Kronen Hotels
Kronen Hotels (Kronengruppen AS) is a privately held Norwegian hospitality group operating hotels, restaurants, and catering in the Sandnes–Stavanger region, with rooms franchised under Best Western and Thon brands.
- Company typePrivate
- Founded-
- HeadquartersSandnes, Norway
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Kronen Hotels does
Kronen Hotels (legal entity Kronengruppen AS) is a privately held Norwegian hospitality group headquartered at Kronen Gaard Hotell in Sandnes, Rogaland. It operates a portfolio of eight distinct properties concentrated in the Sandnes–Stavanger corridor of southwestern Norway: four hotels (Kronen Gaard Hotell, GamlaVærket, St. Svithun Hotell, Hotel Sverre) and one partner hotel (Thon Hotel Sandnes), together with restaurant/café concepts (MatVærket, Bakernes Paradis), a catering arm (Kronen Catering), and a facility-management subsidiary (Kronen Facility Management AS). Two hotels — Hotel Sverre (69 rooms) and St. Svithun Hotell (135 rooms) — operate under Best Western franchise, while Thon Hotel Sandnes (82 rooms) is a Thon partner hotel; the remaining properties are operated under the group's own brands.
The group's commercial activity is organized around five revenue streams: overnight accommodation across the hotel portfolio, food and beverage at on-site restaurants and cafés (including Norwegian-cuisine dining at MatVærket and GamlaVærket), conference and meeting facilities concentrated at St. Svithun Hotell (capable of hosting up to 100 participants), catering services for events, and gift cards redeemable across properties. Distribution is multi-channel: direct booking through kronenhotels.no, franchise/partner booking platforms (Best Western, Thon), property-specific social media (Facebook, Instagram), TripAdvisor, and email/newsletter. All hotels are certified under Norway's Eco-Lighthouse (Miljøfyrtårn) environmental program, and the company is subject to Norway's Transparency Act (Åpenhetsloven) reporting obligations.
The customer base is primarily individual leisure and business travelers visiting the Stavanger/Sandnes region for tourism (Preikestolen, Lysefjord, Jæren beaches), corporate travel to the Forus business district, and events at Stavanger University Hospital (adjacent to St. Svithun). No enterprise customer concentration is evidenced; revenue is dispersed across transactional room nights, F&B covers, conference packages (priced kr 225–495 per person), and catering jobs. The company is independently owned, with no disclosed investors, no funding rounds, and no public listing; franchise/partner arrangements with international brands (Best Western, Thon) provide brand and distribution reach in lieu of owned scale.
Kronen Hotels firmographics
Firmographics- Name
- Kronen Hotels
- Legal name
- Kronengruppen AS
- Website
- https://kronenhotels.no
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Kronen Hotels (Kronengruppen AS) is a privately held Norwegian hospitality group operating hotels, restaurants, and catering in the Sandnes–Stavanger region, with rooms franchised under Best Western and Thon brands.
- Ownership category
- akta.pro rank
Kronen Hotels industry classification
Industry- Product category
- Hospitality Services
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Full-Service Restaurants (722511), Accommodation and Food Services (72)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Business & Corporate Full-Service Hotels (THAGAAAE)
- akta.pro secondary industries
- Historic & Heritage Full-Service Hotels (THAGAAAG), Urban & Downtown Full-Service Hotels (THAGAAAA), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)
Keywords
Where Kronen Hotels is headquartered
LocationHeadquarters
- HQ city
- Sandnes
- HQ country
- Norway
- HQ region
- Europe
Offices7 records
Markets served
Kronen Hotels business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Hotel room bookings: Revenue from overnight stays across multiple hotel properties including Kronen Gaard Hotell, Hotel Sverre, St. Svithun Hotell, Thon Hotel Sandnes, and Bakernes Paradis. Rooms range from single to family accommodations with varying price points.
- Restaurant and café dining: Food and beverage revenue from on-site restaurants and cafés including GamlaVærket, MatVærket, Café Morgenrød at St. Svithun, and Bakernes Paradis café. Offers traditional Norwegian cuisine and international dishes.
- Conference and meeting facilities: Revenue from renting meeting rooms and conference spaces, particularly at St. Svithun Hotell which offers venues for up to 100 participants with various packages.
- Catering services: Kronen Catering provides hot and cold food for events of various sizes for pickup at agreed times.
- Gift cards: Digital and physical gift cards redeemable at Kronen Hotel locations, providing prepaid revenue that can be used across multiple properties.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Hotel Sverre - Reception-free hotel with 69 rooms |
| Subscription | Pay-as-you-go | Thon Hotel Sandnes - 82 modern rooms |
| Unit Pricing | Pay-as-you-go | MatVærket - Traditional Norwegian restaurant |
| Unit Pricing | Pay-as-you-go | St. Svithun Hotell - Conference packages |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Kronen Hotels product offering
Product offeringCore offering
Kronen Hotels operates a portfolio of hotel, guesthouse, restaurant, café, conference, and catering properties in the Sandnes and Stavanger region of Norway. The group directly owns and manages eight properties, with several operating under Best Western and Thon Hotels franchise affiliations, offering overnight accommodation, food and beverage services, meeting and event facilities, and event catering.
Product overview
Kronen Hotels is a hospitality group operating a portfolio of hotels and restaurants in the Sandnes and Stavanger region of Norway. The portfolio includes eight distinct properties: four hotels (Kronen Gaard Hotell, GamlaVærket, St. Svithun Hotell, Hotel Sverre) affiliated with Best Western and Thon chains, plus a Thon partner hotel; two restaurant/cafe locations (MatVærket, Bakernes Paradis); a catering service (Kronen Catering); and gift card products. Properties offer accommodation, dining, conference/meeting facilities, and activity bookings as integrated services.
Differentiator
Problem solved
Functional benefit
Products and services
- Kronen Gaard Hotell Historic hotel and restaurant set in a Swiss-style building from 1898, offering hotel rooms, restaurant, café, and bar services. Suitable for travelers seeking a heritage accommodation experience.
- GamlaVærket Urban guesthouse and restaurant in Sandnes city center, near the train station and Langgata pedestrian street, offering hotel rooms and unique dining experiences.
- Bakernes Paradis Seasonal summer café and country store located in Lauvvik by the Høgsfjord, featuring fish soup, coffee, freshly baked goods, and cabins. Open weekends until end of August.
- St. Svithun Hotell Best Western affiliated hotel centrally located on Våland in Stavanger, offering 135 rooms, café (Morgenrød), conference facilities, and activities. Largest hotel in the Kronen Hotels group.
- Hotel Sverre Best Western affiliated reception-free hotel in Sandnes city center with 69 rooms, featuring key-code check-in and meeting facilities. Designed for groups, families, and business travelers.
- MatVærket Restaurant at Kvadrat Shopping Center serving traditional Norwegian cuisine including classics, vegetarian options, and kids' menu with grab-and-go options.
- Thon Hotel Sandnes Thon partner hotel located in Lura between Sandnes and Forus with 82 modern rooms, free breakfast and evening meals included, and views of Gandsfjord. 7 pet-friendly rooms available.
- Kronen Catering Catering service providing hot and cold food for events of all sizes, with pickup arrangement at agreed times.
- Gift Cards Digital and physical gift cards redeemable at Kronen Hotels locations for accommodation and dining experiences.
- Conference Facilities at St. Svithun Hotell Conference rooms at St. Svithun Hotell named Lyssalen (100 persons), Gløden (50 persons), and Solgløtt (25 persons) equipped with projector, smart-TV, camera, flipover, and Wi-Fi, plus conference packages including day, evening, and weekend options.
Companies that use Kronen Hotels
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Kronen Hotels technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Kronen Hotels partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Best Western HotelscoreHotel Sverre and St. Svithun Hotell operate as Best Western franchise properties, using the Best Western brand, booking platform (bestwestern.no), and Best Western Rewards loyalty program. Properties are independently owned and operated.
- Thon HotelscoreThon Hotel Sandnes operates as a partner hotel under the Thon Hotels brand, using their booking platform (thonhotels.no) and marketing channels.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Kronen Hotels competitors and assessment
Company assessmentDirect peers
- Thon Hotels: Largest Norwegian hotel chain with broad regional coverage including partner hotels in Sandnes/Stavanger. Thon is both a competitor and a channel partner for Kronen's Thon Hotel Sandnes, sharing the same Rogaland customer base across business and leisure segments.
- Quality Hotel (Nordic Choice): Mid-market full-service hotel brand from Nordic Choice with properties across Norway including Rogaland region. Closest direct substitute for Kronen's Best Western/Thon-affiliated properties on price point and segment.
- Scandic Hotels: Nordic full-service hotel operator with presence in Stavanger. Comparable business/leisure mix, conference capability, and multi-property portfolio model — competes for the same corporate RFPs and leisure demand in Rogaland.
Regional players
- First Hotels: Nordic regional hotel chain with multiple full-service properties and similar mid-market positioning. Comparable in scale and operating model to Kronen, with overlap in corporate and leisure demand.
- Norlandia Hotels & Resorts: Norwegian regional hospitality operator focused on full-service and conference hotels. Similar regional-operator profile to Kronen with comparable business traveler and MICE demand exposure.
- Stavanger Region tourist properties (e.g., local hotel operators): Local independent and small-chain hotel operators serving Rogaland tourism (Preikestolen, Lysefjord). Most direct geographic peers for Kronen's leisure-segment properties and competitors for shoulder-season occupancy.
Broad incumbents
- Nordic Choice Hotels: Major Nordic hotel group operating Clarion and Comfort brands with full-service and limited-service properties. Competes in the same Rogaland/Stavanger mid-market and corporate demand pools as Kronen.
- Radisson Hotel Group: International full-service hotel group with Stavanger-area properties. Competes for corporate group business, conferences, and international leisure demand in the same Rogaland catchment.
- BWH Hotels (Best Western): Global hotel brand and parent of Kronen's franchise partners (Hotel Sverre, St. Svithun). Direct overlap on distribution channels and loyalty program, with broader global brand reach than Kronen can access independently.
Emerging players
- Egon Restaurant: Norwegian casual-dining restaurant chain. Comparable to MatVærket and Kronen's restaurant operations in terms of full-service Norwegian cuisine in shopping-center and urban formats, competing for the same local dining spend.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Kronen Hotels social profiles
Digital presenceKronen Hotels financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kronen Hotels leadership team
Management profileNumber of profiles
Profiles5 records
Kronen Hotels subsidiaries and ownership
Company hierarchySubsidiaries8 records
Kronen Hotels funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kronen Hotels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kronen Hotels
What does Kronen Hotels do?
Kronen Hotels operates a portfolio of hotel, guesthouse, restaurant, café, conference, and catering properties in the Sandnes and Stavanger region of Norway. The group directly owns and manages eight properties, with several operating under Best Western and Thon Hotels franchise affiliations, offering overnight accommodation, food and beverage services, meeting and event facilities, and event catering.
Is Kronen Hotels a public or private company?
Kronen Hotels is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kronen Hotels founded?
Kronen Hotels was founded in -1. It employs 1 to 10 people.
Where is Kronen Hotels based?
Kronen Hotels is headquartered in Sandnes, Norway, in the Europe region.
How does Kronen Hotels make money?
Five revenue lines are on record. Hotel room bookings are the primary driver. The others are restaurant and café dining, conference and meeting facilities, catering services and gift cards.
Who are Kronen Hotels's main competitors?
Direct peers on record are Thon Hotels, Quality Hotel (Nordic Choice) and Scandic Hotels. Regional players are First Hotels, Norlandia Hotels & Resorts and Stavanger Region tourist properties (e.g., local hotel operators). Broad incumbents are Nordic Choice Hotels, Radisson Hotel Group and BWH Hotels (Best Western). Egon Restaurant is listed as an emerging player.
Does Kronen Hotels have an API?
No public API is recorded for Kronen Hotels.
What industry is Kronen Hotels in?
Kronen Hotels's product category is Hospitality Services. Its primary akta.pro industry code is THAGAAAE, Business & Corporate Full-Service Hotels, with a secondary code of THAGAAAG, Historic & Heritage Full-Service Hotels. Its NAICS code is 72111 and its SIC code is 7000.