flavours; KRO Catering and KRO Private Events providing tailored catering and venue hire across KRO locations. The Alma sub-brand offers Alma Restaurant & Bar (Michelin Bib Gourmand, World's 50 Best Discovery) as a casual fine-dining anchor, Alma Café, Vinárna by Alma wine bar, Alma Wines Shop, and Alma Events venue hire in a historic former cinema. The KroKitchen Card loyalty programme connects all venues, offering cashback across the entire portfolio. The group also runs a B2B wholesale channel through velkroobchod.cz.

Differentiator

Problem solved

Functional benefit

Brands

• KRO Ferments: Fermentation products including kimchi, tempeh, miso, shoyu, kombucha, chilli oil, and BBQ spice blends, produced at the Vršovice fermentation lab.
• KRO Bakery
• KRO Catering
• Alma Wines
• KroKitchen Karta

Products and services

• KRO Vinohrady Bistro Original KRO bistro serving rotisserie chickens and creative vegetarian cuisine inspired by local markets, located at náměstí Jiřího z Poděbrad with seating for up to 50 guests. Targets Prague residents and visitors seeking quality casual dining.
• KRO Coffee Espresso bar and bakery serving Doubleshot-roasted specialty coffee, fresh pastries from KRO Bakery, sandwiches, and seasonal breakfast menus. Targets commuters and casual visitors at Jiřího z Poděbrad.
• KRO Vršovice Combined café, bakery and bistro in Vršovice offering rotisserie chicken, fermented products, and all-day dining from breakfast through dinner. Hosts the KRO Fermentery production kitchen. Targets Vršovice residents and casual diners.
• KRO Libeň Multi-concept flagship near Palmovka combining café, artisan bakery, restaurant with bar and rotisserie, and deli with natural wines and KRO products. Offers up to 300 m² of event space. Targets Prague-wide customers and event clients.
• KRO Bakery Artisan bakery producing sourdough breads, croissants, danishes and pastries from stone-milled flour for all KRO and Alma venues, available at all KRO locations, on Rohlik.cz, and via B2B wholesale velkroobchod.cz to Prague restaurants, cafés and hotels.
• KRO Catering Custom event catering service delivering KRO's food philosophy to corporate events, celebrations, weddings, conferences, and private parties, with vegetarian, vegan, and gluten-free options. Past clients include Amazon, Budějovický Budvar, Forbes, Marketing Festival, Marks and Spencer Czech Republic, ČVUT, and Univerzita Karlova.
• KRO Ferments Fermentation kitchen producing kimchi, tempeh, bread miso (fermented from surplus sourdough bread), bread shoyu, kombucha, chilli oil, and other fermented ingredients for all KRO venues. Products available at KRO locations, via Wolt, on Rohlik.cz, and through B2B wholesale. Produces 300+ kg of kimchi weekly.
• Alma Restaurant & Bar Casual fine-dining restaurant with cocktail bar and open kitchen led by chef Petr Židek, offering Michelin Bib Gourmand and World's 50 Best Discovery recognized cuisine with a zero-waste approach. Targets diners seeking high-quality seasonal Czech fine dining.
• Alma Café (KAVÁRNA by ALMA) Corner café serving Doubleshot espresso, filter coffee from small European roasters, breakfast, sandwiches, and house-made pastries all day, located near Národní třída in central Prague. Targets central Prague café-goers and visitors.
• Vinárna by Alma Laid-back wine bar in Alma's courtyard serving handcrafted natural wines from across Europe selected by sommelier Dragan Bogdanović, paired with local cheeses, charcuterie, and homemade patés. Targets wine enthusiasts and casual after-work diners.
• Alma Wines Shop Brick-and-mortar and online shop for Alma Wines, importing and retailing organic, low-intervention and natural wines from small European winemakers. Offers 5% KroKitchen Card discount on wines and Utopia products. Targets wine enthusiasts and gift buyers across the Czech Republic.
• Alma Events Venue Hire Event venue hire in the historic former cinema building complex in Prague city centre, offering spaces including wine bar, meeting room, cinema hall, bar club, tasting room, restaurant, café, and courtyard for events of 15 to 150 people. Targets corporate and private event organisers.
• KRO Private Events & Venue Hire Event space rental across KRO venues (KRO Libeň, KRO Coffee, KRO Vinohrady, KRO Vršovice) for private celebrations, corporate events, workshops, wine tastings, and seminars, with tailored catering options. Targets corporate and private event organisers.

Quantifiable outcome

• Over 300 kilograms of kimchi produced weekly
• +2 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Rohlik.czcoreChannel Partner/ Reseller/ DistributorPartnership to sell KRO Ferments products and bakery items through Rohlík's online grocery platform. Additionally, Rohlík collects unsold premium sourdough bread from artisan bakeries (Eska, Arctic) for KRO to ferment into bread miso - supporting zero-waste mission.
• DoubleshotcoreTechnology or IntegrationCzech specialty coffee roaster that prepares and roasts coffee exclusively for KRO venues. Used across all KRO Coffee locations, Alma Café, and Alma Restaurant.
• Krišnův dvůrminorOthersStone mill supplier providing whole grain flour for KRO Bakery sourdough breads and pastries.
• Pekárkův mlýnminorOthersMill supplier in Czech-Moravian Highlands providing wheat flour for KRO Bakery.
• Krasolesí (David Kolman)minorOthersFarm supplier of dairy products including milk for KRO Coffee and Alma.
• Gran MoraviaminorOthersDairy supplier of butter for KRO Bakery croissants, danishes, and laminated pastries.
• Alma WinescoreStrategic or Co-development PartnerSister company and natural wine importer supplying wines to Alma venues and managing Alma Wines Shop. Head sommelier Dragan Bogdanović curates wine selection.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Mlýnec: Fine-dining Prague restaurant on the Vltava with a from-scratch kitchen. Comparable as a Prague fine-dining operator chasing premium positioning, but with a more traditional Czech menu focus.
• Field Restaurant: Michelin-starred Prague fine-dining venue led by a single named chef. Comparable on chef-anchored premium positioning and Michelin-driven credibility, though narrower in format than KRO's multi-concept portfolio.

Broad incumbents

• Vapiano: European casual multi-concept restaurant group with in-house pasta/pizza production and centralized supply. Comparable as a European multi-venue operator investing in vertical ingredient integration.
• Le Pain Quotidien: European bakery-café chain with house-baked sourdough, breakfast/brunch positioning, and own fermented products. Comparable on the artisan bakery+café axis at much greater scale.

Direct peers

• Eska Restaurant & Bakery: Prague restaurant and bakery in Karlín with an in-house fermentation program and from-scratch philosophy. Closest direct peer on the bakery+fermentation+casual fine-dining axis, and a named supplier into KRO's bread-miso pipeline.
• Ambiente Restaurants: Largest Czech hospitality group operating multiple restaurant and bistro brands across Prague (Čestr, Pizza Nuova, V Kolkovně, U Špirků, etc.). Directly comparable as a multi-concept Prague operator with shared catering/event ambitions.
• The Real Meat Society: Prague butcher/restaurant hybrid with a from-scratch meat program. Comparable as a craft, ingredient-led Prague F&B brand targeting a similar local foodie customer.
• Cukrkavalimonada: Prague bistro/wine bar pairing house-made ingredients with natural wines. Comparable on the casual-from-scratch-with-wine axis that underpins the KRO Vinohrady and Vinárna by Alma concepts.
• Lokál: Multi-location Czech bistro/pub group operating in Prague with high-volume casual concepts. Comparable on multi-venue casual-dining operations in the same city.
• Etnosvět: Prague-based group operating multiple casual F&B venues with an emphasis on craft cooking. Comparable as a multi-venue Prague operator in the casual-to-premium segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/krovinohrady
• Instagraminstagram.com/krokitchen
• LinkedInlinkedin.com/company/kro-kitchen

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KRO Kitchen