What Kroymans Hilversum does

Kroymans Hilversum is a privately held, family-owned exclusive automobile dealership founded in 1972 and headquartered in Hilversum, Netherlands, operating under parent entity Mirador Holding B.V. The company functions as an authorized multi-brand dealer for seven luxury and performance marques: Aston Martin, Ferrari, Jaguar, Land Rover, Range Rover, Defender, and Karma. It serves affluent retail buyers, high-net-worth collectors, and a smaller base of corporate fleet clients seeking premium executive vehicles. The business operates from four locations across Hilversum (Aston Martin, Ferrari, and Jaguar Land Rover showrooms plus service facilities) and Wijnegem, Belgium (F.M.A. Ferrari), with each brand maintaining dedicated showroom and service infrastructure.

The product portfolio spans the full ownership lifecycle rather than purely transactional vehicle sales. New and pre-owned vehicle sales are augmented by brand-certified pre-owned programs (Ferrari Approved, Karma Approved), specialist certifications (Ferrari Classiche), brand-specific after-sales and maintenance, certified collision repair, enclosed transport for valuable vehicles, genuine parts and accessories, and customer events. Ancillary financial services include Kroymans Insurance (customized coverage with a 36-month value guarantee, including classic collection policies) and tailored Lease Solutions for both private and corporate customers. Ferrari Events community programming (Corse Clienti, F1 Clienti, Ferrari Challenge) represents an experiential layer that supports both OEM partnerships and customer retention.

The revenue model is multi-stream: per-unit vehicle sales gross margin, recurring after-sales service and parts revenue, certified pre-owned program margins, finance/lease origination economics, and insurance product economics. Distribution is direct via physical showrooms and appointment-led sales across the Benelux region, supported by brand-segmented digital content (kroymans.nl), email newsletter capture, organic social sharing, and event-based community engagement. Pricing is individually set per vehicle with documented Range Rover pre-owned prices ranging from €52,900 to €202,900, and finance/lease terms customized per customer.

Name

Kroymans Hilversum

Legal name

Mirador Holding B.V.

Website

https://kroymans.nl

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Kroymans Hilversum is a family-owned authorized luxury automobile dealer founded in 1972 in Hilversum, Netherlands, representing Aston Martin, Ferrari, Jaguar, Land Rover, Range Rover, Defender, and Karma across four showrooms in the Netherlands and Belgium, serving high-net-worth individuals and corporate clients with new/pre-owned sales, certified after-sales, and in-house insurance and lease services.

Ownership category

akta.pro rank

Headquarters

HQ city

Hilversum

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Pricing tiers

Distribution channels3 records

Marketing channels5 records

Core offering

Kroymans is a family-owned multi-brand exclusive automobile dealership selling new and pre-owned luxury vehicles from Aston Martin, Ferrari, Jaguar, Land Rover, Range Rover, Defender, and Karma. Beyond vehicle sales, it delivers brand-certified maintenance, collision repair, genuine parts, enclosed transport, and integrated insurance and lease/finance solutions across showrooms in Hilversum, Netherlands and Wijnegem, Belgium.

Product overview

Kroymans is a family-owned exclusive automobile dealership founded in 1972, operating from Hilversum, Netherlands. The company offers a portfolio of seven luxury automobile brands (Aston Martin, Ferrari, Jaguar, Land Rover, Range Rover, Defender, and Karma) through authorized dealer relationships. The product offering is a platform of interconnected services including new and pre-owned vehicle sales, brand-specific certified pre-owned programs (Ferrari Approved, Karma Approved), comprehensive after-sales services, maintenance and collision repair using brand-specific tools and genuine parts, enclosed transport, and financial services including insurance and lease solutions. Ferrari-specific services include the Ferrari Classiche certification program and Ferrari Events community experiences. The company positions itself as a single point of contact for the entire ownership lifecycle of premium vehicles.

Differentiator

Problem solved

Functional benefit

Products and services

• Aston Martin Sales and Service Authorized dealer for new and pre-owned Aston Martin British luxury sports cars with brand-certified maintenance and after-sales service for affluent buyers in the Netherlands.
• Ferrari Sales and Service Official Ferrari dealer selling new and Ferrari Approved pre-owned Italian luxury sports cars, with Classiche certification, brand-certified maintenance, and Ferrari Events community experiences.
• Jaguar Sales and Service Authorized dealer of Jaguar British luxury automobiles offering new and pre-owned vehicles, certified maintenance, and after-sales support at the Hilversum Jaguar Land Rover showroom.
• Land Rover Sales and Service Authorized dealer for Land Rover luxury SUVs in Hilversum, including new and pre-owned models with factory-certified service and maintenance.
• Range Rover Sales and Service Authorized dealer for the Range Rover premium luxury SUV sub-brand of Land Rover, offering new vehicles, pre-owned inventory (2019-2026 model years), and certified service.
• Defender Sales and Service Authorized dealer for the Defender rugged luxury SUV sub-brand of Land Rover, including sales and after-sales support through Kroymans.
• Karma Sales and Service Official Karma dealer for the Netherlands offering new and Karma Approved pre-owned American luxury electric vehicles, after-sales service, maintenance, parts, collision repair, enclosed transport, insurance, and finance.
• Kroymans Insurance Customized insurance solutions for exclusive cars, classic car collections, and valuable assets with 36-month value guarantee, individual policies, and comprehensive damage and theft coverage.
• Lease and Finance Solutions Tailored leasing and financing solutions for exclusive vehicles across all Kroymans brands, offered to both corporate and private customers on a monthly basis.
• Ferrari Approved Certified Pre-Owned Program Ferrari's official pre-owned vehicle certification program available through Kroymans, ensuring quality and authenticity of used Ferrari vehicles.
• Ferrari Classiche Certification
• Karma After Sales Service Aftermarket support service ensuring the preservation of exclusive Karma vehicle design and performance.
• Karma Maintenance and Service
• Karma Parts and Accessories
• Karma Enclosed Transport
• Karma Collision Repair
• Karma Insurance
• Pre-Owned Vehicle Inventory

Quantifiable outcome

• Every Approved pre-owned vehicle comes with 24-month warranty as standard
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Stern Groep: Dutch-listed automotive retail group operating dealerships across premium and volume brands in the Netherlands. Direct peer as a publicly visible Dutch dealer operator competing for OEM franchise appointments in the same geography.
• G.A. van den Berg: Long-established Dutch luxury car dealer group representing brands such as Rolls-Royce, Bentley and McLaren with showrooms in the Randstad. Direct peer as another multi-brand authorised luxury dealer in the Netherlands competing for similar HNW customers.
• Louwman Group: Largest Dutch family-owned automotive dealer group, operating authorised dealerships for multiple luxury and premium brands including Porsche, Bentley, Lamborghini, and McLaren. Closely mirrors Kroymans' model of multi-brand authorised luxury retail with integrated service operations in the Netherlands.
• Van der Linden Groep: Dutch family-owned luxury and exotic car dealer holding franchises for Bentley, Lamborghini, McLaren, Ferrari and other premium marques in the Netherlands. Direct peer given its similar authorised-dealer portfolio, family-ownership profile, and focus on the same HNW customer segment.
• Hessing Auto's: Dutch premium and luxury automotive dealer group operating authorised franchises across the Netherlands with integrated sales, service and finance. Direct peer as a family/privately-held Dutch multi-brand premium dealer with a comparable one-stop ownership offering.

Broad incumbents

• Inchcape plc: London-listed global automotive distributor and retailer with extensive luxury and premium brand representation across multiple geographies. Comparable as a broad incumbent in authorised premium/luxury automotive retail, though operating at much greater scale and global reach than Kroymans.
• Pendragon plc: UK-listed premium and volume automotive retailer with a significant luxury and performance brand portfolio. Comparable as a large-scale multi-brand authorised dealer in a different geography, illustrating the broader European listed-dealer competitive set.
• D'Ieteren: Belgian-listed automotive group historically tied to Volkswagen Group and owner of Belron; operates a significant luxury and premium car retail and distribution business across Belgium and beyond. Comparable as a Benelux-headquartered multi-brand luxury automotive retail and distribution platform, though much larger in scale and scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kroymans-hilversum

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kroymans Hilversum