KROST

What KROST does

KROST (Концерн КРОСТ, legal entity ООО СЗ «ПСФ "КРОСТ"») is a privately held Russian real estate developer founded in 1999 and headquartered in Moscow. The company develops master-planned mixed-use quarters combining residential, commercial, educational, cultural, and recreational components under unified architectural and branding concepts, with a portfolio of 17+ named projects spanning business, business-plus, and premium segments across multiple Moscow districts (СЗАО, СВАО, САО, НАО, ЮАО). Flagship complexes include Wellton Park, Wellton Towers, Wellton Gold, Wellton SPA Residence, Дом Малевич, Новая Звезда, and Трилогия Кристалл.

KROST's product surface includes residential apartments, mixed-use buildings, business centers (Class A and B+), retail galleries, cultural centers, and amenity services (storage, parking, concierge at Wellton SPA Residence). Residential apartment prices range from roughly RUB 1.5M to RUB 52.4M, while commercial assets span RUB 7.7M to RUB 3.81B (GS Тушино) on the purchase side and RUB 12,000–45,000/m²/year on the rental side. KROST monetizes through one-time property sales, recurring commercial rent, and ancillary amenity income, supported by in-house financing offerings (0% installment plans up to 22–24 months), mortgage facilitation, and commercial tenant incentives (up to 6 months rent-free and 50% first-year discount).

The go-to-market combines a direct sales layer (boutique sales offices at project locations, a central office in Nevsky Prichal, call center +7 495 795-08-88, the krost.ru e-commerce storefront, and an Interactive Smart Map search tool) with an indirect broker partner program ('Кабинет брокера') and a dedicated Telegram channel (t.me/krost_partners) offering early project access and 30-day commission payouts. Supporting digital infrastructure includes the KrostoGram visual content platform (media.krost.ru) and an iOS mobile app. Customer segments are affluent individual buyers of premium/business-class housing, commercial tenants (retail, F&B, offices), and partner brokers. No revenue or financial figures are publicly disclosed; the firm employs approximately 30 staff as listed in firmographic data and operates exclusively within Russia.

Name

KROST

Legal name

ООО СЗ «ПСФ "КРОСТ"»

Website

https://krost-concern.ru

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

KROST is a privately held Moscow-based real estate developer founded in 1999, building master-planned mixed-use residential and commercial quarters across the premium and business-class segments in Moscow and the Moscow region, serving affluent individual buyers, commercial tenants, and broker partners.

Ownership category

akta.pro rank

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Others

Revenue model

1. Residential Property Sales: Primary revenue from direct sale of apartments and residential premises in newly constructed residential complexes (ЖК) across Moscow. Properties span business, business-plus, and premium segments. Sales conducted via direct payment, mortgage, and installment plans (рассрочка).
2. Commercial Property Sales and Leasing: Revenue from sale and rental of commercial premises including retail galleries, business centers (БЦ), office spaces, and standalone commercial buildings. Rental prices range from 12,000 to 45,000 RUB/m²/year depending on property class and location.
3. Amenity and Service Income: Revenue from ancillary services including storage units (кладовые), parking spaces (машино-места), and concierge services at premium complexes such as Wellton SPA Residence.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

KROST develops, sells, and leases residential and commercial real estate properties in Moscow and the Moscow region, including premium and business-class apartments, mixed-use buildings, business centers, trading galleries, and cultural centers. The company offers 0% installment plans up to 22 months, in-house mortgage facilitation, broker partnership programs, and ancillary services such as storage units, parking, and concierge. Operations span over 17 named projects across Moscow districts including СЗАО, СВАО, САО, НАО, and ЮАО.

Product overview

KROST (Концерн КРОСТ) is a Russian real estate development conglomerate specializing in residential and commercial real estate in Moscow and the Moscow region. The company offers a portfolio of interconnected products: residential complexes (Трилогия Кристалл, Wellton Towers, Wellton Gold, Wellton SPA Residence, Wellton Park, Новая Звезда, Театральный квартал), mixed-use buildings (Дом МАЛЕВИЧ), and commercial properties (business centers, trading galleries, retail spaces, and cultural centers). The portfolio includes properties ranging from economy to premium class, with development projects across various Moscow districts. The company provides purchase assistance including installment plans (0% up to 24 months), mortgage support, and broker partnership programs.

Differentiator

Problem solved

Functional benefit

Brands

• Кростограм: Media platform of KROST showcasing architecture, interiors, and lifestyle content featuring the company's real estate projects.
• Кабинет брокера

Products and services

• Wellton Towers

Quantifiable outcome

• Installment plan interest rate as low as 0% for up to 22 months, with monthly payments from RUB 80,000
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Real Estate Broker Partners (Партнеры-брокеры)coreChannel Partner/ Reseller/ DistributorKROСТ operates a structured broker partner program inviting experienced real estate brokers to participate in selling premium and business-class residential and commercial properties. Partners receive early access to project launches, guaranteed commission payment within 30 days of act signing, access to a dedicated Telegram channel (t.me/krost_partners), broker tours of flagship sites, webinars with market leaders, and exclusive informal events at unique Moscow locations. Currently 5 projects in active sales with 3 new launches planned.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• MR Group: Moscow-focused residential and commercial real estate developer with a comparable portfolio of mixed-use quarters and premium product. Closely comparable to KROST in target segment (premium/business-class Moscow apartments) and product strategy (integrated master-planned complexes).
• ГК Эталон (Etalon Group): Major Russian residential developer with significant Moscow exposure operating across business-class and comfort-class segments. Comparable to KROST in developing and selling new-build apartments with installment and mortgage programs.
• Capital Group: Premium Moscow real estate developer focused on high-end residential and mixed-use complexes including commercial space. Directly comparable to KROST in architectural differentiation, premium positioning, and Moscow district coverage.
• ГК ПИК (PIK Group): Russia's largest residential developer, operating across Moscow and other regions with a similar business model of developing and selling new-build apartments and mixed-use complexes. Directly competes with KROST for Moscow land, labor, and buyers in the residential segment.
• ЛСР Группа (LSR Group): Large diversified Russian real estate developer and building materials producer with significant Moscow and St. Petersburg operations. Comparable to KROST in residential development scale and commercial property exposure.
• AFI Development: Moscow-focused real estate developer with mixed residential and commercial projects. Comparable to KROST in developing premium Moscow quarters and integrated mixed-use communities.
• ФСК (FSK Group): Moscow-focused residential developer operating across comfort-class and business-class segments. Comparable to KROST in product positioning, installment programs, and Moscow geographic focus.
• ГК Кортрос (Kortros Group): Russian real estate developer with significant Moscow presence in residential and mixed-use projects. Comparable to KROST in regional focus, project scale, and master-planned community approach.
• Level Group: Moscow residential developer focused on business-class and premium apartments in the capital. Directly competes with KROST in similar Moscow districts and buyer segments.
• Донстрой (Donstroy): Premium Moscow residential developer with established master-planned quarters and high-rise product. Directly competes with KROST in the premium Moscow segment and shares a similar mixed-use, master-planned community approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/krost-concern

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KROST