KRONOS 360

What KRONOS 360 does

KRONOS 360 is a French luxury watch marketplace founded in 2016 and headquartered at 65 Rue du Faubourg St-Honoré in Paris's 8th arrondissement. The company operates as a trusted third-party platform that authenticates, certifies, and resells pre-owned and new luxury watches, offering a catalog of 100+ brands including Rolex, Patek Philippe, Audemars Piguet, Vacheron Constantin, and Richard Mille, with product prices ranging from €840 to over €230,000. In 2022, KRONOS 360 became the first platform to issue NFT certificates for luxury watches, providing blockchain-based provenance and resale verification, and it also operates the Kronos Index, a proprietary 10-year price evolution benchmark for the pre-owned watch market.

The platform is built on PrestaShop with Microsoft Power BI for analytics and Microsoft Application Insights for telemetry. KRONOS 360 generates revenue through a transaction-based take rate on watch sales, authentication and certification services, and ancillary offerings including a luxury watch concierge service (sourcing new and rare vintage pieces from partner brands), watch maintenance packages (polishing and water resistance from €250), and accessories/parts (bracelets from €1,200, dials from €1,950). Since inception, the platform has facilitated sales of more than 10,000 watches and attracts over 7 million annual website visitors.

The go-to-market is direct-to-consumer, primarily through the kronos360.com e-commerce storefront with global 48-hour insured delivery, supplemented by physical boutiques including a flagship on Faubourg St-Honoré and corner locations inside Printemps Paris, Galeries Lafayette Paris, and MMC Paris. Marketing is executed via organic social (Facebook, YouTube, Instagram, LinkedIn), email/newsletter, SEO-optimized catalog pages, a Watchmaking News blog, and earned media coverage. Target customers are affluent individual collectors and watch enthusiasts seeking verified-authenticity, warranty-protected pre-owned timepieces, with secondary emphasis on serious collectors sourcing investment-grade and rare limited-edition pieces.

Name

KRONOS 360

Legal name

KRONOS 360

Website

https://kronos360.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

KRONOS 360 is a French online marketplace founded in 2016 that authenticates and sells certified pre-owned and new luxury watches to affluent collectors and enthusiasts globally, with NFT-based provenance certification and physical boutiques in Paris.

Ownership category

akta.pro rank

Product category

Luxury Watch Marketplace

NAICS

Used Merchandise Retailers (459510)

SIC

Retail-Jewelry Stores (5944)

akta.pro primary industry

Pre-owned Watch Dealers & Exchanges (CRAKAKAB)

akta.pro secondary industries

Jewelry, Watches & Luxury Goods Marketplaces (CRAFABAK), Authenticated Luxury Resale Marketplaces (CRAKAKAA), Pre-owned, Vintage & Certified Pre-owned Watches (CRAKADAM), Authentication, Grading & Provenance Services (CRAKAKAI)

Keywords

• Luxury watch marketplace
• Pre-owned watches
• Watch authentication
• NFT certificates
• Luxury e-commerce

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Transaction-based sales: KRONOS 360 generates revenue through the sale of authenticated pre-owned and new luxury watches. The marketplace facilitates transactions between buyers and sellers, earning a margin on each sale.
2. Authentication and certification services: Revenue generated from certifying and authenticating watches through their watchmaking experts, with NFT certificate issuance for each authenticated timepiece.
3. Watch selling/concierge services: Services to help customers sell their luxury watches, including appraisal and consignment services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

KRONOS 360 operates an e-commerce marketplace for buying and selling authenticated pre-owned and new luxury watches from over 100 brands including Rolex, Patek Philippe, Audemars Piguet, and Omega. Each timepiece is verified by watchmakers for authenticity, condition, traceability, and compliance, then sold with a 2-year warranty and an NFT certificate securing its provenance. The company supplements online sales with physical boutiques in Paris department stores and offers concierge, maintenance, and Click & Collect services.

Product overview

KRONOS 360 is a luxury watch marketplace operating as a single unified e-commerce platform with complementary services. The core offering is the Certified Pre-Owned Luxury Watches Marketplace, a trusted third-party platform that authenticates and warranties pre-owned luxury watches. This is supported by the NFT Certificate service for blockchain-based provenance verification, the Kronos Index for market price intelligence, a Luxury Watch Concierge Service for sourcing new and rare watches, Physical Boutiques with Click & Collect capability, and Watch Maintenance Services. The platform offers 100+ luxury watch brands including Rolex, Patek Philippe, Audemars Piguet, Omega, Cartier, and Jaeger-Lecoultre.

Differentiator

Problem solved

Functional benefit

Products and services

• Certified Pre-Owned Luxury Watches Marketplace Online marketplace where customers can buy and sell authenticated pre-owned and new luxury watches from 100+ brands. All watches are screened and authenticated by watchmakers before sale, accompanied by a 2-year warranty and NFT certificate.
• Luxury Watch Concierge Service

Quantifiable outcome

• Each watch undergoes rigorous authentication checks for authenticity, condition, traceability, and compliance

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bob's Watches: US-based authenticated pre-owned watch marketplace with strong Rolex focus. Comparable transaction-based marketplace with authentication and warranty similar to KRONOS 360's model.
• Chrono24: Global online marketplace for authenticated pre-owned luxury watches, directly competing with KRONOS 360 across brands, price range, and buyer segment. World's largest player in the same category.
• Watchfinder & Co. Pre-owned luxury watch retailer owned by Richemont, offering authenticated watches with warranties. Directly comparable in authentication-led, omnichannel pre-owned watch retail model.
• The 1916 Company (Formerly WatchBox): Global pre-owned luxury watch retailer with trade-in, consignment, and marketplace offerings. Comparable in authenticated trading, multi-brand inventory, and concierge services.

Broad incumbents

• Watches of Switzerland: Premium multi-brand watch retailer with both new and certified pre-owned offerings. Comparable in multi-brand luxury watch retail and trade-in/CPO programs.
• Christie's (Watches department): Auction house with a major authenticated luxury watch department serving collectors and investors. Comparable in serving high-net-worth watch buyers seeking authenticated, rare timepieces.
• Vestiaire Collective: Global authenticated luxury resale marketplace covering watches, jewelry, fashion, and accessories. Comparable in authenticated luxury resale model, though broader in product scope.

Emerging players

• Bezel: Authenticated pre-owned luxury watch marketplace with strong authentication and provenance focus. Comparable in trust-led positioning and curated inventory strategy.
• Hodinkee: Originally a watch media platform that has expanded into pre-owned watch commerce and insurance. Comparable in content-led, enthusiast-focused approach to the authenticated watch market.

Regional players

• Collector Square: Paris-based authenticated luxury resale platform for watches and jewelry. Closest geographic competitor with overlapping customer base and similar authentication-led proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCj_7xpVtUdrxbQyEgQZMAiQ
• Facebookfacebook.com/Montres-de-Luxe-Collection-526030134083174
• LinkedInlinkedin.com/company/kronos-360
• Instagraminstagram.com/kronos_360

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KRONOS 360